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FAQ Serpstat

About Serpstat

What is Serpstat?

Serpstat is a multifunctional SEO platform that includes Website Analysis, Keyword Analysis, Backlink Analysis, Rank Tracker, Site Audit, Clustering, Text Analytics and Keyword Quality Control.

The service is useful for:

  1. Collecting profitable organic and paid keywords to use them in your SEO and advertising. 
  2. Monitoring the changing of URLs and domains' parameters.
  3. Daily tracking of your and competitors' positions. 
  4. In-depth domain or URL analysis by a range of ranking factors. Data will give you insight of issues that may negatively impact your search visibility. 
  5. Backlink research will help you identify toxic backlinks or find linking opportunities when researching a competitor.
  6. Site audit, which reveals problems that impact site performance and identifies optimization opportunities to make your journey to the top positions easier and faster.

I'd also recommend you to devote some time for learning with Serpstat Academy and our Tutorial:) That's super useful.

What types of exports can be made from Serpstat?

Export is available for users with a paid subscription in Serpstat. Such users can export in the formats csv (Open Office / Excel), xls, xlsx, pdf, Google Docs, txt.

For Lite Plan:
Search Analytics 500,000
Link Analysis 6,000,000

For Standard Plan:
Search analytics 5,000,000
Link Analysis 10,000,000

For Advanced Plan:
Search analytics 15,000,000
Link Analysis 15,000,000

For Enterprise Plan:
Search analytics 25,000,000
Link Analysis 25,000,000

More information about the limits for each plan is shown separately on our Pricing page.

Who can use Serpstat?

- to collect and expand semantic core of a site;
- to select phrases for internal linking;
- to analyse a domain's visibility and it's dynamics in a search engine;
- to analyse donors for setting links;
- to search for technical errors on a site.

- to run an advertising campaign taking into account a number of indicators: negative keywords, competition level, CPC, frequency;
- to analyse ads;
- to extend semantic core;
- to analyse landing pages.

Business owners:
- to find relevant competitors of a site;
- to analyse organic and paid search for keywords;
- to get potential traffic for domains / URLs;
- analyse top-pages of a domain;
- to collect texts of ads and requests for which they are shown in a search engine.

Copywriters and journalists:
- to select topics and theses for a demanded article;
- compile search questions by a keyword;
- to collect the most popular users' questions;
- to find popular competitors' semantics and the number of shares in social networks.

We saved you time and found articles that will answer your questions. Look more on the Blog:

How to optimize internal links
Spread Your Content Like a Wildfire: Guide For Content Marketer
7 Essential Tools for Content Creators
Youtube SEO: 8 Ways To Rank On The First Page On Youtube

How to become high-skilled in Serpstat?

To learn how to use Serpstat quickly, please, visit these sources:

  1. Read our User’s Guide;
  2. Watch these short video tutorials on YouTube;
  3. Read up about the Use Cases section;
  4. Read the news posts and guides on the Serpstat blog;
  5. Subscribe to our newsletter to stay up-to-date on the freshest learning content (you can do this on our blog's main page).

Please feel free to contact us via chat on the website or email us at if you have any questions.

Do you offer SEO or PPC services?

The service will help optimize a site and rise in search results, get rid of technical errors with the help of Audit, expand semantic core, get information about competitors, analyze backlinks, track positions for keywords and always be aware of a general state of a website.

To get a more detailed answer, you can familiarize yourself with a couple of cases, and these are only a small part:

How to optimize internal links
How to collect a semantic core for a site
How to find content modules specific to a topic
How to carry out the content analysis and content audit on the website
Quick And Easy Backlink Analysis With Serpstat API Is Now Available

How is Serpstat different from other services?
  1. The most extensive base: 230 Google bases, 9 Yandex bases and we continue to expand! ;
  2. 1 trillion links and 160 million domains in the Backlink Analysis module;
  3. API is available to all plans, with their separate limits (Tariffs and prices);
  4. All the necessary tools in one service (as well as unique Site Tree, Clustering and Text Analytics);
  5. Support for a multi-user system;
  6. A high-quality support team that is available to all users;
  7. We publish training videos on YouTube, regular articles on the Blog, and our Tutorial freely available to absolutely everyone.


What benefit do I get from data I find on Serpstat?

You can use the data from Serpstat in many different ways. You can discover your direct competitors and which audience they are targeting. You can find out what keywords drive traffic to your website and what traffic-driving keywords your competitors are using. While Serpstat is designed to conduct keyword research and competitive analysis, the service can also be employed for online market research.

For more information on Serpstat and its application areas, please refer to:
1. Read User Guide
2. Read our blog
3. Read and watch Use Cases
4. View educational videos

And you always can reach out to us via online chat on our website or email us at

What is ranking?

The process of ordering documents in the way they will be located in a search engine for a particular query.
The more relevant a result is to the user's request, the higher the page ranking order. (Factors: host, age, text, reference, social, behavior)

For better understanding, we offer you to familiarize yourself with our article. The blog has tons of other materials on any topic!

How do I filter a report?

Certain reports in Serpstat will provide you with a large amount of data, so the best way to find the data you are looking for is with filters. Filters are available for most reports.

For example, looking at the Domain Analysis / SEO Research / Keywords report, you may want to find out what keywords bring the traffic, e.g. more than or equal to 20K. You can filter your list quickly by entering the exact traffic number into the search box.

Once you enter the query, you will see the table below is displayed with a filter applied. You can break down the applied filters to show you results by Keyword difficulty, Position, Volume, Traffic, Cost $, Competition in PPC, Results, URL and more for other reports.
The filter function will help you with gathering the necessary information on the data you are exactly looking for.

If you have more questions about any filters or their using — ask us!

Is it possible to use Serpstat from different devices?

For security reasons, this is not possible. If the account is recorded in use from different devices, you will immediately receive a notification in the mail.

Search analysis

What is Volume of a keyword? What types of Volume are there?

Volume — the number of queries or phrases that users look for in a search engine for a certain period of time. High-frequency (more than 1000 queries / month), medium-frequency (up to 1000 queries / month) and low-frequency (100 queries / month).
Volume is an inexact and broad match

Broad match
Broad match is used by default for all keywords. In this case, ads are shown if the query contains a word with typos, a synonym, a similar phrase, etc. For example, if you specified the keyword "women's shoes," then your ad will also be displayed for queries "buy women's shoes" and "women's boots."

Exact match
Ads are shown for queries that match the keyword entirely or are close variants of it. Similar options include phrases that coincide with a keyword in meaning, even if they are worded differently. An exact match is indicated with square brackets, for example [red shoes].

For Google, we display Volume only in broad match.
About keyword matching options

Where do Serpstat data come from?

We analyze Google top-100 search results for each keyword from our database. Also, Serpstat receives these data from the third-party services, which are under NDA.
The stats on the number of keywords, domains, search suggestions or ads in our database can be found here.

How is Volume counted? Where does Serpstat get these data from?

Serpstat shows the monthly average keyword volume for the last year, based on data from the Google Keyword Planner. It takes time to update the volume, so that Serpstat data may differ from the data in the planner.

How often is search volume updated in the Site Analysis and Keyword Analysis tools?

Keyword search volume in Website Analysis and Keyword Analysis tools are updated as follows: high-volume keywords are updated once a month on average, and low-volume keywords update can take up to 3 months.

How often is Visibility trend in Domain Analysis/Overview report updated and how does Serpstat calculate it?

The Visibility trend is updated every 2-3 weeks.

In Serpstat, visibility is calculated as a ratio of the amount and popularity of keywords the domain is shown for in top-20 search results to the maximum possible visibility index of a website based on 1million keywords from our database; the received number is then multiplied by 1 000 for a more visual representation.

Also, I attach the article "What Is Serpstat Visibility And How Is It Calculated" for you.

How often is the data in the SEO and PPC blocks on the dashboard of the project updated?

The data in the SEO and PPC blocks in the dashboard is updated every 2-3 weeks, at the same time as the domain Visibility trend.

What does our base include?

The database is a list of processed and refined keywords, domains, search suggestions, ads, and formed by TOP-100 Google.

The Serpstat database is continually growing and improving. We collect new key phrases from hundreds of different sources every day and update old data. The keywords are processed continuously and cleaned so that our users receive only the most relevant data.

Today we provide work with:
- 230 Google bases and 9 Yandex bases;
- 1 trillion backlinks 130 million referring domains;
- 6.22 billion keywords and 1.27 billion phrases in the search results;
- 1.22 billion domains;
- 359.11 million ads.

You can see these statistics here.

What Google volume does Serpstat show?

According to Google, Serpstat displays the monthly average frequency of a keyword over the past year in a broad match.

What is a subdomain? Why do sites use subdomains?

Subdomain — a domain of the third level or higher, this is the part of the domain after the dot from the main domain name of the site. Used for: structuring, website content and load balancing site. The presence of subdomains eliminates duplicate page and improves a website ranking
Here's an article for your better understanding How to analyse subdomains.

Can I set an automatic mailing for my projects?

