How to Collect A Keyword List For a Website
Not only is it useful for creating and optimizing a website, but also for launching advertising campaigns. Also, that's the ultimate way to get your website to the top of search results.
How To Collect Keywords For Your Website
During keyword research, keywords are selected and collected based on the analysis of the goods and services of your website, as well as the competitors' keywords. Also, the main attention is paid to keywords' statistics: search volume, seasonality, etc.
The underlying purpose is to create website pages for all search requests that meet the target audience's needs.
The process always includes:
- Collecting keywords that describe the website content in detail, taking into account its subject and purpose;
- Clustering collected keywords by meaning into sections and subsections.
- Optimization of all website pages for groups of collected keywords.
During keyword research for any e-commerce website, search requests must be divided into commercial and non-commercial queries.
Commercial queries include all keywords searchers use with an intent to purchase. They often tend to include words like "buy", "purchase", "price", "cost",etc.
Non-commercial queries are used by searchers to get certain information. They don't always lead the target audience to the website. However, there may be potential customers among such visitors.
A high search volume means that a certain keyword is searched for most often. Such keywords tend to accurately describe the industry, and they are used by your main competitors most often. Consequently, ranking for them at the top of search results is the hardest. Keywords with low search volume are used less often than others. Most often, they are long-tail keywords, consisting of several words. Their main advantage is lower competition for ranking at the top of SERPs. Also, they tend to be very specific and attract a warm target audience that knows exactly what they need.
How To Find Semantic Keywords
1. Collect the semantics in search engine services.
2. Use the semantic keywords of a competitor.
3. Collect keyword intersections of several competitors.
4. Apply keywords that competitors use in contextual advertising.
5. Collect similar keywords.
6. Use search suggestions.
The main semantic keyword tools are:
1. Google Keyword Planner
4. Keyword Tool
6. Key Collector
How To Find Competitors' Keywords
Go to Domain analysis, enter your competitors' domain → go to SEO Research → Keywords report:
Make sure to exclude all irrelevant queries, for instance, search requests with a competitor's brand name.
With the same method, you will be able to collect the keywords of several competitors.
How To Collect Semantic Keywords Using Related Keywords And Search Suggestions
Compiling a Keyword List in KWFinder
Run it through the KWFinder service to get information about it and other additional requests:
To estimate how often users search for a given keyword, you can use the Search Volume metric:
In this example, for promotion on the main page, high-frequency requests "shoes", "shoe website", "shoe store", "online shoe store" and "buy shoes" are suitable. The keys "baby shoes", "men's shoes", "women's shoes" and "summer shoes" are best suited for the sections. Low-frequency requests, for example, "sale of Italian shoes in London", are promoted on separate pages.
Similar work should be carried out with all types of shoes present in the online store, for example, to obtain statistics and select keys according to the words "boots", "sneakers", "shoes", "sandals", etc.
Collecting Keywords From Competitors PPC ads
Go to Keyword Research → PPC Research → Keywords:
For clustering, go to the "Tools" section of Serpstat and select Keyword Clustering and Text Analysis section:
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