Serpstat is a multifunctional SEO platform for speeding up search marketing goals achievement.
The platform is useful for the following tasks:
Learn more Serpstat features.
We receive data from third-party services, which are under NDA.
Our database consists of a list of keywords, domains, search suggestions, and ads. The database is formed based on the TOP 100 Google search results and is constantly growing and improving. We collect new keywords every day to provide you with the most up-to-date data.
The Serpstat database consists of:
- 230 Google regions;
- 1.1 trillion backlinks and 470 million referring domains;
- 7.12 billion keywords and 2.01 billion keywords in SERP;
- 1.49 billion domains;
- 4.76 million ads.
Check out the detailed statistics by region.
Since the database is huge, a certain percentage of keywords is updated daily. Data is updated depending on the volume of keywords: high-volume keywords are updated faster than low-volume ones. During the update process, Seach Volume, Keyword Difficulty, Competition, Cost, and the first 100 positions in the search results for each keyword are updated.
The full cycle of the database update takes approximately three months. To get the freshest data, use our Rank Tracker feature.
The full cycle of our backlink index update takes 70 days.
SEO-specialists:
- to collect and expand a website's keyword list;
- to select keywords for internal linking;
- to analyze a domain's visibility and its rankings in a search engine;
- to analyze referring domains;
- to search for technical errors on a site.
PPC-specialists:
- to run an advertising campaign taking into account the number of indicators: competition level, CPC, search volume;
- to analyze ads;
- to extend keyword list;
- to analyze landing pages.
Business owners:
- to find relevant competitors of a site;
- to analyze organic and paid search results for keywords;
- to get expected traffic for domains / URLs;
- analyze the top pages of a domain;
- to collect texts of ads and keywords they are shown for.
Copywriters and journalists:
- to select topics and theses for a future article;
- compile search questions by a keyword;
- to collect the most popular users' questions;
- to find popular competitors' keywords and the number of shares on social media.
To learn how to use Serpstat quickly, please, visit these sources:
Please feel free to contact us via chat or email us at support@serpstat.com if you have any questions.
With Serpstat tools, you can find technical errors, expand keyword list, analyze competitors, backlinks, track positions in SERP, and always be aware of the general state of a website.
Serpstat doesn't provide services for optimizing and promoting websites. However, we can pass your requests to our colleagues who specialize in such services. Contact our support team, and we'll be happy to assist you in mastering our tools or recommend our colleagues who can help you manage and run SEO and PPC campaigns.
Read real use cases of how companies achieved their goals with Serpstat tools:
Volume — the number of queries or phrases that users look for in a search engine for a certain period of time. High-frequency (more than 1000 queries / month), medium-frequency (up to 1000 queries / month) and low-frequency (100 queries / month).
Volume is an inexact and broad match
Broad match
Broad match is used by default for all keywords. In this case, ads are shown if the query contains a word with typos, a synonym, a similar phrase, etc. For example, if you specified the keyword "women's shoes," then your ad will also be displayed for queries "buy women's shoes" and "women's boots."
Exact match
Ads are shown for queries that match the keyword entirely or are close variants of it. Similar options include phrases that coincide with a keyword in meaning, even if they are worded differently. An exact match is indicated with square brackets, for example [red shoes].
For Google, we display Volume only in broad match.
About keyword matching options
Serpstat shows the monthly average keyword volume for the last year, based on data from the Google Keyword Planner. It takes time to update the volume, so that Serpstat data may differ from the data in the planner.
Keyword search volume in Website analysis and Keyword analysis tools are updated as follows: high-volume keywords are updated once a month on average, and low-volume keywords update can take up to 3 months.
The data in the SEO and PPC blocks in the dashboard is updated every 2-3 weeks, at the same time as the domain Visibility trend.
According to Google, Serpstat displays the monthly average frequency of a keyword over the past year in a broad match.
Subdomain — a domain of the third level or higher, this is the part of the domain after the dot from the main domain name of the site. Used for: structuring, website content and load balancing site. The presence of subdomains eliminates duplicate page and improves a website ranking.
Yes. Serpstat can set up an automatic distribution of some reports. To do this, go to the Project List and click the icon in the upper right corner of the project.
The setup menu appears. A newsletter is available for reports: Site audit, Backlink analysis, SEO, Rank tracker.
Enter the required addresses in the input field → set the frequency of checking and sending reports → to click on the "Enable mailing" button → click "Save."
Sure! Serpstat allows adding a company logo to a report. Moreover, the White Label concept is available to customers using Plan Enterprise. White Label allows you to disable the service logo on graphs and web reports and display your logo in reports.
You can get more info about plans on this page.
URL - Uniform resource locator. The form of a unique address for a specific web resource. You can get it from the address bar.
The Subdomains report shows all subdomains of an analyzed website if there are any. The report contains the following indicators: number of subdomains, subdomain URL, number of phrases by which each subdomain is ranked (in the top-100 Google).
More information you can find here.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
The total traffic includes only organic search, excluding contextual advertising.
Here' are several articles for your reading:
How To Check And Analyze Website Traffic Statistics: Beginner's Guide
5 Ways To Improve Your Current Website Traffic
Removal is not possible. The data we show is based on information that is publicly available. Although, if your website is beyond the top-100 Google, it won’t show in our database.
Google analytics provides more accurate data as it comes directly from Google. In Serpstat, traffic is calculated using click-through-rate (CTR) in its system, so the data may differ.
The Complete Guide To Google Analytics
This metric shows phrases that are in paid promotion. The report will help compare your ads with competitors' and build your advertising campaign.
What is contextual advertising and how it is used: the basics of PPC
How To Optimize Contextual Advertising: Tricks And Lifehacks
How To Discover A Competitor's Budget For Contextual Advertising: 3 Unusual Methods
This is due to the principle of collecting and updating data.
We have an extensive database of keywords. Every day we receive data from the search engine results for these phrases and save for each phrase the ads that were on the search page. For each phrase, the update takes place, on average, once a month. In this way, we form data about advertising campaigns on sites.
As you know, PPC advertising changes very quickly. And there are many additional factors such as:
- geo-targeting (if there is a narrow targeting to a specific region of the country, we may not see this ad);
- time of displaying (e.g., an ad is spinning from 17.00 to 00.00, and we have an issue for this request at 16.00 - then we will not catch this ad);
- checking the search results for a keyword in this campaign, you have already reached the daily limit, and this ad has not been displayed;
- If an ad shows for a low-frequency phrase that is not in our database, there will be no data.
Only their creator can know the exact and complete data on advertising campaigns. There are no services that provides 100% reliable analysis of contextual advertising. You can find out the average cost per click, an average number of requests per month, part of keywords, and other average or incomplete results.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
CPC — estimated indicator in PPC. This indicator is included in the report for your convenience. Thus, you will be able to see the keywords, which can be both paid and free.
New — phrases that have either recently been added, or they were not in the top before, but are now in;
Lost — those by which the site used to be ranked in the top, but now — no;
Improved — those, which have risen in positions from the previous monitoring;
Declined — those that fell in positions from the last monitoring.
1. Missing domain/URL data in the Domain Analysis/URL Analysis module.
Possible reasons:
• The domain/URL does not rank in the top-100 Google search results. Serpstat collects data only within this range. If a domain/URL is not ranking in top-100, we simply do not see it.
• Keywords for which a website is ranking in top-100 are not present in Serpstat database. Why? A special algorithm automatically adds keywords to the database, and the reason for their absence may be low keyword volume.
How to get more data for a domain/URL?
Write to our support chat, and we will help you to add keywords from your niche to the Serpstat database. You can also do it yourself with the Batch Keyword Analysis tool.
2. There is no data for a keyword in the Keyword Research module.
The reason we don't have the keyword in our database can be that the keyword may have a low volume. You can search for the keyword with a more general meaning and check out a list of related keywords. For example, instead of searching for "buy iphone 10 green near me", you can search for "buy iphone" and filter results by the words "green" AND / OR "near me."
If a keyword has a high volume, but is absent in our database, write to our support chat. We will check the reason for its absence and will help you to add it to our database. You can also add new keywords yourself using the Batch Keyword Analysis tool.
