|How-to||– 10 min read –||August 27, 2019|
How to distribute the semantic core of the website
What is the semantic core of the website
Creation of the semantic core is carried out with the help of various tools. Among the most popular are: Keyword Planner, Google AdWords, Related keywords Serpstat, Key Collector and others.
The semantic core of the website consists of low-, medium- and high-frequency queries. Frequency is determined by the average number of monthly impressions in search engines. The numerical indicators of the frequency will be different depending on the website topic.
For popular topics like clothes or toys, high-frequency queries reach tens of thousands of impressions a month. In some cases, super-popular keywords may be requested millions of times a month.
If the website is about non-popular, narrow and specific topic, with a small target audience, then the keywords will be considered as high-frequency queries that the search engine shows 300-500 times a month:
- low-frequency queries - less than a thousand a month;
- mid-frequency - from a thousand to three thousand a month;
- high-frequency - more than three thousand a month.
Using the Google Adwords Keyword Planner to create a semantic core
Let's enter the listed keywords and click "Get results" to create a semantic core:
You can apply filters, for example, by the level of competition or rate. You can also view groups of keywords united by common sense:
Expanding the semantic core using the "Related keywords" Serpstat module
If you need to quickly analyze many keywords, you can save time and use the special Google Table developed by the Serpstat team. This document will allow you to quickly upload information from the Serpstat API in a convenient format. A detailed guide on how to use it is available in the blog.
Distribution of keywords on the website
Grouping keywords of the semantic core
Proper creation of the semantic core and the distribution of keywords should be carried out under the following guidelines:
In this case, search robots either show only one page of the website relevant to a query, or generally lower the position of the resource, showing more optimized resources in higher positions.
For example, you can find such keywords on the page optimized for the query "buy bikes": "buying bikes in our store is more profitable than in others", "Bikes that every fan of Harley-Davidson dreams of," "It's now become much easier to buy bikes" etc.
- information queries: they have a cognitive value and help to increase website traffic. These queries attract users who are interested in the topic but are not currently focused on making a purchase. Such queries may contain such words as "How", "Where", "Why", "Instructions", etc.
- commercial queries: they are focused on the target audience ready to make a purchase. The promotion of these keywords provides the highest conversion, as they bring buyers to the website, and not just those who are interested in the topic.
The keywords used in transactional queries are "Buy", "Order", "Price". For example, "Buy a Dnepr bike", "Ural bike price" and others. These queries are placed depending on the frequency in the website and product categories.
Filters are used for a similar purpose, with the help of which you can create landing pages for the "red bikes" queries, "bikes up to 1000 dollars", and also sort vehicles by categories and other parameters:
Keyword clustering through Serpstat
Strong linkage strength requires more common URLs in the top 30 search results for a keyword, while Weak requires less.
If you select the Soft parameter, keywords are combined into a cluster, if at least one pair of the clustered keywords has the same URL in the SERP. With Hard-clustering, all keywords in the same cluster should have common URLs in the results.
- A complete and properly grouped semantic core is the basis of internal optimization and the foundation for the project promotion. In SEO, the semantic core of the website helps to make the resource respond to queries from the target audience at different stages of the sales funnel and fully provide it with all the necessary information;
- the development of the semantic core starts with the collection of all suitable keywords that will be used for promotion in the future;
- collected keywords must be grouped for further distribution on the pages of the website;
- keywords from the semantic core are used in various forms in category names, website texts, page meta tags, category filters, internal linking and development of landing pages.
This article is a part of Serpstat's Checklist tool
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