Keyword Rank Checker Tool 

Track websites' positions with keyword rank tracker, in mobile and desktop search results daily. Increase visibility and boost traffic of agencies and enterprises.
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Rank Checker Tool
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Track your site's positions with Google SERP tracker

  • Target and track separate pages or categories of your site.
  • Analyze your market share with a keyword position tracker and assess your potential.
  • Evaluate which SERP features drive traffic to your site.
  • Check the search ranking for your website and compare it to your competitors.
Rank Checker Tool

How to use SERP keyword ranking reports for competitor insights?

Track your site's positions or all the top 100 search results for any given SERP keyword to:

  • Analyze the dynamic changes in your site and competitors' positions and make data-driven decisions to increase visibility
  • Find out your site's ranking potential for a group of keywords
  • Get daily reports of keyword positions in mobile and desktop search and compare them with competitors
Rank Checker Tool

Analyze ad positions in contextual advertising

  • Track positions of your website in contextual advertising.
  • Add keywords that you and your competitors use for paid ads to your project to receive daily updates.
  • Detect your competitors' position changes

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Rank Checker Tool
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What professionals say about our tools


For my use, there is much to like about Serpstat. I really like the site audit tool and information I can gather on competitors.
Most of all, I like all of the training and support they provide.


I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I'll leverage it
on client meetings to show how their current SEO guy is failing.


Helps you understand how your site and sites belonging to competitors are performing in paid and organic search, and what to do about things you want to improve.


Serpstat is another comprehensive keyword research tool that I discovered recently. They've done some really good work when it comes to helping us identify winning keywords.

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Rank Tracker tool FAQ

What is SERP tracking?

SERP tracking helps you monitor the positions on search engine results page. You can detect the rank of your website in local search queries and global ones, on mobile and desktop depending on this or that keyword. Therefore, you can optimize your SEO strategy and improve your websites' overall performance.

Why is rank tracking important?

Rank tracking shows you how well your website performs on the market. You must be interested in your website's results, that's why rank tracking should be essential for your SEO practice. On top of that, keyword ranking is one of the most important KPIs in SEO.

How do you use Rank Tracker?

Setting up your Rank Tracker project takes just a few minutes: click on "Start tracking" button, specify the general project settings, select search regions, add the keywords you want to track; then you can add tags and target URL. If all the fields are filled in correctly, the service automatically sends keywords to check positions.

How to track local keyword ranking?

With our Keyword Rank Tracker tool, you have unique filtering options that allow you to choose any aspects of keyword ranking you want to check - just select the necessary search region while setting up the project. After having received this data about your website, you can. compare it to your competitors'.

How to track featured snippets?

Keyword Rank Tracker tool from Serpstat allows you to easily see which keywords bring up featured snippets on the result page. Just check the "SERP features" column in the Project Overview report. You'll see little images showing the type of Featured Snippet.

How do you track keywords in mobile search?

Using Rank Tracker, you can identify which keywords perform better in mobile search. In Serpstat Rank Tracker tool, you can select the type of SERP for which you will check: computer/mobile organic and computer/mobile paid search results. You will see the corresponding icons in the "Search regions" column.

Can I build custom SEO ranking reports?

Sure, you can build and receive SEO ranking reports tailored to your needs. You can choose any time intervals for your reports, as well as any receiver, any device, and choose even more filters to make it perfect for your needs. On top of that, you can receive notifications when your ranking changes to have the possibility to fix it as soon as possible.

Is Rank Tracker free?

Sign up for a 7-day trial to test our Rank Tracker.

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