For analytics, the distribution of phrases of a given domain by position in the SERP can be used to set up an SEO campaign.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
When you select Domain with subdomains, all subdomains of the analyzed domain and the number of their keywords will be taken into account. If you select URL Prefix, the analysis will be carried out according to the selected domain prefix, for example serpstat.com/blog.
There is no ideal indicator of visibility. This indicator needs to be compared with the visibility of competitors and its performance over the past months, the only way to track progress.
What Is Serpstat Visibility And How Is It Calculated
"0" visibility means that the site does not have pages that would be ranked in the top-20 Google.
This report shows the pages with the most traffic. You can find out trends, analyze competitors and their most traffic generating pages.
Using the modules "Keyword Research" and "Domain Analysis". It takes into account the intersection of semantics and domain metrics. Domains are considered relevant competitors if common keywords make up a significant part of their semantics, and, at the same time, from the semantics of the analyzed domain. I'll leave you an article for better understanding :)
No, as well as large stores and ad aggregators, in case you have a small store. He just has a great completeness of the site and the number of key phrases. On the diagonal, he will not be our close competitor.
If according to Serpstat, a website has no active advertising campaigns, but you know that this is not true, the reason may be:
- geo-targeting (the ad campaign has a narrow targeting to a specific region of the country, and you are looking at the whole country);
- fixed display time (the ad has a certain display time, and it did not coincide with the time the data was updated for the phrase);
- until the moment of updating the data for a keyword, your campaign has expired its daily requests;
- absence of keywords in the Serpstat database for which the website's advertising campaign has been launched. This can happen due to the low frequency of the request.
Relevance score will help you find such competitors. It is based on the intersection of the general semantics of the domains, the more common keys, the more relevant the competitor is.
How to identify the main competitors of the project
To count relevance we divide the total number of keywords into all the phrases of a domain.
What is page relevance and how is it determined?
These are phrases that both competitors and the analyzed site range for.
The competitors graph shows the direct competitors of the analyzed domain. Serpstat selects competitors based on the intersection of semantics and a similar indicator of Visibility. The analyzed domain is located in the upper right corner. The position of competitors depends on the completeness and accuracy of the coincidence of semantics with the analyzed domain. The closer the competitor at the intersection of the axes, the more direct the competitor of the analyzed site it is.
Especially for you we prepared this article - A Guide to Understanding Your Competitive Landscape
Precision — the ratio of the number of common phrases to the number of all phrases of a competitor — how exactly does the semantics of the analyzed site and the competitor's site match.
Recall — the ratio of the number of common phrases to the number of all phrases of the analyzed domain — how fully the competitor covers the semantics of the analyzed site.
Still have questions? Contact the tech support chat.
In Paid keywords selected competitors are based on common keywords for which the site advertises.
Why PPC Specialists Need Serpstat Or How To Earn Money Doing Nothing
How To Create An Advertising Campaign Quickly And Safely
We can conduct a parallel comparison of two or three domains in paid or organic search. We can see an intersection of semantics of an analyzed domain the semantics of competitors.
Domain batch analysis — is a functionality for mass analysis of domains and tracking the overall dynamics of promotion. We can select the necessary parameters, databases and domains and load them with one table.
More information here.
Keyword selection is a report of all search queries from the selected database that contain the search phrase.
There are a few cases about using this tool:
Keyword selection
How to Create a Site Structure based on Semantics
Search suggestions are queries offered to users under the search bar, which complement and facilitate the wording of an original query. A report is based on the frequency of requests.
You can filter by type of question words "how," "what," "which," "where," etc. You can also see a list of words that are most often used with our keyword. For example: for "gifts", you can see the words “make,” “buy,” etc.
Here is a super helpful article :)
For example, it can be used to create articles. The questions themselves can be used as headings, and then they will be highly ranked in a search engine.
More information about PPC you can find in our article:
How Else is "Search Suggestions" Tool in Serpstat Useful?
If we need to collect URL's data: collect URL's semantics or compare a competitor’s similar page.
The Missing keywords report shows keywords by which competitors are ranked in the top 10 search results, but they were not found on an analyzed page.
Everything You Need To Know About Missing Keywords Module
The level of Competition shows how difficult it would be to advance with this phrase.
SERP features are search results that go beyond the standard blue link and a few lines of page description. These may include answer boxes, knowledge graphs, carousels, local packs with maps and dozens of other elements. You'll see special icons beside keywords that produce such features in the search results.
The SERP features are covered in our complete guide to Google SERP.
Serp (Search engine results page) is a page generated by a search engine as an answer to a question. We have the SERP Analysis module, which is located in Keyword Research, where you can find such data.
Keyword difficulty is the assessment of the level of competition for a keyword to advance in organic search in the top-10. The indicator shows in a percentage, the smaller the indicator — the easier the promotion of the phrase.
The trend of a keyword can be determined by the chart “Keywords trend". Depending on the trends, a popularity of keywords is divided into seasonal, growing, and decreasing.
For better understanding, we suggest you read this article.
This report will help to cope with a number of tasks:
- choose organic keywords for the semantic core of your site or individual categories and pages;
- collect effective keywords for your advertising campaigns;
- find competitors from the niche for a whole domain, and for individual pages;
- find out what questions your target audience asks in a search engine in order to draw up a content plan based on them;
- analyze a page for relevance to search queries;
- see changes in the top-100 Google.
The Tree view report lists all website pages that rank in the top 100 Google search results and keywords they rank for with metrics to analyze the keywords.
Since the first analysis of a site.
These are Serpstat updates in the list of the million most popular phrases in the Serpstat database. When a blue vertical bar appears on the chart, it means that there was an update. Dramatic changes in the graphics can occur for small websites, which do not include a large number of phrases in the top-100 Google.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
Let's find out what these values mean.
| a_box_c_converter | currency converter |
| a_box_card | tournament schedule |
| a_box_color_picker | color picker |
| a_box_dictionary | dictionary (keyword definition, transcription, pronunciation) |
| a_box_dtime | date and time |
| a_box_earthquake | earthquake map |
| a_box_flights | flights box |
| a_box_fsnippet | large snippet with a link to the source |
| a_box_g_converter | unit converter |
| a_box_map | map with direction or address |
| a_box_nutrition | food calorie calculator |
| a_box_population_information | population graph |
| a_box_some | bio dates, addresses and so on |
| a_box_sports | sports events, scores, and schedule |
| a_box_stock | stock market chart |
| a_box_translation | translation box |
| a_box_weather | weather forecast |
| a_box_when_is | date of event — answer to question |
| ads_bot | ads below the organic search results |
| ads_rhs | ads to the right of the organic search results — rarely seen |
| ads_top | ads above the organic search results |
| also_asks | people also ask |
| calc | calculator |
| car_loan_calc | auto loan calculator |
| discover_places | popular destinations (a block beside related searches) |
| kn_graph_brand | brand knowledge graph |
| kn_graph_card | knowledge graph |
| kn_graph_carousel_list | carousel — single row of items, each of them leading to a new search results page |
| kn_graph_carousel_table | carousel — several rows of items, each of them leading to a new search results page |
| kn_graph_disambiguation | other the search results below the knowledge graph on the right side of the SERP |
| kn_graph_health | rich results with disease description |
| kn_graph_hotel_booking | room booking — part of a knowledge graph |
| kn_graph_local | knowledge graph with a map |
| local_pack | local 3-pack |
| map | a map |
| mortgage_calc | mortgage calculator |
| news | top stories (news block) |
| related_search | related searches, search suggestions |
| shopping_rhs | shopping ads on the right side of the SERP |
| shopping_top | shopping ads above the organic search results |
| snip_breadcrumbs | breadcrumbs instead of a URL |
| snip_doc_type | document type label beside the title |
| snip_https | https in the URL |
| snip_image_thumbnail | an image in the snippet |
| snip_info | additional info — contacts, events, dates, founders, chemical composition... |
| snip_reviews_stars | snippet contains the content rating (with asterisks) |
| snip_search_box | a search bar within the snippet |
| snip_sitelinks | snippets contains links to other site categories |
| snip_twitter | block with tweets |
| snip_video_thumbnail | snippets contains a video icon |
| video | the SERP contains at least one snippet with a video icon |
Reports in the "Latest reports" section are stored for 60 days.