Yes. Serpstat can set up an automatic distribution of some reports. To do this, go to the Project List and click the icon in the upper right corner of the project.

The setup menu appears. A newsletter is available for reports: Site audit, Backlink analysis, SEO, Rank tracker.

Enter the required addresses in the input field → set the frequency of checking and sending reports → to click on the "Enable mailing" button → click "Save."

Still have questions? Contact the tech support chat.

Can I add a Label to reports?

Sure! Serpstat allows adding a company logo to a report. Moreover, the White Label concept is available to customers using Plan Enterprise. White Label allows you to disable the service logo on graphs and web reports and display your logo in reports.

You can get more info about plans on this page.

What is URL?

URL - Uniform resource locator. The form of a unique address for a specific web resource. You can get it from the address bar.

What countries are data for?

Serpstat has data for 230 Google databases. Here's the link with our statistics.

How can I use the subdomain analysis report in Serpstat?

The Subdomains report shows all subdomains of an analyzed website if there are any. The report contains the following indicators: number of subdomains, subdomain URL, number of phrases by which each subdomain is ranked (in the top-100 Google).
More information you can find here

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.


How often is Traffic trend updated and how Serpstat calculates it?

Traffic is updated every 2-3 weeks.
This figure is an approximate one that correlates with the website’s real traffic. Traffic calculations are based on CTR. We take into consideration SERP positions and keyword volumes.

Also, you can read this article with additional info about Traffic:)

What traffic sources are included in the total traffic?

The total traffic includes only organic search, excluding contextual advertising.

Here' are several articles for your reading:
How To Check And Analyze Website Traffic Statistics: Beginner's Guide
5 Ways To Improve Your Current Website Traffic

Can I have data on my website removed from your database?

Removal is not possible. The data we show is based on information that is publicly available. Although, if your website is beyond the top-100 Google and top-50 Yandex, it won’t show in our database.

What is Potential Traffic and how is it counted?

Potential traffic is an approximate number that shows the maximum possible amount of traffic on a page if its keywords in top-20 range takethe first position.
How to evaluate the traffic potential of the website

Why does Organic traffic not match Google Analytics data?

Google Analytics provides more accurate data as it comes directly from Google. In Serpstat, traffic is calculated using click-through-rate (CTR) in its system, so the data may differ.
The Complete Guide To Google Analytics

What do PPC Keywords mean? Why is this report needed?

This metric shows phrases that are in paid promotion. The report will help compare your ads with competitors' and build your advertising campaign.

What is contextual advertising and how it is used: the basics of PP
How To Optimize Contextual Advertising: Tricks And Lifehacks
How To Discover A Competitor's Budget For Contextual Advertising: 3 Unusual Methods

Why doesn’t PPC Keywords show all phrases of a domain?

This is due to the principle of collecting and updating data.
We have an extensive database of keywords. Every day we receive data from the search engine results for these phrases and save for each phrase the ads that were on the search page. For each phrase, the update takes place, on average, once a month. In this way, we form data about advertising campaigns on sites.

As you know, PPC advertising changes very quickly. And there are many additional factors such as:
- geo-targeting (if there is a narrow targeting to a specific region of the country, we may not see this ad);
- time of displaying (e.g., an ad is spinning from 17.00 to 00.00, and we have an issue for this request at 16.00 - then we will not catch this ad);
- checking the search results for a keyword in this campaign, you have already reached the daily limit, and this ad has not been displayed;
- If an ad shows for a low-frequency phrase that is not in our database, there will be no data.

Only their creator can know the exact and complete data on advertising campaigns. There are no services that provides 100% reliable analysis of contextual advertising. You can find out the average cost per click, an average number of requests per month, part of keywords, and other average or incomplete results.

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.


What is CPC? Why is this indicator in SEO analysis?

CPC — estimated indicator in PPC. This indicator is included in the report for your convenience. Thus, you will be able to see the keywords, which can be both paid and free.

What do New, Lost, Improved, Declined keywords mean in the SEO keyword section?

New — phrases that have either recently been added, or they were not in the top before, but are now in;
Lost — those by which the site used to be ranked in the top, but now — no;
Improved — those, which have risen in positions from the previous monitoring;
Declined — those that fell in positions from the last monitoring.

Some queries don't return any results. Why are the data missing?

The possible reasons are following:

1. A researched domain isn't in Google top-100 results for any keyword;
2. There are no keywords for which domain is ranking for in our database because of the low search volume. Our database contains keywords with the search volume which is at least 10.

Why have the Keywords positions distribution report?

For analytics, the distribution of phrases of a given domain by position in the SERP can be used to set up an SEO campaign.

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

What does the "With subdomains" block mean in the search? What is a "URL Prefix"?

When you select With subdomains, all subdomains of the analyzed domain and the number of their key phrases will be taken into account. If you select URL Prefix, the analysis will be carried out according to the selected domain prefix, for example:

What visibility is considered optimal and good?

There is no ideal indicator of visibility. This indicator needs to be compared with the visibility of competitors and its performance over the past months, the only way to track progress.

What Is Serpstat Visibility And How Is It Calculated

What does visibility "0" means?

"0" visibility means that the site does not have pages that would be ranked in the top-20 Google.

Still have questions? Contact the tech support chat.

What does a graph of site visibility trend mean? Why is this graph needed?

This graph shows site visibility data for a specific period. The schedule may change, since the frequency of keywords is also constantly changing. Sharp changes can occur in small sites and those with a small number of phrases in the top. The schedule is needed to track if the work on the site is good enough.

What does "Traffic trend" - past 12 months mean? Why is this graph needed?

The graph means a website's traffic statistics for the year.
How To Check And Analyze Website Traffic Statistics: Beginner's Guide

What does the "Keywords Trend" graph mean? Why is this graph needed?

The schedule should always grow, this will mean the correct work of the seo-specialist.
Due to the recent expansion of the keywords base, an increase may be noticed.

How useful is the Top Pages report?

This report shows the pages with the most traffic. You can find out trends, analyze competitors and their most traffic generating pages.

How are competitors chosen in search results?

Using the modules "Keyword Research" and "Domain Analysis". It takes into account the intersection of semantics and domain metrics. Domains are considered relevant competitors if common keywords make up a significant part of their semantics, and, at the same time, from the semantics of the analyzed domain. I'll leave you an article for better understanding :)

Still have questions? Contact the tech support chat.

Facebook is on the list of competitors, is it really a competitor?

No, as well as large stores and ad aggregators, in case you have a small store. He just has a great completeness of the site and the number of key phrases. On the diagonal, he will not be our close competitor.

Why don't I see any data on paid keywords and ads in Serpstat for a domain?

If according to Serpstat, a website has no active advertising campaigns, but you know that this is not true, the reason may be:

- geo-targeting (the ad campaign has a narrow targeting to a specific region of the country, and you are looking at the whole country);
- fixed display time (the ad has a certain display time, and it did not coincide with the time the data was updated for the phrase);
- until the moment of updating the data for a keyword, your campaign has expired its daily requests;
- absence of keywords in the Serpstat database for which the website's advertising campaign has been launched. This can happen due to the low frequency of the request.

We also want to recommend an article that has useful information for you!
How to create an advertisement in Google Ads to increase the click through rate

How can I find out which of the competitors in the list is the most relevant?

Relevance score will help you find such competitors. It is based on the intersection of the general semantics of the domains, the more common keys, the more relevant the competitor is.

More about competitors you can read in our article:
How to identify the main competitors of the project

How is relevance determined?

To count relevance we divide the total number of keywords into all the phrases of a domain.
What is page relevance and how is it determined?

What are common domain keywords?

These are phrases that both competitors and the analyzed site range for.

How is the competitors graph built?

The competitors graph shows the direct competitors of the analyzed domain. Serpstat selects competitors based on the intersection of semantics and a similar indicator of Visibility. The analyzed domain is located in the upper right corner. The position of competitors depends on the completeness and accuracy of the coincidence of semantics with the analyzed domain. The closer the competitor at the intersection of the axes, the more direct the competitor of the analyzed site it is.

Especially for you we prepared this article - A Guide to Understanding Your Competitive Landscape

What do the Precision and Recall scales in the competitors graph mean?

Precision — the ratio of the number of common phrases to the number of all phrases of a competitor — how exactly does the semantics of the analyzed site and the competitor's site match.
Recall — the ratio of the number of common phrases to the number of all phrases of the analyzed domain — how fully the competitor covers the semantics of the analyzed site.

Still have questions? Contact the tech support chat.

How are competitors chosen in contextual advertising?

In Paid keywords selected competitors are based on common keywords for which the site advertises.

More information about PPC you can read in our articles:
Why PPC Specialists Need Serpstat Or How To Earn Money Doing Nothing
How To Create An Advertising Campaign Quickly And Safely

How does it work and why have the Domain vs Domain report?

We can conduct a parallel comparison of two or three domains in paid or organic search. We can see an intersection of semantics of an analyzed domain the semantics of competitors.

More information about the Domain vs Domain report you can find in our tutorials

What is Batch Analysis?

