How to add an organization to Google My Business
Why you should add your company to the catalog
Thus, you will be able to confirm or specify the region of your website if it is not specified yet and increase your rank in search results as search engines primarily provide the list of local companies in response to commercial queries.
For instance, when a user is looking for a cafe, search results will take their location into account and search engines will show the list of the nearest cafes as they are more relevant at the moment.
After an organization is added to the catalog, it will appear on Google Maps, and this will increase users' trust as there are a rating and reviews on the maps. Map search facilitates navigation of a user to your actual location.
Google facilitates the communication of business with customers this way because when a user enters a query with the store name, they will see the latest information about its work. This will also provide additional traffic.
How to add a company to the search engine database
How to add an organization to the map in Google
Registration in Google My Business gives you the following abilities:
- to inform users about price changes, news, and events of your company;
- to track reviews and react to them;
- to see the number of page views;
- to get user marks for your operation quality and improve reputation with their help;
- to communicate with your potential customers via Hangouts.
How to add a company to Google Maps
If you don't get a request nor a decline within a week, try claiming your rights yourself. To do that, look for the "Confirm" or "Get the rights" buttons in the account panel. If there are no buttons, it means that the rights cannot be transferred, in that case, you need to look for the rights owner.
There is an opportunity to avoid waiting for a letter; you can simply fill in the special Google form. If it is sent correctly, it will be processed within 4-5 days.
For some business types, there are other ways to verify ownership — via phone, email or right in the admin panel. We cannot list the lucky ones as Google has its algorithm, and sometimes companies doing the same business are provided with different options for data verification.
After verification, you will be able to go to your account. It is important to specify working hours, payment methods, and additional information here.
How to add a business to Google Maps from a computer
How to add a company to Google on a mobile device
The application is available for free on:
Open the Google My Business app, then sign in to your account.
After that, press the "Continue" button and fill in the active fields. If your company account was added earlier, use the "More" button, find the name in the drop-down window and click on it.
Currently, the application is worse than the desktop version as it doesn't allow specifying the service area, deleting the company, changing the owner, and viewing owners.
The mobile application allows you to:
- control information about the company and its appearance on the SERP and the maps;
- edit the address, phone number, and working hours;
- interact with customers and reviews;
- publish images and photos related to the upcoming events, etc.
Uploading the addresses of branches to My Business
- create an account for your company using an address with the corporate domain (firstname.lastname@example.org);
- create an account for your company where you can invite your employees from different branches;
- prepare the bulk upload spreadsheets with all the information about all branches;
- import your bulk upload spreadsheet to your account;
- if you get an import error message, fix it and try again;
- equest bulk verification for 10+ locations at once;
- remember that you should update all changes in the future.
How to change an address and phone number in Google Maps
Sign in to your account and send a moderation request. The same also applies to phone numbers.
Your changes will not be published immediately as they need to be verified by moderators. You will get an email about the verification results.
When creating a page in Google, you need to add the organization page to "My Business", not the brand page. The brand page cannot be attached to the physical address, so it will not appear on the map. On this page, users will just be able to see events of their favorite company.
The address and phone number in search results should match the ones on the website, and we suggest publishing photos of your offices, buildings, and employees to increase trust.
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