Reports can be exported in six different formats: CSV (Open Office / Microsoft Excel), XLS, XLSX, Google Docs, PDF, TXT.
However, not all formats are available for every report. For example, the Overview report for the tools Website analysis and Keyword research is only in PDF format.
Keywords the website shows its ads for are probably not present in our database. The reason for this can be a low frequency for a keyword.
If the website is not ranking in Google top-100, the analytics data won’t be available either.
This is the total number of keywords that a website/URL ranks for in the top-100 organic search results in Google search engine.
To compare a list of domains by different parameters, use Batch analysis. The report will show a comparative table for analyzing domains by main metrics from the Website analysis and Backlink analysis modules, such as: visibility, keywords dynamics, ads, internal and external backlinks/domains, site’s authority.
The website's visibility indicator can change because the frequency of keywords is also continually changing. Sharp changes can occur on small websites and with a small number of phrases in the top results.
Visibility can be low, which means a website does not have pages that rank in the top-20 of Google. New keywords and traffic growth don't guarantee Visibility's growth until the site starts ranking in the top-20 for higher-frequency keywords.
How and why to analyze the visibility of the website in search engines
The semantic core is all the keywords of a domain; they are the basis for creating a common structure and site pages. The core is words by which the user finds a specific page of the site, depending on the search query. Proper compilation of the semantic core will help the site get into the top search engine results.
There are different methods for collecting semantic core:
-Use the semantic core of a competitor;
-Collect keyword intersections of multiple competitors;
-Use keywords that competitors use in advertising;
-Receive similar keywords;
-Collect search suggestions.
Here are a few options for collecting semantics using Serpstat:
1. Go to the Website analysis / SEO analysis / Domain vs Domain section. In this report, you can compare up to 3 domains simultaneously, analyze the semantics, and, in particular, the unique keywords of competitors. This will allow you to look at what key phrases your competitors are moving forward and decide whether it is necessary to expand your semantic core with these words.
The same report is in the PPC (contextual advertising) section, if you are interested in this particular niche.
2. Using the section Keyword analysis / Content marketing / Search questions, you can find the most popular queries based on the keyword you are analyzing. And also, understand what topics can be covered on the site, responding to user requests on the Internet, thereby increasing traffic to your site.
3. In the Website analysis section there is an excellent report Keywords in the SEO analysis section. You can look at what key phrases the domain is ranked, filter, and export the report with the semantics of your competitor.
4. If you use Keywords selection and Related Keywords reports in the Keyword research section, you can collect all synonyms and phrases that are close in meaning to the search word, which will help expand your domain's semantic core.
I want to share with you useful articles from our blog, there are some great examples and interesting information on this topic:
How to collect a semantic core for a site
How to find new keywords and expand semantics
How To Collect A Semantic Core For Contextual Advertising And Get Maximum Outreach
First of all, please, make sure that you have chosen the correct SE (search engine), as well as correctly entered your request. For example, when analyzing a domain, the query should look like this: domain.com, not https://domain.com. The last one is for URL.
Still have questions? Contact the tech support chat.
Search analytics allow you to analyze your site's competitors and find keywords for which they are shown at the top. Serpstat helps do Website analysis, URL analysis, Keyword research. To start, you need to enter a query into the search bar on the main page.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
The number means how many keywords we have in the database. And the number of words in the search engine results is how many there are in the search engine results.
Our database may not have all the keys in the output, since besides the usual phrases, there are also "garbage" queries.
1. To analyze a list of keywords in bulk, use Keywords batch analysis.
Available parameters: Volume, Cost, Keywords Difficulty (KD), Competition in PPC, and the number of results.
Team and Agency plans: add up to 100 000 keywords in one project and create up to 20 projects.
Registered users: one project and ten keywords are available.
2. Another way for batch analysis is Serpstat API.
The Keyword batch analysis will help you. For example, if the data is in the value "N/A," there is no information for the analyzed word in the database. In this video, you will find a small manual on adding keywords to the appropriate database.
Visibility, Traffic and Keywords trends show how these metrics change for a domain over time. They are updated every 2-3 weeks.
Trends include vertical green lines that inform of Google updates. When a dynamic chart suddenly drops or spikes, check for recent search engine algorithm updates on the chart and analyze if they could affect the drop/spike.
Abrupt changes occur more often for websites that don't rank for many keywords. The chart's gradual increase means the SEO brings positive results.
Plans differ in available features and the number of credits.
Individual plan. This is a go-to plan for individual specialists and freelancers with up to 5 projects who only require a basic Serpstat features package. Their main goals are:
Team plan. A perfect plan for a small team of up to 3 specialists with diverse tasks that are performed in bigger volumes. Their main goals are:
Agency plan. Best for big marketing agencies that process large amounts of data. The team may consist of up to 30 members who need a wide variety of tools. Their main goals are:
To get more detailed information about each plan, please visit the Plans and pricing page.
Depending on the paid period, your subscription may last for one or more months. Nevertheless, credits are renewed each month.
You can see the last day of the subscription in "My account" near the plan name. 
A plan deactivates at exactly 00:00, according to your time zone.
*Given the end date of a plan is the 13th, the plan will still be valid all day and end at exactly midnight.
After paying for a pricing plan, your subscription will automatically be renewed according to the selected paid period (1 month or a year) until you cancel the subscription. Check the information about the payment history in the "Bills" section.
To cancel the subscription, go to "Settings" or "Bills" and turn off the Recurring billing. 
The subscription will be active until the end of the paid period and switch to a freemium version afterward.
Still have questions? Contact the tech support chat.
Possible reasons for payment errors:
1. Lack of card funds.
2. CVC/CVV is incorrect.
3. The card expiration date is invalid or wrong.
4. The debit card requires a PIN. Some debit cards require a PIN to be entered. Such cards can’t be used for online purchases.
5. Cross-border restrictions. There may be restrictions for using a card outside the country where it was issued.
6. A card can be used only for specific payment categories such as healthcare or travel.
7. This card has an online limit, or online transactions are not available for the card.
8. Timed out session. Some payment systems set time restrictions for the payment process. If you didn’t have enough time for an operation, please try again and finish it before the session expires.
*If you are not sure which restrictions are set for your card, please contact your bank to specify these details.
In case you face any difficulties during the payment process, don't hesitate to get in touch with us via online chat or at support@serpstat.com
Credits are units of measurement for getting data. They are used for nearly all tools.
Credits for Search Analysis (Domain Analysis, URL Analysis, Backlink Analysis, and Keyword research) are shared and renewed daily. Search analysis credits are spent each time you make a new request, go to a different report, sort or filter a report.
Credits for other tools are updated monthly and may be spent differently.
Learn how many credits each tool spends in the article.
To check your subscription credits, go to "My account".
The section contains information about your profile, pricing plan, the number of credits left, and the date of credits renewal.
Yes, you can temporarily pause the subscription when you're taking time off work. Please reach out to us via online chat or at support@serpstat, and we'll connect you with your manager to discuss this question.
Depending on the pricing plan, Serpstat will store your data from 2 to 100 months after the subscription expiration. If you do not renew your subscription for more than the period according to your plan, all projects (except for the first one created) and their historical data will be deleted permanently. If you want to keep access to your projects' data, renew your pricing plan.
Why does Serpstat delete data?
We want to provide the highest quality service for our customers. To do this, our team has to optimize the service's stability and increase the speed of loading for active projects. Your projects may fall under the criteria for automatic deletion precisely because of the need for such optimizations. If the data in your projects is important to you, we recommend keeping it active or exporting it before the subscription termination.
If you run out of credits, you have two options:
1. The credits renewal date is indicated in My account.
2. To buy additional credits, go to the My account and click the "Add" button near the credits number.
Or use the "Buy additional credits" button in the sidebar:
The support chat will be opened, where your manager will clarify the details.
Check out Plans and Pricing to learn about available subscription plans.
If you need assistance, don't hesitate to contact the support chat or support@serpstat.com.
When proceeding to the checkout, press the "I have a discount". Enter the promo code and click "Apply".
To activate the promo code, follow the instructions below:
1. Go to your "Profile".
2. Enter the coupon in the appropriate field:
Sure, there is an option to get a subscription with an invoice based on our License Agreement. For details, please contact our support team via online chat or at support@serpstat.com.
