Ekaterina Hordiienko

Research Editor at Serpstat

With the help of Serpstat search analytics data and other sources, I conduct SEO research and analyze different lines of business. My content is derived from extensive data for SEO specialists and digital marketers. My past years have been filled with specialized courses in SEO, programming basics, and digital marketing. Throughout my career, I have also spoken at various conferences, including Online Advertising Bulgaria 2022.

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Google and SEO: a Love-Hate Relationship

SEO

Google and SEO: a Love-Hate Relationship

The main goal of SEO is to promote the site at the TOP-10, TOP-5, and ideally – at the TOP-3. We will discuss how to keep healthy relationships with Google, working on your site’s ranking.

Paid Advertising: How to Use Ads Effectively

PPC

Paid Advertising: How to Use Ads Effectively

Discover successful paid advertising approaches — check ✔️benefits, ✔️strategies, and ✔️tips and start your marketing campaign efficiently.

How to Become Google's Entity: Diving Into Details

SEO

How to Become Google's Entity: Diving Into Details

We have explored a new way to optimize web content to make it more understandable to Google. How to become a Google entity, and what benefits will your website get?

5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?

SEO

5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?

As we delegate more autonomy to machines in decision-making, we must ensure proper quality. GPT-related tools became a game-changing technology that has transformed content marketing.

Will TikTok Become the New Google?

Analytics

Will TikTok Become the New Google?

One of the main advantages of TikTok is that it offers a much more personalized experience to users. The purpose of this article is to compare TikTok and Google and see how their algorithms differ regarding search.

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