How to add an organization to Google My Business

The company information is frequently specified for successful regional promotion. This facilitates specialists' work with geographic-related queries, and it helps users locate the nearest organizations. Therefore, it is important to specify contacts on your website and independently add your data to the databases of search engines.

Thus, you will be able to confirm or specify the region of your website if it is not specified yet and increase your rank in search results as search engines primarily provide the list of local companies in response to commercial queries.

For instance, when a user is looking for a cafe, search results will take their location into account and search engines will show the list of the nearest cafes as they are more relevant at the moment.

After an organization is added to the catalog, it will appear on Google Maps, and this will increase users' trust as there are a rating and reviews on the maps. Map search facilitates navigation of a user to your actual location.

Google facilitates the communication of business with customers this way because when a user enters a query with the store name, they will see the latest information about its work. This will also provide additional traffic.

You need to register and confirm your rights to the account in Google My Business and then wait for a paper letter with the code.

Google My Business significantly facilitates work with all Google services. You don't need to register and confirm your rights to the website dozens of times.

Registration in Google My Business gives you the following abilities:

• to inform users about price changes, news, and events of your company;
• to track reviews and react to them;
• to see the number of page views;
• to get user marks for your operation quality and improve reputation with their help;
• to communicate with your potential customers via Hangouts.

To do that, you will need the Gmail login. If you are already registered, sign in to your account, if not — add you personal data and move on to the next step.

It suffices to only specify your company name, for instance, "Incity".

If you provide delivery to customers, don't forget to tick the box at the end.

If you see a message that other people have already been granted the rights, claim your rights in the same window. An employee with a suitable authority will receive your letter and answer it within seven days. Request approval notifications come to your inbox as well as when your request is declined. If it is declined, you can write about the incorrect data or complain about the request decline.

If you don't get a request nor a decline within a week, try claiming your rights yourself. To do that, look for the "Confirm" or "Get the rights" buttons in the account panel. If there are no buttons, it means that the rights cannot be transferred, in that case, you need to look for the rights owner.

The verification code is usually sent to the specified physical address (it is usually delivered within 7-14 days). If you haven't received a letter after 30 days, contact the support team — they will propose you to pass the procedure manually or send a request again.

There is an opportunity to avoid waiting for a letter; you can simply fill in the special Google form. If it is sent correctly, it will be processed within 4-5 days.

For some business types, there are other ways to verify ownership — via phone, email or right in the admin panel. We cannot list the lucky ones as Google has its algorithm, and sometimes companies doing the same business are provided with different options for data verification.

After verification, you will be able to go to your account. It is important to specify working hours, payment methods, and additional information here.

To add the company data to the Google catalog or confirm your rights, you should:

If you don't have a computer by your side at the moment, you can add the company data using your mobile device.

The application is available for free on:

• Google Play;
• AppStore.

Open the Google My Business app, then sign in to your account.

After that, press the "Continue" button and fill in the active fields. If your company account was added earlier, use the "More" button, find the name in the drop-down window and click on it.

Currently, the application is worse than the desktop version as it doesn't allow specifying the service area, deleting the company, changing the owner, and viewing owners.

The mobile application allows you to:

• control information about the company and its appearance on the SERP and the maps;
• edit the address, phone number, and working hours;
• interact with customers and reviews;
• publish images and photos related to the upcoming events, etc.

When a company has over 10 branches, you should add each of them manually, and if there are even more, use bulk uploading. The most important thing is that you should remember the guidelines:

• create an account for your company using an address with the corporate domain (manager@example.com);
• create an account for your company where you can invite your employees from different branches;
• prepare the bulk upload spreadsheets with all the information about all branches;
• import your bulk upload spreadsheet to your account;
• if you get an import error message, fix it and try again;
• equest bulk verification for 10+ locations at once;
• remember that you should update all changes in the future.

If you changed your actual address or phone number, you also need to do that in Google. It is convenient to change an address via Google Maps. You can specify some information or completely change it.

Sign in to your account and send a moderation request. The same also applies to phone numbers.

Your changes will not be published immediately as they need to be verified by moderators. You will get an email about the verification results.

Adding the company address and phone number to Google helps increase brand awareness and trust by the target audience as well as to acquire new potential customers. The procedure of adding new data is simple — just be careful when filling in the fields.

When creating a page in Google, you need to add the organization page to "My Business", not the brand page. The brand page cannot be attached to the physical address, so it will not appear on the map. On this page, users will just be able to see events of their favorite company.

The address and phone number in search results should match the ones on the website, and we suggest publishing photos of your offices, buildings, and employees to increase trust.