Kateryna Hordiienko

Research Editor at Serpstat

With the help of Serpstat search analytics data and other sources, I conduct SEO research and analyze different lines of business. My content is derived from extensive data for SEO specialists and digital marketers. My past years have been filled with specialized courses in SEO, programming basics, and digital marketing. Throughout my career, I have also spoken at various conferences, including Online Advertising Bulgaria 2022.

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Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators

Analytics +1
April 11, 2024

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators

Learn how to evaluate the effectiveness of your company's marketing using simple metrics. Figure out which KPIs are the most important in a business analytics system.

Top 5 E-commerce SEO Trends in 2024

SEO +2
April 10, 2024

Top 5 E-commerce SEO Trends in 2024

Dive into the e-commerce industry trends and get the 2024 SEO strategies for e-commerce websites: AI, sustainability, luxury brands, and many more.

How to Do Competitor Analysis in SEO: The Beginner Guide

SEO
March 28, 2024

How to Do Competitor Analysis in SEO: The Beginner Guide

Check our SEO competitor analysis template: find the competitor websites and dive into practical analysis with SEO competitor research tools.

Top 5 Site Audit Tools [+case studies on technical specifications for devs]

SEO
March 26, 2024

Top 5 Site Audit Tools [+case studies on technical specifications for devs]

Why is SEO audit important? How to make an SEO audit report? Check out our article with examples and case studies on SEO website auditing!

SEO Basics 2024: What Every Beginner Needs to Know

SEO
March 11, 2024

SEO Basics 2024: What Every Beginner Needs to Know

An exciting journey into the world of SEO in marketing awaits you! Learn how to do SEO — take a moment to check our guide.

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