How to Increase Content Relevance Of Your Website: Serpstat Content Analysis Tool
To automate this routine process we have created our Text Analysis SEO tool. Now, let's go over some cases where it becomes an irreplaceable assistant to any SEO expert.
What is Text Analytics, and what problems does it solve?
Let's say your landing page ranks poorly for the target keywords. It means you need to change the content of the page to increase its text relevance. This is where Text Analysis comes in handy, as it generates recommendations for content optimization.
What tasks can Serpstat Text Analysis tackle?
How to perform an SEO Content Analysis with the Text Analytics Tool?
As already mentioned, Keyword Clustering and Text Analysis are two mutually reinforcing on-page SEO analysis tools. Therefore, to begin analyzing the page content, you first need to cluster the keywords. Read more about how to do this.
When the cluster is ready, you can start conducting Text Analysis. To do this, press the TA button in the upper right corner.
Text analytics is carried out based on the:
To set a page for a cluster, click Add URL in the upper left corner.
What can you use Text Analysis for?
#1 Monitoring keyword relevance on a page
For instance, a user types buy Acer 310x laptop into a search bar, and there's a product page on our website for it.
The page doesn't need to have this exact wording. If the page is called Acer 310x laptop, or even Acer 310x, and there is a Buy/Purchase button on it, the search engine understands that the page is relevant to the user's request.
There are two main indicators:
Relevance is the scale that shows whether the page matches the keyword in comparison with competitors. When you point the cursor over the color bar, you will see the average relevance index among the group of competing pages for this phrase and the page relevance.
The first question that arises: is the indicator that we got good or bad? To answer it, the service shows the relevance scale, based on the competitor analysis. This is the average value indicated by the green area.
If we approach the minimum value, it means that the words from the query are too far apart in the text on the page, or are seldom used.
If we see that the indicator is approaching the maximum, then this indicates spam. You can remove some of the repeated words, or distribute them less often in the text.
#2 Collecting the most significant keywords for Title and H1
In Text Analysis, keywords are arranged in order of importance for the topic. The best option is to add them in the same order Serpstat offers.
However, we shouldn't forget about the logic: the contents of the Title should be clear and readable. The length of the Title is limited, therefore you need to add the most important keywords in the visible part — the first 60 characters.
#3 Expanding the keyword list by including new words
#4 Creating a detailed copywriting assignment
What if there is no content yet? To provide a good reference for a copywriter, you can also use Text Analytics. Go ahead and collect the data from the Title, H1, and Body reports.
The Body Text report will be especially helpful: you will see the text analysis on a given page (works only if you set the URL).
Use Text Analytics data to create an assignment for the copywriter. Specify:
What is keyword relevance?
Search relevance is the measure of the organic search results accuracy according to the search query.
What is a content relevance?
Content relevance shows how relevant a website is in relation to a particular search query.
What is a content analysis?
Content analysis is a research tool used to find certain keywords, themes, or other data in a subject of analysis
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