How To Check Server Response Time And Reduce It

After a request from the browser, the server accesses the database, after which page generation begins. The more scripts and styles are used, the longer the formation of expected content will take place. Server response time is a period from the browser request to the loading of the first byte of the page on the screen. Do not confuse this concept with the download speed of the page itself.

To find out the server response time, refer to webmaster panels. The HTTP status code should be 200 OK, and the server response time should be no more than 200 ms. Ideally, it is recommended to make this indicator another 4 times less. The sooner the requested page is generated, the better it is ranked in the search results. This direct dependence of the search engine optimization on the server response speed was found in the study by MOZ specialists.

To determine the indicator in Google Analytics, go to the "Behavior" section:

Website download speed indicators and recommendations for their improvement are provided by PageSpeed Insights:

In the report, you can see the speed indicators for the mobile and desktop versions.

Another method of recognizing the slowness of the server response is using third-party tools. For instance, Netpeak Spider. This parameter is also included in the website SEO audit in Serpstat:

Even if this value is within the acceptable range, it is always recommended to reduce it even more. Several ways contribute to this:

Back up the database before cleaning the tables. Open the tables one at a time to clear unnecessary rows from them. For example, old plugin caches, extra options, junk files. In WordPress, this task can be assigned to individual plugins, for example, WP-Optimize. But, as practice shows, they don't always completely cope with database cleanup.

Checking the duration of the server response is the first step to creating a website with quickly loading relevant pages. Test this indicator not only on the main page but also in sections, product cards, and categories. After achieving the desired result, proceed to the next step which is reducing the page loading speed.

Testing the server response time is the primary measure for the search engine optimization of the site. For successful ranking, this indicator on each page cannot exceed 200 ms. It is optimal for it to be 3-4 times smaller. To find out the server response, use the webmaster panels or third-party resources. Do the following to reduce this indicator:

• clean the database of trash and unnecessary options;
  
• create caches of pages and binary codes of the PHP connections;
  
• go to a high-performance server;
  
• delete calls to third-party resources;
  
• reduce the number of server requests.

To reduce server response time in WordPress, use caching, data cleaning, and server request plugins.