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Questions and Answers

About Serpstat

What is Serpstat?

Serpstat — is a service that offers software for competitor analysis and keyword research.

What is it for?
  • for tracking competitors’ advertising strategies, taking advantage of their successes and mistakes!

  • for gathering data on a keyword or domain that comes in handy while working on website optimization or developing advertising campaign.  

Who can use Serpstat?

Online shop managers

Our service will help them analyze keyword organic and paid search results, will show what keywords competing shops use to attract visitors to their websites and beat on in advertising. Ads texts, queries they are being triggered by, cost per click are all here on Serpstat.  

Digital agencies while performing the whole range of tasks

Using Serpstat, SEO specialists reduce the amount of their work. For example, they can develop semantic core just in few minutes using competitor’s semantics, select phrases for internal linking, estimate domain’s visibility along with backlinks’ weight.  

Serpstat will help avoid guess work while developing successful advertising campaign: discover here the best keywords as well as negative keywords, level of keyword competition, and average CPC.  

Copywriters and journalists for creating content that drives traffic.  

It is easy to find topics for fascinating articles when you have at your disposal: volume of search queries and a huge number of search suggestions (phrases that pop up while you’re entering a particular word into the search engine). Serpstat will also identify questions related to a keyword that users are seeking answers to.  

Request frequency limits

Following limits are set for the frequency of requests:

Lite – 1 query per second

Standard and Professional – 5 queries per second

Do you execute SEO or PPC campaigns?

Actually, neither. Our service is an invaluable tool professionals use to optimize their work. They can view reports on a domain or keyword, get the overall idea of ecommerce market, discover competitors, and what’s more - unearth data on competitors semantics along with ranking in organic and Ads.  

What is the easiest way of becoming a power user of Serpstat?
  1. Watch short video tutorials.
  2. Read our User’s Guide
  3. See the Use Cases section. 
  4. Subsribe to newsletter and you will be aware of all new Serpstat features.

Read news on Serpstat blog.

How can Serpstat improve my ranking?

Serpstat will help you perform a deep competitive analysis and keyword research. With Serpstat, you will easily discover high-ranking organic and paid keywords of your competitors, and use these for your own needs.

What benefit do I get from data I find on Serpstat?

You can use the data from Serpstat in many different ways.  You can discover your direct competitors and which audience they are targeting. You can find out what keywords drives traffic to your website and what traffic-driving keywords your competitors are using. While Serpstat is designed to conduct keyword research and competitive analysis, the service can employed for online market research.

 

For more information on Serpstat and its application areas, please refer to:

Read User Guide

Read our blog

Read and watch Use Cases

View educational videos


If you have any questions, feel free to contact us on Skype (support.serpstat).

Our database

What countries is data for?

Serpstat currently provides data from 10 Google databases (USA, United Kingdom, Canada, Australia, South Africa, Ukraine, Russia, Kazakhstan, Bulgaria, Lithuania)  and 3 Yandex databases (Yandex.Moscow, Yandex.Saint Petersburg and Yandex.Ukraine). New databases are to be added soon.  

Can I remove my information from your database?

Removal is not possible. The data we show is based on information that is publicly available. Although, if your website is beyond the top-100 Google and top-50 Yandex, it won’t show in our database.

Common keywords (domains_intersection)

domains_intersection

Shows common keywords for up to 3 domains.

Request example:

http://api.serpstat.com/v3/domains_intersection?query=domain1.com,domain2.com,domain3.com&se=g_us&token=1234567890
  • query – domains to be compared. You can compare 2 or 3 domains at once.

Unique Keywords (domains_uniq_keywords)

domains_uniq_keywords – shows unique keywords of a domain. Keywords that queried domain has in common with one or two other domains are removed from the list. 

Request example:

http://api.serpstat.com/v3/domains_uniq_keywords?query=domain1,domain2&minus_domain=domain3&se=g_us&token=1234567890
  • query - domain or two domains whose keyword pools will be analyzed.
  • minus_domain - domain which keywords should be removed from the results.
Unique Keywords (domains_uniq_keywords)

domains_uniq_keywords – shows unique keywords of a domain. Keywords that queried domain has in common with one or two other domains are removed from the list. 

