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SEO 13 min read January 31, 2020

Mass Top Analysis: How To Find Drops, Niches And Best Tricks

Mass Top Analysis. How To Find Drops, Niches And Best Tricks

Stacy Mine
Editor at Serpstat
This article is based on a presentation by Dmitry Mazuryan - Senior SEO at Tonti Laguna and Netpeak Group. You will learn why you should analyze tops, how to find dropped domains and why you need them, determine small niches, and how to automate all these processes. Let's go!

Why you need to analyze tops

We conducted a study of ranking factors and, among other things, looked at how diverse are the search results for different niches. If you look at the niche associated with tires, you will meet a new domain each time you analyze the
top 3. The results are very diverse: this happens since the niche is divided into subniches, so you can't see all this domain diversity if you look only at the top 10 or top 100. You need to consider hundreds and thousands of domains.
Thanks to this analysis, we can learn more about our competitors and identify patterns. In the same way, you can get information about the difference between search results of different keywords within your niche.

Serpstat will help you with search analytics - our databases are likely to cover your niche.
Our Trip Around The World: Serpstat Collected Google Databases From All The Countries
We've created the Serpstat Website SEO Checker which allows you to find out the key metrics of any site in just a few clicks.
To examine a domain, you don't need to open Serpstat in a new tab - all necessary data is available with one click directly on the site!
Click on the icon and you'll get multiple SEO metrics about a domain or page: visibility, traffic, keywords, top competitors in the region, etc.
Read the post to learn about the benefits of the updated Serpstat checker.

How to find dropped domains

It's not a secret that there are domains that were abandoned or forgotten to be renewed. Among them, there are many functional domains; many of them were ranked by their phrases and had good content. According to Google's help, the domain doesn't immediately drop out of the index after the site's shutdown. Serpstat keeps track of the position of such websites.

Why such drops are better:

1
These are domains with potential.
2
They already have trust from Google.
3
According to their content, they have already been assigned a particular topic.
4
After recovery, they can return positions and give traffic.

How to find such drops:

1
Take all the semantics of the niche.
2
Look at the tops, check if the domain is registered.
If you do this manually, it will take a very long time, so it's better to automate the process using the Serpstat API-based script.

How it works:

The script has the function "search for drops by whois."
We enter the key, and the script collects all the requests that are in the Serpstat database for this key through API. The service analyzes tops, collects domains, and already checks whois automatically for these domains and forms a table that has:
Domain
Date of registration
Registration end date
Keyword for which domain was first found
Position for this phrase
How many keywords were found for this domain
Expired domains are highlighted as dead.

But not all domains that you find through SERPs are equally useful. Exceptions are:
Spammed domains
Doorway domains
Pseudo search engines and galleries.
To exclude such domains, we check:
1
The domain registration and expiration date via Whois: when its registration expires.
2
The dynamics of visibility and traffic through Serpstat. If traffic and visibility began to drop earlier than the domain expires, then we can assume that the domain has problems, and it is better to exclude it.
3
Links - we watch backlinks to check for spam.
Bad drop example: gta5hackcheats.com
Traffic and visibility began to fall even before the expiration date.
Expired Domains Search: How to Find Drops And Identify Potential Drops

How to search for new successful sites

Why we need them:

Their main advantage is that these are new sites that succeed in a short time in their niche. If you analyze them in detail, you can find the methods that they used to achieve the result. Using their experience, we can enter this niche and do better than them. Also, you can define competition within a niche: if there are a lot of new sites in the niche, then the competition is low there, and we have pretty good chances to succeed in this niche.

How to find such sites:

You can search for such sites automatically using a script with the same function "search for drops by whois": in this report, there is a column "domain registration date."
1
Download the CSV file, open in the spreadsheet editor.
2
Sort by registration date.
3
Filter the domains that have been registered over the past year (in competitive topics, the site needs a lot of time to succeed.)

What do we check after getting a list of such sites

Traffic and visibility. Separate successful domains from unsuccessful ones.
Recheck registration date. Errors are a rare thing, but it is better to double-check.
Domains' merging. The new domain is not necessarily the old site. If the domains have merged over the past 3 months, then this can easily be determined by checking backlinks.
Content. Check the structure, volume, dynamics, try to understand the strategy for developing site content. While analyzing the content, look at the keywords which were used to form the content. Such newcomers to competitive topics have already developed semantics, and we can use their best practices to expand our own semantics.
Web archive domain history. Check if it was a new domain or a drop.
Successful site example: essayonquotes.com
If you have a large project, then you can analyze the tops faster using the Serpstat crawling services:
How To Make A Niche Analysis
With Our Crawling Tool

Get Ahead Of The Largest Advertisers
In The Market: PPC SERP Crawling
Learn To Predict Demand And Sales With Serpstat Search Volume Crawling Service (SVCS)

How to identify subniches by specific sites

Most experts are used to creating niches using semantics processing. We take a large pool of requests and divide it into groups. But you can also go the opposite way - to find sites that work with small niches.

What's the profit

Automatically finding narrow niches that someone is already working with.
Extending semantics using competitors' content.
Analysis of a niche potential (approximate amount of traffic, conversions on an affiliate program, number of sales.)
There is a large number of keywords and a vast number of sites that you can find in tops for these keywords. Some sites densely cover these semantics, some partially, but some sites cover only some piece of semantics, and at the same time, they have no other semantics - these are websites that work with very narrow niches.

How it works

The script has the function to search sites in a small niche. It works like this:
1
Collect semantics by keyword.
2
Collect domains from tops.
3
For each domain, the script determines connection strength with the obtained semantics, and the top 6 words, which are most often found in search phrases by which this domain is ranked.
Here you can see a table for analyzing the Bitcoin niche. Some sites here work with narrow niches.
For example, bitcoinexchangeguide.com
You can find sites that work with micro-niches in almost every niche. They are worth looking for: often, they choose this direction because it is not the most competitive, and the leading players forget about it. Having found such sites, we can see the volume of traffic and potential and try to occupy small niches.

How to divide semantics and optimize texts

In addition to the script, you can use Clustering and Text Analytics tool.
You get:
An advanced division of broad semantics into groups.
Automatic analysis of the text of all pages from the top upon requests from the cluster.
Recommendations for optimizing the text of your page according to the characteristics of the niche.
Successful Keyword Mapping In 5 Easy Steps: How To Create A Site Structure With Our Clustering Tool

How Text Analytics works

1
The tool takes a cluster obtained as a result of clustering and carries out a statistical analysis of the content of sites from the tops of the query group.
2
It takes into account only the contents of text blocks - comments, texts from the footer and header are missed.
3
Only sites from the category of your website are taken into account.
4
As a result of complex processing, the most important words are determined, the use of which is natural within a niche.
5
It forms the recommendations for title, h1, body, text volume based on the analysis of the contents of the pages of your site.
You can use these two tools even if your site is not yet in a niche, and you are only planning to enter it. Take a leader who covers this niche and carry out text analytics based on this leader. As a result, you get recommendations that will allow you to write texts better than the leader.
How To Increase The Text Relevance Of Site Pages: Serpstat Text Analytics Tool

Summing up

Mass top analysis allows you to get a lot of useful information.

You can find:
1
Good drops with potential.
2
Successful beginners to always be in the trend of promotion techniques.
3
Sites that work with narrow niches and determine their potential.
4
You can divide niches by tops and immediately receive recommendations for optimizing pages.
5
You can use a script to automate any analysis.

Learn how to get the most out of Serpstat

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