Batch analysis — is a functionality for mass analysis of domains and tracking the overall dynamics of promotion. We can select the necessary parameters, databases and domains and load them with one table.
More information here.

What is the Keyword Selection report?

Keyword Selection is a report of all search queries from the selected database that contain the search phrase.

There are a few cases about using this tool:
Keyword selection
How to Create a Site Structure based on Semantics
How to improve website ranking in the search and increase traffic: 5 stages of search engine optimization

What is Search Suggestions and how is this report generated?

Search suggestions are queries offered to users under the search bar, which complement and facilitate the wording of an original query. A report is based on the frequency of requests.

Can I filter Search Suggestions?

You can filter by type of question words "how," "what," "which," "where," etc. You can also see a list of words that are most often used with our keyword. For example: for "gifts", you can see the words “make,” “buy,” etc.

Here is a super helpful article :)

How can a SEO specialist or marketer use the Search Suggestions module?

For example, it can be used to create articles. The questions themselves can be used as headings, and then they will be highly ranked in a search engine.
More information about PPC you can find in our article:
How Else is "Search Suggestions" Tool in Serpstat Useful?

Why do URLs need to be analyzed separately from the domain? In which cases?

If we need to collect URL's data: collect URL's semantics or compare a competitor’s similar page.

Why is the Missing Keywords module useful? How is it formed?

The Missing Keywords report shows keywords by which competitors are ranked in the top 10 search results, but they were not found on an analyzed page.
Everything You Need To Know About Missing Keywords Module

What is Competition?

The level of Competition shows how difficult it would be to advance with this phrase.

What do SERP features mean?

SERP features are search results that go beyond the standard blue link and a few lines of page description. These may include answer boxes, knowledge graphs, carousels, local packs with maps and dozens of other elements. You'll see special icons beside keywords that produce such features in the search results.

The SERP features are covered in our complete guide to Google SERP.

What is the "Show URLs of the same domain" column?

In Missing keywords we have column Show URLs of the same domain. Other domain URLs that are ranked by the corresponding keywords in the list and their positions (or no one domain's page is not ranking for these search keywords in Google`s top-100 or Yandex`s top-50 results).

How to check SERP for a keyword?

Serp (Search engine results page) is a page generated by a search engine as an answer to a question. We have the SERP Analysis module, which is located in Keyword Research, where you can find such data.

What affects the Keyword difficulty metric?

Keyword difficulty is the assessment of the level of competition for a keyword to advance in organic search in the top-10. The indicator shows in a percentage, the smaller the indicator — the easier the promotion of the phrase.

How to determine the trend of a keyword popularity?

The trend of a keyword can be determined by the chart “Keywords trend". Depending on the trends, a popularity of keywords is divided into seasonal, growing, and decreasing.

For better understanding, we suggest you read this article.

Why have the Keywords report in Website analysis?

This report will help to cope with a number of tasks:

- choose organic keywords for the semantic core of your site or individual categories and pages;
- collect effective keywords for your advertising campaigns;
- find competitors from the niche for a whole domain, and for individual pages;
- find out what questions your target audience asks in a search engine in order to draw up a content plan based on them;
- analyze a page for relevance to search queries;
- see changes in the top-100 Google.

Why have the Tree view report?

The Tree view report is a unique Serpstat report that lists all the pages of a domain and the key phrases by which each of them is ranked.
More information you can find here

Since when does Serpstat show site visibility?

Since the first analysis of a site.

What are “updates” on the chart and why is visibility growing or falling fast?

These are Serpstat updates in the list of the million most popular phrases in the Serpstat database. When a blue vertical bar appears on the chart, it means that there was an update. Dramatic changes in the graphics can occur for small websites, which do not include a large number of phrases in the top-100 Google.

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

What do the indicators in the "Types of Keywords" column mean?

Let's find out what these values mean.

a_box_c_converter currency converter
a_box_card tournament schedule
a_box_color_picker color picker
a_box_dictionary dictionary (keyword definition, transcription, pronunciation)
a_box_dtime date and time
a_box_earthquake earthquake map
a_box_flights flights box
a_box_fsnippet large snippet with a link to the source
a_box_g_converter unit converter
a_box_map map with direction or address
a_box_nutrition food calorie calculator
a_box_population_information population graph
a_box_some bio dates, addresses and so on
a_box_sports sports events, scores, and schedule
a_box_stock stock market chart
a_box_translation translation box
a_box_weather weather forecast
a_box_when_is date of event — answer to question
ads_bot ads below the organic search results
ads_rhs ads to the right of the organic search results — rarely seen
ads_top ads above the organic search results
also_asks people also ask
calc calculator
car_loan_calc auto loan calculator
discover_places popular destinations (a block beside related searches)
graph graph for math functions
images images associated with your query
kn_graph_brand brand knowledge graph
kn_graph_card knowledge graph
kn_graph_carousel_list carousel — single row of items, each of them leading to a new search results page
kn_graph_carousel_table carousel — several rows of items, each of them leading to a new search results page
kn_graph_disambiguation other the search results below the knowledge graph on the right side of the SERP
kn_graph_health rich results with disease description
kn_graph_hotel_booking room booking — part of a knowledge graph
kn_graph_local knowledge graph with a map
local_pack local 3-pack
map a map
mortgage_calc mortgage calculator
news top stories (news block)
related_search related searches, search suggestions
shopping_rhs shopping ads on the right side of the SERP
shopping_top shopping ads above the organic search results
snip_breadcrumbs breadcrumbs instead of a URL
snip_doc_type document type label beside the title
snip_https https in the URL
snip_image_thumbnail an image in the snippet
snip_info additional info — contacts, events, dates, founders, chemical composition...
snip_reviews_stars snippet contains the content rating (with asterisks)
snip_search_box a search bar within the snippet
snip_sitelinks snippets contains links to other site categories
snip_twitter block with tweets
snip_video_thumbnail snippets contains a video icon
video the SERP contains at least one snippet with a video icon

How long are reports stored in the Latest reports section?

Reports in the "Latest reports" section are stored for 60 days.

How often are the keyword data updated?

The databases of keywords in the Website analysis and Keyword research are updated as follows: every day, a certain percentage of key phrases are updated since the volumes of the databases are very large (amounting to billions).

Keywords and domain data are updated at different times. Data updates for high-frequency phrases are faster than for low-frequency ones.
The full cycle of updating the database, approximately, takes a month and a half.

What report formats are available?

Reports can be exported in six different formats: CSV (Open Office / Microsoft Excel), XLS, XLSX, Google Docs, PDF, TXT.

However, not all formats are available for every report. For example, the Overview report for the tools Website analysis and Keyword research is only in PDF format.

The service shows the website has no paid search. But I know for sure it does. Can you help me sort it out?

Keywords the website shows its ads for are probably not present in our database. The reason for this can be a low frequency for a keyword.

If the website is not ranking in Google top-100, the analytics data won’t be available either.

What are organic keywords?

This is the total number of keywords that a website/URL ranks for in the top-100 organic search results in Google search engine.

Why did my traffic and keyword phrases increase, but my visibility fell?

The website's visibility indicator can change because the frequency of keywords is also continually changing. Sharp changes can occur on small websites and with a small number of phrases in the top results.

Visibility can be low, which means a website does not have pages that rank in the top-20 of Google. New keywords and traffic growth don't guarantee Visibility's growth until the site starts ranking in the top-20 for higher-frequency keywords.

How and why to analyze the visibility of the website in search engines

How to collect a semantic core?

The semantic core is all the keywords of a domain; they are the basis for creating a common structure and site pages. The core is words by which the user finds a specific page of the site, depending on the search query. Proper compilation of the semantic core will help the site get into the top search engine results.

There are different methods for collecting semantic core:
-Use the semantic core of a competitor;
-Collect keyword intersections of multiple competitors;
-Use keywords that competitors use in advertising;
-Receive similar keywords;
-Collect search suggestions.

Here are a few options for collecting semantics using Serpstat:
1. Go to the Website analysis / SEO analysis / Domain vs Domain section. In this report, you can compare up to 3 domains simultaneously, analyze the semantics, and, in particular, the unique keywords of competitors. This will allow you to look at what key phrases your competitors are moving forward and decide whether it is necessary to expand your semantic core with these words.
The same report is in the PPC (contextual advertising) section, if you are interested in this particular niche.
2. Using the section Keyword analysis / Content marketing / Search questions, you can find the most popular queries based on the keyword you are analyzing. And also, understand what topics can be covered on the site, responding to user requests on the Internet, thereby increasing traffic to your site.
3. In the Website analysis section there is an excellent report Keywords in the SEO analysis section. You can look at what key phrases the domain is ranked, filter, and export the report with the semantics of your competitor.
4. If you use Keywords selection and Related Keywords reports in the Keyword research section, you can collect all synonyms and phrases that are close in meaning to the search word, which will help expand your domain's semantic core.

