How To Make SEO Reports That Impress Your Clients: Experience Of Strategy Plus
2. Characteristics of a good report: what should it include
2.1 Simple design and customizing
3. How we use Serpstat to generate reports and manage our clients' projects
3.1 Keyword Analysis
3.2 Site Audit
3.3 Rank Tracker
3.4 Backlink Analysis
We believe it is essential for an SEO tool to meet the needs of a business, provide clear and concise reports for all clients, and not cost all the money in the world (especially for those who monitor many SEO projects). Considering all these points, our team chose Serpstat as the tool to quickly and easily share your SEO reports in a variety of ways.
Сustomers always want to see proof of progress, so it is simpler to have an automated report with all relevant key performance indicators sent on a scheduled basis, rather than manually compiling data points at the last moment. Additionally, useful SEO reports will allow you to see the results of experiments and run a successful SEO campaign.
So, what a perfect report should have?
Being able to monitor, build, and share your reports easily is critical when choosing an SEO reporting system that works for you.
Not only should a report be easy to navigate for SEOs, but also for clients, who should be able to work their way through reports quickly.
Serpstat's user interface is easy to understand. Graphs and infographics are used throughout to show variations and changes in data, allowing for easy tracking and analysis, saving you time and effort.
Serpstat SEO reports are easily customizable to suit your preference. The Serpstat logo will automatically appear on all graphs in your reports by default, which provides a level of credibility to your clients. This will show that your reports have been created by independent, third-party tool, helping to validate your SEO results.
White Label function may appeal to SEO's who work freelance or in an agency, to strengthen the company's image as the expert in its field.
Serpstat allows you to schedule your reports as you like: daily, weekly, monthly, manually, etc.
Professional SEO platforms should offer a variety of report formats. Technical reports are needed for SEO's to analyze data internally, but you'll also want to create easily digestible takeaways from this data to clearly and concisely report back to clients.
Serpstat allows users to send your report to anyone you choose and how often. The recipients don't have to be a paid user of the system. There's also no limit to the number of recipients who can receive your report.
So, you can export data in any format you want: CSV, XLS, XLSX, Google Docs, PDF, TXT.
To find keywords, we use several Serpstat reports. First, we go to Keyword Research → SEO Research → Keyword Selection. Then, you can apply filters if you need.
Reporting tool should highlight issues and recommendations to SEOs to improve site ranking, including meta tags, headings, content, and redirects, and which of these issues are of high to low priority.
Not only does Serpstat do all this via a clear user interface, but SEO's will also receive an SDO score, a metric used by the Serpstat team. This indicator is calculated from a ratio of the issues found on the site (and their severity) to the number of possible problems on the site. The better optimized the website, the higher the SDO rating.
The SDO score can easily be explained to clients and can act as a clear indicator of SEO success, and is, therefore, a great addition to any SEO report.
Analyzing site positions is essential to track the effectiveness of a promotion; so you can study the results of your work or your team.
You can upload keywords (depending on your pricing plan), divide them into groups by topics, and track your site's positions and the positions of your competitors. You will get all the information on the top 100:
A pop-up opens with the entered project domain, substituted by the name of the project, which can be changed as you like. The project group is default. It can also be changed.
After you checked all the fields and made sure that everything is correct - click the Create button. Then set up the tracking according to your needs.
Serpstat Backlinks report provides general information on the backlink analysis module: referring domains and subdomains, backlinks leading to the analyzed domain, referring homepages, IP addresses, and subnets, and the unique indicator of domain authority.
With Serpstat, you can easily monitor and analyze all your SEO data in one interface and quickly share it with clients at a time and in a way that suits you.
Customers want to see results, analysis, and SEO plans. Make sure to invest in a tool that is easy to use and allows instant sharing of results so that SEOs can ensure their hard work is understood and appreciated.
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