We use cookies to make Serpstat better. By clicking "Accept cookies", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Learn more

Report a bug

How-to 8 min read

How to add a site to Google Search Console

Google Search Console is a tool from Google that shows technical website errors, search traffic, page indexing status, and more. The ability to work with the service is necessary to advance in Google search engine and accelerate internal optimization.

Why do I need to add a site to the Google Search Console?

Search Console is a webmaster panel for Google. Official Google help explains in detail how useful the tool is:
Why you should add your site to Google Search Console
Thanks to the Google Search Console, you get free functionality for internal site monitoring. It remains only to immediately respond to errors.

What happens if you do not add your site to the Google Search Console?

You will lose important information about the indexing of site pages, sitemap.xml, robots.txt and other options. According to Google, adding a website to the console is an option, not a requirement for the webmaster. To get into the index is optional. However, to advance, you need the following tools:
Google Search Console tools panel
Therefore, for internal site optimization and analysis, the Google console is a must-have.

How to add a site to the Google Search Console?

To register a site in the Google Search Console, you will need a Google account. Create a separate mail for the site. Technical support will help to understand the intricacies. Follow the instructions step by step:
Go to the Google Search Console, click the link and click the "Login" button, which is at the top right:
How to register your site in Google Search Console
After logging in, you will be immediately offered to "Add a resource" by pointing to a hyperlink to it. Add a full link from the address bar along with a flash and with the correct http or https protocol. For example, http://example.com. Copy the link and click "Add resource":
How to add the site to Google Search Console
Confirm the rights to your web resource in one of the following ways:
Verification of the site in Google Search Console
To understand which of the ways: "Recommended method" or "Alternative method" is relevant for you, consider each of them separately.

The recommended way to verify the rights to the site

You will need access to FTP. Download the HTML file to your computer by clicking on it in step 1.
Rights confirmation with HTML file
Copy the file to the root folder of the site, as shown in the screenshot of the example root folder for the WordPress platform:
Root folder of the site
A common mistake is to download the registration file not to the root, but to the internal folders of the root. In this case, the system will not accept confirmation of rights. The file should be located in the root of the site, not in folders.
Root folder on the Wordpress
Complete the registration and click "Confirm".

Alternative verification methods

If you do not have access to FTP or have any other difficulties, you can use alternative confirmation methods. These include:
Alternative verification methods in Google Search Console

HTML tag

Select the appropriate field, copy the confirmation key and add the following <meta> tag in the HTML code to the main page. Example:
Verification using HTML tag
Place it in the section <head> before the first <body>. A list of possible errors is available by reference.

Checking domain names

To do this, you will need access to a domain registrar with the right to add TXT records, CNAME. Choosing a method of checking through domain names, you will see a window:
Verification using DNS
Google will provide assistance in Help if necessary. Click the button "Full details" and follow the link. You get a detailed description: who are the providers of domain names and how can you confirm the right to the domain if it is not in the proposed list. Add a text TXT record in DNS to confirm. Choose a provider or domain name registrar from the list.

Confirmation using Google Analytics

Select the field of the same name, as in the picture below:
Rights verification using Google Analytics
You need rights here that allow you to change the site settings in this system. Copy the code, which must contain a fragment analytics.js or gtag.js.

How to find the tracking code?

Log into your Google Analytics account and select your site by clicking "Admin". In the drop-down box, click on the account you want.

In the resource menu, select the desired site. Then click on the field "Tracking" and select "Tracking Code". This contains a tracking identifier.
Google Analytics Tracking ID
Then follow the instructions of the Search Console:
Google Analytics tracking id in the page code
This code confirms the rights to the website. When choosing this method, all administrators from Google Analytics also have access to the Google Search Console.

Google Tag Manager

Choose to validate your rights through Tag Manager:
Verification via Google Tag Manager
Register or sign in to an existing account. Create a container for your website. Follow the Instructions:
Rights confirmation using Google Tag Manager
How to confirm the rights to the site with GTM
After installing the container, which is described in more detail on the link above, go to the confirmation of rights in the Google Search Console. You must have permission to "View, Edit, and Manage" at the container level in Google Tag Manager. Insert the Manager's <noscript> element after the page's opening <body> tag.

Common errors when adding a website to the Google Search Console

In the process of confirming rights to a resource, such errors often occur:
Frequent mistakes in Google Search Console
Examine them before you panic if something went wrong.


Adding a site to the Google Search Console is a de facto prerequisite at the start of project promotion.
Search Console setting occurs through the panel, where you first need to confirm the rights to a web resource in one of the ways:

  • place the HTML file on the server;
  • add HTML tag;
  • specify a domain name provider;
  • connect Google Analytics;
  • Add Google Tag Manager.
For the first verification method, you need access to FTP. Here upload the finished document to the root.
In the second method, copy the code and place it in the corresponding field of the main page.
To confirm the membership of the site through providers — get access to make an entry.
If you have set up Google Analytics, then use the verification code.
Google Tag Manager will require you to manipulate the containers and place the tag.

This article is a part of Serpstat's Checklist tool
Checklist at Serpstat" title = "How to add a site to Google Search Console 16261788319909" />
Checklist is a ready-to-do list that helps to keep reporting of the work progress on a specific project. The tool contains templates with an extensive list of project development parameters where you can also add your own items and plans.
Try Checklist now

Learn how to get the most out of Serpstat

Want to get a personal demo, trial period or bunch of successful use cases?

Send a request and our expert will contact you ;)

Rate the article on a five-point scale

The article has already been rated by 0 people on average out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Share this article with your friends

Sign In Free Sign Up

You’ve reached your query limit.

Or email
Forgot password?
Or email
Back To Login

Don’t worry! Just fill in your email and we’ll send over your password.

Are you sure?


To complete your registration you need to enter your phone number


We sent confirmation code to your phone number

Your phone Resend code Queries left

Something went wrong.

Contact our support team
Or confirm the registration using the Telegram bot Follow this link
Please pick the project to work on

Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.




We are glad of your comment
I agree to Serpstat`s Privacy Policy.
Upgrade your plan

Upgrade your plan

Export is not available for your account. Please upgrade to Lite or higher to get access to the tool. Learn more

Sign Up Free

Thank you, we have saved your new mailing settings.

View Editing


You have run out of limits

You have reached the limit for the number of created projects. You cannot create new projects unless you increase the limits or delete existing projects.

I want more limits
Open support chat