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Explore Our Features

Benefit from your competitor’s experience in attracting leads through organic and paid search, track your main competitors and improve your content, as well as your SEO and PPC efforts.

Keyword Research

Supplement your website’s content and ads with top-performing keywords and expand your online presence

Collect keywords for SEO and PPC campaigns

Get a list of proven and profitable keywords that your competitors and niche leaders use to make it to the top positions in search results.

Determine the value of keywords

Compare your keywords to different performance indicators, such as search volume, cost-per-click, competition level or number of search results.

Find keyword variations and search suggestions to expand your semantic core

The combined impact of creating high-quality, relevant content and using the appropriate keywords will bump your domain and its particular pages to the top positions in search. Enrich your web content with tested keyword variations to successfully optimize your pages.

Get long-tail keywords

Don’t miss traffic that you may get from low-volume search queries related to your product or services. Tons of potential customers query low-volume keywords. These keywords are called long-tail keywords, and they drive a significant amount of traffic on the Web.

Discover international data at no additional cost

Adapt keywords to target countries. Keyword research is available in all major languages spoken in the countries included in our database.

Check your webpages’ relevance

Determine which pages are most relevant to specific search queries. Measure a page’s relevance compared to competing pages. Discover missing keywords you might want to add to your page.

Analyze keyword trends

Get a better view of any keyword’s popularity. An easy-to-understand graph shows how users’ interest in a keyword has been fluctuating over the last year. Plan your ad campaigns according to seasonality and trends.

Find out what pages are showing up in search results for a keyword

Serpstat shows a full list of search results for a keyword along with additional data such as: organic keywords, the number of Facebook shares, and the potential traffic score for each individual page.

Search Analytics

Discover which keywords place your competitors in leading search results. Сonduct competitive landscape analysis to identify competitors, and understand their strengths and weaknesses and how your business can improve upon the competition.

Find out your direct organic competitors

Identify your direct competitors. Serpstat’s proprietary algorithms process data on your competitors and display them on the Competitors Graph.

Research the visibility of your and your rival's domain

Investigate traffic drops and visibility changes for the domain you are interested in. See if your campaign is going in the right direction

Discover your competitors’ keyword rankings

The Search Queries section shows every keyword your competitors are ranking for in the top 100 Google search results.

Track position changes of domains

Add a domain to the monitored projects in the Dashboard section and get regular email updates on the domain’s rankings. Evaluate the effectiveness and efficiency of particular optimization efforts.

Track universal search results

Use advanced filtering to get a much better view of your SEO progress by monitoring your best performing universal search content: images, videos, news, etc.

Get statistics for the top pages

Discover a domain’s most popular and trending pages. Tracks competitors’ posts and discover what content generates the most traffic.

Advertising Analysis

Research your competitors’ advertising campaigns and get the highest possible ROI from your PPC activities.

Identify your competitors in AdWords

Get to know your competitive niche in paid search: discover relevant rivals, keywords you have in common with your competitors, and keywords that belong to a competitor’s keyword pool but that you may have missed out on.

Unveil your competitor’s advertising strategies and budget

Research your competitor’s advertising activities: their budgets, keywords and ads, ads’ positions in search results, cost-per-click in AdWords and keyword competition.

Research keywords and ads of your competitors

Get access to a full list of keywords for each competitor, sort keywords by domain position in search results, and discover competitors’ highest-performing keywords that are earning them the top positions in paid search results.

Localize your advertising campaigns

Adapt your ads to the target countries. Knowing which keywords international searchers are typing into the search box allows you to simplify the decision-making process and implement more accurate bidding strategies for particular countries.

Content Marketing Ideation

Discover and create unique content that is working well in your niche.

Search suggestions database for content creation

Find out questions that your target audience has in mind and create relevant content that will attract more customers to your website.

Use the related keywords database

When users search for products and services, they don't always use the exact keywords you think they would. Enrich your content with related keywords and you wont miss out on any opportunity to make your website visible.

Track your content’s number of shares on Facebook

Discover what content gets shared on Facebook. This data will give you an understanding of how popular your content is compared to your competitors, and if you're moving in the right direction with your content marketing strategy.

Analyze potential traffic on every Webpage

Discover the estimated traffic volume for particular pages on your website. Make better decisions as to what pages are worth promoting at any given time so a higher ROI can be achieved. Learn what pages require optimization in terms of SEO and content marketing.

Competitor Research

Gather competitive intelligence for strategic decision making, creating a targeted digital marketing program and tailoring your services and products to position your business against the competition.

