How to implement schema.org microdata and why is it useful
What is Schema.org microdata?
Schema.org dictionary is officially confirmed by major search systems: Google, Bing, and Yahoo. This is how a page with implied microdata looks in search results:
Schema.org in practice
This list is constantly expanding. Representatives of the most popular search systems never stop enhancing it.
How to implement Schema.org on your website
- itemscope — serves to indicate object description that is included into the page;
- itemtype — object type from the official vocabulary list;
- itemprop — object properties to be used for the description.
This is how it actually appears:
The dictionary of objects on the site has a form of structure:
Here is an example of arranging video data:
- <div></div> —opens and closes the description;
- <span></span> — describes attributes with words;
- <link>, including href attribute — a link with "canonical" attribute that users cannot see;
- <time></time> with attribute date time — notes date and time in the defined format "year-month-day", "hour-minute", "hour-minute-second";
- <a></a> — notes the link that can be seen by users;
- <meta> — used for the text that is not displayed to users.
For example, there is a Schema plugin for WordPress that generates automatic markup. However, it selects attributes itself. If you prefer to indicate certain properties of the object, you should create a markup code manually.
Use of Schema.org provides the following description options:
Additionally, you can arrange Schema.org breadcrumbs, the markup of rating, contacts, feedback, and other properties that may describe a product or a company.
To check out markup fidelity, you should use Google validator. They allow reviewing the code of a ready-made or manually created microdata. Search systems will fail to evaluate and display the required data in case the code contains any mistakes.
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