You can request a refund in accordance with our Terms & Conditions.
To initiate the refund process, please contact our support team via online chat or at the email support@serpstat.com.
The easiest and fastest way to reach out to the Serpstat team is to use the online chat on our website. You can access it by:
We're always there ready to help you :)
To delete your account:
1. Go to your Profile.
2. Then Security and delete your account manually or just contact us via online chat on our website.
Still have questions? Contact the tech support chat.
Yes! If you have an idea for an outstanding feature that could be implemented on Serpstat, we'll put it on our development list.
Please tell us about your suggestion via online chat or email us at support@serpstat.com.
Reach out to us via online chat on our website or email us at support@serpstat.com.
Serpstat SERP crawling allows you to get the top 100 search results for a keyword delivered via API in the JSON format. The developer-friendly API parses the SERPs in the specified location for 100 000 keywords in one hour - unbelievably powerful and amazingly convenient way to get the accurate data on your rankings right into your computer, CRM or app. Focus on your SEO, and let Serpstat do the tracking work for you.
The results of the crawling are stored for 24 hours.
The optimal number of phrases to send is 10 000, but it can be more.
The maximum amount that was set as one task was 100 000 keywords.
The priority of tasks for the SERP crawling service queue is higher than for the Rank tracker.
These parameters you can get in the document (carefully, the docs is heavy — it can load the browser for a while).
The keywords will appear in the “blocked keywords” if they contain the following information:
Such duplicates will be ignored during setting up the task and user credits will not be charged.
You will get the result in JSON format.
Coma is accepted for keywords as separators.
There is no such an opportunity. SERP size is fixed: top-100 Google results.
You can get the following SERP size: for Google — 100 positions.
Simple, powerful and precise. SERP crawling allows accurate city-based tracking in the location of your choice- over 12 000 cities supported. Get the rankings for 100 000 keywords in just one hour for a reasonable price — rank tracking has never been easier!
Serpstat stores the crawled data for 24 hours upon the crawling completion.
The pricing starts with $0,001 per query for more than 1 000 000 queries per month, and $0,0013 per query if you have less than 1 000 000 queries per month.
To get the total price for the necessary number of queries, please use the pricing plan calculator on the SERP crawling page.
If you make a request in the SERP crawling tool to get data from a Google SERP, and this SERP has a block with common questions, this block is displayed in the report. The data is pulled into the report automatically and does not require additional actions. Use the questions in this block to create relevant content and meta tags.
Please use the Send Request form on the SERP crawling page to contact us. We’ll get back to you in the shortest amount of time.
You can get the top 100 Google search results for any number of keywords from available regions around the globe, provided that the order amount is at least $300.
The order amount must be at least $300. Please use the pricing plan calculator on the SERP crawling page to get your crawling service price for necessary number of keywords and locations.
This is a one-time service. The user top up at least $300.
1 keyword is a minimum number of keywords for parsing.
The speed of the crawling is calculated by the formula:
- Google: the number of KW / 1500 = parsing time in minutes + 30-60 minutes to save the results.
Keyword difficulty - a keyword metric that shows how hard it is to get to the top 10 in SERP for a given keyword.
Keyword difficulty is measured in percentage, where the 0 is the lowest competition on a keyword and 100 - the highest.
The metric will help you prioritize your list and figure out what keywords are most likely to bring benefits in a short amount of time.
The KDs are available only for Google USA, Australia, Germany, France, Canada, Spain, Ukraine and Russia at the moment.
For some keywords, we won’t show the KD because we didn’t parse the SERP for absolutely all keywords from our US and AU databases -
We’re going to add the KD metric for other countries later.
Keyword difficulty estimates how hard it would be to get a listing in top 10 organic search results for a keyword, while Competition shows how many advertisers are bidding to show their ads in the search results for a given keyword.
This gives a clue as to which promoting method is likely to produce better results in a short-term perspective: SEO or PPC.
Still have questions? Contact the tech support chat.
Considering the formed cluster, you can see the following indicators:
1. Volume — how often users search a keyword per month.
2. Every keyword from a cluster has its connection strength. It provides a hint of how close that keyword is to the cluster's topic on a scale from 0 to 100%.
3. Homogeneity shows the semantic consistency of a cluster of a scale from 0 to 100%.
4. If you specified a domain while creating a project, we'll look at your website's pages and display the page which is the closest to the cluster's topic in the URL field. If you didn't input a domain, you can add a domain manually when launching text analysis.
5. To see the list of page-competitors in top-30 search results for keywords from a cluster you can click to the "Show metatop" button. The more relevant pages to the cluster’s topic will be ranked higher in the meta-top.
1. Development of the site structure.
Clustering helps to compose the structure of the site by breaking keywords from the semantic core into semantic groups.
2. Determination of target keywords to promote specific pages of the site.
You will determine the keywords by which you can promote the corresponding pages of your site.
3. Drawing up a technical assignment for a copywriter.
Clustering will automatically group keywords for articles into clusters that can be used for a technical assignment to a copywriter.
4. Separation of requests for commercial and informational types.
With the help of clustering, you will determine which keywords should be used on certain pages of the site. For example, commercial queries are on the homepage or category pages, and informational queries are for articles.
5. Semantic core analysis.
If there are too many information queries in the collected semantics for an online store, and there are few clusters with commercial queries, you need to expand the semantic core.
6. Search for unique keywords that are not included in any cluster.
Clustering allows you to define unique keywords that do not fall into any cluster.
You can get even more information about the tool in our article:)
The tool Keyword clustering will save you time. Unlike manual clustering, which can take 2-3 days to complete a semantic core of 1,000 keywords, automatic clustering from Serpstat takes several tens of minutes.
There are 2 settings in the tool:
- cluster type;
- strength.
1. When choosing "Strong" cluster type, all keywords in one cluster will have the same URL in the top.
When choosing "Weak" cluster type, to combine all keywords into one cluster, it is sufficient to have a set of common URLs for at least one pair of keywords.
The number of common URLs for keywords in one strong or weak cluster types determines the parameters of the strength.
2. With "Weak" strength — 3 common URLs in the top, "Medium" — 8, "Strong" — 12.
The choice of the clustering mode depends on the keywords that you want to cluster.
If the keywords are from the same topic, and they are already related in meaning, then it is better to choose "hard" exact clustering with "Strong"+"Strong" parameters. Thus, only synonymous keywords will be combined into clusters.
If keywords are from different topics, then it is better to choose a softer clustering with "Weak"+"Weak" parameters. For example, let's say you want to cluster the collected semantics for a multi-item online store or online shop. In this case, there will not be many clusters, but they will be formed according to separate groups of goods or topics of the online magazine.
Selecting "Strong"+"Weak" parameters will give you more clusters than "Weak"+"Weak". In this case, according to the obtained clusters of keywords, it will be possible to promote individual pages or write articles.
Learn more about the strength and cluster type from our blog article.
Still have questions? Contact the tech support chat.
These are keywords that have not been allocated to any cluster. Perhaps they ended up in the list of keywords by accident and must be removed from the semantic core. Otherwise, these keywords can be used to promote individual pages, tags, filters, or drag and drop to one of the clusters. If you decide to leave these keywords, then you can manually transfer them to the desired cluster.
The tool is available to all users starting from the Individual plan. You can check how many monthly credits are given for the tool on the Plans&Pricing page in the "Tools" block.
To split keywords into clusters, you need to add at least 3, maximum 50 000 keywords to the project (that depends on your pricing plan and available credits for the "Tools").
Credits will not be charged when updating a project if:
- no new keywords were added to the project;
- only the cluster type and strength were changed.
After adding new keywords to the project or changing the country, region, and city, 5 credits for each keyword are charged when the project is updated.
Each cluster has a drop-down menu:
1. Add keywords — opens a window where you can add some keywords to the existing cluster.
2. Delete keywords — deletes checked keywords from the cluster.
3. Move to unsorted — moves selected keywords to the "Unsorted keywords" directory.
4. Move keywords to... — moves keywords to the other cluster.
5. Delete cluster — deletes the cluster from your project.
The tool Text analysis provides recommendations for creating or modifying the semantic core of the page. Text analysis is carried out on the basis of the website page (if a URL is specified), a list of keywords from the cluster for which it is optimized and the top-15 results for the analyzed phrases.
