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– 7 min read –

March 4, 2019

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Technical Audit Of A Page In 2 Clicks: Rate Your SEO Performance

Vera Zhukova

Customer Success Manager at Serpstat

Imagine that you've found a long list of SEO errors on the site. You are an experienced SEO, and you can say for sure which step is the next one: to fix these mistakes. What now? For example, how can you rate your weekly or even daily benefits? Are the changes really for the better? Before it's too late, check if you're really on the right track.

A new feature from Serpstat can help you. Meet Page Audit, a unique option, which has no analogs! It makes it possible to check a specific page for technical errors to rate the results of your actions even faster. Let's see why this option is so important.

Contents

1. What advantages does the page audit offer?
2. How do you set up the audit?
3. Which errors does the audit show?
4. Summary

Our support team often gets such questions:

How can I check a separate page for errors?

How can I see if the errors on the page have been fixed?

How can I save limits on the audit?

If you are interested, this option is exactly what you need.

What advantages does the page audit offer?

This is a unique option from Serpstat that lets you make technical monitoring and track errors of each page. The audit checks multiple ranking factors and provides recommendations for fixing them.

Instant in-depth analysis of any page. Checking a page is much faster than a full site scanning. Now you can check the most important pages:

those that attract traffic

landing pages

recently updated pages.

Check the loading time of every page, not just the main page. Why is this important? Loading time is one of the most important ranking factors. Search engines take this aspect into account and can decrease the relevance of a website if it doesn't meet the recommendations. Especially when it comes to mobile search.

Advanced opportunities for competitive analysis. Try it if you don't understand why the competitor's page ranks better than yours. You can evaluate your disadvantages and make appropriate changes.

Limits saving. With this option, you can save your time and money: limits are used rationally.

Evaluation of the services. The Page Audit shows how well the page is optimized and which errors still exist. This is especially important if you:

have changed the site from a technical point of view: the audit analyzes whether it did not lead to any bad consequences

corrected existing errors: repeat the audit to assess the performance of the actions taken.

How do you set up the audit?

Before you start, you should make a quick setting. Open Site Audit → Page Audit and click Start Audit:

Enter the following data in the window:

URL of the page you want to check

page name

User Agent (how our bot introduces itself to the server)

Click on the button Start Audit and wait a while.

Serpstat provides a brief summary of the bugs found on the page. To see the full report, click on Result. If you need to check the page once again, click on Start.

See the full report for general data about errors.

Serpstat Domain Optimization Score (SDO) is a measure that shows how well a domain is optimized based on the correlation of the total number of errors and how critical they are to the number of possible errors.

Errors on the page are situated according to priority:

High priority — the serious errors that significantly affect the ranking and should be fixed immediately

Middle priority — less important mistakes you should also correct

Low priority — errors and that hardly affect website positions. Nevertheless, you should also check these things on your website.

Information — recommendations where you should draw attention.

Viruses — results of testing for malicious software.

After you've done several checks, you'll get a graph of the changes on the page:

The report not only shows your site's weaknesses but also suggests helpful solutions:

Which errors does the audit show?

Server codes:

server status code: 4xx
server status code: 5xx

Metatags:

missing description
missing title
description too long
description too short
title too long
title too short
multiple title tags
missing character encoding
H1 duplicates the title

Headings:

missing H1 heading
broken headings order
multiple H1 headings

Content:

page size is too large
missing body text
pages with Lorem ipsum

Multimedia:

broken images
image size is too large

Accessibility and Indexation:

multiple rel=canonical tags
flash elements on page
Iframe found on page
page is hidden from indexation via noindex tag
low word count
page with canonical tag
page is hidden in robots.txt
cross-domain canonical links

Redirects and links:

redirect is not set up on the page
too many URL parameters
URL Too Long
missing Favicon
too many external links
rel=nofollow attributes on external links
rel=nofollow attributes on internal links

HTTPS Certificate:

incorrect certificate name
using HTTP Strict Transport Security (HSTS) support
old version of the TLS protocol
using SSL protocol
the certificate is not trusted in all web browsers
self-signed certificate
certificates are valid
HTTPS URLs are present in sitemap.xml
mixed content
HTTPS page goes to HTTP
unsecured page

Hreflang attributes, AMP and Markups:

page is not multilingual
AMP is not used
implemented schema markup
implemented Open Graph
implemented Twitter Cards

Summary

Page Audit is the new feature of Serpstat, which offers you a quick SEO analysis of a page. With its help, you can check any page for technical errors. The advantages of the new feature are undeniable:

A quick review of a page that's important to you right now.

An evaluation of the page's loading time.

A lightning-fast competitor analysis.

Limits saving.

How do you like our new feature? Express your opinion in the comment or ask our support team ;)

Learn how to get the most out of Serpstat

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Send a request and our expert will contact you ;)

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