Growth Points for SaaS: How to Increase Organic Traffic by Using Competitors' Semantics

Before starting work, you need to collect all competitors; on their basis, we will build a collection of semantics and a content plan for the section.

We can do this easily with Serpstat. In the search bar of the service, enter the address of your domain and click "Search". Go to the section "Site analysis → Domain analysis → SEO analysis → Competitors".

Next, we take 4 directions to collect data:

Let's take a closer look at these points below.

The advantage of such landing pages is that the most targeted clients come from these requests. Most likely, they have already tried a similar service and did not like something. Creating such landing pages will help attract users who, for example, are looking for an alternative with a lower price or advanced functionality.

Such a page's main task is to convince a potential client that you are better than a particular competitor on several parameters.

We create similar pages for both large and small but growing competitors. Traffic to your landing pages will grow along with them.

Let's take a look at Dropbox as an example. For semantics, the following queries are suitable:

Analyze demand and traffic potential using Serpstat:

We study the top, choose good examples and create our own pages with alternatives:

Additionally, we create a page with a list of other competitors, for example: https://beebom.com/dropbox-altenatives-cloud-storage-services/.

Such pages also help to get traffic based on the semantics of competitors.

Such pages will help to attract potential customers who have not yet decided to choose the service. This way, you can snatch them out of the hands of your competitors by demonstrating your advantages. For semantics, the following queries are suitable:

Compare two leaders, but lead to your product along the funnel.

For example:

This way, users who are looking for your competitor can come to you and become your customers.

For example, a user searches for "How to Edit PDF in Google Docs", and you show them a solution to this problem using your product. Great example: https://pdf.wondershare.com/pdf-software-comparison/edit-pdf-in-google-docs.html.

On the page, you describe the competitor's functions, but, along the funnel, you lead the user to your product, in this case — pdf.wondershare.com.

And then there are pages for the hottest leads - users looking for a solution to a problem that your product can solve. For example, for the request "photo cropping websites" we create a page:

https://photo.wondershare.com/photo-editor/crop-images-online.html.

There are 10 sites that solve the problem of photo cropping, while the promotion is directed at the product photo.wondershare.com.

We use this type of materials:

From my own experience, I can say that this gives about 10% of additional organic and targeted traffic.

Summing up, I would like to note once again that the semantics of competitors is an effective channel for getting leads from organic. The main thing is to use it correctly. Let's repeat 4 types of pages that will help you get organic traffic for the following keywords:

Happy promotion, Friends!