Read about the tool in the article from our blog.
The last section in the Serpstat report will show errors in the analyzed page elements. If a specific error is present on the landing page, the checkmark next to it will be gray, if there is no error, it will be green.
Also, errors are divided into three priorities:
- red — the most serious errors that affect the ranking of the site, they must be eliminated first;
- yellow — errors of medium severity, they practically do not affect the ranking, but they must be eliminated;
- blue — the least serious errors, they can be dealt with last.
The tool is available to all users starting from the Individual plan. You can check how many monthly credits are given for the tool on the Plans&Pricing page.
The tool Text analysis is distinguished by resistance to semantic noise: if there are irrelevant topics among the specified search queries, their presence will not affect the results of Text analysis.
Serpstat groups the search results by the queries analyzed (videos, white papers, catalogs,commercial product cards, etc.) and determines which group the target URL is closest to. Based on the analysis of other pages of the group, the service makes recommendations for improving the textual component of the analyzed page.
By grouping pages from the top, Serpstat provides the most accurate recommendations. Filtering can occur even at such a level as accounting / disregarding pages containing videos (necessary if the main content of our page is a video, to which we select the title, description, page title, etc.).
The Serpstat TA tool will analyze the content of your page, discard irrelevant informational competitors and make recommendations based on the analysis of commercial results.
We display words’ lemmas, but you can use these words in any form that fits your content generally or individual sentences. Don’t sacrifice the content quality to include a portion of suggested words in the exact form.
For the Clustering or Text Analysis tools 1 keyword = 5 credits.
For example, 1000 credits allows you to cluster 200 keywords, i.e. 200 keywords * 5 credits = 1000 credits.
After Clustering for the same keywords, you can launch Text Analysis, which will require another 1000 credits.
Please note that credits for Clustering, Text analysis, Domains batch analysis and Keywords batch analysis are general per month.
Serpstat Text analysis divides the text space of pages into three main areas: Title, H1, Body.
Then text analysis is carried out and recommendations are provided on the use of keywords.
The general assessment of the page relevance to keywords from the cluster is carried out separately. The analysis process can be simplified as follows:
1. Serpstat compiles a list of keywords that appear in Title, H1, Body of the top 15 results for analyzed keywords.
2. The tool groups pages similar in topic (commercial with commercial, articles with articles and information materials, videos with videos, etc.)
3. Selects recommendations for the landing page and analyzes its relevance in relation to keywords.
4. When creating the Text analysis tool, we abandoned the recommendations on the number of occurrences of words and phrases in the page content, preferring the relative indicators of the importance of the phrase as a percentage.
Text analytics can be conducted on any of the clusters.
The Text analysis can be performed in two ways:
1. The TA report based on URL contains:
- page’s relevance scores to keywords from a cluster;
- words that should be placed into Title, H1 and Body;
- keywords' indicators: LSI Rank, Chance; Status;
- suggestions on whether you need to increase/decrease the number of words in the Body section (recommendations are provided based on the average number of words on competitor pages).
2. Text analysis without URL will provide suggested keywords for Title, H1 and Body along with their LSI Rank, Chance and percentage ratio of a recommended word’s lemma to the total number of unique keywords on corresponding sections of pages from the metatop.
1. Proximity level — a score on a scale from 0 to 100% that displays how close a keyword is in terms of semantic similarity to the cluster topic.
2. Relevance — a relative score that shows how well your page is optimized for the keyword compared with top pages from the SERP. Hover over the color strip to view a minimum, average, and maximum relevance score for the keyword among your competitors and your relevance to the keyword as well.
1. Recommendation words — words suggested for your Title if you see a Not included mark under the Status column. We display words’ lemmas in recommended words, but you can use these words in any form tailored to your text intent.
2. LSI Rank — word’s importance for Title on a scale from 0 to 100%. It’s calculated as a ratio of the recommended word occurrences to occurrences of other words from the "bag of words” we collected from Titles of competitor's URLs.
3. Chance — the percentage of competitors from the analyzed group that has the word in the title.
4. Status — the column may have three values. Included - the word is present in the Title on the landing page. Not included - the page doesn’t have the word in its Title. Overspam — the word is used too many times in Title compared to other pages from the analyzed group; it’s worth removing some excessive word occurrences. If you didn’t specify the target URL, we’ll show the usage of the word’s lemma, in Title competitors’ pages in the percentage ratio of the overall number of unique words from their Titles - this feature will be useful for content marketers and copywriters.
Data of the Body can be obtained only if URL has been specified in the cluster. Then the report will contain the Body text of the analyzed page and the number of words in it. You can check the minimum, maximum and average number of words in Body. These metrics are derived from an analysis of the respective areas of competitors' pages.
There are 2 types of API credits at Serpstat: the number of requests per second and the number of rows you get with.
Requests per second is the number of simultaneous API threads per second.
Rows are the number of results in the returned response to the request.
The number of charged credits per request is 1 per row (the method removes as many limits as you get rows in the API response).
An example of a method response in the API Help.
For this method credits aren't charged.
An example of a method response in the API Help.
For this method credits aren't charged.
An example of a method response in the API Help.
You can use 2 API methods:
1. API
2. API Google Sheets. Here is an article where everything is described in details :)
According to Serpstat Terms of Use and Appsumo or Stacksocial agreements, all lifetime plans have the following limitations:
You can upgrade to Serpstat standard pricing plans in case you wish to get access to more limits, new features, one-on-one training
I`m sorry. Your code expired.
All codes were valid for 60 days from the beginning of the promo periods. According to Serpstat and Stacksocial agreements, all codes cannot be activated under any circumstances starting from July 1st, 2018.
Customization of lifetime plans is not available. In other words, it is not possible to add more limits or databases to your lifetime plan.
However, you can upgrade to one of Serpstat standard pricing plans. All subsequent payments and further plan upgrades will come under the standard pricing. We provide lifetime users with exclusive discounts up to 50% on yearly periods upon request. Contact our team.
You can`t.
Customization of lifetime plans is not available. In other words, it is not possible to add more limits or databases to your lifetime plan. However, you can upgrade to one of Serpstat standard pricing plans. All subsequent payments and further plan upgrades will come under the standard pricing. We provide lifetime users with exclusive discounts up to 50% on yearly periods upon request. Contact our team.
According to Serpstat Terms of Use, 100% money back guarantee within 60 days after purchase. You can request a refund only through AppSumo or Stacksocial websites. Starting from July, 1 the refund is not possible under any circumstances.
Any lifetime plan includes 300 results per report for the available databases. Databases may vary from one promo to another. The list of available features and databases you may find here:
1. Stacksocial
2. Appsumo2
According to Serpstat`s Terms of Use, all databases and features that will be released after the promo period will not be included in any lifetime plan. That`s the reason why you get only 30 results if you use databases that are not available in your plan.
You can upgrade to one of Serpstat standard pricing plans if you need more limits or databases. All subsequent payments and further plan upgrades will come under the standard pricing. We provide lifetime users with exclusive discounts up to 50% on yearly periods upon request. Contact our team.
The limitation of your lifetime plan depends on the platform and the promo period during which you have purchased the plan. Access to API is available only for Appsumo users.
1. Appsumo (Feb. 2017)
- Analytics data for Google: US, UK, BG, CA, AU;
- Search Analytics: 300 queries per day & 100 results per report;
- Missing keywords included;
- API: 10,000 rows per month & 1 request per second;
- Position Tracking: 200 tracked keywords on a daily basis; 10 domains to track in Projects;
- Backlink Analysis: 300 queries per day, 100 results per report;
- 10,000 pages to audit.
2. Appsumo2 (May, 2018)
- Analytics data for Google: US, UK, BG, CA, AU, DE, LT, LV, FR, ES, IT, ZA, NL;
- Search Analytics: 300 queries per day & 100 results per report;
- Missing keywords included;
- API: 1,000 rows per month & 1 request per second;
- Position Tracking: 100 tracked keywords on a daily basis; 10 domains to track in Projects;
- Backlink Analysis: 100 queries per day, 100 results per report;
- 20,000 pages to audit;
- Keyword Clustering and Text Analytics: 100 keywords.
