– 10 min read –

April 16, 2020

Quick And Easy Backlink Analysis With Serpstat API Is Now Available

Stacy Mine

Editor at Serpstat

We all value time and always try to manage it efficiently. Since SEOs often have unbelievable amounts of data to analyze, they spend a lot of time processing and analyzing the SEO reports. Here comes the need to implement the API technology, which can help you with this task. Add the fact that API can save you 23 hours per month = 276 hours per year for a minimum budget! Let's see the details :)

I want to remind you that we've recently released our own Backlink Index! At the moment, we have 1 trillion backlinks for 160 million domains. We also compared it with the Ahrefs index, and the results turned out to be impressive.

We also increased the number of methods in the API through which you can get the necessary data. We added a new method that you can use to get a list of anchors of all backlinks to the analyzed site.

Now you can perform Backlink Analysis with the help of Serpstat API: you can crawl referring pages, anchors, and landing pages not only in the Serpstat interface but also through the API and receive reports in JSON format. The backlink documentation is based on Postman — a program for running APIs.

Try Backlink Analysis API

Contents

1. What is API, and what advantages it offers for SEOs
2. How to start working with API
3. How to analyze the backlinks of your site with Serpstat API
4. Methods of Backlink Analysis
5. How to use API via Postman: simple steps

New Links Intersection Tool: Find New Growth Points For Link Building!

Links Intersection tool allows you to compare the link mass of several domains and find common and unique donors for each analyzed site. Previously, you had to analyze each competitor separately and manually search for common sites in the reports. Now it is enough to find several competitors, enter their domains in the tool, and automatically find those donors who refer to them simultaneously!

Learn more

What is API, and what advantages it offers for SEOs

API (Application Programming Interface) allows users to access specific functions or components of a tool. The API lets you query the Serpstat server and retrieve data without having to use the tool's interface.

API Serpstat covers Website Analysis, Keyword Analysis, Site Audit, Backlink Analysis. Such businesses as Flatfy, WebXpage, Accesstrade are already using Serpstat API to approach their goals.

You can use the API as part of your plan with the following features:

How To Automate The Work Of An Internet Marketer: All Tips And Tricks Of Serpstat API

I want to read!

Let's take a look at some of the key benefits of using APIs:

Possibility to upload and analyze a large amount of data

Automation of SEO routine processes

Saving time for the development of additional integrations

Creation of custom reports

Most Wanted: We Launched Our Own Link Index With New Architecture

Find Up To 44% More Referring Domains: Comparing Serpstat and Ahrefs Backlink Indexes

Serpstat Backlink Analysis Tool: A Comprehensive Guide

How do you start working with API?

As an example, I'll show you how to work with the API.

Follow the link and create a file copy if you are a Postman user:

Otherwise, you can copy the code and use it in any convenient interface.

Add the address where you want to send a request. In our case, it's the URL of the Serpstat server.

Then confirm that you are a Serpstat user: enter your personal token. You can find it in your profile:

Copy the token and enter it in the server URL field instead of {{token}}. Line: http://api.serpstat.com/v4/?token={{token}}.

Want to learn how to automate your SEO routine tasks with the Serpstat API? Order a personal demonstration of the service, and our experts will tell you everything! ;)

How do you analyze the backlinks of your website with Serpstat API?

#1 RFQ creation

To send a request to Serpstat servers, you should specify a method that you want to use to generate the report. This example shows how to apply the .getNewBacklinks method:

method shows what data we will get in the final report. In this case, it's about new referring links

query is a domain or page that you want to analyze

searchType: choose "url" for the URL analysis or "domain" for the domain analysis

page & size determines the pagination of the report. In this example, we get a page with 10 lines in the report.

Try Backlinks API

# 2 Report

This is how the report for the query .getNewBacklinks looks like:

url_from: referring page

url_to: landing page

link_text: anchor text of the link (if available)

nofollow: Yes / No = 0/1

noindex: Yes / No = 0/1

links_ext shows how many external links a page contains shown in the Url_from field

redirect: Yes / No = 0/1

spr: Serpstat Page Rank

str: Serpstat Trust Rank

organic: Yes / No = 0/1

ip: IP address of the referring source

first_seen: when the link was first found

last_visited: when the link was last found.

Want to learn how to use Serpstat API to reach your goals?

Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!

Learn about service features for free

Available API methods of Backlink Analysis

There are currently 7 Backlink Analysis methods that correspond to the reports in the Serpstat interface.

Below are:

SerpstatBacklinksProcedure.getSummaryData allows you to find data that is available in the Overview report.

SerpstatBacklinksProcedure.getNewBacklinks and SerpstatBacklinksProcedure.getLostBacklinks allows you to analyze new and lost backlinks for a URL or domain

SerpstatBacklinksProcedure.getRefDomains provides data for referring domains for a URL or domain

SerpstatBacklinksProcedure.getTopPages displays pages of your domain that have a maximum number of referring domains

SerpstatBacklinksProcedure.getOutlinks parses outbound links from your site.
SerpstatBacklinksProcedure.getAnchors gives you a list of keywords used as anchors for backlinks of a site you analyze. The data set is similar to the Anchors report. Outdates metrics are not removed from the method to maintain backward compatibility.

We also have API methods for other Serpstat tools as well as SDK scripts that work with our APIs. You can read more in our articles:

How To Collect A Semantic Core In 10 Minutes (And 5 More SEO Cases)

How To Hack Your Competitors' Content Plan: Step-By-Step Guide

How To Increase SEO Traffic By 50% Without Creating New Pages

Serpstat JavaScript SDK: Programming Right In Your Browser

How To Launch A Successful Advertising Campaign: 10 Lifehacks of API Console

How to use API via Postman: simple steps

In conclusion, I want to show you simple instructions for using the API via Postman. It will be useful for those who were inspired by our new tool but have not yet tried working with the API.

Follow these simple steps and upload data at lightning speed:

First you need to download Postman. This software is free.

Next, run the program and, if necessary, create an account.

Create a new request:

Next, we proceed to configuring the request:
type of request — POST
in the tab body choose raw, then — JSON.

Fill in the request address and insert your token.

Next, fill in the request body. I will show the process by using the Summary report by domain (getSummary).

Send a request and get the result:

Try Backlinks API

Regardless of whether you are a seasoned API user or not, this short guide will make your SEO routine much easier, especially if you need a fast backlink analysis. Please follow the updates in this article for more Serpstat API capabilities.

Learn how to get the most out of Serpstat

Want to get a personal demo, trial period or bunch of successful use cases?

Send a request and our expert will contact you ;)

Rate the article on a five-point scale

The article has already been rated by 8 people on average 4.11 out of 5

Found an error? Select it and press Ctrl + Enter to tell us