|SEO||– 22 min read –||February 6, 2020|
Effective Site Audit With Serpstat:
Step #1 Create a project for a site audit
Step #2 Study the audit overview report
Step #3 Analyze the main site weaknesses
3.1. Server response code
3.2. Meta tags
3.4. Content and Multimedia
3.5. Page Indexing
3.8. HTTPS Certificate
3.9. Server Parameters
3.10. Using hreflang attributes
3.11. AMP Pages
3.12. Markup checks
3.13. Monitor site loading speed
Step #4 Set up a custom report
What is an SEO audit and when you need it
An audit is often carried out when the site is under the sanctions of search engines: positions decrease, and traffic drops sharply. In this case, an audit allows you to find errors, fix them, and return to the previous position.
You also need an SEO audit when everything is fine with the site: traffic is growing, and positions are gradually increasing. You can further speed up the growth of the website by identifying and correcting technical issues.
You should perform a detailed site check before starting the work on site's SEO. It will help to find minor issues and severe problems so that the optimizer can safely work on other ranking factors and promote the site.
So what can you find out on our site?
Create a project for a site audit
*click on the arrows to see the steps for setting up a project.
Serpstat shows 34% SDO for our domain. This means that another 66% can improve the site.
Study the audit overview report
Below in the Summary Report, you will find a table with the results of previous checks. Here you can compare any two periods.
High priority is a parameter for severe errors. They must be fixed first.
Medium priority is a parameter for errors that are not critical but still affect domain optimization. Therefore, they also require correction.
Low priority is a parameter for the least significant issues. However, you also need to fix them. The report below summarizes the errors of the site that the service detected.
The report also has Information and Viruses categories:
Information is a section that has recommendations for optimizing the page.
Viruses - results of checking the page for malware.
Analyze the main site weaknesses
Server response code
Serpstat notes two major issues:
Content and Multimedia
Using hreflang attributes
Monitor site loading speed
You should pay particular attention to this since fast sites don't annoy users and increase site usability. Search engines also recommend increasing page loading speed - slow websites rank worse.
With Serpstat, you will learn several ways to help you increase your download speed. We will show you what you need to implement, taking into account the errors that are on the site.
Set up a custom report
In Serpstat, you can configure a personal report on the necessary parameters, as well as apply filters to them:
We also set up automatic error notifications and audit mails. So you can monitor the emergence of new errors and the correction of old ones. To enable automatic notifications by e-mail, go to the List of Projects and click on the letter icon:
Learn how to get the most out of Serpstat
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