According to Appsumo agreement and Serpstat`s Terms of Use, all databases and features that will be released after the promo period will not be included in any lifetime plan.
The page is closed to scanning or a specific user-agent in robots.txt settings.
1. Allow scanning for all crawlers:
User-agent: *
Allow: /
2. Disable scanning for all but the Serpstat robot:
User-agent: *
Disallow: /
User-agent: Serpstatbot
Allow: /
2.1 Select Serpstatbot as user-agent in the Audit settings.
3. Run an Audit without robots.txt.
Every website is like a live organism, and all live organisms are permanently changing. They grow, become older and disappear at some point of time. Keeping this metaphor in mind, let's move to the technical part.
These are the reasons of page number changes that are not related to Serpstat audit or any other auditing tool:
What you can do here is try one of these:
1. If you want exactly the same pages to be crawled every time, run the audit in “Page list” or “Sitemap” mode in Audit settings > Credits and speed > Scanning type. This will give you the maximum control over what should be crawled and what should not. But be sure to check that the pages in the list or in the sitemap stay the same.
2. If you want exactly the same number of crawled pages independent of what pages are crawled, set the number of pages to crawl in Audit settings > Credits and speed > Pages to scan.
3. Disable “Automatic speed control” and set the audit speed to the minimum in Audit settings > Credits and speed > Scanning speed. This will reduce the load and might help to get rid of 50X errors.
4. Explore the result of the site: search operator to understand what pages are indexed by the search engine.
Book a free 30-minute demo to test drive all Serpstat features.
Due to the low fault tolerance the server cannot handle the loading while scanning and gives the wrong HTML code for some pages.
1. Run an Audit for the pages on which false errors were detected.
1a. If after scanning the list of pages, errors in the report are not found — we recommend upgrading the site's fault tolerance
1b. If after scanning the list of pages, the report still shows meta tags absence — contact our support group.
This can be due to the fact that the Audit was completed by scanning a different number of pages. SDO score depends on the number of scanned pages. The more pages we scan the more issues we can find. The more issues we find the less SDO would be.
1. Determine why a different number of pages are being scanned.
2. Scan again.
We check for the presence of certain attributes, if at least one attribute from the list is not affixed — this will be flagged as an absence of markup.
1. schema.org
- itemscope
- itemprop
- itemtype
More information here.
2. Twitter Card
- twitter:card
More information here.
3. Open Graph
- meta property="og:title"
- meta property="og:type"
- meta property="og:url"
- meta property="og:image"
More information here.
The storage period for detailed project data is limited to a period of 2 months to 100 months, depending on your current pricing plan:
- Individual — 2 months
- Team — 10 months
- Agency — 100 months
* Storage periods for customized plans are the same as for the original plans.
When 2-100 months have passed, detailed information (types of issues, URL where issues were found) is deleted. Only SDO and the number of issues is saved in Overview report.
If you don't use detailed audit information older than the storage period, you do not need to do anything.
If you want to keep detailed results of the audit more than the storage period, then:
- export them in the interface or using the API;
- upgrade your pricing plan to extend the storage period.
Still have questions? Contact the tech support chat.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
If you use caching on a server to improve the work of a site, you need to clear the cache on the website before starting a new audit in Serpstat.
Otherwise, our robot may get an outdated, cached page with errors when re-scanning. Also, you can specify individual components for caching in the settings, or exclude unnecessary ones to automate the process.
Read more about caching on the server in the article.
Websites on JS frameworks do not contain HTML markup of the page before the browser executes their code. To scan a site using Audit, the full page layout is required.
Use the recommendations to optimize your site.
An alternative way is to scan with sitemap.xml or a list of pages.
Due to too many requests from the Audit, the user’s server considered this an attack and banned the IP addresses.
Your server might block the requests from Serpstat because of multiple requests. This is a common mechanism to prevent some malicious activity like DDoS attacks. There are two ways to handle this.
1. Reduce the scanning speed in the Audit settings.
2. Add Serpstat IP addresses to the whitelist.
2.1. You can find the complete list of IP addresses here.
2.2. Contact your webmaster or hosting provider to add the IP to the whitelist.
2.3. Use the instructions for adding IP addresses to whitelists from popular cloud hosting:
The site requires basic authentication (server response code 401).
Enter the login and password for the site with restricted access in the Audit settings
When you go to the host page, a redirect to another domain occurs.
Run an Audit on a domain redirected from the host page.
When requesting the host page the server responds with 200 OK code, but the server response body does not contain HTML.
Contact the webmaster to resolve the problem. When requesting the host page, the server must give a 200 OK response and contain the HTML page of the site in the response body.
An audit ends on the host page if it does not contain links to other pages. This most often happens if the user's site is a SPA.
1. If you have a multi-page website, make sure that the source code of the host page contains links to other pages of the site.
2. If you have an SPA site, use the recommendations to optimize it.
Rank tracker allows you to track the SERP positions of your sites at any time, either manually or by scheduling automatic daily, weekly or monthly updates. Here’s an article on our blog about 10 problems that Rank tracker can help you solve.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
To add keywords to the project, go to the Keywords section in the settings menu and enter the keywords manually or import them from a file in .csv, .xls, or .xlsx format.
A customized document for import should have three columns: keywords, URLs, tags.
Important! Don't forget about the UTF-8 encoding and parameter delimiters - commas.
Manual update will help you update the key phrases you need at any time.
1. Go to the Keywords report.
2. Select the regions for which you want to withdraw positions.
3. Select the required keywords using the checkbox on the left (you can select all or several).
4. Click Update Positions.
Still have questions? Contact the tech support chat.
Serpstat Rank Tracker tool allows you to get data of your site's positions - this way you can independently add the keywords you need to the project and get a fresh report every day.
You can read more about the tool in our article.
It is possible to do.
3. Then you have 2 options. You can manually enter the desired URLs opposite the keys. Or select all words with this tag and bind URLs through Operations:
The number of keywords is multiplied by the number of regions and the number of languages that were added to the project.
You can also check how many credits the project spends per 1 positions tracking. Please, go to the "Settings/Keywords" tab.
Calculate how many positions tracking have been since the date of the last accrual of credits for all projects.
The tool fetches snippets only in organic search.
You can add an Expected URL and check which URL is displayed in the search results, and whether the expected coincides with the URL in SERP. This will help determine which of the URLs appears in the best position in reality.
In the URLs report, you can check whether the expected one matches the one that really ranks in the search results by keyword.
In the settings you can add the expected URL:
Here is the URLs report:
You can add competitors without quantity restrictions.
It won't spend extra credits; if these domains are found in the search results, the tool will save their data. You can add competitors in the results in Settings / General.
A site mirror is a full or partial copy of the content of a site's content.
This feature is useful if:
- the project was created long ago, but the website moved to another domain, and you don't want to lose historical data;
- you have two sites on different domains, but you use the same keywords to track positions. The first domain is a mirror of another and, in fact, leads to the same site, but there may be links to one or the other.
1. If you need to disconnect the search region from the Rank tracker results and at the same time have access to the data that has already been collected, it is possible to deactivate the search region.
If a region is deactivated, the data won't be collected and no credits will be spent. If all search regions in the project are deactivated, data collection will stop.
The region can be activated again and data will be collected.
2. If you need to pause monitoring, the switch allows you to do this. In this case, the project will not be queued for verification until you manually enable tracking again.
Checking begins on the same day when you created the project, selected the regions and loaded the keywords into it. All projects are checked at 00:00, according to the time zone that was selected the settings.
For example, the project was created on Wednesday, but you scheduled the checks only for Sundays. For the first time, Rank Tracker will check positions on Wednesday, and then they will be monitored every Sunday on a schedule.
Also, if you add new keys to an existing project, the list of these keywords will be checked through on the day of adding.
This report displays the snippet icons that were found in the organic Google search for the keyword. If you select multiple dates on the calendar, the tool shows the presence of snippets for the last position tracking.
Gray icon: the snippet was fixed by a keyword with a page of another domain.
Blue icon: the snippet was fixed by a keyword with a page for the analyzed domain.
