|SEO||– 17 min read –||January 28, 2020|
5 alternative methods of analysis and search for new niches for SEO
2. How to use competitors to search for simple niches
3. What is the diversity of search results and how it can help
4. How to find low-competitive keywords missed by leaders
5. How to identify trends within your niche without Google Trends
How to find niches and subniches with low competition level?
Keyword Difficulty is an indicator that determines how difficult it is to promote for a particular keyword within a given search engine and region. It is usually established based on reference, trust, age and relevance of the top ten.
Serpstat Keyword Difficulty is an assessment of the level of competition for a keyword to promote in organic search in the top 10. The metric not only shows the level of competition for the keyword but also helps determine the appropriateness of promoting it. The higher the score, the more difficult it is to compete in a keyword.
The indicator is measured in percent (%).
Therefore, the solution to the problem of finding niches with low competition is not in the keyword difficulty, but in clustering by tops and counting KD clusters.
What is top clustering?
SERP offers links to relevant pages in response to a search query, and by comparing the results for different keywords, you can accurately group keywords.
Programs use the algorithms of search engines, analyzing the composition of the top results to determine the semantic affiliation of keywords. The program sends requests, for example, "food for elderly dogs" and "food for adult dogs," and receives two different search results in response.
Conclusion: these keywords belong to different clusters. At the same time, the search results for "food for adult dogs" and "food for elderly dogs" is likely to coincide, that is, these keywords belong to the same cluster. Thus, each request is checked.
How this happens:
How to implement clustering by top?
The Serpstat API (application program interface) is a method of obtaining data that helps to quickly download large amounts of information without using the Serpstat interface. It also allows you to integrate Serpstat analytics into your internal tools.
The Serpstat API covers the modules Website Analysis, Backlink Analysis and Keyword Analysis and all the described methods allow you to get information on these modules.
How to implement clustering by tops:
How to use competitors in search of simple niches?
Unfortunately, in all existing services for finding competitors, there is no way to see the Keyword Difficulty indicator in the competitors report. As a result, to check a niche and obtain data for analysis of competitors, you need to do a lot of routine work.
Therefore, it is better to use the API.
Search for low-competitive niches that you can enter using competitors
What is the diversity of search results and how it can help
What is the variety of tops
Vcoef = Ndomains / Nkeywords
The higher the ratio, the more different domains are found in the search results.
An example of diversity for different niches:
In the Seeds niche with 1956 checked keywords in the top 3 we found 822 different domains (ratio 0.42). And in the niche Weather with 954 keywords we found less than 40 domains (ratio 0.04). This suggests that the top of the second niche is densely packed with leaders who are unlikely to move. However, unfortunately, a comparison of these coefficients gives only a relative idea of progress in a niche, and you need to dig deeper. Not everything is so simple and further calculations are necessary. To find niches without explicit leaders, you can also use the API script.
How it works:
What we get as a result
These are the phrases that can help you find the key to a niche: some domains that have managed to enter a niche for certain keywords, you can use their experience and try to do the same as they did.
How to find low-competitive keywords missed by leaders
Example: we have the request "iPhone 10", the search results have an Apple website, and they have a page dedicated to iPhone 10. This page is the most authoritative and trustful, it is the "king". There are also pages from sites like Amazon and BestBuy - major competitors that will be hard to compete with. And there is a technique that allows using the "king" to find those keywords that competitors miss.
How it works
How to identify trends within your niche without Google Trends
For example, a few hours after the France-Belgium match, relevant search suggestions have already appeared under the Google search bar.
For example, we have the keyword vacation. According to it, we have about 20 first-level suggestions. For each of these tips, we can get suggestions of the first and second level.
July 1st - users are already interested where to buy fireworks nearby.
July 4th - requests for how to cook corn on the cob.
July 5−6 - users are interested in how to clean a grill, floor.
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