I want to share with you useful articles from our blog, there are some great examples and interesting information on this topic:
How to collect a semantic core for a site
How to find new keywords and expand semantics
How To Collect A Semantic Core For Contextual Advertising And Get Maximum Outreach

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

Why can't I get any data for my domain / URL?

First of all, please, make sure that you have chosen the correct SE (search engine), as well as correctly entered your request. For example, when analyzing a domain, the query should look like this:, not The last one is for URL.

Still have questions? Contact the tech support chat.

What is Website Analysis? What can be analyzed in this tool? How do I start the analysis?

Search analytics allow you to analyze your site's competitors and find keywords for which they are shown at the top. Serpstat helps do Website analysis, URL analysis, Keyword research. To start, you need to enter a query into the search bar on the main page.

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

What is the difference between the number of keywords in the database and the number of keywords in the SERP?

The number means how many keywords we have in the database. And the number of words in the search engine results is how many there are in the search engine results.
Our database may not have all the keys in the output, since besides the usual phrases, there are also "garbage" queries.

Plans and Pricing

How to choose a Plan?

The plans differ in:
- number of queries in analytics by domain / URL / keyword;
- number of credits for Rank tracker;
- number of pages for audit;
- volume of uploaded reports (number of rows);
- number of credits for API
- additional functions (White label, branded report, Multi-user)

To get more detailed information, please visit this page.

What is subscription period?

After paying for a pricing plan, credits, requests, and full access to the functionality are issued for 30 days. A plan deactivates at exactly 00:00 according to the user's time zone.

* For example, if the end date of a plan is the 1st, the plan will be valid all day and end at exactly midnight.

Still have questions? Contact the tech support chat.

How to disable recurring payment?

Automatic renewal can be configured in the "Billing" section.

Why did I receive an error while paying?

Possible reasons for payment errors:

1.Lack of card funds.
2.CVC/CVV is incorrect.
3.The card expiration date is invalid or wrong.
4.The debit card requires a PIN. Some debit cards require a PIN to be entered. Such cards can’t be used for online purchases.
5.Cross-border restrictions. There may be restrictions for using a card outside the country where it was issued.
6.A card can be used only for certain payment categories such as healthcare or travel.
7.This card has an online limit, or online transactions are not available for the card.
8.Timed out session. Some payment systems set time restrictions for the payment process. In case you didn’t have enough time for an operation, please try again and finish it before the session expires.

*If you are not sure which restrictions are set for your card, please contact your bank to specify these details.

In case you face any difficulties during the payment process, please contact us via online chat or our e-mail

How does export row restricts work?

A user can download reports with a fixed number of lines every day, by a pricing plan. The number of reports available for download depends on the request restriction. Downloading is available only for paid users.

What are requests and credits? How do I use them?

Request is a number of calls to the service. A request is considered a keyword or domain / URL entered into the search bar of the service, changing the base, applying a filter, changing by Tracking type, as well as moving from one service report to another. The number of requests is updated every day.

Credits are used for Auditing, Rank tracker, API, Clustering, and Text Analytics. They are updated monthly.

More information about the credits you can find in our articles:
Frequently Asked Questions About Serpstat Credits: Customer Support Digest #5

How do I check my subscription credits?

To check your subscription credits, please, go to your Profile, the Account Details section. There you can check all the information about your Plan.

Can I pause or suspend my subscription?

Please, reach out to us via online chat on our website or email us at support@serpstat, and we'll connect you with your manager to solve this question.

Why can't I export a report?

If you do not have a plan in Serpstat, the export function is not available to you. If you are the owner of any of the paid plans, please write to us via an online chat or send an email with questions to We will help you!

If I stop extending my pricing plan, will my projects be active?

Serpstat will save your data for 90 days. If you do not renew your subscription for more than 90 days, all projects (except for the first one created) and their historical data will be deleted permanently. If you want to keep access to the data of your projects, renew your pricing plan.

Why Serpstat delete data?
We want to provide the highest quality service for our users. To do this, our team has to carry out optimizations to improve the service's stability and increase the speed of downloading data for active projects. Your projects fall under the criteria for automatic deletion precisely because of the need for such optimizations. If the data on your projects is important to you, we recommend keeping it active.

How can I upgrade my plan?

If you have already subscribed and want to upgrade your plan, you can proceed to the new plan checkout on the Pricing page or Bills in your account. The unused funds from the previous plan will be transferred to a new one.

Feel free to contact us via website chat or in Skype (support.serpstat) if you need help or advice :)

Can I get a discount?

There are several different ways to get a discount, promo code, or even free access to Serpstat.
Please contact us via online chat or our e-mail

Also, you can read this article with the primary information for getting a discount.

How do I activate my discount code?

When proceeding to the checkout, press the Enter discount field. 

How can I activate my promo code?

In order to activate the promo code, follow the instructions below:
1. Go to your "Profile".

2. Enter the coupon in the appropriate field:


Why do I get an error when trying to activate a promo code?

You can activate only one promo code for an account, a single account can't use two promo codes at a time.
If you are struggling with activating your promo code, please contact our support team via online chat or

We're a legal entity. How can we pay for the subscription?

We offer legal entities an opportunity to purchase a subscription based on a public offer. For details, please contact our support team via online chat or at the email

Can I create two accounts — one as a free account and the other via affiliate link?

No, you can't. Both accounts will be blocked.
But you can create one account and earn money via our affiliate program — get up to 30% from each payment made by users registered via your affiliate link. More detailed info read here.

How can I get a refund / cancel my account?

You can request a refund in accordance with the chargeback policy section of the Terms & Conditions.

To initiate the refund process, please contact our support team via online chat or at the email

Customer service

How can I contact your team?

The easiest and fastest way to reach out to the Serpstat team is to use the online chat on our website. You can access it by:

  1. Clicking on the "Support" button in the upper section of the website.
  2. Use the green chat icon in the bottom right corner.
  3. Also, you can email us at

We're always there ready to help you :)

I'd like to have my account deleted. Can you do this?

To delete your account:
1. Go to your

2. Then
Security and delete your account manually or just contact us via online chat on our website.

Still have questions? Contact the tech support chat.

I've got a few ideas for making Serpstat even better. Are you interested?

Yes! If you have an idea for an outstanding feature that could be implemented on Serpstat, we'll put it on our development list.

Please tell us about your suggestion via online chat or email us at

Still have question?

Reach out to us via online chat on our website or email us at

SERP Tracking

What is the Value of SERP Tracking?

Serpstat SERP Tracking allows you to get the top 100 search results for a keyword delivered via API in the JSON format. The developer-friendly API parses the SERPs in the specified location for 100 000 keywords in one hour - unbelievably powerful and amazingly convenient way to get the accurate data on your rankings right into your computer, CRM or app. Focus on your SEO, and let Serpstat do the tracking work for you.

Why Serpstat SERP Tracking?

Simple, powerful and precise. SERP tracking allows accurate city-based tracking in the location of your choice- over 12 000 cities supported.  Get the rankings for 100 000 keywords in just one hour for a reasonable price- rank tracking has never been easier!

Serpstat stores the crawled data for 24 hours upon the crawling completion.

What is the pricing per query and how do I find out the total price?

The pricing starts with $0,001 per query for more than 1 000 000 queries per month, and $0,0013 per query if you have less than 1 000 000 queries per month.

To get the total price for the necessary number of queries, please use the pricing plan calculator on the SERP Tracking page.

How do I request the tracking services?

Please use the Send Request form on the SERP Tracking page to contact us. We’ll get back to you in the shortest amount of time.

For how many locations, search engines and keywords can I get the data?

You can get the top 100 Google search results (or top 50 Yandex) for any number of keywords from available regions around the globe, provided that the order amount is at least $300.

What is the minimum order price?

The order amount must be at least $300. Please use the pricing plan calculator on the SERP Tracking page to get your rank tracking service price for necessary number of keywords and locations.

How do I proceed after the rank tracking service request has been sent?

As soon as we receive your request, our specialists will contact you for further details and steps.

How do I request the SERP tracking services?

Please use the Send Request form on the SERP Tracking page to contact us. We’ll get back to you in the shortest amount of time.
Still have questions? Contact the tech support chat.

Keyword Difficulty

What is Keyword Difficulty?

Keyword Difficulty - a keyword metric that shows how hard it is to get to the top 10 in SERP for a given keyword.

How do I read the KD score?

Keyword difficulty is measured in percentage, where the 0 is the lowest competition on a keyword and 100 -  the highest.    

The metric will help you prioritize your list and figure out what keywords are most likely to bring benefits in a short amount of time.

Why am I seeing the N/A in a KD column?

The KDs are available only for Google USA, Australia, Germany, France, Canada, Spain, Ukraine and Russia at the moment.

For some keywords, we won’t show the KD because we didn’t parse the SERP for absolutely all keywords from our US and AU databases - a N/A will be shown in this case. If you are researching a keyword in the US/AU database and see gray dots pulsing next to the keyword in the KD column, this means that the score is being calculated. The KD for that keyword will be displayed in a few minutes.

We’re going to add the KD metric for other countries later.

What is the difference between Keyword Difficulty and Competition?

