Competitor Analysis Tools

  • Analyze competitors' sites in SEO and PPC
  • Research all the competition for any topic, ad, or keyword
  • Find competitors' most successful backlinks 
  • Discover new ideas and improve your website rankings
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Trusted by 863K+ users

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Analyze Competitors Using Different Tools

Top Organic Competitors by Keyword

Analyze competitors by keyword and compare their metrics on one page. Domain Rank, Domain Visibility, number of organic keywords, backlinks, external links and other are available with links to detailed reports.

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Top organic competitor analysis in Serpstat

Competitor Analysis Tips

Analyze your competitors' backlink profiles and develop an effective link building strategy.

Get key metrics of the competitor's domain: referring domains, SDR, anchor texts, external domains, top pages, etc.

Analyze competitor websites and find out which pages bring more traffic

Using Serpstat competitor research tool, you can do the competitors' traffic analysis, find top pages, get their keywords and SEO metrics.

Track positions of competitors for selected keywords using rank tracking tool.

Add competitors domains to your Rank Tracker project and track their positions without spending extra credits!

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What professionals say about our tools

JANEIRO BLACKMON
JANEIRO BLACKMON
DIGITAL MARKETING CONSULTANT, DESIGNBLAZE MARKETING

For my use, there is much to like about Serpstat. I really like the site audit tool and information I can gather on competitors.
Most of all, I like all of the training and support they provide.

JENA APGAR
JENA APGAR
MARKETING STRATEGIST, 2XMYBIZ.COM

I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I'll leverage it
on client meetings to show how their current SEO guy is failing.

JOHN NEWTON
JOHN NEWTON
MARKETING DIRECTOR, OXYGEN FINANCE

Helps you understand how your site and sites belonging to competitors are performing in paid and organic search, and what to do about things you want to improve.

HARSH AGRAWAL
HARSH AGRAWAL
FOUNDER AND CEO, SHOUTMELOUD

Serpstat is another comprehensive keyword research tool that I discovered recently. They've done some really good work when it comes to helping us identify winning keywords.

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Competitor Analysis FAQ

Why is competitor analysis important?

It is important, because you can create your SEO strategy based on competitor's strengths and weaknesses.

Why is Serpstat the best SEO tool for competitor site analysis?

Using Serpstat you can analyze competitors keywords, traffic, top pages, backlinks, meta tags and even track positions of competitor's website.

What is competitor analysis in SEO?

An SEO competitor analysis is the act of checking out your industry's competitive landscape online, evaluating your SEO competition, and analyzing the information you uncover to boost your own website SEO and climb up the rankings.

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Introducing Serpstat

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