Data about snippets depends not only on the project domain, but also on which domain is currently selected in the report.
If there are more than 4 snippets in the search results for a keyword, they will be hidden in the dropdown. The last icon displays the number of hidden special elements. By clicking on this icon, you will see a dropdown with hidden elements that did not fit into the main report. The icons are arranged in the same order for convenience. By hovering the mouse over the icon, you can see the tooltips with the snippet name and check if the monitored domain has been noticed.
1. Add phrases manually.
If you already have a ready-made list of keywords, you can add them through a textblock with a line break. It is not recommended to add more than 1000 keywords in this way, as the browser may work slowly.
2. Add suggested keywords.
This is an opportunity to add keywords relevant to the domain. After choosing a country and a search engine in the settings, the tool will offer 1000 unique keywords for your project.
After the first 2 settings are completed, you will proceed to add keywords. In suggested keywords you can select the search base and country, after which you will be offered a list of 1000 phrases with the highest frequency, relevant to the domain and search engine / country. Additionally, near each phrase you can check its frequency, position and number of results are indicated on it in the selected post base.
The tool takes this data from the Website analysis module.
1. Positions dynamics.
On the graph, you can trace the entire history of the domain's transfer in search results.
2. Snippets.
Snippets for the tracked domain in SERP with the highest position. The color shows the change of the snippet.
Title, URL, Description are displayed in the snippet.
3. Keyword Storm.
The value of the storm in % shows how much the search engine results for a given keyword have changed in a selected search region.
The dynamics are shown next to the previous value. If the project had only one check, then the block with the storm is not displayed. The value can range from 0% to 100%.
0% - no domain has changed its position;
0−40% - normal change in position;
40% −80% - serious changes are occurring in the ranking algorithm.You need to check the storm for other keywords.
100% - none of the domains remained at their previous position.
Most likely, there was some kind of update in the search engine. It is necessary to monitor the news.
Since the tool starts tracking positions at 00:00, according to the selected time zone, the positions will be displayed in the report for the night time period. If you check the position during the day, then it will be slightly different.
Also, in our article you can find out some other reasons of the different positions.
It is possible to check Actual SERP in the tool. In the report "Keywords/Positions" click on the "SERP" button. A report on domain positions will open in a new tab, then press "Actual SERP".
This can be checked in the Urls in SERP report.
In the report "Keywords / Positions" click on the "SERP" button. A report on domain positions will open in a new tab, by clicking on the button in the right top corner, you can check the position on the pages.
1. Filter by tag.
After sorting, all the data in the report will be built relative to the selected group of phrases using tags.
2. Filter by region.
If many regions have been added to the project, it is possible to check the domain positions for each of them separately
3. Filter by date.
In the report, you can view the entire history of the position, starting from the date of its creation.
4. Dropdown with competitors.
If you added competitors to the project in the search results and want to track their position by the added keywords, you can select them from the dropdown in the Keywords / Positions report.
Tracking type — allows you to specify the principle by which project positions will be tracked.
There are 4 tracking types in the tool:
- project domain only;
- whole site;
- by exact URL;
- by URL Prefix.
This setting affects the output of position data on all reports.
Tracking frequency — allows you to set up a flexible domain tracking schedule:
- everyday;
- by days of the week;
- by days of the month.
Note:
If the 31st day is selected for the 28/30 day of the month, then the tracking will take place on the last day of the month.
If you don't remember which days of the week you have chosen, then you can see the next 10 scheduled checks: date and day of the week in the table. In the same block, you will find information on the credits remaining on your account. If you run out of credits, you have an opportunity to buy additional ones.
If you need to update the information right now, use the manual position update, go to the project Keywords report, select the necessary keywords (you can select all or a couple of them from the project) and click Update positions.
We made the new version of Rank tracker more concise and moved the SERP History report to the Keywords tab.
The time zone is set by default after the project is created and matches the time zone in the user settings. This setting determines which time zone the project will be tested at midnight 00.00 (12 a.m).
If we are in the +02:00 time zone, then the project is queued for verification at 00.00 (12 a.m) and the data will be available in a couple of hours, depending on the number of keywords."
If you need to pause the monitoring, the switch allows you to do this. In this case, the project will not be queued for verification until you manually enable tracking again.
The block Settings/General displays the remaining credits for all Rank Tracker projects. It is possible to buy more credits if they are over.
Yes, you must select a search region. Without this setting, the tool will not be able to start tracking positions. All key queries are checked with specific settings for the region and search engines in Rank Tracker.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
1. The Tool has 1 search engine:
- Google.
2. 4 types of SERP:
- Desktop Organic
- Phone Organic
- Phone Paid
- Phone Paid
We check the context separately from the organics so as not to mix the results, since we usually show the best position.
3. Country.
The list of countries become available after selecting a search engine and depends on it.
The note:
There is a list of countries Google doesn’t work with https://support.google.com/google-ads/answer/6163740?hl=en
4. Region.
The list of regions is displayed after selecting a country and depending on it.
The region field is available only to Google and is not required.
The peculiarity of Google is that we can check the delivery of search region settings at different levels. Those. Both at the level of the country, region, and at the city level.
5. City.
The list of cities become available after selecting a region in the previous field (optional).
6. Language.
The list of languages becomes available after selecting a country.
The language is automatically set depending on the selected country as the official language or the most popular language, if several are used in the country. If there is no default language, then we put English.
With Serpstat Rank Tracker tool you get a complete picture of your rankings and control your online marketing presence daily. The tool is available to users on the Individual plan and higher.
You can find out more information by contacting the support chat or on the Plans&Pricing page.
If you need an urgent update, you can check the necessary words manually. Just go to the project Keywords report, select the necessary keywords (you can select all or a couple of keywords from the project) and click Update positions.
When you create a project, you need to turn off the automatic schedule of checking positions. In this case, the information will not be updated according to the schedule and new words, added to the project, will not be immediately checked.
When the advertisement is configured to show only in the daytime — these ads will not be displayed at night and the automatic check at 00.00 doesn't suit.
Manual check will allow you to update information in the project even several times a day, for example, after making changes to an advertising campaign.
This happens if you view the data for a single day only. Choose standard intervals or enter the dates for which you want to see the results of the checks manually.
You can check the domain positions dynamics in the Keywords/ History report.
Select a time period in the calendar and you will see a graph of changes in the domain’s positions for all keywords.
If you need to check the dynamics of positions for only one keyword, then go to the report "Keywords / Positions / SERP". A new tab will open a report of the domain positions for the selected keyword.
Keyword volume in the Rank Tracker tool is updated once a month.
"Yes, there is such an opportunity. You need to select the appropriate type of SERP in the project settings.
You can learn how to choose tracking type in the project settings, just follow the link.
There are several reasons why you see different positions in SERP and Rank Tracker.
You can read more about the reasons in our article.
Yes, there is such an opportunity. You need to select the appropriate type of SERP in the project settings.
You can learn how to choose tracking type in the project settings, just follow the link.
No, but the logic of this setting has changed in the new interface. To set a check every 3 days, select the "monthly" option and put down the dates 1, 4, 7, 10, 13, 16, 19, 22, 25, 28.
Serpstat crawlers work 24/7 and a full database update takes 70 days.
The frequency of updating data for a particular site depends on its prevalence on the Internet. The more links to it from different domains, the more often the data will be updated on it.
You can use the Backlink anchors report.
The report table displays a list of unique anchor links to the analyzed site.
The new Serpstat index is, in most cases, more relevant. Some of the domains / pages that were shown earlier could have become outdated and vice versa - the old index might not have all the relevant information.
Still have questions? Contact the tech support chat.
Our crawlers follow the basic rules for indexing data, first of all, the rules for robots described in the site's robots.txt. Individual blocks, closed with noindex tags, can be ignored in some cases. Detailed FAQ on serpstat bot - https://serpstatbot.com/
Total changes in the last 7 days
Most likely, the website hosting has banned our Serpstat bot and bot cannot scan it. In order to unban it, you need to add the IP addresses of the Serpstat bot crawlers to the list of exceptions. Please contact our support for assistance in this matter.
We have our own base of links and as our crawler finds a new link mass, we immediately refresh the data in the system.
