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SEO 18 min read July 24, 2020

How To Make SEO Reports That Impress Your Clients: Experience Of Strategy Plus

How To Make SEO Reports To Impress Your Clients: Experience Of Strategy Plus
Евгения Сидорчук
Daniel Ricardo
Digital Marketing Director at Strategy Plus
Effective SEO takes time, dedication, and patience. So, when it comes to sharing results with your clients, you need reports that are concise, quick to produce, and easy to understand. To keep track of SEO performance, you need to have all the tools to create reports that keep up with demands and expectations.
Getting started: our goals
Strategy Plus is a Digital Marketing Agency that specializes in delivering digital marketing strategies to growing companies online. We offer a holistic approach to maximizing the ROI for everything we do - SEO, social media, email marketing, web design, video, etc. We take the time to understand your business, customers, and competition before creating a strategy. By working in partnership, we can help you boost your business to grow and reach your goals.

We believe it is essential for an SEO tool to meet the needs of a business, provide clear and concise reports for all clients, and not cost all the money in the world (especially for those who monitor many SEO projects). Considering all these points, our team chose Serpstat as the tool to quickly and easily share your SEO reports in a variety of ways.
Our goals
Serpstat is our friend and perfect ally in achieving our primary goals. Most often, we use Serpstat reports for:
1
Assessing the amount of work on the new project and the formation of an initial action plan.
2
Collecting project data to provide reports to the clients.
3
Attracting new customers (quick analysis of any site to make an offer to a potential client).
4
Checking rankings of our clients' competitors to know their strengths.
5
Searching for competitors' keywords to expand the semantic core of our clients' sites.
6
Performing site audit to find and then fix the technical issues of our client's websites.
7
Analyzing backlinks to check their quality and naturalness and control the growth dynamics of the link mass.
Characteristics of a good report: what it should include
A quality SEO tool is an essential expense for any digital agency.

Сustomers always want to see proof of progress, so it is simpler to have an automated report with all relevant key performance indicators sent on a scheduled basis, rather than manually compiling data points at the last moment. Additionally, useful SEO reports will allow you to see the results of experiments and run a successful SEO campaign.

So, what a perfect report should have?
Simple design and customizing
A clear and concise layout is always a must when reporting. The design means the key data stands out immediately to your clients and managers to ensure your decisions are delivered to them effectively. The last thing you want to do when sending results to those in charge is to frustrate them with incoherent reports.

Being able to monitor, build, and share your reports easily is critical when choosing an SEO reporting system that works for you.

Not only should a report be easy to navigate for SEOs, but also for clients, who should be able to work their way through reports quickly.

Serpstat's user interface is easy to understand. Graphs and infographics are used throughout to show variations and changes in data, allowing for easy tracking and analysis, saving you time and effort.
Moreover, Serpstat has an integration with Google Data Studio! The use of the platform is entirely free for all Google users. Creating the reports doesn't take up so much time and doesn't require specialized knowledge or skills, and they can be easily tailored to your specific needs. Data is automatically loaded from integrated sources and displayed in real-time. You can share Data Studio dashboards via the link, and it is very convenient for teamwork.
How To Visualize Serpstat Reports Using Google Data Studio Connector
Having the opportunity to edit your reports to suit you and your client's needs is essential.

Serpstat SEO reports are easily customizable to suit your preference. The Serpstat logo will automatically appear on all graphs in your reports by default, which provides a level of credibility to your clients. This will show that your reports have been created by independent, third-party tool, helping to validate your SEO results.
For SEO's who prefer to feature their company branding, Serpstat also offers a White Label feature. This allows users to remove Serpstat watermarks from infographics and graphs and replace them with their own logos.

White Label function may appeal to SEO's who work freelance or in an agency, to strengthen the company's image as the expert in its field.
SEO Reports For Freelancers And Agencies: White Label And Brand Reports By Serpstat
Scheduling
Scheduling is a crucial function of an SEO tool. If you send a report automatically before work is completed, it will give false information to clients, who won't believe any updates have been made. Sending your reports manually allows you to analyze and comment on your report; this also means you are in control of exactly when the report hits the inbox of a receiver.

Serpstat allows you to schedule your reports as you like: daily, weekly, monthly, manually, etc.
Flexibility
When working to create great SEO results, you hope that sharing your findings should be easy. This isn't always the case and can be a bit of a headache if the right tools aren't used and used correctly.

Professional SEO platforms should offer a variety of report formats. Technical reports are needed for SEO's to analyze data internally, but you'll also want to create easily digestible takeaways from this data to clearly and concisely report back to clients.

Serpstat allows users to send your report to anyone you choose and how often. The recipients don't have to be a paid user of the system. There's also no limit to the number of recipients who can receive your report.

So, you can export data in any format you want: CSV, XLS, XLSX, Google Docs, PDF, TXT.
How we use Serpstat to generate reports and manage our clients' projects
Keyword Analysis
Keyword analysis is essential for effective search engine optimization. If you optimize the pages of your site with proper relevant keywords, this will bring you undoubted benefits. It will be easy for you to achieve high rankings in search engines, get high-quality traffic, and convert this traffic to loyal customers.