Request example:

http://api.serpstat.com/v3/domains_uniq_keywords?query=domain1,domain2&minus_domain=domain3&se=g_us&token=1234567890
  • query - domain or two domains whose keyword pools will be analyzed.
  • minus_domain - domain which keywords should be removed from the results.
Does the “Keyword Position Distribution” report shows data in real time?

Yes, the “Keyword Position Distribution” report is generated at a user’s request and displays real time data from Serpstat’s database.

What is “Visibility” and how is it calculated?

Visibility is a relative index which indicates how often the domain is shown in search results for the keywords that the domain is ranking for.  At Serpstat, visibility is calculated as a ratio of the amount and popularity of keywords the domain is shown for in top-20 search results to the maximum possible visibility index of a website based on 1million keywords from our database; the received number is then multiplied by 1 000 for a more visual representation. The higher visibility of a domain is, the higher number of visitors it's likely to receive.   

The service shows that the website does not use paid search. But I know for sure it does. Can you help me sort it out?

Keywords the website shows its ads for are probably not present in our database. The reason for this can be a low search volume for the keyword.


If the website is not ranking in Google top-100 or Yandex top-50, the analytics data for it won’t be available either.

Why do I get an error when trying to export the report?

All Serpstat reports can be exported in several formats. On the results page, in the upper right corner click on the “Export Data” icon. Please note that some export formats impose limitations on the number of lines lines in the report.

CSV open Office, Libre Office  - unlimited number of lines in the report

CSV Microsoft Excel (CP 1251) - unlimited number of lines in the report

Google Docs (up to 30 000) - no more than 30 000 lines in the report

XLSX Microsoft Excel (up to 10 000) - no more than 10 000 lines in the report

XLS Microsoft Excel (up to 10 000) - no more than 10 000 lines in the report

Why does Serpstat domain report not show my foreign keywords?

If you are ranking for a keyword in another language, it will be shown in Serpstat only if your domain comes up for that keyword in Google top 100 search results.

My data in Serpstat report differs from that in Google Analytics. What’s the reason?

Our databases hold Google top 100 results for keywords and domains.  Serpstat focuses on keywords that have a high search volume because they drive most traffic to the websites. Therefore, if a keyword is beyond the top 100 results or your domain does not come up in top 100 results for a keyword, our database will not contain data on the keyword or the domain, respectively.

What is Domain Tracking?

You can use Domain Tracking feature to track any domain for its rankings in the Google top 100 and in paid results. After adding a domain to the tracked domains, you will receive email updates on its rankings every two weeks. Also, you can see the tracked domain info any time in your Dashboard.

Why does Serpstat only provides data on the first 100 Google search results?

Serpstat databases include only the first 100 search results because this is where most of the traffic comes from. This data is sufficient for keyword research and competitive analysis.

How does Serpstat select competitors for my domain?

The Competitors report provides a list of competitors based on common keywords you are ranking for either in organic or in paid search. In some cases, you might wonder why these domains are listed as my competitors when they are not relevant - this happens while these domains rank for the same keywords as the queried domain does. For example, you can see that Wikipedia is a top competitor for Walmart even though they come from completely different sectors. Walmart sells products that have been covered or mentioned on Wikipedia, which is why Wikipedia is viewed by Serpstat as a top competitor. In such cases, we recommend to refer to “Competitors Graph” in Summary report, where your direct competitors will be visualized.

How often do you update your SERP database?

Constantly! We use special online algorithm, updating certain % of data from our database every day. All updates are shown on the service immediately. The full updating of the database takes about one month. 

My website ranks on the first page of Google search results for the keyword “abc”. Why does Serpstat not show this keyword when I reseach my domain?

If you can’t find a particular keyword when you research a domain in Serpstat, the most likely reason for that is that our database does not contain that keyword or was not containing it at the time of the latest update.


We collect keywords based on their popularity and search volume. Even if your website comes up on the first page for the keyword, Serpstat’s database may not include this keyword due to low popularity and search volume.

I have allocated a large budget for AdWords campaigns this month - why I see no data on paid keywords and ads in Serpstat for my domain?

