Wide coverage of search landscape
On-demand APIs and data sources
A plot of the results might look like this:
To collect even more keywords apply all three methods to the resulting list several times. Use filtering and sorting options to clean up the keywords list. For instance, filter keywords by search volume to get only the most popular keywords.
The data is uploaded monthly to cloud storage in CSV format. On top of this uploaded data, the marketing agency builds a prospect scoring system that helps the SDR team to find the most valuable prospects.
Collect low to no-competition keywords using the same methods and test PPC campaigns to find the blind spots in competitors' strategies. Use Tree view for initial keyword grouping and landing page analysis.
Audit competitors' websites to see when they have some issues and use that as a trigger in competitors-targeted PPC campaigns.