To find keywords, we use several Serpstat reports. First, we go to Keyword Research → SEO Research → Keyword Selection. Then, you can apply filters if you need.
Next, we need to find keywords that are semantically connected to our keyword. Related Keywords report is the perfect tool. Go to Keyword Research → SEO Research → Related Keywords.
Search Suggestions report will help you find a list of search suggestions related to the researched query. These are popular search queries that pop under the search bar as you start typing the query. Go to Keyword Research → SEO Research → Search Suggestions.
By clicking Only questions button you can see a list of all interrogative search suggestions containing the query. Serpstat arranges search questions depending on the wording. These are questions asked by our target audience.
Using this section, we can show the client the upcoming work on his project, the level of competition in the niche, or how things are going on in the client's project.
Site Audit
Algorithms change and update regularly, so you need to carry out site audits to ensure that a website is optimized to keep up with search engine demands.

Reporting tool should highlight issues and recommendations to SEOs to improve site ranking, including meta tags, headings, content, and redirects, and which of these issues are of high to low priority.

Not only does Serpstat do all this via a clear user interface, but SEO's will also receive an SDO score, a metric used by the Serpstat team. This indicator is calculated from a ratio of the issues found on the site (and their severity) to the number of possible problems on the site. The better optimized the website, the higher the SDO rating.

The SDO score can easily be explained to clients and can act as a clear indicator of SEO success, and is, therefore, a great addition to any SEO report.
To see the site's technical issues, click on any of the indicators in the summary report or go to the reports from the menu on the left. Serpstat not only indicates specific problems on the site but also gives recommendations on how to fix them. The tool also notes the corrected issues since the last audit on the site.
Site Audit is a perfect way to show the client the state of his site before and after the conducted work in a few clicks.
Effective Site Audit With Serpstat: Tool Overview
Rank Tracker
Rank Tracker tool allows searching for relevant keywords, reviewing competitors, and monitoring search engine rankings for the clients.

Analyzing site positions is essential to track the effectiveness of a promotion; so you can study the results of your work or your team.

You can upload keywords (depending on your pricing plan), divide them into groups by topics, and track your site's positions and the positions of your competitors. You will get all the information on the top 100:
keywords positions in organic and paid search results;
keyword distribution history;
competitors data;
market share.
Start tracking positions by clicking on the button Start tracking positions at the bottom of the Overview report.

A pop-up opens with the entered project domain, substituted by the name of the project, which can be changed as you like. The project group is default. It can also be changed.

After you checked all the fields and made sure that everything is correct - click the Create button. Then set up the tracking according to your needs.
After Serpstat tracks domain positions, you will get several reports:
1
In the Keywords report, you can see basic information about the project's positions for the keywords added to the project. The report will display the highest domain position in the SERP .
2
In the Competitors section you will find a report with a graph of the dynamics of changes in your positions in comparison with the top 100 competitors. To add competitors to the report, tick the check box next to the corresponding competitor.
3
URLs report helps determine if the tracked / expected URL matches the one that is in fact ranked in the SERP. As the actual URL, we display the one that has the highest position in the SERP.
Serpstat Rank Tracker: A Complete Guide
We use Rank Tracking tool so that the client can see how the project is going and whether there is any progress.
Backlink Analysis
As one of the ranking factors, links can positively affect the position of a site in SERP. We used Serpstat to control the number and quality of our backlinks as well as competitors' links. It was a necessary step to examine links and anchor lists of top-competitors, analyze the quality and naturalness of the backlinks, and control the growth dynamics of the link mass.

Serpstat Backlinks report provides general information on the backlink analysis module: referring domains and subdomains, backlinks leading to the analyzed domain, referring homepages, IP addresses, and subnets, and the unique indicator of domain authority.
In Serpstat, you can also check backlinks for link building. Enter your domain and check these parameters:
1
Domain authority. Serpstat Domain Rank is an indicator of domain authority on a scale from 0 to 100.
2
Backlink quality. We recommend that you pay attention to the list of referring domains and anchors' list. At this stage, you need to make sure that the site's link profile is not full of suspicious sites and spam anchors.
3
Link mass growth dynamics. A sharp rise or fall, in most cases, indicates the manipulation of link builders with backlinks.
4
Malicious sites. Malicious sites are those blocked from viewing by Google Chrome (you see a warning if the content that you're trying to see is dangerous or deceptive).
Serpstat Backlink Analysis Tool: A Comprehensive Guide
Backlink Analysis can assist in checking the quality and naturalness of the backlinks, and controling the growth dynamics of the link mass.
Conclusion
Having discussed the importance of reports and what you should consider when choosing a reporting system, you should provide explanations and analysis of your findings alongside this.

With Serpstat, you can easily monitor and analyze all your SEO data in one interface and quickly share it with clients at a time and in a way that suits you.

Customers want to see results, analysis, and SEO plans. Make sure to invest in a tool that is easy to use and allows instant sharing of results so that SEOs can ensure their hard work is understood and appreciated.

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