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How-to 4 min read August 22, 2019

How to analyze an anchor text list

For effective promotion, the anchor text list should look natural and not spammed. In case of excessive use of keywords as anchor text, search engines apply filters to the site, which significantly reduce traffic.

What is an anchor

An anchor is the text of the link which a user clicks on, to go to another page:
<a href=""> This is an anchor </a>
External website optimization is carried out by obtaining many links to the project from other resources. When adding links, it is important to maintain the right balance so that the project being promoted and the donor website do not fall under the filter. Links are divided into anchor and non-anchor ones.

Non-anchor links

In non-anchor links, keywords are not used as text. At the same time, the promoted keys can be placed next to the link, and search engines will recognize and take into account the entered data when ranking the website. SEO experts recommend using about 80% of such links in the link profile of the website.

A link without an anchor may contain:

  • website URL in various formats:,,,,;

  • brand name in Latin or Cyrillic; errors are allowed: dior, diore;
  • adverbs "here", "there", "more" and other words or phrases that are naturally inserted in the text to redirect the user to another resource.

Anchor links

The use of keywords in anchors helps to increase the position of the website on these requests, but with active using, it can lead to the Google Penguin sanction. Therefore, such links should be no more than 20%.

The anchor link may contain the exact key entry - "rent apartments for rent" and diluted - "rent apartments for daily rent", "for rent apartments", etc.

Anchor text list analysis

Anchor text list is a list of link texts leading to a specific page. Search engines analyze the anchor text list and depending on its naturalness, increase or decrease the website in the search results.

Let's analyze the anchor text list of our own resource and competitor websites using the analysis of links' anchors in Serpstat. Enter the address of the resource and view a list of the twenty most popular anchors:
SEO anchors of the links in Serpstat
To create the most optimal anchor text list, check your competitor's websites in the top 10 with Serpstat. Having received a list of their anchors, it will be clear in what proportion you can use anchor and non-anchor links on your resource.


For effective external website promotion, you need to use the correct link profile with a natural anchor text link.

Under naturalness of anchors means the use of non-commercial link text in the form of various symbols of the website URL and brand name.

Commercial SEO anchors are effective for increasing positions; however, they must be used extremely metered, otherwise search engine sanctions are inevitable.

This article is a part of Serpstat's Checklist tool
Checklist at Serpstat
Checklist is a ready-to-do list that helps to keep reporting of the work progress on a specific project. The tool contains templates with an extensive list of project development parameters where you can also add your own items and plans.
Try Checklist now

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