Growth Points for SaaS: How to Increase Organic Traffic by Using Competitors' Semantics
Searching for direct competitors
We can do this easily with Serpstat. In the search bar of the service, enter the address of your domain and click "Search". Go to the section "Site analysis → Domain analysis → SEO analysis → Competitors".
Pages for users looking for a product replacement
Such a page's main task is to convince a potential client that you are better than a particular competitor on several parameters.
We create similar pages for both large and small but growing competitors. Traffic to your landing pages will grow along with them.
Let's take a look at Dropbox as an example. For semantics, the following queries are suitable:
Pages for users who want to compare popular products
Pages for users looking for a solution in a familiar tool
Pages for users who don't care about the tool but want a solution
There are 10 sites that solve the problem of photo cropping, while the promotion is directed at the product photo.wondershare.com.
We use this type of materials:
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