Automatically identify your top competitors

Enter your domain and get a full list of your most relevant competitors. Measure their web performance and always stay competitive.

Domain vs. Domain Comparison Tool

Identify common and unique keywords on your and your competitors’ domains. View side-by-side comparisons of a domain’s position in both organic and paid search results for each common keyword.

Batch analysis of up to 200 domains

Research keywords and compare the rankings of multiple domains with Serpstat`s Batch Analysis Tool. Get an incredibly detailed list of your competitors’ SEO and PPC efforts that you should definitely pay attention to.

Discover your competitor’s pages with the highest visibility score

View a list of the domain's pages with the highest visibility score and their number of keywords. The data is also presented in a circular chart for easier visual comprehension.

Rank Tracking

Monitor your and your competitors webpage rankings daily.

The complete research of SERP with advanced analytics

Get all the top results for keywords you’ve selected. Serpstat has developed the ultimate algorithm that analyzes SERPs and saves data about top-100 domains for every keyword.

Global city-based tracking

Find out exactly how your keywords are ranking in Google and Yandex (Yahoo! and Bing will be soon) in any city, country or language you specify.

Daily results

Track an unlimited number of keywords on a daily basis. Get the freshest data and keep an eye on your competitors’ web performance.

Independent statistics for groups of search queries

Track competition dynamics for groups of phrases - instead of indivdual keywords. Define the cateogry of competitors, for example: 'Phones' or 'Laptops'.

Unlimited users at no additional cost

Share your project with team members and give your clients or boss their own login for reporting. Make the process of reporting easier and automatic.

Market Intelligence

Learn from domains leaders in your niche, country or around the globe and research their success.

Research regional or complete ranks

Select regional or global data and track the actions of top leaders in search or paid advertising. Improve your SEO and PPC efforts using this data and take the leading position.

Research leaders in a specific niche

Evaluate the distance that separates you from industry leaders. Keep an eye on their performance and success to beat them in search.

On-page Audit

Stay in the loop of your website’s stats. Using Serpstat On-site audit allows you to perform an instant in-depth analysis of web pages by addressing multiple ranking factors. Data you get will show you how efficient separate elements of your website are, identify optimization errors, and fix them.

Discover gaps in a domain’s optimization

Find and fix on-site and off-site issues

Improve a domain’s crawl rate

How troubleshooting with Serpstat works and what mistakes you can find with it:

  • Relevance of Meta Tags’ content and length in title and description
  • Correctness and presence of <h1>...<h6> headings
  • Duplicate content
  • Links verification
  • Correct interlinking verification
  • Robots.txt settings
  • Missing Pages
  • Creation or correction of sitemap (page nesting level)
  • Problems with images
  • Presence of "display:none" hidden content and frames

and many other issues that can have a negative influence on the search engine rankings of your website.

Reports and Infographics

Simple Dashboard

View all essential information on your projects and query history in a single window. Track your campaigns’ overall success and add new ones in a few clicks.

Email alerts

Track your domains` and keywords` positions. Get automated email notifications for any change in your keywords` and domains` rankings. Immediately know which campaigns are improving and which need your attention.

Data visualization

Using diagrams and charts to visualize large amounts of data is an effective way to convey complex concepts in a format that is easy to understand – even for users who are inexperienced in digital marketing and analytics.

White Label Reports

Impress your boss and clients with fully customizable reports that include your logo and the name of the company you are working for. Export your reports in multiple formats as often as you wish.


Our developer-friendly API feeds daily rankings, competitor analysis, as well as position-tracking and keyword-research data right into your own reporting systems.

Backlink Analysis

Backlink data in one click.

Get a detailed backlink analysis report with Serpstat. Get a list of anchors along with referring domains and pages. Monitor the backlinks of your website and your competitors' websites.

Full backlinks data collected over the last 120 days.

Serpstat saves data on all changes that happen to a domain's link profile: referring domains and pages, anchors and more.

Keep a track of your competitors' backlink strategies.

With Serpstat you can see how your competitors work with links, pinpoint the times of change in backlinks number and tie it competitor's positions for better analysis.

Get the quality scores of referring domains.

Serpstat Trust Rank and Serpstat Page Rank will show you what domains will serve as a source of quality backlinks. Get backlinks from reliable sources to avoid penalties!

Find pages that attract the most links.

Pages that are referred to the most are usually the ones with the best content.

Personal demonstration

Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward.

These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

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Personal demonstration

Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward.

These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.




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