When Content Marketing Is Not for the Faint of Heart: An Interview with Igor Go from Serpstat
Nowadays, there’s no shortage of content marketing advice in the industry from the importance of data-driven strategies and predictive analytics to truly measuring content marketing ROI. Yet, content marketing presents a different face in different business environments. Today’s market calls for ongoing innovation and for those digital marketers that can champion the necessary changes, there can be desired results.
Steal Traffic with Keyword Research and Proper Content
Having a website show up at the top of SERPs for the right keywords is the best way to get massive amounts of organic traffic and increase your visibility. This makes a SERP a highly competitive place and the ultimate goal of every website owner.
Ann Smarty About Effective Blogging and Surprises from Google
Ann Smarty is probably the most famous public person in the world of content-marketing and search engines optimisation. She started as a SEO-blogger and in several years became Editor-in-Chief of influential Search Engine Journal and MyBlogGuest.com, one of the most popular platforms of guest blogging. Today Ann Smarty’s articles appear on MozBlog, Mashable, Social Media Examiner… We decided to find out Ann’s secrets of becoming a successful blogger and at the same time we jumped on the opportunity to learn about content markeing trends firsthand.
5 Ways To Determine The Efficiency Of Your Advertising Channels
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”, – John Wanamaker, the “pioneer in marketing”.
About a hundred years have passed since this citation was uttered, and now there are several ways to get a clear image of your advertising campaign.