Serpstat Tools and Features

There are more than 30 tools for SEO and PPC professionals, marketing experts and big digital agencies to conduct a whole site analysis, analyze competitors, collect semantics, check backlinks, carry out an audit, perform clustering and daily rank tracking.

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Tools for working on your projects

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Competitor analysis in organic and paid search

Clustering

Analysis of contextual advertising

Text Analytics

Checklists

Search Volume Crawling Service

SERP Crawling Service

Site Audit tool

One Page Audit

LET'S GO!

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Keyword Research Tool

The biggest keyword database helps in collecting semantics for a site with such indicators: volume, popularity, competition, keyword difficulty. Keyword collection and analysis are based on regional search results and competitor sites in your niche.

Find all keyword options, similar keywords and suggestions

Create a content plan for your blog with the help of search questions

Analyze your competitors by keyword search results

Collect volume, keyword difficulty and competition

Analyze trends and keywords seasonality

Expand semantics for each page of your site using missing keywords

Find niche leaders by keywords and their ad examples

239 search databases for Google and Yandex

Rank Tracking Tool

Check global and local organic and paid search results of a domain and its competitors. Rank tracking in Google and Yandex helps detect changes in search results and monitor the market share which your domain occupies.

Schedule daily, weekly or monthly reports or start rank tracking manually

Set up a schedule for automatic reports with changes' dynamics

Track ranking of your closest competitors

Track market share with analyzed keywords

Group your keywords by tags

Track your site ranking worldwide

To transfer your projects to Serpstat, just contact our technical support — they will assist you and explain the details.
The process will take about 2-3 hours!

Do you track positions in another service?
You can stop using alternative SEO services to track positions and renew your subscription to save your project's historical data.

Competitor Analysis Tool

The competitor analysis tool helps to find relevant online competitors, collect and analyze their most popular pages, the keywords which they use for promoting, ads that bring sales, identify an estimated budget and organic traffic of the site.

Find your competitors in SEO and PPC

Find for which keys competitor pages are being ranked

Collect best keywords of competitors for SEO and PPC

Find out the most popular pages of competitors that attract traffic

Spy on all ads of the competitors

Track domain visibility and traffic

Analysis of Contextual Advertising

PPC Research tool helps PPC specialists to establish work with an ads manager correctly, based on the ad analysis results, keywords and landing pages of the most relevant competitors.

Examine ad examples of competitors

Make up a group of the most relevant keywords and ads

Find out cost per click and keyword competition indicators

Track PPC for specific keywords

Perform an analysis of trending landing pages

Check product groups which competitor promotes using PPC.

Backlink Analysis Tool

Backlink analysis tool specializes in examining backlinks, anchors, link donors, identifying malicious links and tracking all changes in the link profile of your domain and the sites of your competitors.

Check the quality of backlinks to your site

Collect common link donors of your competitors

Analyze the results of your link building campaign

Find malicious links you need to get rid of

Track lost and new backlinks

Make up a list of all anchors and link types.

Мониторинг позиций в Serpstat: как пользоваться инструментом?

Максим Астахов

Join the list of 400,000 advanced SEO teams and increase the online visibility of your brand.

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Site Audit Tool

Quick and advantageous audit of any site allows you to find technical issues that affect the optimization and site visibility. Audit results are displayed by priority and include issues and detailed recommendations for their elimination.

The types of issues and recommendations that the tool finds:

Status codes

Meta tags

Indexing and accessibility

HTTPS certificate issues

Hreflang attributes

Headings

Multimedia

Redirects

AMP-related checks

Markup issues

Page Audit Tool

Determine the errors of the analyzed page within minutes and get recommendations for correcting them. Analyze any page of a competitor and compare the level of its optimization with a similar of your site.

Save your credits and time instead of carrying out the whole site audit.

Check page loading speed and its level of optimization after updates

Analyze the page and its optimization level for the specific request

Collect a list of technical issues with recommendations for their elimination

Keyword Clustering

Tool for a quick automatic grouping of a large volume of keywords to compose the right structure of your site. Serpstat Clustering tool helps you group the whole packs of keywords with the same meaning for a better semantic search.

Group keywords by site pages

Create a structure for a new site based on semantic core

Group keywords for PPC to upgrade your advertising results

Personal demonstration

Leave a request to learn more about Serpstat's capabilities for solving your tasks.

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Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors. I haven't had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here.

I like Serpstat because it allows me to easily see which keywords bring up featured snippets on the results page.

Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool that can provide actionable insights and help improve your SEO and PPC campaign performance.

Serpstat is another comprehensive keyword research tool that I discovered recently. They have done some really good work when it comes to helping us identify winning keywords.

Brian Dean

Founder of Backlinko

Jeff Bullas

Digital Marketing influencer

Neil Patel

Digital Marketing influencer

Robbie Richards

Digital Marketing strategist

Harsh Agrawal

Head and CEO of ShoutMeLoud

Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.

Text Analytics Tool

Text Analytics tool is aimed to determine the quality of page optimization for keywords based on top competitors in SERP. Perform a comprehensive text analysis of any page content to optimize the text for SEO and readers

Check texts for length and quality on site's selling pages.

Find missing keywords on the page

Analyze pages for spam level

Find all duplicates in meta tags and titles

Checklists

Detailed and ready-to-use checklists are created to help SEO specialists, website owners, and marketing pros to promote online businesses, carry out a technical audit of a site, build a link profile, and so on.

Use ready-made checklists from professionals

Monitor task fulfillment and team performance

Set up automatic notifications of your results

Custom Reports

The custom reporting tool allows you to compile clear and convenient reports for colleagues and clients from ready-made blocks containing Serpstat data that you can mix from several reports.

Customize the visual display of reports according to your own or ready-made templates

Combine any data from different modules in one report

Export reports to PDF and send them to your colleagues or clients

SERP Crawling

Study SERPs of Google and Yandex using a separate tool by Serpstat. Use the API and create your own Serpstat outside its interface, process large databases and visualize them in any convenient format.

Select any region including a city

Scan the top of all SERPs in Google and Yandex

Set up an easy schedule for scanning and automatic reporting

Get your data using API in JSON format.

Search Volume Crawling Service

Try keyword search volume checker from Serpstat for the most accurate keyword demand assessment and sales forecasts. Find out the most popular and trendy keywords for your business

Get a report on 100 000 keywords in 70 min

Analyze results using your mobile phone or desktop

Download the results in JSON format.

Team Management

Team management mode provides you with access to the entire team workflow for simultaneous activity on joint projects with advanced analytics on teamwork and control of credits usage.

Distribute and control the credits within your team

Let your team work with projects simultaneously from different accounts

Control team's access to different tools

Get reports on team's work with checklists and projects.

White Label reports

A handy tool for setting up automatic reports and notifications about changes in projects. Serpstat's white label feature and brand reporting are complete SEO solutions for professionals that include a wide range of custom reports.

Specify contacts with read or edit mode

Set up automatic reports on changes and results

Disable the Serpstat logo on the graphs, as well as upload and display your own logos.

Complex Website Analysis in one сlick with Serpstat Website SEO Checker browser extension

Download for Chrome

Download for Firefox

Download for Opera

Download for
Microsoft Edge

Find out the main indicators and the level of optimization of any site with one click, without using third-party services and without leaving the site page.

API and Integration

Automatic Serpstat data integration involves using other platforms and in-house developments of your company. Serpstat provides API access for any tool and any paid pricing plan.