How To Make SEO Reports That Impress Your Clients: Experience Of Strategy Plus

SEO report displays your website's SEO achievements and failures. It usually includes information about:
- organic keywords quantity and dynamics;
- website traffic;
- visibility;
- backlinks quantity and dynamics;
- technical condition of the site;
- positions in SERP for the website topic keywords.

Search engine results are changing daily, and changes depend on many factors, that is why very important always to keep an eye on your SEO. As a SEO specialist you should provide SEO report for client regularly, at least once per week.

Strategy Plus is a Digital Marketing Agency that specializes in delivering digital marketing strategies to growing companies online. We offer a holistic approach to maximizing the ROI for everything we do - SEO, social media, email marketing, web design, video, etc. We take the time to understand your business, customers, and competition before creating a strategy. By working in partnership, we can help you boost your business to grow and reach your goals.

We believe it is essential for an SEO tool to meet the needs of a business, provide clear and concise reports for all clients, and not cost all the money in the world (especially for those who monitor many SEO projects). Considering all these points, our team chose Serpstat as the tool to quickly and easily share your SEO reports in a variety of ways.

Serpstat is our friend and perfect ally in achieving our primary goals. Most often, we use Serpstat reports for:

A quality SEO tool is an essential expense for any digital agency.

Сustomers always want to see proof of progress, so it is simpler to have an automated report with all relevant key performance indicators sent on a scheduled basis, rather than manually compiling data points at the last moment. Additionally, useful SEO reports will allow you to see the results of experiments and run a successful SEO campaign.

So, what a perfect report should have?

A clear and concise layout is always a must when reporting. The design means the key data stands out immediately to your clients and managers to ensure your decisions are delivered to them effectively. The last thing you want to do when sending results to those in charge is to frustrate them with incoherent reports.

Being able to monitor, build, and share your reports easily is critical when choosing an SEO reporting system that works for you.

Not only should a report be easy to navigate for SEOs, but also for clients, who should be able to work their way through reports quickly.

Serpstat's user interface is easy to understand. Graphs and infographics are used throughout to show variations and changes in data, allowing for easy tracking and analysis, saving you time and effort.

Having the opportunity to edit your reports to suit you and your client's needs is essential.

Serpstat SEO reports are easily customizable to suit your preference. The Serpstat logo will automatically appear on all graphs in your reports by default, which provides a level of credibility to your clients. This will show that your reports have been created by independent, third-party tool, helping to validate your SEO results.

Scheduling is a crucial function of an SEO tool. If you send a report automatically before work is completed, it will give false information to clients, who won't believe any updates have been made. Sending your reports manually allows you to analyze and comment on your report; this also means you are in control of exactly when the report hits the inbox of a receiver.

Serpstat allows you to schedule your reports as you like: daily, weekly, monthly, manually, etc.

When working to create great SEO results, you hope that sharing your findings should be easy. This isn't always the case and can be a bit of a headache if the right tools aren't used and used correctly.

Professional SEO platforms should offer a variety of report formats. Technical reports are needed for SEO's to analyze data internally, but you'll also want to create easily digestible takeaways from this data to clearly and concisely report back to clients.

Serpstat allows users to send your report to anyone you choose and how often. The recipients don't have to be a paid user of the system. There's also no limit to the number of recipients who can receive your report.

So, you can export data in any format you want: CSV, XLS, XLSX, Google Docs, PDF, TXT.

Keyword analysis is essential for effective search engine optimization. If you optimize the pages of your site with proper relevant keywords, this will bring you undoubted benefits. It will be easy for you to achieve high rankings in search engines, get high-quality traffic, and convert this traffic to loyal customers.

To find keywords, we use several Serpstat reports. First, we go to Keyword Research → SEO Research → Keyword Selection. Then, you can apply filters if you need.

Next, we need to find keywords that are semantically connected to our keyword. Related Keywords report is the perfect tool. Go to Keyword Research → SEO Research → Related Keywords.

Search Suggestions report will help you find a list of search suggestions related to the researched query. These are popular search queries that pop under the search bar as you start typing the query. Go to Keyword Research → SEO Research → Search Suggestions.

By clicking Only questions button you can see a list of all interrogative search suggestions containing the query. Serpstat arranges search questions depending on the wording. These are questions asked by our target audience.

Algorithms change and update regularly, so you need to carry out site audits to ensure that a website is optimized to keep up with search engine demands.

Reporting tool should highlight issues and recommendations to SEOs to improve site ranking, including meta tags, headings, content, and redirects, and which of these issues are of high to low priority.

Not only does Serpstat do all this via a clear user interface, but SEO's will also receive an SDO score, a metric used by the Serpstat team. This indicator is calculated from a ratio of the issues found on the site (and their severity) to the number of possible problems on the site. The better optimized the website, the higher the SDO rating.

The SDO score can easily be explained to clients and can act as a clear indicator of SEO success, and is, therefore, a great addition to any SEO report.

To see the site's technical issues, click on any of the indicators in the summary report or go to the reports from the menu on the left. Serpstat not only indicates specific problems on the site but also gives recommendations on how to fix them. The tool also notes the corrected issues since the last audit on the site.

Rank Tracker tool allows searching for relevant keywords, reviewing competitors, and monitoring search engine rankings for the clients.

Analyzing site positions is essential to track the effectiveness of a promotion; so you can study the results of your work or your team.

You can upload keywords (depending on your pricing plan), divide them into groups by topics, and track your site's positions and the positions of your competitors. You will get all the information on the top 100:

Start tracking positions by clicking on the button Start tracking positions at the bottom of the Overview report.

A pop-up opens with the entered project domain, substituted by the name of the project, which can be changed as you like. The project group is default. It can also be changed.

After you checked all the fields and made sure that everything is correct - click the Create button. Then set up the tracking according to your needs.

After Serpstat tracks domain positions, you will get several reports:

As one of the ranking factors, links can positively affect the position of a site in SERP. We used Serpstat to control the number and quality of our backlinks as well as competitors' links. It was a necessary step to examine links and anchor lists of top-competitors, analyze the quality and naturalness of the backlinks, and control the growth dynamics of the link mass.

Serpstat Backlinks report provides general information on the backlink analysis module: referring domains and subdomains, backlinks leading to the analyzed domain, referring homepages, IP addresses, and subnets, and the unique indicator of domain authority.

In Serpstat, you can also check backlinks for link building. Enter your domain and check these parameters:

Having discussed the importance of reports and what you should consider when choosing a reporting system, you should provide explanations and analysis of your findings alongside this.

With Serpstat, you can easily monitor and analyze all your SEO data in one interface and quickly share it with clients at a time and in a way that suits you.

Customers want to see results, analysis, and SEO plans. Make sure to invest in a tool that is easy to use and allows instant sharing of results so that SEOs can ensure their hard work is understood and appreciated.

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