Keyword Research Without Agencies: Manual For Beginners And Online Store Owners
If search engines "don't like" your website, there might be something wrong with the keywords you are using.
In this article, you will learn how to improve your website's rankings by optimizing them for the right keywords.
How do you conduct keyword research, and what tools will be helpful? Read further to find out.
Why Do You Need Keyword Research?
What are these relevant keywords? Terms and phrases your target audience uses to search on Google. Then, you should distribute these keywords between your website pages and metatags.
Keyword indicators you should keep in mind:
Your keyword list should also match the wishes and intentions of users and your business goals. Now, let's go through all the steps of collecting a keyword list for your website:
How Do You Create A Keyword List For Your Website? Basic Keyword Research.
First, brainstorm some keywords that best describe your product/service at the basic level, and save this list in Google Spreadsheets. At this stage, there's no need to go into much detail.
Then, go to Serpstat and take the following steps:
Go to Keyword Research → SEO Research → Related Keywords. Here you can gather synonyms, colloquial variants, and LSI keywords.
How Do You Expand The Keyword List?
By analyzing your competitors' SEO tactics that allow them to successfully rank in search results, you can collect ideas for improving your website's performance.
There are several approaches you can take.
Enter the domain in the search bar of Domain Analysis → SEO Research → Keywords. You will get the list of keywords the competitor ranks for in organic search results:
Compare your domain with competitors to collect the list of keywords they are using and you don't.
Go to Domain Analysis → SEO Research → Domain vs. Domain.
These are search terms suggested by search engines when the user types a keyword into the search bar. Сollecting such queries will allow you to fill even more gaps in your keyword list.
Go to Serpstat Keyword Research → SEO Research → Search Suggestions, and/or Search Questions.
How Can You Delete Negative Keywords?
But if you look closely at your keywords, you may notice that some of them seem a bit off. They may not completely match the theme of your website or include competitor brand names, irrelevant locations, etc. These are so-called negative keywords, and using them may have a negative impact on your website.
That's why "cleaning up" your keyword list is almost as important, as collecting it.
The most common types of negative keywords are:
How Do You Group Keywords?
You should divide them into groups according to your website categories, types of products/services, etc. The process of grouping keywords is also called keyword clustering.
Manual keyword clustering is an option, but not the best one. It's a complicated, extremely time-consuming, and tedious process. The bigger the website and keyword list is, the more endless it gets. Luckily, Serpstat has a solution: the Keyword Clustering tool.
It allows you to automate the clustering process — you can import and group up to 50K keywords! You can learn more about Clustering in the article below:
Speed up your search marketing growth with Serpstat!
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