The higher the search volume for a keyword is, the more likely Serpstat will add AdWords for it to the datababase. If an AdWords campaign was launched recently, we might have not added it to our database yet. The report on AdWords campaigns for a domain may depend on keyword search volume, AdWords location targeting and other factors.

What does the index Results represent?

Results is the number of results that show up for a keyword in search results. You will find this information in multiple reports.

What does “Competition level” mean?

This figure shows how difficult it is to rank for this particular keyword through Google AdWords. The higher the percentage is, the harder it is to rank for the keyword.

How do I use “Domain Comparison” tool?

The domain comparison tool allows you to make side-by-side comparison of domains to find unique or common keywords. With this tool, you can determine which keywords your two competitors ranking for that you are not and vice versa. The diagramme can also show keywords that both your competitors are ranking for, but you are missing. You can see organic and paid keywords.

Where do I find a SERP snapshot for a keyword?

When Serpstat adds a new keyword or updates ranking for a keyword, it takes a snapshot of the Search Results Pages.

When researching a keyword, go to “Top by a keyword” and click “Organic search results”. You will shown a SERP for the keyword as it was presented at the time of the last update.

Why does rank tracking tool show different positions from what I see in SERP?

There are several reasons why you see different positions in SERP and Rank Tracker.
1. Private Results. Search engines create personalized SERPs based on your search and browser history.
2. Search Filters. For example, your search parameters may be set to show only results from last 24 hours.
3. Typos. Even slight difference in spelling or word order may cause the difference in positions.
4. Search Engine Updates.Search engines update SERPs constantly and sometimes time of the update for your target keyword is different for rank tracker and search engine.
5. Search Region. Looking up the same queries in different areas will give different results, Make sure that you’re checking SERPs from the same area that you set in your Rank Tracker.

How often does Serpstat refresh Keywords database?

It depends on the popularity and search volume of keywords. The more popular a keyword is - the more often it is updated. That’s why different keywords from our data can be updated every day, once a week, or once a month. 

Keywords

The report lists all paid keywords that the domain is bidding on in Google AdWords.

Metrics:

Pos - ad’s position for the keywords;

Volume - monthly search volume for the keyword;

CPC - cost-per-click

Competition - level of competition for the keyword

Advert - ad copy which is shown up for the keyword

Filtering and Sorting

              The returned list of keywords can be sorted by:

  • search volume;
  • domain position for a keyword;
  • presence of toponyms in a keyword;
  • presence or absence of specific words in a keyword;
  • competition level;
  • cost-per-click

Saving the Filter

You can the filter settings use it later by selecting from the dropdown menu.

Data Export

  You can export the list of competitors in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT.

Keywords

The report lists all paid keywords that the domain is bidding on in Google AdWords.

Metrics:

Pos - ad’s position for the keywords;

Volume - monthly search volume for the keyword;

CPC - cost-per-click

Competition - level of competition for the keyword

Advert - ad copy which is shown up for the keyword

Filtering and Sorting

              The returned list of keywords can be sorted by:

  • search volume;
  • domain position for a keyword;
  • presence of toponyms in a keyword;
  • presence or absence of specific words in a keyword;
  • competition level;
  • cost-per-click

                              Saving the Filter

You can the filter settings use it later by selecting from the dropdown menu.

Data Export

  You can export the list of competitors in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT.

Competitors

The “PPC Research / Competitors” report lists domains that are bidding on for similar keywords in Google AdWords.

                                             Metrics:

Common Keywords - keywords that both the analyzed domain and its competitor are bidding on in Google AdWords;

Missing Keywords - keywords that your competitor is bidding on, but you may have missed out on them;

All Keywords  - all paid keywords of your competitor;

Total Ads - all ad copies of your competitor.

                                        Changing the List of Competitors

You can edit the competitor’s list by adding or removing competitors. Open the “Change the List of Competitors” box, enter a new competitor or remove the existing one, and click on “Apply”.

                              

                                               Data Export

  You can export the list of competitors in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT.

Ads Examples

The PPC Research / Ads Examples report lists all ad copies of the analyzed domain, along with paid keywords the ad copies are shown for.