Keyword Difficulty estimates how hard it would be to get a listing in top 10 organic search results for a keyword, while Competition shows how many advertisers are bidding to show their ads in the search results for a given keyword.

This gives a clue as to which promoting method is likely to produce better results in a short-term perspective:  SEO or PPC.

Still have questions? Contact the tech support chat.

Keyword Clustering

What is Serpstat Keyword Clustering?

This tool categorizes keywords into groups (clusters). Within each group there should be "similar" phrases, and phrases of different groups should be as different as possible.

You can find out how to increase the text relevance of site pages in an article on our blog.

What do the indicators in the cluster mean?

  1. Homogeneity shows the semantic consistency of a cluster of a scale from 0 to 1.
  2. If you specified a domain while creating a project, we'll look at your website's pages and display the page which is the closest to the cluster's topic in the URL field. If you didn't input a domain, you can add a URL manually by clicking Add URL.
  3. Every keyword from a cluster has its connection strength. It provides a hint of how close that keyword is to the cluster's topic on a scale from 0 to 1.
  4. Each cluster has a drop-down menu:

  • Add keywords — opens a window where you can add some keywords to the existing cluster.
  • Toggle metatop — opens a list of direct competitors for keywords from the cluster. The higher a page is listed, the more relevant it's to the cluster's topic.
  • Search keywords — opens a search box where you can look for specific keywords in the cluster.
  • Delete keywords — deletes checked keywords from the cluster.
  • Delete group — deletes the cluster from your project.

What goals can be achieved with Serpstat Keyword Clustering?

1. Development of the site structure. Clustering helps to compose the structure of the site by breaking keywords from the semantic core into semantic groups.
2. Determination of target keywords to promote specific pages of the site. You will determine the keywords by which you can promote the corresponding pages of your site.
3. Drawing up a technical assignment for a copywriter. Clustering will automatically group keywords for articles into clusters that can be used for a technical assignment to a copywriter.
4. Separation of requests for commercial and informational types. With the help of clustering, you will determine which keywords should be used on certain pages of the site. For example, commercial queries are on the homepage or category pages, and informational queries are for articles.
5. Semantic core analysis. If there are too many information queries in the collected semantics for an online store, and there are few clusters with commercial queries, you need to expand the semantic core.
6. Search for unique keywords that are not included in any cluster. Clustering allows you to define unique keywords that do not fall into any cluster.

You can get even more information about the tool in our article:)

Benefits of Serpstat Keyword Clustering

The tool Keyword clustering will help you save your time. Unlike manual clustering, which can take 2-3 days to complete a semantic core of 1000 keywords, automatic clustering from Serpstat takes several tens of minutes.

Which settings should be chosen in the Clustering tool? Linkage strength/Type of clustering?

There are 2 settings in the tool:

  1. Type of clustering
  2. Linkage strength

1. When choosing the Hard clustering type, all keywords in one cluster will have the same URL in the top.
When choosing the Soft clustering type, to combine all phrases into one cluster, it is sufficient to have a set of common URLs for at least one pair of keywords.
The number of common URLs for keywords in one Hard or Soft cluster determines the parameters of the linkage strength.

2. With Weak linkage strength - 3 common URLs in the top, Medium - 8, Strong - 12.

The choice of the clustering mode depends on the keywords that you want to cluster.
If the phrases are from the same topic and they are already related in meaning, then it is better to choose "hard" exact clustering with the Hard and Strong parameters. Thus, only synonymous keywords will be combined into clusters.
If keywords are from different topics, then it is better to choose a softer clustering with the Weak and Soft parameters. For example, let's say you want to cluster the collected semantics for a multi-item online store or online magazine. In this case, there will not be many clusters, but they will be formed according to separate groups of goods or topics of the online magazine.

Selecting Strong / Soft parameters will give you more clusters than Weak / Soft. In this case, according to the obtained clusters of keywords, it will be possible to promote individual pages or write articles.

You can learn more about the Link strength and the type of clustering from our blog article.

Still have questions? Contact the tech support chat.

What keywords fall into "Unsorted"?

These are keywords that have not been allocated to any cluster. Perhaps they ended up in the list of key phrases by accident and must be removed from the semantic core. Otherwise, these keywords can be used to promote individual pages, tags, filters, or drag and drop to one of the clusters. If you decide to leave these phrases, then you can manually transfer them to the desired cluster.

What plan is Clustering tool available on?

The tool is available to all users starting from the Lite plan. You can check how many credits are given for using the Clustering tool on the Plans&Pricing page.

What is the minimum and maximum number of keywords words can be added to the tool?

To split words into clusters, you need to add at least 3, maximum 2000 words to the project.

If the project settings are changed, will additional credits be charged?

No, additional credits will not be charged. If you selected the settings in the project, but the result does not suit you, then you can change them and start Clustering again.

What are Protocluster, supercluster and cluster?

  1. A protocluster is a set of superclusters. Generally, a protocluster is made up of superclusters related to a specific category of objects. For example, if you’re developing SEO architecture for a multi-product store, then one protocluster may contain superclusters associated with different types of refrigerators, and the other — microwave ovens of different brands. Protoclusters are designed to streamline work with superclusters.
  2. A supercluster is a set of clusters. It combines keywords with a high semantic similarity score, but slightly less similar than keywords in a cluster.
  3. A cluster is a group of semantically related keywords.

Text analysis

What is Serpstat Text analysis?

The tool Text analysis provides recommendations for creating or modifying the semantic core of the page. Text analysis is carried out on the basis of the website page (if a URL is specified), a list of keywords from the cluster for which it is optimized and the top-15 results for the analyzed phrases.

Read about the tool in the article from our blog.

Which items are in the error block?

The last section in the Serpstat report will show errors in the analyzed page elements. If a specific error is present on the landing page, the checkmark next to it will be gray, if there is no error, it will be green.

Also, errors are divided into three priorities:
- red — the most serious errors that affect the ranking of the site, they must be eliminated first;
- yellow — errors of medium severity, they practically do not affect the ranking, but they must be eliminated;
- blue — the least serious errors, they can be dealt with last.

What plan is the Text analysis tool available on?

The tool is available to all users starting from the Lite plan. You can check how many credits are given for using the Text analysis tool on the Plans&Pricing page.

Benefits of Text analysis

The tool Text analysis is distinguished by resistance to semantic noise: if there are irrelevant topics among the specified search queries, their presence will not affect the results of Text analysis.
Serpstat groups the search results by the queries analyzed (videos, white papers, catalogs,commercial product cards, etc.) and determines which group the target URL is closest to. Based on the analysis of other pages of the group, the service makes recommendations for improving the textual component of the analyzed page.
By grouping pages from the top, Serpstat provides the most accurate recommendations. Filtering can occur even at such a level as accounting / disregarding pages containing videos (necessary if the main content of our page is a video, to which we select the title, description, page title, etc.).

The Serpstat TA tool will analyze the content of your page, discard irrelevant informational competitors and make recommendations based on the analysis of commercial results.

How are credits in Keyword clustering and Text analysis tools accrued and charged?

Clustering credits on Serpstat are dubbed points. One point corresponds to one keyword. If you’re going to cluster, say, 1, 000 keywords, you’d be charged 1, 000 points.

After clustering a set of keywords, you can proceed to text analysis on the clustered keywords. Text analysis charges you with an extra point for each analyzed keyword, i.e. performing both clustering and text analytics analysis of 300 keywords charges you with 600 points.

How Serpstat Text analysis works?

Serpstat Text analysis divides the text space of pages into three main areas: Title, H1, Body.
Then text analysis is carried out and recommendations are provided on the use of keywords.
The general assessment of the page relevance to keywords from the cluster is carried out separately. The analysis process can be simplified as follows:

1. Serpstat compiles a list of keywords that appear in Title, H1, Body of the top 15 results for analyzed keywords.
2. The tool groups pages similar in topic (commercial with commercial, articles with articles and information materials, videos with videos, etc.)
3. Selects recommendations for the landing page and analyzes its relevance in relation to keywords.
4. When creating the Text analysis tool, we abandoned the recommendations on the number of occurrences of words and phrases in the page content, preferring the relative indicators of the importance of the phrase as a percentage.

Still have questions? Contact the tech support chat.

How to conduct Text analysis?

Text analytics can be conducted on any of the clusters.

What data provides Text analysis?

The Text analysis can be performed in two ways:

  1. Вased on URL
  2. Цithout URL (when you need general recommendations prior to setting up a page).

1. The TA report based on URL contains:
- page’s relevance scores to keywords from a cluster;
- words that should be placed into Title, H1 and Body;
- keywords' indicators: LSI Rank, Chance; Status;
- suggestions on whether you need to increase/decrease the number of words in the Body section (recommendations are provided based on the average number of words on competitor pages).

2. Text analysis without URL will provide suggested keywords for Title, H1 and Body along with their LSI Rank, Chance and percentage ratio of a recommended word’s lemma to the total number of unique keywords on corresponding sections of pages from the metatop.

What do the indicators mean in the Text analysis report?

