What An SEO Specialist Should Know: From Junior To Senior [+ Infographics]
We also faced this problem, so we decided to publish a complete knowledge map for SEO specialists from Junior to Senior and will help you organize, deepen and evaluate your knowledge.
The first thing to know is the terminology. Key SEO terms are already collected in our SEO Glossary.
Next, we go to the training materials from the knowledge bases of the search engines themselves.
You should carry out a technical audit before launching a project, after a structural change, relocation or redesign. We also recommend analyzing the site for errors at least once every 1-2 months, even if visually everything is fine with technical optimization.
With the help of a technical audit, you can determine weaknesses and problems that hinder the site's promotion. For example, you can have a page that fully responds to a user's request and is optimized according to all SEO rules, but what if it is closed from indexing?
Read about the critical aspects of technical optimization in the articles below.
Types of markups and their customization
External optimization: links
- referring domains;
- malicious sites;
- inbound links;
- outbound links;
- link anchors;
- leader pages;
- batch analysis;
- donors intersection.
Basic site knowledge
Semantic core: top similarity clustering
You can do clustering automatically using the Serpstat Keyword Clustering module.
Commercial ranking factors
How the site works
Working with databases
Expert opinion: what a Middle and Senior SEO should know
For me, the level of a specialist is measured in independence. Signor works as autonomously as possible, regardless of the type of task, up to the automation of work. Middle needs help making difficult and important decisions and developing scripts.
In fact, all the missing knowledge can be filled when the task appears if the specialist is experienced enough to google and apply the information.
To sum up, Senior is an experienced Middle with knowledge of related areas.
P.S. I am not writing about things like knowing the basics, tools, strategies, etc. It goes without saying.
1. Know the file structure of popular engines: WordPress, Open Cart, CS cart.
2. Be able to find the necessary files for CMS sites.
3. Know basic queries in SQL.
4. Be able to implement elementary edits on the site.
5. Know and use various modules of popular CMS engines.
6. Be able to write and read elementary code on PHP.
Speaking about a set of knowledge, the main difference is in working with numbers, big data and the ability to automate it all. Junior promotes the site, Middle - promotes, analyzes actions and draws conclusions, and Senior - draws many conclusions and hypotheses, tests them with minimal costs.
When it comes to data volumes and analytics, these are programming languages, scripts, BI, and a thorough work with the main tools that serve as a data source.
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