Best WordPress SEO Plugins

Search Engine Optimization (SEO) is the process of enhancing your website's visibility in search engines such as Google, Bing, and Yahoo, where people are seeking products and services related to your business.

A higher ranking in search results increases your chance of attracting prospective and existing customers. Consequently, you improve your business and get better profits.

The purpose of SEO plugins is to help you create a website that Google can easily crawl and index. This will make your content more visible in search engines, so visitors can easily find you on the Internet.

SEO plugins also help you create a website that Google can easily understand. If your site's structure isn't clear enough for humans, it might not be easy for computers either!

For example: if there are too many links on one page (or even just too many keywords), they may get lost in the shuffle – which means relevant searches or spiders like Googlebot won't find them! In addition, having too many images on one webpage could cause problems with image optimization.

SEO optimization of WordPress websites can be partially or fully performed using plugins. There are similar solutions that simplify the promotion of projects for other CMS. SEO plugins will help you to:

The choice of plugins depends on the WordPress version used on the website, its download speed, the number of media files, and other parameters that need to be optimized.

You can download both free WordPress plugins and premium versions with advanced functionality. Usually, when developing a website, they add a multifunctional SEO plugin, the capabilities of which are then supplemented with extensions that solve specific tasks important to the project.

The plugin has been installed more than five million times and translated into 40 languages.

Features of the free version:

• creating an XML map of the project;
• setting canonical page addresses to avoid content duplicate;
• meta tag templates;
• tools for writing SEO texts;
• display snippets in preview mode;
• integration with Google Analytics, etc.

Additional features of the premium version:

• Yoast SEO extension with additional News SEO, Video SEO, etc. plugins;
• free technical support throughout the year;
• tools for managing keywords: a selection of synonyms, similar keys;
• hints for internal linking;
• preview mode on social networks, which allows you to find out how the page will look when it is shared, etc.

Let’s take a look at two prominent plugins, and do a little comparison.

Yoast SEO is a free plugin, and Rank Math is a paid plugin. They are both are easy to use and have a large user base with positive reviews.

• Yoast SEO gives you control over your site's metadata, including the title tag, description, and keywords. It also lets you see how well your content ranks in search engines against competitors' sites.

• Rank Math helps improve your website's visibility on search engines by helping identify keyword opportunities for your articles or pages based on Google Analytics data (it also works with other analytics platforms). You can then add those words into Yoast's "keyword suggestion" function so that they appear in the right places on your website page!

As we can see, SEO plugins are effective tools to avoid mistakes in the promotion and optimize the website on WordPress CMS with minimal effort.

It’s a no secret that Google is constantly updating its algorithms and search results. These changes confuse many people about improving their site’s organic search presence. 

While many factors contribute to a website’s success in Google, the above-mentioned plugins can help you get on top of your game by improving your keyword research, URL structure, and other aspects of on-page optimization.