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This is the right place to land if you’d like to discover more about Serpstat’s features and how they can help you in improving your overall SEO and PPC performance. Let’s dive right in!

How to identify your competitors in search

Enter your website address into the search bar on Serpstat, hit "Search" and navigate to “SEO Research / Competitors”. Here you’ll get the list of your main competitors. Pay special attention to the "Missing Keywords" column, since you will find there keywords which your competitors are benefiting from, and you may haved missed out on those.  

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How to find efficient paid keywords of your competitor

Enter your competitor's website address into the search bar on Serpstat, hit "Search" and navigate to “PPC Research / Keywords”. Here you’ll get the list of your competitor's paid keywords and ad copies which are shown up for those keywords. Research the listed keywords and ad copies, and select the best ones for your online business.

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How to discover search suggestions through which leads may find your website

Enter your keyword into the search bar on Serpstat, hit "Search" and navigate to “SEO Research / Search Suggestions”. Alternatively, you may enter your website address and go to "SEO Research / Positions", select one of the returned keywords and then navigate to “SEO Research / Search Suggestions”. Search suggestions are queries that Google offers before you've even finished typing in search. You may also apply the "Only Questions" to get only the interrogative forms of search suggestions. 

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How to conduct side-by-side comparison of your rankings with your competitor's performance

Enter your website address into the search bar on Serpstat, hit "Search" and navigate to "SEO Research / Competitors". Click on the "Common Keywords" against one of suggested competitors, and you'll get a keyword-by-keyword rankings comparison. Alternatively, you may navigate to "SEO Research / Domain vs Domain", paste your website address and one or two competitors, click on "Compare", and click on the necessary intersections. The report also features additional data on keywords - their volume, CPC and level of competition.

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How to discover your competitor's efficient keywords with low competition and high search volume

Enter your competitor's website address into the search bar on Serpstat, hit "Search" and navigate to "SEO Research / Positions". Apply a filter: limit the competition to 50% and set the search volume to start with 100 monthly searches (however, these are just suggested figures, you should try out different correlations to find the perfect ones). 

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How to find topics and ideas for creating traffic-driving content

Enter your keyword into the search bar on Serpstat, hit "Search" and navigate to "Content Marketing / Search Questions". You'll get the list of most frequently asked questions related to the queried keyword. These questions can be used as ideas for creating traffic-driving content.

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How to analyze various market and advertising trends

Enter a website's address into the search bar on Serpstat, hit "Search" and navigate to "PPC Research / Infographics". You will find here various visual information on the queried domain and its main competitors in search. The report can be saved as an image. Also, you can find out the search volume trend for a keyword. Enter a keyword into the search bar, hit "Search" and scroll down to the "Keywords Trends" chart in the "Overview" report.   

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How to automate competitor reports and save time

Enter a website address into the search bar on Serpstat, hit "Search" and navigate to "Domain Analysis / Overview". Click on "Track Domain". Domain tracking feature allows you to receive regular email updates on changes in the domain's rankings. Serpstat will be sending you email updates every two weeks. You can also view the statistics on the tracked domain in "Projects".

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How to discover the most traffic-driving pages of your competitor

Enter your competitor's website address into the search bar on Serpstat, hit "Search" and navigate to "SEO Research / Top Pages". Here you will find pages of your competitor which get the largest amount of traffic from organic search.

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How to perform batch analysis of domains

With Batch Analysis, you can easily compare the metrics of up to 200 domains. Enter a website address into the search bar on Serpstat, hit "Search" and navigate to "PPC Research / Batch Analysis". Enter or paste the list of domains into the "Domain List", choose the metrics you want to compare and the databases to pull data from. Click on "Get Data". The preview of results will be displayed in a single table, with an option to download it for detailed report. 

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How to discover the most relevant competitors to your website

Enter your website address into the search bar on Serpstat, hit "Search" and navigate to "Domain Analysis / Overview". Scroll down to the "Competitors Graph" which shows direct competitors of the queried website. Competitors are selected based on intersections in keyword pool and similar Visibility index. The queried website is located in the upper right corner. Competitor's location depends on intersections between their keyword pools and the keyword pool of the analyzed domain. 

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How to select keywords from Google's top-10 search results

Enter your keyword into the search bar on Serpstat, hit "Search" and navigate to "SEO Research / Keywords Research". Next, open the "Filters" and set the domain position for a keyword up to 10. You'll get the list of niche-related keywords the domains are shown up for on the 1st page of search results. 

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How to discover organic and paid keywords used by top-performing websites

Enter a keyword from your niche into the search bar on Serpstat, hit "Search" and navigate to "Keyword Research / Overview". You’ll find here all niche-related keywords used by top websites.

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How to discover your competitor's viral content that gets Facebook shares

Enter your competitor's website address into the search bar on Serpstat, hit "Search" and navigate to "SEO Research / Top Pages".  Sort the pages by the number of Facebook shares they received. Analyze the content of the pages with the highest number of shares and borrow creative ideas.  

