Keyword Rank Tracker Tool

  • Track websites' positions with keyword rank tracker, in mobile and desktop search results
  • Create flexible tracking schedule of your website positions for any of 230 countries in Google
  • Add competitors to your project to keep an eye on them
  • Transfer your projects from other services for free

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Rank Tracker is free to try on a 7-day Trial!
Keyword Rank Tracker Tool
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Get your site's positions with Google SERP tracker

  • Target and track separate pages or categories of your site.
  • Analyze your market share with a keyword position tracker and assess your potential.
  • Evaluate which SERP features drive traffic to your site.
  • Check the search ranking for your website and compare it to your competitors.
Get your site's positions with Google SERP tracker

SERP Keyword Ranking Reports

Track your site's positions or all the top 100 search results for any given SERP keyword to:

  • Analyze the dynamic changes in your site and competitors' positions and make data-driven decisions to increase visibility
  • Find out your site's ranking potential for a group of keywords
  • Get daily reports of keyword positions in mobile and desktop search and compare them with competitors
SERP Keyword Ranking Reports

Track ad positions in contextual advertising

  • Track positions of your website in contextual advertising.
  • Add keywords that you and your competitors use for paid ads to your project to receive daily updates.
  • Detect your competitors' position changes

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Rank Checker Tool

Use Rank Tracker with other tools to get better results

Nathen Miles
Nathen Miles
Head of Marketing

Serpstat helps to solve the most common SEO tasks such as rank tracking, keyword research, technical audit and backlink analysis

Tools Nathen’s team used:

  • Track their positions in search with weekly updates using Rank Tracker .
  • Find and fix critical issues that stopped their performance using Site Audit .
  • Find new keywords that accelerate growth with Keyword Research .
  • Create lots of quality content using AI tools with human adjustment.

What they achieved:

  • Grow organic traffic by 270% during the first year of using.
  • 1574 Google top-10 rankings
  • 520 Google top-3 rankings
  • Fixed their titles and descriptions, and the CTR started to increase constantly every month.
  • Become a niche-leader in google shopping.
Explore more features

Try the Rank Tracker tool along with over 50 marketing tools

Try all the features of paid plans during 7 days for free

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Rank Tracker tool FAQ

What is SERP tracking?

SERP tracking helps you monitor the positions on search engine results page. You can detect the rank of your website in local search queries and global ones, on mobile and desktop depending on this or that keyword. Therefore, you can optimize your SEO strategy and improve your websites' overall performance.

Why is rank tracking important?

Rank tracking shows you how well your website performs on the market. You must be interested in your website's results, that's why rank tracking should be essential for your SEO practice. On top of that, keyword ranking is one of the most important KPIs in SEO.

How do you use Rank Tracker?

Setting up your Rank Tracker project takes just a few minutes: click on "Start tracking" button, specify the general project settings, select search regions, add the keywords you want to track; then you can add tags and target URL. If all the fields are filled in correctly, the service automatically sends keywords to check positions.

How to track local keyword ranking?

With our Keyword Rank Tracker tool, you have unique filtering options that allow you to choose any aspects of keyword ranking you want to check - just select the necessary search region while setting up the project. After having received this data about your website, you can. compare it to your competitors'.

How to track featured snippets?

Keyword Rank Tracker tool from Serpstat allows you to easily see which keywords bring up featured snippets on the result page. Just check the "SERP features" column in the Project Overview report. You'll see little images showing the type of Featured Snippet.

How do you track keywords in mobile search?

Using Rank Tracker, you can identify which keywords perform better in mobile search. In Serpstat Rank Tracker tool, you can select the type of SERP for which you will check: computer/mobile organic and computer/mobile paid search results. You will see the corresponding icons in the "Search regions" column.

Can I build custom SEO ranking reports?

Sure, you can build and receive SEO ranking reports tailored to your needs. You can choose any time intervals for your reports, as well as any receiver, any device, and choose even more filters to make it perfect for your needs. On top of that, you can receive notifications when your ranking changes to have the possibility to fix it as soon as possible.

Is Rank Tracker free?

Sign up for a 7-day trial to test our Rank Tracker.

Our thankful customers rate us highly
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Use the SERP Keyword Tracker tool to check rankings in any of 230 countries

Sign up and try all features for free on a 7-day Trial

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What professionals say about our tools


For my use, there is much to like about Serpstat. I really like the site audit tool and information I can gather on competitors.
Most of all, I like all of the training and support they provide.


I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I'll leverage it
on client meetings to show how their current SEO guy is failing.


Helps you understand how your site and sites belonging to competitors are performing in paid and organic search, and what to do about things you want to improve.


Serpstat is another comprehensive keyword research tool that I discovered recently. They've done some really good work when it comes to helping us identify winning keywords.

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Introducing Serpstat

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Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.




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