How To Build Backlinks: The Ultimate Link Building Guide (2021 Strategies That Work)
Why backlinks are important for SEO
Link mass can positively affect your site's ranking in the SERP, as the search engine sees that others are linking to the site.
However, as with keywords, more links don't mean better. Search engines recognize most fake (placed to manipulate search results) and irrelevant links. And even seriously lower the position of sites for a sharp increase in their number.
From the search engines' point of view, every page and web resource on the Internet has its own weight (authority). Thus, every link on the Internet, which is not closed from search robots, transfers its weight from the donor site to the acceptor page. Accordingly, external optimization should consider both the number of links to the page/site and their authority.
As you can see, the link factor is one of the most significant today, especially because of the latest Core Updates. Therefore, link building is a key priority here.
Number of links
To understand which competitor pages are gaining the most backlinks, use the Top Pages report:
Additionally, you can consider the query's competitiveness and distribute the execution depending on the possible result that can be achieved due to entering the top.
Using this manual analysis, you can determine how these links might affect the promotion of the site in the top 10.
SDR (Serpstat Domain Rank) is a measure of domain authority. It is displayed as a number from 0 to 100. The principle of calculation is similar to the principle of Google Page Rank: the indicator depends on several numbers:
Accordingly, SDR can grow if there are new incoming links and if the link mass of the site's donors, or their donors, grows.
What types of links do search engines value?
How to improve the external optimization score?
However, sometimes it is better to use Serpstat Malicious Sites report to see if there are any.
How to get backlinks to your site?
Search engines do not welcome this method, but it is still quite popular, so the Links Intersection report in Serpstat will help you when using it. It will allow you to understand how much the link mass of competitors is larger than the promoted resource and find good sites for promotion.
Link analysis: checklist
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