How to implement micromarking on the website
Micromarking of the website consists of a language that uses the tags <div>, <span> and others. You can highlight the most important information for search robots, that is, indicate what type of specific content is.
For example, micromarking for an online store allows you to show contacts in the "About the Company" section: address, phone numbers, e-mail. In this case, when requesting "store X contacts", the user will receive the most relevant information in response. So you can highlight not only text content but also the company logo.
What can be distinguished by micromarking?
- contact details;
- bread crumbs;
- site links and more.
All data supported by Google micromarking is described in detail in the Google Search Gallery.
Any additional information indicated in the extradition will help the user to quickly satisfy his request.
Methods for implementing micromarking
When finished marking up the page, click Continue. You will be taken to the preview page. If everything suits you, post the changes.
Structured Data Markup Wizard
- JSON-LD — this option recommends using Google. The resulting format should be inserted into the body of the page itself;
- microdata is an international markup standard that describes information with attributes that are typed by methods (like Schema.org). The resulting code needs to replace the HTML page.
Details are described in the help of the Markup Wizard. This tool will require help from programmers. But in the end, you will get quality work that will take a couple of minutes from a competent specialist.
The Structured Data Testing Tool verifies the correctness of microdata design. Go to the tool and specify the URL of the website or the code fragment that you are going to transfer.
After a few seconds, the Google micromarking validator confirms its correctness or indicates what exactly needs to be improved:
- locations and much more.
SEO is indirectly affected by SEO. It improves the appearance in SERP, which with good CTR affects behavioral factors. And they, in turn, affect the promotion of positions on demand.
The main formats used to implement micro-markup on the site are:
- Open Graph for social networks.
JSON uses a text format that allows people to create, edit, and read markup. Schema.org contains a number of predefined schemes that are used around the world. Open Graph works together with social networks to improve the display of the site.
Embed structured data in a variety of ways. Google offers several tools that help you create your own markup:
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