The metrics show the search volume for a keyword, its cost-per-click and competition level.

When clicking on an ad copy, the relevant page will be opened in a new tab

                                              Fitering and Sorting

The ads and keywords can be sorted by:

  • search volume;
  • ad position for a keyword;
  • presence of toponyms in a keyword;
  • presence or absence of specific words in a keyword;
  • competition level;
  • cost-per-click

                                                Data Export

You can export the list of competitors in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT.

Where does Serpstat collect its data?

We analyze the Top-100 Google search results and Top-50 Yandex results for each keyword in our database. We now have a database of over 105 million most popular keywords and 171 million domains.

How fresh are statistics presented? How often do you scan information?

Our SERP and keywords databases are being updated all the time, so they are always up to date. On the average, we scan all phrases every month. 

Data on some queries and domains are missing. Why is that?

This one is simple. Website might rank badly for keywords, or keywords themselves are beyond Top-100 search results.

I’d like to filter the data in Serpstat reports. Is it possible?

Sure! There are lots of filters to choose from while researching a keyword or domain: “Domain position by keyword”, “Phrases with toponyms and without”, “Competition level”, “Cost per Click”, “Presence of images, videos, maps in results” and so on and so forth. 

How can I export the data I found?

Just click on the button at the top right corner of the screen. You can also download selected data. For example, selected keywords lists. All lists you create are saved in section “instruments”, and if necessary can be downloaded in 5 formats available: CSV open Office, Libre Office; Google Docs, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel. 

Why is Traffic Index different from my internal statistics?

That’s because Traffic Index is only an approximate figure. It correlates with domain real traffic, and might not coincide with it. Serpstat calculates Traffic Index every month, using CTR (Click Through Rate). Query volume and its position in search results is what we bear in mind while defining how many users go to the website on a particular search query.

Account types, price and payments

Filtering and sorting the results

You can use the following parameters to sort and filter the results

Parameter Description Possible settings Applicable to the following methods 
position_from min position for a keyword  1-100 keywords, domain_keywords, ad_keywords
position_to max position for a keyword  1-100 keywords, domain_keywords, ad_keywords
queries_from min number of monthly searches  0-1,000,000,00 keywords, domain_keywords, ad_keywords
queries_to max number of monthly searches  0-1,000,000,00 keywords, domain_keywords, ad_keywords
cost_from min CPC  0-200 keywords, domain_keywords, ad_keywords
cost_to max CPC  0-200 keywords, domain_keywords, ad_keywords
concurrency_from min level of competition  1-100 keywords, domain_keywords, ad_keywords
concurrency_to max level of competition  1-100 keywords, domain_keywords, ad_keywords
url filtering by url  string domain_keywords
keywords filtering by keywords (list of keywords separated by commas)  string domain_keywords
minus_keywords filtering by negative keywords (separated by commas)  string domain_keywords
pm_url lookup belonging to the partial url  1/0 (active/inactive) domain_keywords

To sort the results you can apply the following parameters:

sort: field that needs to be sorted
order: sorting order (asc - ascending, desc -  descending)
I want to subscribe! How much does it cost?

There are three monthly subscriptions you can choose from:

Lite - 49$

Standard - 89$

Professional - 299$ 

For SEO agencies we would recommend plan Professional, while Standard or Lite will perfectly suit freelancers. You can always register and try out our service for free.  

Can I get a discount?

Annual subscription allows you to save up to $717.6 depending on your chosen plan. Please visit our Pricing page to view options.

Can I change the email address on my account?

Yes, Serpstat allows users to change their email address.

Go to “Settings” on your account and scroll down to “Change Email Address”. Enter a new email address, your password and click “Save”.

How do I cancel my account?

Serpstat does not allow users to manually cancel their account.

In order to get your account cancelled, please send a cancellation request anytime via ticketing system or contact our Customer Support team on Skype (support.serpstat).

Does Serpstat offer discounts?

We currently offer discounts for all our packages for a 3-12 month subscription. 

Why am I being redirected to the Pricing page?

When you exceed the allotted number of queries for the day, the service offers you to subscribe to a paid plan or prolong a subscription, and redirects you to Pricing page.

What is the difference between account types?