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How to discover in what countries your competitor is ranking in top-100, and for which keywords

Enter your competitor's website address into the search bar on Serpstat, hit "Search" and navigate to "SEO Research / Positions". Try switching between databases to see on which countries your competitor is focusing his SEO efforts, and which keywords he's using for different countries.

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How to find unique keywords of your competitors you may have missed out on

Enter your website address into the search bar on Serpstat, hit "Search" and navigate to "SEO Research / Domain vs Domain". Enter the website addresses of your two competitors, or choose from the suggested competitors, and hit "Compare". The chart shows keyword intersections between the domains, and you can discover keywords that one or both your competitors have, but you don't, and should probably consider adding those to your website. 

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How to perform cluster research with Serpstat

Enter your keyword into search bar on Serpstat, hit “Search” and navigate to “Cluster Research”. The report shows keywords that are semantically connected to the queried keyword, i.e they are producing the same search results in top-20 as the queried keyword is. Connection strength shows how many identical ULRs come up in results for the queried keywords and its related one. Use these keywords to diversify your content or PPC campaigns, or add them to your website's keyword pool to attract more visitors and leads.

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How to determine which of your competitor’s pages rank well for long-tail keywords

Enter your competitor's website address into the search bar on Serpstat, hit “Search” and navigate to “Tree View”. Apply a filter: limit the competition to 25% and set the limit for search volume to 10, also set the domain’s rank for keywords up to 10. Please note that an average search volume varies for different industries. You’ll get the list of pages with their long-tail keywords that allow your competitor to show up on the 1st page of Google results for long-tail queries. You can analyze the pages to see their content, and through which long-tail keywords they're achieving top positions.

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How to find efficient long-tail keywords of your competitors

Enter your competitor's website address into the search bar on Serpstat, hit “Search” and navigate to “Positions”. Apply a filter: limit the competition to 25% and set the limit for search volume to 10, also set the domain’s rank for keywords up to 10. Please note that an average search volume varies for different industries. You’ll get the list of efficient long-tail keywords that allow your competitor to show up on the 1st page of Google results for long-tail queries.

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How to identify your niche competitors in organic search

Enter your keyword into the search bar on Serpstat, hit "Search" and navigate to “SEO Research / Competitors”. Here you’ll get the list of your top competitors. Alternatively, you can check out the "SERP Analysis / Top by Keyword" report which lists top 100 competitors for the queried keyword.  

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How to analyze the quality of your link profile

Enter your website address into the search bar on Serpstat, hit "Search" and navigate to "Domain Analysis / Batch Analysis". Enter a list of your backlink sources into the list box, select the metrics and the search database, and hit "Get Data". Serpstat will return accurate and comperehensive report that shows you which backlinks may have a positive impact on your rankings, and which backlinks you should consider removing.

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How to check the relevance of your pages to search queries

Enter a keyword into the search bar on Serpstat, hit "Search" and navigate to “SEO Research / Keywords Research”. Select relevant keywords and create a list. Navigate to “Cluster Research”, select keywords and add them to the list you have already created. To analyze the webpages’ relevance to the search queries, navigate to “Relevance Analysis", and open the list you’ve created. Enter the page’s URL into the address field, check the necessary keywords and click “Find Out Relevance Score.” You can also see if the page has missing keywords. You may want to add them to all pages related to the product item. Each keyword comes with search volume specified. 

How to find competitors to your pages, and conduct URL vs URL comparison

Enter your page address into the search bar on Serpstat, hit "Search" and navigate to "URL Analysis / Competitors". You'll find here the list of competing pages. Copy the addresses of one or two of your competitors, and go to "URL Analysis / URL vs URL". Enter the competing pages into the respective fields, or select competitors from the suggested list. The diagram will show you the unique keywords of each page and common keywords for any two, or all three pages. The report under the diagram shows pages' rankings for each common keyword. 

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How to find keywords missing from your page?

Enter you page into the search bar on Serpstat, hit "Search" and navigate to "URL Analysis / Missing Keywords". The reports lists keywords that your competitors from Google's top-10 search results have on the page, but you may have missed out on those. The "Competitor with this key" metric shows how many of your competitors from top-10 search results have that key.  

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How to improve SEO through internal linking?

Enter your website address into the search bar on Serpspstat, hit "Search" and navigate to "SEO Research / Tree View". Apply a filter: set the "Page position for keyword" from 11 to 20. Apply the filter, and you'll get the list of pages and their keywords, for which they nearly got to the top 10. The data can be used for internal linking.

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How to find pages with the highest traffic potential

Enter your website address into the search bar on Serpstat, hit "Search" and navigate to "SEO Research / Top Pages". The "Potential Traffic" metric shows how many monthly visitors the page would have received, if it got the 1 rank for all its keywords which it is currently ranking for in top 20 search results. 

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