How to set up Open Graph markup
What is Open Graph?
- og:title is a header of the article, video or any other object from your website page;
- og:description is an object description, the maximum length is 300 characters;
- og:image is a link to an image describing your article, video, etc.;
- og:type is the object type (news, video, article, music, etc.);
- og:url is a permanent link that will identify your object.
They are located in the "meta property" tag. In the editor, they look like this:
What happens if you don't use Open Graph markup? After clicking on the "Share" button, the social network will pull up the picture, title, and description in its discretion. The result may be something unattractive:
To see how your post will look, just go to Facebook for Developers. In the "Debugger" you should enter the address of the post, news or another object. Having looked at the result of your work, you will understand what you should better change or add to this preview. The validation tool looks like this:
Advantages of the Open Graph
Separate metadata groups are proposed for each category. These are basically the same words, but with extra colons. For example, when the https protocol is required to download a link to an image:
All kinds of metadata options are available on the official Open Graph website. There you can find the settings for each social network.
To check whether Open Graph is correctly connected to a specific page of your website, use the OpenGraphCheck service. But even despite the availability of ready-made tools, always look through the posts yourself.
How to quickly deploy Open Graph on popular CMS
You can also deploy Open Graph on WordPress without plugins: to do this, you will need to include the respective meta tags in the HTML code.
Open Graph Meta plugin is a ready-made solution for Opencart. Markup meta tags are manually added to the <head> of your website based on the CMS version used.
To configure the markup, you need to add the appropriate meta tags to the page code. Using specialized services and plugins, you can check the status and appearance of all such posts.
This article is a part of Serpstat's Checklist tool
|Try Checklist now|
Learn how to get the most out of Serpstat
Want to get a personal demo, trial period or bunch of successful use cases?
Send a request and our expert will contact you ;)
Cases, lifehacks, researches and useful articles
Don’t you have time to follow the news? No worries!
Our editor Stacy will choose articles that will definitely help you with your work. Join our cozy community :)