|How-to||– 4 min read –||August 22, 2019|
How to analyze an anchor text list
What is an anchor
A link without an anchor may contain:
- website URL in various formats: http://example.com, http://www.example.com, https://example.com, example.com, www.example.com;
- brand name in Latin or Cyrillic; errors are allowed: dior, diore;
- adverbs "here", "there", "more" and other words or phrases that are naturally inserted in the text to redirect the user to another resource.
The anchor link may contain the exact key entry - "rent apartments for rent" and diluted - "rent apartments for daily rent", "for rent apartments", etc.
Anchor text list analysis
Let's analyze the anchor text list of our own resource and competitor websites using the analysis of links' anchors in Serpstat. Enter the address of the resource and view a list of the twenty most popular anchors:
Under naturalness of anchors means the use of non-commercial link text in the form of various symbols of the website URL and brand name.
Commercial SEO anchors are effective for increasing positions; however, they must be used extremely metered, otherwise search engine sanctions are inevitable.
This article is a part of Serpstat's Checklist tool
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