How To Make SEO Reports That Impress Your Clients: Experience Of Strategy Plus
Effective Site Audit With Serpstat:
Tool Overview
Tool Overview


Step #1 Create a project for a site audit
Step #2 Study the audit overview report
Step #3 Analyze the main site weaknesses
3.1. Server response code
3.2. Meta tags
3.3. Headings
3.4. Content and Multimedia
3.5. Page Indexing
3.6. Redirects
3.7. Links
3.8. HTTPS Certificate
3.9. Server Parameters
3.10. Using hreflang attributes
3.11. AMP Pages
3.12. Markup checks
3.13. Monitor site loading speed
Step #4 Set up a custom report
Summing up
What is an SEO Audit and when you need it
An audit is often carried out when the site is under the sanctions of search engines: positions decrease, and traffic drops sharply. In this case, an audit allows you to find errors, fix them, and return to the previous position.
You also need an SEO audit of a website when everything is fine with the site: traffic is growing, and positions are gradually increasing. You can further speed up the growth of the website by identifying and correcting technical issues.
You should perform a detailed site check, also check page ranking on Google before starting the work on site's SEO. It will help to find minor issues and severe problems so that the optimizer can safely work on other ranking factors and promote the site.
So what can you find out on our site?
Create a project for a Site Audit


*click on the arrows to see the steps for setting up a project.
Serpstat shows 34% SDO for our domain. This means that another 66% can improve the site.

Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!
Study the Audit Overview report
Below in the Summary Report, you will find a table with the results of previous checks. Here you can compare any two periods.

High priority is a parameter for severe errors. They must be fixed first.
Medium priority is a parameter for errors that are not critical but still affect domain optimization. Therefore, they also require correction.
Low priority is a parameter for the least significant issues. However, you also need to fix them. The report below summarizes the errors of the site that the service detected.
The report also has Information and Viruses categories:
Information is a section that has recommendations for optimizing the page.
Viruses - results of checking the page for malware.

Website Technical SEO Audit
Audits, Things To Look For, And
How To Conduct Them
Analyze the main site weaknesses
Server response code
Meta tags


Headings
Serpstat notes two major issues:

Content and Multimedia

Previously, SEOs could not check pages with JS scripts for technical issues with our Audit, because it did not see the content there. Now the tool can render JS pages and check them for technical issues! Read more about the update and why you need it below.
Page Indexing
- adding a site to social bookmarks
- placement of links leading to the site on external resources
- adding a site to Google Webmaster Tools and Yandex Webmaster
- several special internal techniques.

Redirects
A 301 redirect indicates that the URL has been redirected to a different address. 302 code is a temporary redirect. It shows the robot that this document is temporarily available at a different address.
Your site shouldn't have redirect links.

Links

Can Be In The Page URL
Page URL Length For SEO
HTTPS Certificate

Version On The Website
Server Parameters

Using hreflang attributes
AMP Pages

Markup checks
Checks:

Monitor site loading speed
You should pay particular attention to this since fast sites don't annoy users and increase site usability. Search engines also recommend increasing page loading speed - slow websites rank worse.
With Serpstat, you will learn several ways to help you increase your download speed. We will show you what you need to implement, taking into account the errors that are on the site.
Set up a custom report
In Serpstat, you can configure a personal report on the necessary parameters, as well as apply filters to them:


Summing up
We also set up automatic error notifications and audit mails. So you can monitor the emergence of new errors and the correction of old ones. To enable automatic notifications by e-mail, go to the List of Projects and click on the letter icon:

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