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Check your backlink profile with that of your competitors, tap into their most profitable traffic sources and make comparisons between various domains side by side.

Serpstat Backlink Analysis Tool

Insert any domain to start analyzing:

Companies we are proud to call our clients:

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Tool Overview Report

This report provides general information on the backlink analysis module: referring domains and subdomains, backlinks leading to the analyzed domain, referring homepages, IP addresses, subnets, and the unique indicator of domain authority.
Serpstat link analysis provides you with the full backlink profile of any site, so you can:

How to use Backlink Analysis?

Find out common and unique backlink donors for your and competitors' sites and analyze them
Identify high-quality backlinks of direct competitors
Find low-quality backlinks that can lead to search engine penalties for your website.
Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors. I haven't had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here.
Brian Dean
Founder of Backlinko
Backlink analytics with Serpstat is a one-stop for you to:

Improve the rankings of your website with backlinks

Check and get relevant backlinks from authority sites that are critical for higher search engine rankings
Find out low-quality backlinks for your site that can lead to search engine penalties
Strategize on your link building campaign
Look up the sources of your competitors and gauge the quality of their backlink profiles
Monitor your site backlink health
See every page linking to your target page in the detailed reports
Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool that can provide actionable insights and help improve your SEO and PPC campaign performance.
Robbie Richards
Digital Marketing strategist
Analyze any site's backlink profile for your actionable backlink strategy:

Dive deeper in backlink analysis

Get lists of all the Anchors used in your top competitors' backlinks to find out the most profitable ones
Get full report of your competitors' Top Pages with the highest number of backlinks and analyze them
Cross-analyze the whole batch of sites and compare their backlinking data
Compare the backlinking data of several competing sites and find their common and unique donors

Always onboard with our clients

Serpstat's customer success team is a support service ready to help you out. We treat every client as a family and are always there to answer any questions.
Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.
Jeff Bullas
Digital Marketing influencer
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