The table "Anchors" displays TOP values sorted by the number of matches in incoming links in descending order.
If you are interested in how to analyze and work with anchors read our article.
Loading one report removes one credit in "Credits for sites, keywords and links analysis", that are common for the reports in Backlink analysis and reports for Website analysis and Keyword research. Any action in tables (changing the number of results, switching to another page, changing the sort) that changes the data also removes the credit.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
Serpstat's backlink analysis tool is designed to analyze links to the site of other sites and their pages. With the module, you can analyze the current link mass of the site and competitors, track new and lost links, check the anchors of incoming links, and track sites unwanted for donors.
For more details on what tasks can be solved using this module, read our article.
You can get results for a list of domains in our Batch analysis tool.
Backlink Analysis: Comparing Backlink Databases Of SEO Multi-tools [Update]
The updating date info on links can be found in the Backlinks tool, the topmost lines are the newest ones, the date is visible on the right.
You can check when Serpstat scanned the analyzed site - the External links report, the criteria are the same.
Still have questions? Contact the tech support chat.
Redirected domains — sites that completely redirect to the analyzed domain, while transferring the link juice. Building up entire domains that are redirected to a website is one of the popular link building strategies. Track the influence of such link mass on the domain and find out which of the competitors buys drops and sticks them to sites.
You can use the Serpstat Recrawling URL Tool. Specify the URLs pages that Serpstat bots need to check and they will update or add information on them to the index.
In any Backlink analysis report in the upper right corner there is a button "Serpstat Recrawling URL Tool". Enter the list of URLs you want to check there.
Crawlers will check these pages and collect data within 3 days.
The number of credits for recrawl is 500 URLs per day. The credits are not summped up: 500 URLs per day, if they are not used, they will expire.
Crawlers will check these pages and collect data within 3 days.
The links which were found will automatically appear in Backlink analysis reports.
You can find a list of such domains in our Malicious sites tool
Serpstat Domain Rank is an indicator of domain authority on a scale from 0 to 100. The higher this indicator, the more authoritative the domain is. It depends on the number of sites linking to the analyzed domain and the number of sites linking to these referring sites. Thus, all sites in the index connected with the analyzed domain are taken into account.
The data in each report is counted differently and therefore may vary slightly. There is a main index (database), it is huge and it takes too long to receive some queries from it. To speed up this process, we have made special extracts with summary data on sites, which are updated approximately once a week. The data for the summary report is mainly taken from these small tables, and the data for the reports is from the index itself, so the total amount on the dashboard and the corresponding report may not match.
More relevant data is found in detailed reports.
- the text is equal to an empty line). It can be a text link that is only visible in the code, an image, a button"}" data-sheets-userformat="{"2":899,"3":{"1":0},"4":[null,2,16777215],"10":1,"11":4,"12":0}">We do not use such a concept. We have the concept of "Anchor without text": this is a link that does not have an anchor ( - the text is equal to an empty line). It can be a text link that is only visible in the code, an image, a button
We display charts in all detailed reports for the year, the update step is a week (from Monday to Monday). In some cases the difference may be a little bigger: for example, if the crawlers were stopped to update. You can navigate by dates on the horizontal axis of the graphs.
When analyzing sites, crawlers use a verification algorithm similar to the algorithms in Google Chrome. Sites that Google Chrome does not recommend navigating to are considered malicious, and blocks the transition when trying, with a notification. Besides, Serpstat cooperates with the German Institute of Information Security, which monitors sites that have been involved in violations of the law.
There are a small number of sites (about 1500), the data on which is very resource-intensive to calculate. For such sites, we use caching and update the data about once a week. Now caching is disabled: we are injecting global updates into the crawler and index. After the completion of the work, we will carry out several optimization iterations to make everything work faster, after which we will reconfigure and re-enable caching - then the data for these large sites will be available.
What is the Search engines storm tool for?
Suppose your project positions have risen or dropped sharply. In that case, the storm will show how much the search results have changed and it'll help determine whether the growth/fall in your project was associated with a storm in search engines.
Also, a high storm may indicate an update to the search engine algorithms.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.
Domain batch analysis — is functionality for mass analysis of domains and tracking the overall dynamics of optimization by 18 parameters from search analytics and link profile. For example:
- traffic,
- visibility,
- number of keywords in SEO / PPC and their dynamics,
- number of ads,
- number of external and internal domains and links, etc.
Analyze the list of domains according to the required parameters by selecting up to 5 search databases, the data will appear in the comparative table.
Change project settings and update data anytime without leaving the service.
Create one project, and in the settings change the list of domains, selected metrics and the list of search bases. This will save time on project creation and the list of projects will not be messed up.
Number of domains * number of metrics = numbers of credits.
1 metric = 1 credit
Metrics for analysis are parameters chosen in settings, such as keywords, visibility, Domain rank, ads, backlinks, etc.
Example: 1 domain * 20 metrics for analysis (9 metrics for analytics + 11 metrics for links) * 1 base = 20 credits.
Regions are not considered for Links analysis.
Analysis of 2 bases = 40 credits: 11 credits for link analysis + 9 credits for domain analysis * 2 bases.
Check the credits for Domain batch analysis in your account.
Please note: credits for Keywords batch analysis, Domains batch analysis, Clustering, Text analysis, and AI content tools are shared.
There are two ways to change the project name:
1. on the main page of the report, select the required project and change the name, press "Enter";
2. open the project and go to the settings. In the line "Project name" change the name and click "Run analysis". The analysis will start, and the credits will be written off.
The project is updated on manual update. For that, click on the button as in the screenshot: 
Collecting data from a domain list takes time, especially if there are many domains in the list. In this case, you do not need to keep the report open. Go to the report approximately in 30 minutes. If the list is very large (1000+ domains) — in a couple of hours.
Early access
We limit early access features to a closed group of testers. Participation is by invitation only. These features may be unstable, change in a backward-incompatible ways and are not guaranteed to be released. We do not provide technical support obligations for these features and do not cover them by credits policy.
Alpha
We may change alphas in backward-incompatible ways or shut down without any notice. They work as is with no technical support obligations. We do not cover them by credits policy and explicitly mark these features as alpha in the interface. You can use them at your own risk. Alphas are generally suitable for testing purposes.
Beta
Betas are ready for broad customer use, but are not necessarily feature-complete. We often publicly announce betas, mark them as “Beta” in interface and cover by initial credits policy which might be changed in the future.
General availability
General availability features are open to all customers and covered by the stable credits policy.
Deprecated
We schedule deprecated features to be shut down and removed. We explicitly mark these features as deprecated in the interface.
You can download reports with a fixed number of rows every day according to a pricing plan.
Here are a few useful tips:
- Specify more rows than are available to view in the interface and get more data when doing a partial export in Search Analysis. All requested data within the export credits will be exported.
For example, the interface only shows 2,000 rows, and you have 50,000 rows available for export. To export more than 2,000 results, specify the desired number of rows when exporting. However, remember about your monthly export limit.
- The specified columns, sorting, filtering, and interface language apply to the exported data when exporting Search Analysis reports. In other modules, you cannot specify columns for export.
- Some columns in the service contain several values at once (keyword, toponym, special element). When exporting data, the data is divided into three different columns.
If you do not have a plan in Serpstat, the export function is not available to you. If you are the owner of any of the paid plans, please write to us via an online chat or send an email with questions to support@serpstat.com. We will help you!
Export is available for users with a paid subscription in Serpstat.
Such users can export reports in Search analysis and Backlink analysis in the formats .csv (Open Office / Excel), .xls, .xlsx, PDF, Google Docs, Google BigQuery in the following monthly sizes:
For Individual Plan: 50 000 rows
For Team Plan: 250 000 rows
For Agency Plan: 2 500 000 rows
Export is also available in other tools (Rank tracker, Site audit, Keyword Clustering and Text analysis) in various formats.
To export to Google (Sheets, BQ), connect your Google account to Serpstat. Then, exports will be done only to the connected account. You can change the account for export by changing the account email in Settings or disabling access directly through Google Settings.
Contact our support chat if you have any questions.
We export the reports to your Google Drive because of data privacy concerns. So we ask you to grant us access for us to be able to save files to your Google Drive.
Just connect the Google account.
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