How To Create A Correct HTML Sitemap For A Website
The main task of the HTML sitemap is to help the user find the desired section or page on the website. Besides, it gives room for additional interlinking.
What is the difference between HTML sitemap and XML sitemap?
The key distinction is that an HTML sitemap helps visitors discover the content of your site, whereas an XML sitemap caters more exclusively to search engines.
You can use XML sitemaps to notify search engines when you add new pages or content to your site.
Who needs an HTML sitemap?
- Categorize your website's content
- Improve your site's navigation
- Better ways to add new content
- Organize large websites
Common mistakes when creating an HTML sitemap
Is saying goodbye to your potential customers not what you want? Then, don't hesitate to create an HTML sitemap for a website.
The sitemap includes a structured list of all pages on the website, with a hyperlink to each of them. Since sitemaps are so important for your site's organic search performance, here's a list of the most common HTML sitemap mistakes and how to avoid them:
Do not close the robots.txt and x-robots-tag. Using a map, you balance the weight on the internal pages of the website, so it's better to keep the map open.
This will complicate the perception, and the sitemap will not be helpful for the users, they will leave it in search of something simpler. If there is a need to list many links, it is better to create a multi-level map that will open the sections in stages.
Technical pages that are not useful to the website visitor should not be displayed on the map.
Clean up deleted pages and add new ones.
Creating an HTML sitemap with a generator
Keep in mind the basic principles when making a sitemap:
- Structured presentation of information. Arrange the pages of the website in strict accordance with their hierarchy from the main page to sections, subsections and landing pages of a product/service. You can check out some templates to choose the look of your sitemap.
- Availability. The sitemap should be located intuitively to the user. Normally, the sitemap is located on the main page. The best location for the sitemap is in the website footer.
- Place an additional link to the sitemap for the user on the 404 error page to continue his session on existing pages.
- Brief information about the content. Small comments on sections and pages will help you quickly find the right product/service. Thus, the user will not leave the website because he searched for a long time and is tired of this process, but will successfully complete the session. This requires working on behavioral factors of page depth and bounce rate.
Want to get a personal demo, trial period or a bunch of successful use cases?
Send a request and our expert will contact you ;)
Best 5 free sitemap generator tools
Without registration, you can get ready-made sitemaps for free, provided that there are less than 500 pages on the website. Transfer the maps created by the tool to the root folder. Before that, check the correctness of the XML sitemap through the integrated Google Search Console panel.
What should be included in HTML sitemap?
The main requirements for an HTML sitemap are simplicity, clarity, and informativeness. It should help the site to keep visitors, and not repel them with bulky content, an abundance of sections and menu items.
Do I need HTML sitemap?
We totally recommend creating an HTML sitemap. A sitemap is a very useful tool for indexing your website effectively. Sitemaps are useful tools for search robots as they "lurk" through your site.
What is the use of HTML sitemap in SEO?
Sitemaps improve a website's ranking in SERPs, thus boosting SEO. When a website gets a high ranking on a search engine results page, it becomes more visible to a larger number of users, resulting in increased traffic.
Speed up your search marketing growth with Serpstat!
Keyword and backlink opportunities, competitors' online strategy, daily rankings and SEO-related issues.
A pack of tools for reducing your time on SEO tasks.
Cases, life hacks, researches, and useful articles
Don’t you have time to follow the news? No worries! Our editor will choose articles that will definitely help you with your work. Join our cozy community :)