Over 50 tools for SEO and PPC professionals, marketing experts and big digital agencies to conduct a whole site analysis, analyze competitors, create content, collect keywords, check backlinks, carry out an audit, perform clustering and daily rank tracking.

Serpstat Tools and Features

Tools for working on your projects

Keyword Research
Keyword Trends
Rank
Tracking
Content Analysis
Backlink Analysis
Find niche leaders by keywords and their ad examples
Expand semantics for each page of your site with missing keywords
Analyze trends and keywords seasonality
Collect volume, keyword difficulty and competition
Analyze your competitors by keyword search results
Create a content plan for your blog using search questions
Find all keyword options, similar keywords and suggestions
Use the biggest database to collect keywords for a site, and analyze following metrics: volume, popularity, competition, keyword difficulty. Keyword collection and analysis are based on regional search results and competitor sites in your niche.

Find more keywords

Analyze information on requests in the interval from today to one month.
When selling any product type, work with a list of trend keywords, adding them to the descriptions.
Use keywords to name your articles or videos, embed them on a blog or news post.
Make a content plan based on popular queries, improving page positions.
Collect a list of trending keywords and add them to your site, driving more traffic to conversion pages.
Get a list of the most popular searches for the selected region. Analyze more and more trend requests as the report is updating constantly during the day.
The first tool on the market for obtaining a list of trending search queries, no competitors have analogs.

Analyze trending queries

Set up a schedule for automatic reports with changes' dynamics
Track market share with analyzed keywords
Schedule daily, weekly or monthly reports or start rank tracking manually
Track ranking of your closest competitors
Group your keywords by tags
Track your site ranking worldwide
Check global and local organic and paid search results of a domain and its competitors. Rank tracking in Google allows to detect changes in search results and control the market share which your domain occupies.

Track website rankings

Keywords extraction
Article generation
Grammar and Spelling
Paraphrasing
Description generation
Title generation
Over 10 tools for writers, content marketers, copywriters, SMM-managers, PR-specialists, editors, SEO- or PPC-specialists. Based on Artificial Intelligence and Machine Learning, tools will speed up content creation and help to save time for other tasks.
Plagiarism checker
FAQ generation
Article builder
Keyword patterns
Bag of words
Make up a list of all anchors and link types.
Track lost and new backlinks
Collect common link donors of your competitors
Find malicious links you need to get rid of
Check the quality of your site backlinks
Analyze the results of your link building campaign
Backlink analysis tool specializes on backlinks, anchors, link donors, identifying malicious links and tracking all changes in the link profile of your domain and the sites of your competitors.

Increase backlink profile

Batch
Analysis
Competitor Analysis
Analysis of PPC Advertising
Site or Page Audit
Keyword Clustering
Export popular keywords for a region and run ads based on them
Improve your traffic by optimizing a site with high-quality keywords
Find out if competitors are using dropped domains with full link profile
Compare data on any 5 search databases at the same time
Select authoritative sites for placing links
Analyze the SEO of your site's subdomains
Analyze up to 100,000 keywords or list of domains and compare the most important metrics.

Compare metrics

Compare all ads of the competitors
Find out the most popular pages of competitors that attract traffic
Collect best keywords of competitors for SEO and PPC
Find keywords of competitor pages
Track domain visibility and traffic
Find your SEO and PPC competitors
The competitor analysis tool allows to find relevant online competitors, collect and analyze their most popular pages, the keywords which they use for promoting, successful ads, identify an estimated budget and organic traffic of the site.
Check product groups which competitor promotes using PPC
Perform an analysis of trending landing pages
Track PPC for specific keywords
Find out cost per click and keyword competition indicators
Make up a group of the most relevant keywords and ads
Explore ad examples of competitors
PPC Research tool helps PPC specialists to establish work with an ads manager correctly, based on the ad analysis results, keywords and landing pages of the most relevant competitors.
Status codes
Meta tags
Indexing and accessibility
HTTPS certificate issues
Hreflang attributes
Headings
Multimedia
Redirects
AMP-related checks
Markup issues
Quick and advantageous audit of any site or page allows you to find technical issues that affect the optimization and visibility. Audit results are displayed by priority and include issues and detailed recommendations for their elimination.

The types of issues and recommendations that the tool finds:
Group keywords for PPC to upgrade your advertising results
Use Text Analysis to get recommendations
Group keywords by site pages
Tool for a quick automatic grouping of a large volume of keywords to compose the right structure of your site. Serpstat Clustering tool helps you group the whole packs of keywords with the same meaning for a better semantic search.
Local
SEO
SERP
Crawling
API and Integration
Team Management
White
Label
Manage reviews, get the average review rate and find out which reviews need urgent reply.
Set up automatic content posting and attract customers by posting new unique content.
Complete your profile for all listings in one convenient interface.
Get access to all available listing directories in the location of your business.
Make your brand more visible in the local search results, attract new customers and increase organic traffic with Local SEO tool.