1. Proximity level — a score on a scale from 0 to 100% that displays how close a keyword is in terms of semantic similarity to the cluster topic.
2. Relevance — a relative score that shows how well your page is optimized for the keyword compared with top pages from the SERP. Hover over the color strip to view a minimum, average, and maximum relevance score for the keyword among your competitors and your relevance to the keyword as well.

1. Recommendation words — words suggested for your Title if you see a Not included mark under the Status column. We display words’ lemmas in recommended words, but you can use these words in any form tailored to your text intent.
2. LSI Rank — word’s importance for Title on a scale from 0 to 100%. It’s calculated as a ratio of the recommended word occurrences to occurrences of other words from the "bag of words” we collected from Titles of competitor's URLs.
3. Chance — the percentage of competitors from the analyzed group that has the word in the title.
4. Status — the column may have three values. Included - the word is present in the Title on the landing page. Not included - the page doesn’t have the word in its Title. Overspam the word is used too many times in Title compared to other pages from the analyzed group; it’s worth removing some excessive word occurrences. If you didn’t specify the target URL, we’ll show the usage of the word’s lemma, in Title competitors’ pages in the percentage ratio of the overall number of unique words from their Titles - this feature will be useful for content marketers and copywriters.

What can you find in Body text block?

Data of the Body can be obtained only if URL has been specified in the cluster. Then the report will contain the Body text of the analyzed page and the number of words in it. You can check the minimum, maximum and average number of words in Body. These metrics are derived from an analysis of the respective areas of competitors' pages.


What are the credits for API?

There are 2 types of API credits at Serpstat: the number of requests per second and the number of rows you get with.

Requests per second is the number of simultaneous API threads per second.
Rows are the number of results in the returned response to the request.

Still have questions? Contact the tech support chat.

How are credits for API methods spent?

The number of charged credits per request is 1 per row (the method removes as many limits as you get rows in the API response).
An example of a method response in the API Help.

How are credits for the report stats charged?

For this method credits aren't charged.
An example of a method response in the API Help.

How are credits for the method databases_info charged?

For this method credits aren't charged.
An example of a method response in the API Help.

Is it possible to filter or sort data in API reports?

Filters and sorting are available for API reports. Taking into account filters and sorting during export allow: reduce file size, save export credits, get only the necessary data at the output.
To get more detailed information, read this article or follow this link to read the instruction for API!

Are there several ways to use API?

You can use 2 API methods:

  1. API
  2. API Google Sheets. Here is an article where everything is described in details :)

You can use 2 API methods:
1. API
2. API Google Sheets. Here is an article where everything is described in details :)

Lifetime deals

What is included in my lifetime plan?

The restriction of your lifetime plan depends on the platform and the promo period during which you have purchased the plan.

Serpstat lifetime plans were available for sale only during the following periods and only on the following platforms.

1. Appsumo (Feb. 2017)
- Analytics data for Google: US, UK, BG, CA, AU;
- Search Analytics: 300 queries per day & 100 results per report;
- Missing keywords included;
- API: 10,000 rows per month & 1 request per second;
- Rank Tracker: 200 tracked keywords on a daily basis, 10 domains to track in Projects;
- Backlink Analysis: 300 queries per day, 100 results per report;
- 10,000 pages to audit.

2. Stacksocial and partnered platforms (Aug. - Oct. 2017)
- Provides data for Google US, UK, BG, CA, AU, DE, LT, LV;
- Search Analytics: 300 queries per day, 100 results per report;
- Rank Tracker: 200 tracked keywords on a daily basis, 10 projects;
- Backlink Analysis: 100 queries per day, 100 results per report;
- Site Audit: 20,000 pages every month;
- Updates for the existing databases and features included;
- Screenshot.

3. Appsumo2 (May, 2018)
- Analytics data for Google: US, UK, BG, CA, AU, DE, LT, LV, FR, ES, IT, ZA, NL;
- Search Analytics: 300 queries per day & 100 results per report;
- Missing keywords included;
- API: 1,000 rows per month & 1 request per second;
- Rank Tracker: 100 tracked keywords on a daily basis; 10 domains to track in Projects;
- Backlink Analysis: 100 queries per day, 100 results per report;
- 20,000 pages to audit;
- Keyword clustering and Text analysis: 100 keywords;
- Screenshot.

According to Appsumo agreement and Serpstat`s Terms of Use, all databases and features that will be released after the promo period will not be included in any lifetime plan.

What are the common restriction of Serpstat Lifetime Plans?

According to Serpstat Terms of Use and Appsumo or Stacksocial agreements, all lifetime plans have the following limitations:

  1. Users can buy lifetime plans only during specific promo periods and only on Appsumo, Stacksocial and partnered platforms.
  2. With lifetime plan you have access to the limited number of databases and features. New features and databases that released after the promo period are not included in the lifetime plan.
  3. Branded Reports and White Label features as well as features from higher plans are not included in the lifetime plan and will not be added in the future.
  4. The CIS countries and regions are not accessible in Serpstat Position Tracking tool and will not be added in the future.
  5. You could request a refund only through AppSumo or Stacksocial website during 60 days after the promo campaigns. After 60 days, the refund is not possible under any circumstances.
  6. Personal training and consultation on working with Serpstat are not included in the lifetime plan.

You can upgrade to Serpstat standard pricing plans in case you wish to get access to more limits, new features, one-on-one training and new databases that are not available for your current lifetime plan. Contact our team.

I missed to redeem the code. What should I do?

I`m sorry. Your code expired.

All codes were valid for 60 days from the beginning of the promo periods. According to Serpstat and Stacksocial agreements, all codes cannot be activated under any circumstances starting from July 1st, 2018.

My current lifetime plan is restricted. How can I upgrade it?

Customization of lifetime plans is not available. In other words, it is not possible to add more limits or databases to your lifetime plan. 

However, you can upgrade to one of Serpstat standard pricing plans. All subsequent payments and further plan upgrades will come under the standard pricing. We provide lifetime users with exclusive discounts up to 50% on yearly periods upon request. Contact our team.

I don`t see my country being included in the lifetime plan. How can I add it?

You can`t.

Customization of lifetime plans is not available. In other words, it is not possible to add more limits or databases to your lifetime plan. However, you can upgrade to one of Serpstat standard pricing plans. All subsequent payments and further plan upgrades will come under the standard pricing. We provide lifetime users with exclusive discounts up to 50% on yearly periods upon request. Contact our team. 

How can I request refund?

According to Serpstat Terms of Use, 100% money back guarantee within 60 days after purchase. You can request a refund only through AppSumo or Stacksocial websites. Starting from July, 1 the refund is not possible under any circumstances.

Why do I get only 30 results per request if my plan allowes me to see 300 results?

Any lifetime plan includes 300 results per report for the available databases. Databases may vary from one promo to another. The list of available features and databases you may find here:

1. Stacksocial
2. Appsumo2

According to Serpstat`s Terms of Use, all databases and features that will be released after the promo period will not be included in any lifetime plan. That`s the reason why you get only 30 results if you use databases that are not available in your plan.
You can upgrade to one of Serpstat standard pricing plans if you need more limits or databases. All subsequent payments and further plan upgrades will come under the standard pricing. We provide lifetime users with exclusive discounts up to 50% on yearly periods upon request. Contact our team.

How can I use API in my lifetime plan?

The limitation of your lifetime plan depends on the platform and the promo period during which you have purchased the plan. Access to API is available only for Appsumo users.

1. Appsumo (Feb. 2017)
- Analytics data for Google: US, UK, BG, CA, AU;
- Search Analytics: 300 queries per day & 100 results per report;
- Missing keywords included;
- API: 10,000 rows per month & 1 request per second;
- Position Tracking: 200 tracked keywords on a daily basis; 10 domains to track in Projects;
- Backlink Analysis: 300 queries per day, 100 results per report;
- 10,000 pages to audit.

2. Appsumo2 (May, 2018)
- Analytics data for Google: US, UK, BG, CA, AU, DE, LT, LV, FR, ES, IT, ZA, NL;
- Search Analytics: 300 queries per day & 100 results per report;
- Missing keywords included;
- API: 1,000 rows per month & 1 request per second;
- Position Tracking: 100 tracked keywords on a daily basis; 10 domains to track in Projects;
- Backlink Analysis: 100 queries per day, 100 results per report;
- 20,000 pages to audit;
- Keyword Clustering and Text Analytics: 100 keywords.

According to Appsumo agreement and Serpstat`s Terms of Use, all databases and features that will be released after the promo period will not be included in any lifetime plan.

Site Audit

How can I use robots.txt settings?

The page is closed to scanning or a specific user-agent in robots.txt settings.

1. Allow scanning for all crawlers:
User-agent: *
Allow: /

2. Disable scanning for all but the Serpstat robot:
User-agent: *
Disallow: /
User-agent: Serpstatbot
Allow: /

2.1 Select Serpstatbot as user-agent in the Audit settings.

3. Run an Audit without robots.txt.

What to do if credits exceeded?

