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Carry out a comprehensive technical SEO audit, find and fix on-site issues, boost your Google rankings and enjoy white label reports.

Serpstat Technical Website SEO Audit online tool

Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool
Our online SEO audit tool performs SEO analysis and scans websites for technical SEO issues. Find errors that hold your site back in one click:

Perform an advanced website SEO analysis with Serpstat

Find all issues divided into three groups, depending on their severity: high, medium, low priority.
Estimate the level of site optimization by a set of criteria and our own Serpstat Domain Optimization (SDO) Score.
Track the growth dynamics of the site optimization level.
Get recommendations on speeding up site pages for computers and mobile devices.
Export Audit Summary report and get the issues for all pages in a single file. You can schedule a weekly/daily/manual SEO audit online and Serpstat will automatically start crawling your website. You'll get a notification in your inbox when it is finished.

Schedule automatic audits and get white label reports with necessary data at a convenient time

Check SEO audit report online, and monitor if the number of issues found is decreasing.
Сheck the effectiveness of bug fixes for a specific page. Page Audit is a unique feature that allows you to conduct an instant in-depth analysis of your page, addressing several ranking factors, identify the errors in optimization and fix them. The data you receive will show how effective the individual elements of a page on your site are and which ones need to be improved.

Carry out an express audit of any page of the site

Your site technical optimization is crucial for search engines and site visitors. Serpstat SEO Website Audit is the right choice because of:

Why choose Serpstat Site Audit?

Description of every issue and a way to fix it.
Clear and handy graphs.
Custom Overview report with powerful filters.
Custom settings of the audit according to any of your needs

All issues that Serpstat finds

HTTP Status Code - redirects, server status code: 3xx, 4xx, 5xx;
Meta Tags - all issues with title and description tags;
HTTPS certificate - trust scale of certificate, SSL protocol, HTTPs pages leads to HTTP pages, pages with insecure password output, HTTP URLs are present in sitemap.xml;
Markup-related issues - Schema, Open Graph, Twitter Cards;
Headings - missing, multiple;
Content - page size, missing body text, lorem ipsum placeholder, duplicate content;
Multimedia - size of images, broken images, empty alt attribute;
Accessibility & Indexation - pages with canonical tag, cross-domain canonical links, multiple rel="canonical" tags, canonical has a relative URL, pages are blocked from crawling in robots.txt file, pages are blocked from crawling by noindex tag, found iframe and flash elements on page;
Detect Viruses
Links - URL parameters, missing Favicon, internal links contain rel="nofollow" attribute, external links don't contain rel="nofollow" attribute;
Pagespeed for Desktop and Mobile
Hreflang attributes - multilanguage pages.

Advantages of the Serpstat Website SEO Audit

Use our Technical SEO Guide to detect page failures more quickly.
It is only you who decide how many pages to scan, with individual scan parameters.
Page Audit Report to quickly review your campaign results.
Get a customized detailed report, save it as a template.
Work together with your teammates to complete the project.
Personal demonstration
Leave a request to learn more about Serpstat's capabilities for solving your tasks.
Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors. I haven't had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here.
Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool that can provide actionable insights and help improve your SEO and PPC campaign performance.
Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.
Brian Dean
Founder of Backlinko
Robbie Richards
Digital Marketing strategist
Jeff Bullas
Digital Marketing influencer
based on 120 reviews
based on 127 reviews
based on 406 reviews
based on 17 reviews
based on 17 reviews
Join the list of 400,000 advanced SEO teams and increase the online visibility of your brand.

Frequently asked questions about Site Audit

Why is SEO audit important?

SEO audit plays a vital role in determining the performance of your website. Google constantly checks how your website performs and updates its algorithms countless times, and SEO audit helps you find out how to adjust your website to meet the requirements. Moreover, it helps you find and fix technical issues that can slow down the website and drop your rankings.

What is SEO Audit tool?

SEO Audit Tool is one of the best ways to find the technical issues of your website that have a negative impact on its rankings. With just a few clicks, you can find out an overall SEO health score, missing or wrong metatags, download speed, troubles with content and multimedia, server parameters, links, and more. SEO audit allows you everything else you need to know about the SEO performance of your website.

What is an SEO audit?

SEO audit is essential if you want to keep your SEO strategy up-to-date. It's basically a health check for your website, that helps you, as a website owner, analyze its ability to rank at the top of search engine result pages. It is important, as it helps you detect and fix errors, analyze how to steer your SEO optimization, and also have a peek at your competitor's SEO strategy to compare them and improve yours.

What is included in technical SEO?

In order for your website to rank higher, the technical part of it should be optimized, and that is why technical SEO is needed. Technical SEO includes such characteristics of a website, as a secure connection, a responsive design and a fast loading speed. This data helps technical engines access, crawl, interpret and index your website faster. Since this part has nothing to do with the actual content of your website, it is called technical.

How do I run a technical SEO audit?

The easiest way to start a technical SEO audit is to choose a tool you will do it with. With Serpstat SEO Audit online tool, you can do it in just a few steps. As a result, you will get a clear description of every issue and recommendations on how to fix them, clear graphs, custom overview reports and custom settings of your audit according to any of your needs.

How is SEO audit done?

In order to perform an SEO audit, you need a suitable tool. Once you detect all the issues and errors in your website's SEO strategy with the help of an SEO Audit tool, you should dedicate some time and effort to fix them. With Serpstat SEO Auditing tool, you will receive clear recommendations on fixing every technical issue your website has. With just a few steps, your website will be optimized for SERPs.

How can I check my website SEO?

You can quickly analyze your website SEO by running an express audit of any page of your website. It shows you an instant in-depth analysis of your page, as well as the errors in optimization and ways to fix them. It will show you how effective the pages of your website are and quick solutions to any issue that was found.

How do I audit a client's SEO report?

Once you have the SEO audit report, you can export it and get all the issues for every single page in one file. You also have the possibility to have a custom Overview report with multiple filters, so the process of your website SEO analysis will be easier. The report comes with recommendations on the ways of solving the technical issues, so you or your client can do it quickly and effectively.

How can you audit your competitors' website?

Try to begin by analyzing the main or landing pages of your competitors in Page Audit. You have to add a URL and click start. Add the domain in the project, configure the scan speed option and scan type across all pages, page list or sitemap.xml, choose the depth of scan, select the email to receive the report. Set up your own parameters for tech SEO audit, press start, get a cup of coffee you will get all the results soon!

What to look at first when analyzing a site?

Let's have a look.on SEO audit checklist with high priority issues: HTTP Status Code, missing title and description tags, missing heading on the page, too large page size, missing body text, lorem ipsum placeholder text, broken images,multiple rel="canonical' tags, missing Favicon, to many URL parameters, URL is to link,configured redirect to the site version without www, configured redirect from HTTP-version to HTTPS-version, term of certificate

Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool
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