Firstly, every account type has its own daily limit of queries and search results. Good news is: all three of them give users almost identical toolkit  for executing main operations.

There are lots of useful additions to account Professional: related keywords and tags selecting, identifying how relevant domain pages are to its semantic core, free download of unlimited findings, database for Google.Kazakhstan. This account type is basically unlimited.

How can I export the data that exceeds my limit?

This option is available to all users of subscription Professional. They just have to turn to our support team with a query. We will give all reports with data exceeding limit for free and in several minutes! 

How can I pay for the subscription I chose?

There are several popular  ways:

  • LiqPay

  • PayPal;

  • Credit cards (Visa/MasterCard);

  • Webmoney

  • QIWI

  • Robokassa.

The plans differ in the number of queries per day and the number of results in reports. What are these figures?

The primary difference between the plans lies in the number of queries per day and the amount of lines in reports.

A keyword or domain inserted into the search box, as well as switching between reports, are regarded as a query.

The limit on the number of lines in reports allow users to download reports with a fixed amount of lines (the number of allowed report instances depends on the query limit).      

Let’s take a Standard plan as an example. The terms and conditions of this plan suggest 60 000 lines in reports. After trying to download, say, a report with 75 000 lines, you will only get the first 60 000 lines in the downloaded report file. To download the full report, you would have to upgrade to the Professional plan.

Is Serpstat subscription for a month or for a year?

Both options are available. Please note that you will get a significant discount for an annual subscription.

How do I upgrade my account?

If you decide to upgrade your account, the service will automatically redistribute unused funds, meaning that you will have to pay less for a new subscription.

Go to Pricing page and select a plan which suits your needs.

Feel free to contact us on Skype (support.serpstat) if you encounter any issues.

How do I downgrade my account?

If you decide to downgrade your account, the service will automatically redistribute unused funds, meaning that you will have to pay less for a new subscription. Go to Pricing page and select a plan which suits your needs.



Feel free to contact us on Skype (support.serpstat) if you encounter any issues.

Customer service

How do I contact you?

We are extremely approachable!  Let’s communicate via Skype (support.serpstat), email, or so-called tickets (go to the section “Support”-”Tickets” on our website, write your message in the form you see, and press “Send”). 

Where can I find reference section?

All information that you might need to know about Serpstat is readily available in section FAQ and in User's Guide

Still having questions?

Don’t hesitate to contact us via tickets, or skype (support.serpstat).  

Where do I find my API token?

Open your Profile and click “Generate token”.

Why is my promo code not getting activated?

You can apply only one promo code to an individual account. Once you have activated a promo code, you are unable to add another one. If you are still having issues trying to activate a promo code, please contact our support team via ticketing system or on Skype (support.serpstat).

I’d like to activate my promo code. What should I do?

All you have to do is enter your promo code number into a special box in section “Profile”, and press “Activate”

Can I get refund/cancel my account?

Yes, but we’d like to know why. Please, write to us, using “Tickets” in section “Profile”, and our team will сonsider your cancellation request.  

Do you have an API? How do I use it?

Serpstat's application programming interface (API) allows you to get the raw data from Serpstat without having to manually log in to the service. With API calls, you will be able to get data right in your browser without navigating to Serpstat's website.

We offer API free of charge for all our paid subscriptions.

The API documentation page will guide you through working with Serpstat's API. 

Suppose I know how to improve Serpstat. Are you interested?

Sure! We do our best to provide an unbeatable service, and your opinion is invaluable. All your suggestions and ideas as to necessary updates and new features will be taken into account. Only do let us know about them. You could always send us a “Ticket” with a subject line “Improvements”.  

Top By Keyword

The Top by Keyword report shows you the top 100 search results for the researched keyword, as well as ad copies from the 1st page of search results.

The report also provides data on the number of overall search results for the keyword, the number of monthly local searches, cost-per-click, competition level and presence of additional elements in the search results.

You can view how the results page looks like by clicking on Organic Search Results.

Is there an affiliate program?

There most definitely is! Share your referral link with your friends and colleagues, earning 30% commission for each payment your referred user makes.  Please note that you cannot pay for your subscription plan using your own referral link. 

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