Analyze competitors' sites in SEO and PPC to discover their sources of traffic. Research all the competition for any topic, ad, or keyword with Serpstat competitor analysis tool.

Serpstat SEO Competitor Analysis Tools

Enter any domain to start analysis:

Discover your competitors' traffic sources using competitor research and tap into them for your growth.

Deep SEO Competitor Analysis report

Make a detailed domain comparison to find a ranking gap

Get all the top-ranking pages of your competitors and analyze what makes them so successful

Review all your competitors' keywords in organic search

Track the growth dynamics of competitors and find useful solutions for yourself

Competitor Keyword Analysis

With the Competitor keyword analysis, you will be able to track common keywords, detect missing ones and check the domain visibility by the keyphrase.

Using the Link Intersect tool, you will be able to compare domains and check:

Link Intersect

What are the donors' Serpstat Domain Ranks

The Number of referring domains.

How many referring pages there are leading from one domain to another.

With Serpstat you no longer have to rely on various tools to get the best results, and focus on your growth

Make use of competitors' success in PPC

Find competitors in paid search results

Compare domains of multiple competitors in PPC

Find your competitor's advertisements

Analyze keywords your competitors use for advertising

Examine your competitors' landing pages

Add competitors domains to your Rank Tracker project and track their positions without spending extra credits!

Track positions of competitors for selected keywords using Serpstat keyword tracking tool.

Using Serpstat competitor research tool you can do the competitors traffic analysis, find top pages, get their keywords and SEO metrics.

Analyze competitor websites and find out which pages bring more traffic

Get key metrics of the competitor's domain: reffering domains, SDR (Serpstat domain authority rank), anchor texts, external domains, Top pages etc. Overview information is available on the dashboard and more detailed you can find in the separate reports.

Analyze your competitors' backlink profiles and develop an effective link building strategy.

Beat the Competitors with Batch SEO Keywords and Domains Analysis

Analyze 18 metrics for domains: visibility, traffic, SEO / PPC keywords, internal and external links and domains, site authority, etc.

Get data on 5 parameters for keywords: frequency, difficulty, cost, competition, number of results

Export popular keywords from the region and run ads based on them

Compare data on 5 search bases at the same time

Select authoritative sites for placing links

Find out if competitors are using dropped domains with full link profile

Personal demonstration

Leave a request to learn more about Serpstat's capabilities for solving your tasks.

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Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors. I haven't had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here.

I like Serpstat because it allows me to easily see which keywords bring up featured snippets on the results page.

Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool that can provide actionable insights and help improve your SEO and PPC campaign performance.

Serpstat is another comprehensive keyword research tool that I discovered recently. They have done some really good work when it comes to helping us identify winning keywords.

Brian Dean

Founder of Backlinko

Jeff Bullas

Digital Marketing influencer

Neil Patel

Digital Marketing influencer

Robbie Richards

Digital Marketing strategist

Harsh Agrawal

Head and CEO of ShoutMeLoud

Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.

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Frequently asked questions

Why is competitor analysis important?

It is important, because you can create your SEO strategy based on competitor's strengths and weaknesses.

Why is Serptat the best SEO tool for competitor site analysis?

Using Serpstat you can analyze comprtitors keywords, traffic, top pages, backlinks, meta tags and even track positions of competitor's website.

What is competitor analysis in SEO?

An SEO competitor analysis is the act of checking out your industry's competitive landscape online, evaluating your SEO competition, and analyzing the information you uncover to boost your own website SEO and climb up the rankings.