Get higher in local search

Get your data using API in JSON format
Set up a schedule for scanning and reporting
Select any region including a city
Scan the top of SERPs in Google
Explore SERPs of Google using a separate tool by Serpstat. Use the API, process large databases and visualize them in any convenient format.
Analyze keywords search volume in a bulk. Get a report on 100 000 keywords in one hour.
Complex express website analysis in one click using the Serpstat Website SEO Checker extension.
Ready integrations and apps for fast work with any site
Automatic Serpstat data integration involves using other platforms and in-house developments of your company. Serpstat provides API access for any tool and any paid pricing plan.

Integrate Serpstat API

Get reports on team's work with checklists and projects.
Control team's access to different tools
Distribute and control the credits within your team
Let your team work with projects simultaneously from different accounts
Team management mode provides you with access to the entire team workflow for simultaneous activity on joint projects with advanced analytics on teamwork and control of credits usage.

Manage your team

Disable the Serpstat logo on the graphs, as well as upload and display your own logos.
Specify contacts with read or edit mode
Set up automatic reports on changes and results
A handy tool for setting up automatic reports and notifications about changes in projects. Serpstat's white label feature and brand reporting are complete SEO solutions for professionals that include a wide range of custom reports.
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based on 17 reviews

Join the list of 800,000 advanced SEO teams and increase the online visibility of your brand

What professionals say about Serpstat

Anastasiia Z.
Head of SEO department
We have 22 websites in different countries but in the same niche. Serpstat helps us to track positions in SERP, see changes and make perfect competitors research. Positions are the same that during a manual search in the corresponding countries. It's a very valuable feature for us. Technical documentation is very detailed.
Serpstat is using a large database. This is evident when researching long tail / low volume keywords. Serpstat produces more accurate results than the majority of other tools, while being cheaper than best of breed tools like Ahrefs and Semrush. Serpstat has also very good competitive analysis. I use Serpstat for initial KW research.
Klemen V.
Actuary
Serpstat is a perfect tool for people who are just entering into SEO industry and are not having big budgets to afford expensive tools like Semrush and Ahrefs. It is super blazing fast and offers so much for Internet Marketers. Working as a blogger is really tough and knowing what competitors are doing and then creating better content.
Tarun B.
Founder and Director
Lori N.
Creative Director & Web Designer
We love Serpstat. Its clean interface makes it easy to navigate. We use the rankings tool daily as well as the keyword research tool. We've compared it with other software, and it always comes out on top. Any time we have questions, Serpstat is quick to respond. It helps us tremendously with SEO - especially local SEO.
Rank tracker, site audit and other analysis options. The Serpstat has many features and we haven't explored all of them. Their prices are lower than other SEO tools, we are using their custom package. Their support team is super active and provides support whenever we needed. This is a must-have SEO tool for every business.
Ali S.
Digital Marketing Manager - SEO

Our overall experience is incredibly useful. We found many issues on our mobile version and realized that we should improve visibility of our blog posts. Serpstat is constantly improving. It could be quite engaging, I pull up our Rank tracker dashboard every morning and look at our current positions on Google.
Jacob M.
Cloud Engineer
Anastasiia Z.
Head of SEO department
We have 22 websites in different countries but in the same niche. Serpstat helps us to track positions in SERP, see changes and make perfect competitors research. Positions are the same that during a manual search in the corresponding countries. It's a very valuable feature for us. Technical documentation is very detailed.
Klemen V.
Actuary
Serpstat is using a large database. This is evident when researching long tail / low volume keywords. Serpstat produces more accurate results than the majority of other tools, while being cheaper than best of breed tools like Ahrefs and Semrush. Serpstat has also very good competitive analysis. I use Serpstat for initial KW research.
Tarun B.
Founder and Director
Serpstat is a perfect tool for people who are just entering into SEO industry and are not having big budgets to afford expensive tools like Semrush and Ahrefs. It is super blazing fast and offers so much for Internet Marketers. Working as a blogger is really tough and knowing what competitors are doing and then creating better content.
Lori N.
Creative Director & Web Designer
We love Serpstat. Its clean interface makes it easy to navigate. We use the rankings tool daily as well as the keyword research tool. We've compared it with other software, and it always comes out on top. Any time we have questions, Serpstat is quick to respond. It helps us tremendously with SEO - especially local SEO.
Ali S.
Digital Marketing Manager - SEO
Rank tracker, site audit and other analysis options. The Serpstat has many features and we haven't explored all of them. Their prices are lower than others, we are using custom package. Their support team is super active and provides support whenever we needed. This is a must-have SEO tool for every business.
Jacob M.
Cloud Engineer
Our overall experience is incredibly useful. We found many issues on our mobile version and realized that we should improve visibility of our blog posts. Serpstat is constantly improving. It could be quite engaging, I pull up our Rank tracker dashboard every morning and look at our current positions on Google.
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Introducing Serpstat

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Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.

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