Credits on pages available for scanning have been exceeded.

Contact the support chat or your manager to find a plan that meets your needs.

What to do if Audit ends with a different number of pages?

1. Some sites add GET parameters to the page URL. Therefore, the same URL with different GET parameters is perceived by the search engine and the Audit crawler as separate pages.
2. A different number of scanned pages is possible with a low server speed; the server does not have time to give an HTML response before the next page is requested.
3. The internal linking structure has changed since last scanning.

1. Perform a sitemap or URL list based audit.

2. Start the audit at minimum speed

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

What to do if the Audit report has meta tags issues but the site does not?

Due to the low fault tolerance the server cannot handle the loading while scanning and gives the wrong HTML code for some pages.

1. Run an Audit for the pages on which false errors were detected.

1a. If after scanning the list of pages, errors in the report are not found — we recommend upgrading the site's fault tolerance

1b. If after scanning the list of pages, the report still shows meta tags absence — contact our support group.

Why does Audit end with fewer pages than the previous scan?

Usually it relates to the small number of pages that are set in the Audit settings.

If the internal linking structure has changed since last scanning you might get different results.

1. Increase page limit

2. Check the internal links on the site

3. Run sitemap or URL list scan

When exporting a report in XLSX format, an alert with a Google account binding occurs?

We export the reports to your Google Drive because of data privacy concerns. So we ask you to grant us access for us to be able to save files to your Google Drive.
Just connect the Google account.

Why the SDO score has changed dramatically since the last scan?

This can be due to the fact that the Audit was completed by scanning a different number of pages. SDO score depends on the number of scanned pages. The more pages we scan the more issues we can find. The more issues we find the less SDO would be.

1. Determine why a different number of pages are being scanned.
2. Scan again.

TWhy there are markup errors in the Audit report, but the markup on the site is configured?

We check for the presence of certain attributes, if at least one attribute from the list is not affixed — this will be flagged as an absence of markup.

- itemscope
- itemprop
- itemtype
More information here.

2. Twitter Card
- twitter:card
More information here.

3. Open Graph
- meta property="og:title"
- meta property="og:type"
- meta property="og:url"
- meta property="og:image"
More information here.

What to do if website is on the JavaScript framework?

Websites on JS frameworks do not contain HTML markup of the page before the browser executes their code. To scan a site using Audit, the full page layout is required.

Use the recommendations to optimize your site.

An alternative way is to scan with sitemap.xml or a list of pages.

What to do if Serpstat IPs are banned on the server side of the user?

Due to too many requests from the Audit, the user’s server considered this an attack and banned the IP addresses.

Your server might block the requests from Serpstat because of multiple requests. This is a common mechanism to prevent some malicious activity like DDoS attacks. There are two ways to handle this.

1. Reduce the scanning speed in the Audit settings.

2. Add Serpstat IP addresses to the whitelist.
2.1. For a complete list of IP addresses, contact support.
2.2. Contact your webmaster or hosting provider to add the IP to the whitelist.
2.3. Use the instructions for adding IP addresses to whitelists from popular cloud hosting:

- Cloudflare
- Incapsula
- ModSecurity
- Sucuri

What to do if the main page contains tags "noindex", “nofollow”?

1. The main page is prevented from being indexed by the noindex tag. Such pages are also not indexed by search engines, and therefore are not crawled by the Audit crawler.
2. The main page is prevented from being followed by the nofollow tag. According to this tag, the Audit crawler does not follow it and, accordingly, does not scan it.

Indicate the current page in the "canonical".

Example for the page

2. Remove the tags "canonical" and.

What if the user-agent is banned?

The robot specified in the settings of the Audit project is banned.
1. Change the User-agent in the Audit settings.
2. Check if scanning by robots is allowed in the site settings.

What is Basic authorization?

The site requires basic authentication (server response code 401).

Enter the login and password for the site with restricted access in the Audit settings

What to do if website has redirect from the host page?

When you go to the host page, a redirect to another domain occurs.

Run an Audit on a domain redirected from the host page.

What to do if server response body does not contain HTML (with a 200 OK response)?

When requesting the host page the server responds with 200 OK code, but the server response body does not contain HTML.

Contact the webmaster to resolve the problem. When requesting the host page, the server must give a 200 OK response and contain the HTML page of the site in the response body.

Rank Tracker

What is the advantage of the Rank Tracker tool and what tasks will it help to solve?

Rank tracker allows you to track the SERP positions of your sites at any time, either manually or by scheduling automatic daily, weekly or monthly updates.  Here’s an article on our blog about 10 problems that Rank tracker can help you solve.

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

How to correctly add a list of keywords to a Rank Tracking project?

To add keywords to the project, go to the Keywords section in the settings menu and enter the keywords manually or import them from a file in .csv, .xls, or .xlsx format.
A customized document for import should have three columns: keywords, URLs, tags.

Important! Don't forget about the UTF-8 encoding and parameter delimiters - commas.

What to do if I need an urgent check out of the schedule. How to start monitoring right now?

Manual update will help you update the key phrases you need at any time.

1. Go to the Keywords report.
2. Select the regions for which you want to withdraw positions.
3. Select the required keywords using the checkbox on the left (you can select all or several).
4. Click Update Positions.

Still have questions? Contact the tech support chat.

How can I track positions for the domain keywords?

Serpstat Rank Tracker tool allows you to get data of your site's positions - this way you can independently add the keywords you need to the project and get a fresh report every day.

You can read more about the tool in our article.

Can I add URLs to keywords by tag?

It is possible to do.

  1. Please open Settings.
  2. In the Settings, filter keys by tag:

3. Then you have 2 options. You can manually enter the desired URLs opposite the keys. Or select all words with this tag and bind URLs through Operations:

I'm out of credits, how to calculate how much has been spent?

The number of keywords is multiplied by the number of regions and the number of languages ​​that were added to the project.
You can also check how many credits the project spends per 1 positions tracking. Please, go to the "Settings/Keywords" tab.

Calculate how many positions tracking have been since the date of the last accrual of credits for all projects.

Why is there no snippet type for PPC regions?

The tool fetches snippets only in organic search.

Still have questions? Contact the tech support chat.

Why do I need to assign URLs to keywords in Rank Tracker? What is Expected URL / URL in SERP?

You can add an Expected URL and check which URL is displayed in the search results, and whether the expected coincides with the URL in SERP. This will help determine which of the URLs appears in the best position in reality.
In the URLs report, you can check whether the expected one matches the one that really ranks in the search results by keyword.
In the settings you can add the expected URL:

Here is the URLs report:

How many competitors can I add into the project? Will it charge extra credits?

You can add competitors without quantity restrictions.
It won't spend extra credits; if these domains are found in the search results, the tool will save their data. You can add competitors in the results in Settings / General.

What are Site Mirrors?

A site mirror is a full or partial copy of the content of a site's content.

This feature is useful if:
- the project was created long ago, but the website moved to another domain, and you don't want to lose historical data;
- you have two sites on different domains, but you use the same keywords to track positions. The first domain is a mirror of another and, in fact, leads to the same site, but there may be links to one or the other.

Still have questions? Contact the tech support chat.

How to switch off the Rank tracker project or the region?

1. If you need to disconnect the search region from the Rank tracker results and at the same time have access to the data that has already been collected, it is possible to deactivate the search region.

If a region is deactivated, the data won't be collected and no credits will be spent. If all search regions in the project are deactivated, data collection will stop.

The region can be activated again and data will be collected.

2. If you need to pause monitoring, the switch allows you to do this. In this case, the project will not be queued for verification until you manually enable tracking again.

How long after loading keywords will the first check of positions begin?

Checking begins on the same day when you created the project, selected the regions and loaded the keywords into it. All projects are checked at 00:00, according to the time zone that was selected the settings.
For example, the project was created on Wednesday, but you scheduled the checks only for Sundays. For the first time, Rank Tracker will check positions on Wednesday, and then they will be monitored every Sunday on a schedule.

Also, if you add new keys to an existing project, the list of these keywords will be checked through on the day of adding.

What is the Snippet type report?

This report displays the snippet icons that were found in the organic Google search for the keyword. If you select multiple dates on the calendar, the tool shows the presence of snippets for the last position tracking.
Gray icon: the snippet was fixed by a keyword with a page of another domain.
Blue icon: the snippet was fixed by a keyword with a page for the analyzed domain.

Data about snippets depends not only on the project domain, but also on which domain is currently selected in the report.

If there are more than 4 snippets in the search results for a keyword, they will be hidden in the dropdown. The last icon displays the number of hidden special elements. By clicking on this icon, you will see a dropdown with hidden elements that did not fit into the main report. The icons are arranged in the same order for convenience. By hovering the mouse over the icon, you can see the tooltips with the snippet name and check if the monitored domain has been noticed.

What are my options for importing keywords?

1. Add phrases manually.
If you already have a ready-made list of keywords, you can add them through a textblock with a line break. It is not recommended to add more than 1000 keywords in this way, as the browser may work slowly.

