|SEO||– 43 min read –||June 3, 2020|
How Artificial Intelligence Changes SEO: Asking Experts
In general, AI has fundamentally changed the approach to search engine optimization. In this article, we will discuss using it for our purposes and learn the opinion of experts on the topic of AI.
1.1 Why do you need machine learning
1.2 How artificial intelligence is used in search engine algorithms
2. Artificial Intelligence and SEO: expert opinion
2.1 How can Artificial Intelligence be used in SEO?
2.2 Do you use AI in your work? How?
2.3 What AI-powered SEO tools do you know?
2.4 How did the BERT algorithm affect search results?
2.5 What is your advice on optimizing your site considering AI in search engine algorithms?
Our today's contributors:
What is artificial intelligence
Artificial intelligence technologies are divided into categories regarding their ability to imitate human abilities. Using these characteristics, all artificial intelligence systems, both existing and hypothetical, are divided into 3 types:
Why do you need machine learning
How the machine works is a specific algorithm. Let's analyze the concept:
We encounter a problem → analyze it → identify the rules → translate these rules into program code that allows you to automate the solution of the problem in the given conditions.
However, in some instances, the classic approach to automation fails. There are many problems in which we can't identify and write down the rules: for example, image recognition, human speech, processing and checking the quality of texts, or identifying complex patterns in data.
We are faced with a fundamental limitation of the solution to the problem when we cannot identify explicit rules that the algorithm should follow. And we need a new approach to automation, different from the classical one. This is where artificial intelligence comes.
AI bypasses the error of the classical approach. This allows the system to identify patterns and learn implicit rules (usually by analyzing thousands of examples) to analyze data (images, sound files, texts, etc.) according to specific schemes (as was the case with the cat).
How artificial intelligence is used in search engine algorithms
Achievements of machine learning contribute to the development of artificial intelligence. The development of this area has been ongoing since 2003, but the first significant achievement was the Word2vec program.
Artificial Intelligence and SEO: expert opinion
How can Artificial Intelligence be used in SEO?
Do you use AI in your work? How?
What AI-powered SEO tools do you know?
Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!
How did the BERT algorithm affect search results?
What is your advice on optimizing your site considering AI in search engine algorithms?
However, it is pointless to deny that the influence of technologies based on neural networks in the field of optimization is tremendous and grows every year, as new search engine algorithms and tools that experts can use are released.
Thanks to all the experts for sharing their opinion with our readers! ❤️
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