Competitor Analysis: Find the sources of your competitors’ traffic with Serpstat

Serpstat Competitor Analysis Tool

Gather competitive intelligence for strategic decision making, creating a targeted digital marketing program and tailoring your services and products to position your business against the competition.

See how Competitor Analysis Tool from Serpstat works

Unique features of Serpstat Competitor Analysis Tool

Analyze all of your competitors online

Get the complete list of websites and pages in organic and paid search that rank for the keywords in the same niche.

Identify Niche Leaders

Find pages with the best visibility in your niche - not only by specific keyword. Find out what makes market leaders successful and use their tactics to improve your website.

Follow the visibility and keyword trends

Your competitors have weak points and strong points. Serpstat will show you both. Learn how your competitors improve their websites and keep up with them.

Monitor the progress of your competitors

Can't outrank your competitor? Serpstat will show you their weak spots. Find keywords that your competitors are losing grasp on and use the opportunity to take their place in SERP.

Get the keyword map of your competitor's website

Find out what pages of your competitor's website rank for which keywords and on what positions.

All-in-One SEO platform for professionals

Five Tools You Should Use to Rank Higher

Rank Tracking

1. Accurate tracking at global and local levels on a daily basis.

2. Analytics data on search traffic distribution for the tracked keywords.

3. Traffic share of each of the top 100 domains in one request.

4. SERP historical data for all projects.

5. Multilingual rank tracking and custom reports.

6. Local Search

Backlink Analysis

1. Backlink data in one click

2. Full backlinks data collected over the last 2 years

3. Keep a track of your competitors backlink strategies

4. Get the quality scores of referring domains

5. Find pages that attract the most links

Keyword Research

1. In-depth URL Analysis

2. Insights on Search Questions

3. "Tree-view" Keywords Distribution

4. Related Keywords

5. Adaptable Filters

Site Audit

1. Serpstat Domain Optimization Score

2. Clean up your website

3. Don't miss new errors

Competitor Research

1. Analyze all of your competitors online

2. Niche Leaders Identification

3. Follow the visibility and keyword trends

4. Monitor the progress of your competitors

5. Get the keyword map of your competitor's website

Backlink data in one click

Get a detailed backlink analysis report with Serpstat. Get a list of anchors along with referring domains and pages. Monitor the backlinks of your website and your competitors' websites.

Full backlinks data collected over the last 120 days.

Serpstat saves data on all changes that happen to a domain's link profile: referring domains and pages, anchors and more.

Keep a track of your competitors' backlink strategies

Serpstat allows you to see how your competitors work with links. It also allows you to identify the times of change in backlinks, and tie it to competitor's positions for better analysis.

Get the quality scores of referring domains

Serpstat Trust Rank and Serpstat Page Rank will show you what domains will serve as a source of quality backlinks. Get backlinks from reliable sources to avoid penalties!

Find pages that attract the most links

Pages that are reffered to the most are usually the ones with the best content.

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In-depth URL Analysis

Serpstat is the first page-oriented platform for a deep competitive analysis that helps you find competitors and define missing keywords for a single URL.

Insights on Search Questions

Research niche questions and find ideas for creating traffic-driving content.

"Tree-view" Keywords Distribution

Rank your URLs on the firstpage of Google search. Use Serpstat`s unique Tree-view algorithm to check your page's positions, improve the ones that are just behind the first page and gain more traffic.

Related Keywords

Discover all search terms and phrases that are semantically connected to the queried keyword.

Adaptable Filters

Set your own parameters and get exactly what you’re looking for. Our advanced filters are the best on the market.

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Serpstat Domain Optimization Score

Serpstat's unique SDO score shows how well your web site is optimised. It also allows you to compare the quality of your website's optimization to the quality of your competitors optimization.

Clean up your website

Start your SEO and linkbuilding by fixing errors on your website. We'll show you the optimization errors and the way to fix them. Don't let bad pages stop your improvement.

Don't miss new errors

Moving to HTTPS? Make sure you don't miss any duplicates and that your redirects are in order. Find missing H1, and check your website for any access and indexation issues. This will help you optimise your website for a better ranking.

Plan your SEM strategy and budget properly

Not sure if you should hire an SEO specialist? Check your website with Serpstat's site audit to find out if your website needs help.

Find out more

Analyze all of your competitors online

Get the complete list of websites and pages in organic and paid search that rank for the keywords in the same niche.

Niche Leaders Identification

Find pages with the best visibility in your niche - not only by specific keyword. Find out what makes market leaders successful and use their tactics to improve your website.

Follow the visibility and keyword trends

Your competitors have weak points and strong points. Serpstat will show you both. Learn how your competitors improve their websites and keep up with them.

Monitor the progress of your competitors

Can't outrank your competitor? Serpstat will show you their weak spots. Find keywords that your competitors are losing grasp on and use the opportunity to take their place in SERP.

Get the keyword map of your competitor's website

"Find out where pages of your competitors website rank for certain keywords and what in position."