2. Add suggested keywords.
This is an opportunity to add keywords relevant to the domain. After choosing a country and a search engine in the settings, the tool will offer 1000 unique keywords for your project.

  1. To add keywords from a document, go to the Keywords section in the settings menu and enter the keywords manually or import them from a file in the .csv, .xls, .xlsx format.
    A customized document for import should have three columns: keywords, URLs, tags.

    Important! Don't forget about the UTF-8 encoding and parameter delimiters - commas."

What are Suggested keywords?

After the first 2 settings are completed, you will proceed to add keywords. In suggested keywords you can select the search base and country, after which you will be offered a list of 1000 phrases with the highest frequency, relevant to the domain and search engine / country. Additionally, near each phrase you can check its frequency, position and number of results are indicated on it in the selected post base.
The tool takes this data from the Website analysis module.

How can I use positions dynamics /snippets/ storm?

1. Positions dynamics.
On the graph, you can trace the entire history of the domain's transfer in search results.

2. Snippets.
Snippets for the tracked domain in SERP with the highest position. The color shows the change of the snippet.
Title, URL, Description are displayed in the snippet.

3. Keyword Storm.
The value of the storm in % shows how much the search engine results for a given keyword have changed in a selected search region.
The dynamics are shown next to the previous value. If the project had only one check, then the block with the storm is not displayed. The value can range from 0% to 100%.
0% - no domain has changed its position;
0−40% - normal change in position;
40% −80% - serious changes are occurring in the ranking algorithm.You need to check the storm for other keywords.
100% - none of the domains remained at their previous position.

Most likely, there was some kind of update in the search engine. It is necessary to monitor the news.

Why is the domain position in the Rank Tracker report for today different from the actual issue (checking in the afternoon)?

Since the tool starts tracking positions at 00:00, according to the selected time zone, the positions will be displayed in the report for the night time period. If you check the position during the day, then it will be slightly different.

Also, in our article you can find out some other reasons of the different positions.

How to check Actual SERP for the domain?

It is possible to check Actual SERP in the tool. In the report "Keywords/Positions" click on the "SERP" button. A report on domain positions will open in a new tab, then press "Actual SERP".

How to check positions for domain URLs?

This can be checked in the Urls in SERP report.

In the report "Keywords / Positions" click on the "SERP" button. A report on domain positions will open in a new tab, by clicking on the button in the right top corner, you can check the position on the pages.

How to filter in Keywords report?

1. Filter by tag.
After sorting, all the data in the report will be built relative to the selected group of phrases using tags.

2. Filter by region.
If many regions have been added to the project, it is possible to check the domain positions for each of them separately

3. Filter by date.
In the report, you can view the entire history of the position, starting from the date of its creation.

4. Dropdown with competitors.
If you added competitors to the project in the search results and want to track their position by the added keywords, you can select them from the dropdown in the Keywords / Positions report.

What is Tracking type?

Tracking type — allows you to specify the principle by which project positions will be tracked.
There are 4 tracking types in the tool:
- project domain only;
- whole site;
- by exact URL;
- by URL Prefix.

This setting affects the output of position data on all reports.

What is Tracking frequency?

Tracking frequency — allows you to set up a flexible domain tracking schedule:
- everyday;
- by days of the week;
- by days of the month.

If the 31st day is selected for the 28/30 day of the month, then the tracking will take place on the last day of the month.
If you don't remember which days of the week you have chosen, then you can see the next 10 scheduled checks: date and day of the week in the table. In the same block, you will find information on the credits remaining on your account. If you run out of credits, you have an opportunity to buy additional ones.
If you need to update the information right now, use the manual position update, go to the project Keywords report, select the necessary keywords (you can select all or a couple of them from the project) and click Update positions.

Where is the SERP History in the new Rank Tracker version?

We made the new version of Rank Tracker more concise and moved the SERP History report to the Keywords tab.

How do I set Time zone?

The time zone is set by default after the project is created and matches the time zone in the user settings. This setting determines which time zone the project will be tested at midnight 00.00 (12 a.m). 
If we are in the +02:00 time zone, then the project is queued for verification at 00.00 (12 a.m) and the data will be available in a couple of hours, depending on the number of keywords."

How can I turn the Positions tracking on/off?

If you need to pause the monitoring, the switch allows you to do this. In this case, the project will not be queued for verification until you manually enable tracking again.

How do I check my remaining Credits?

The block Settings/General displays the remaining credits for all Rank Tracker projects. It is possible to buy more credits if they are over.

Is it necessary to choose a search region?

Yes, you must select a search region. Without this setting, the tool will not be able to start tracking positions. All key queries are checked with specific settings for the region and search engines in Rank Tracker.

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

What are the options for Search regions?

1. The Tool has a choice of search engine:
- Google
- Yandex

2. 4 types of SERP:
- Desktop Organic
- Phone Organic
- Phone Paid
- Phone Paid

We check the context separately from the organics so as not to mix the results, since we usually show the best position.

3. Country.
The list of countries become available after selecting a search engine and depends on it.
The note:
There is a list of countries Google doesn’t work with

4. Region.
The list of regions is displayed after selecting a country and depending on it.
The region field is available only to Google and is not required.
The peculiarity of Google is that we can check the delivery of search region settings at different levels. Those. Both at the level of the country, region, and at the city level.
When you select the Yandex search engine, the Region field is not displayed.

5. City.
The list of cities become available after selecting a region in the previous field. Optional for Google, but required for Yandex. This is due to the feature of the settings, since in Yandex you can see the issuance, only by indicating a specific city, you can not see the issuance by country.

6. Language.
The list of languages ​​becomes available after selecting a country.
The language is automatically set depending on the selected country as the official language or the most popular language, if several are used in the country. If there is no default language, then we put English.
It works when choosing Google and Yandex.

Is Rank Tracker available to registered users?

With Serpstat Rank Tracker tool you get a complete picture of your rankings and control your online marketing presence daily.  The tool is available to users on the Lite plan and above.
You can find out more information by writing to the technical support chat or on the Plans&Pricing page.

According to the schedule, the rank tracking project is scanned once a month, but I need to check my site’s rankings urgently. How can I see my site’s rankings right now?

If you need an urgent update, you can check the necessary words manually. Just go to the project Keywords report, select the necessary keywords (you can select all or a couple of keywords from the project) and click Update positions.

I want to only update positions manually, how can I do it?

When you create a project, you need to turn off the automatic schedule of checking positions. In this case, the information will not be updated according to the schedule and new words, added to the project, will not be immediately checked.

The automatic check at 00.00 according to the project time zone does not suit me. How can I start checking positions by PPS regions?

When the advertisement is configured to show only in the daytime — these ads will not be displayed at night and the automatic check at 00.00 doesn't suit.

Manual check will allow you to update information in the project even several times a day, for example, after making changes to an advertising campaign.

Why do I see data for one day in the History if the check was regular?

This happens if you view the data for a single day only. Choose standard intervals or enter the dates for which you want to see the results of the checks manually.

How to track and export domain positions for a specific time interval?

You can check the domain positions dynamics in the Keywords/ History report.

Select a time period in the calendar and you will see a graph of changes in the domain’s positions for all keywords.

If you need to check the dynamics of positions for only one keyword, then go to the report "Keywords / Positions / SERP". A new tab will open a report of the domain positions for the selected keyword.

How often is volume updated in the Rank Tracker tool?

Keyword volume in the Rank Tracker tool is updated once a month.

Is it possible to get data on PPC and mobile search results in the Rank Tracker section?

"Yes, there is such an opportunity. You need to select the appropriate type of SERP in the project settings.

You can learn how to choose tracking type in the project settings, just follow the link.

Why does rank tracking tool show different positions from what I see in SERP?

There are several reasons why you see different positions in SERP and Rank Tracker.

  1. Private Results. Search engines create personalized SERPs based on your search and browser history.
  2. Search Filters. For example, your search parameters may be set to show only results from the last 24 hours.
  3. Typos. Even slight differences in spelling or word order may cause the difference in positions.
  4. Search Engine Updates. Search engines update SERPs constantly and sometimes the time of the update for your target keyword is different for rank tracker and search engine.
  5. Search Region. Looking up the same queries in different areas will give different results, Make sure that you’re checking SERPs from the same area that you set in your Rank Tracker.

You can read more about the reasons in our article.

Is it possible to get data on PPC and mobile search results in the Rank Tracker section?

Yes, there is such an opportunity. You need to select the appropriate type of SERP in the project settings.

You can learn how to choose tracking type in the project settings, just follow the link.

Is the 3-day schedule missing in the new Rank tracker?

No, but the logic of this setting has changed in the new interface. To set a check every 3 days, select the "monthly" option and put down the dates 1, 4, 7, 10, 13, 16, 19, 22, 25, 28.


Database storm — How can I use this tool?

What is the Database Storm tool for?
Suppose your project positions have risen or dropped sharply. In that case, the storm will show how much the search results have changed and it'll help determine whether the growth/fall in your project was associated with a storm in search engines.

Also, a high storm may indicate an update to the search engine algorithms.

If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

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