FAQ Serpstat

About Serpstat

What is Serpstat?

Serpstat is a multifunctional SEO platform for speeding up search marketing goals achievement.

The platform is useful for the following tasks:

  1. Collecting profitable organic and paid keywords for SEO and advertising. 
  2. Daily rank tracking of your and competitors' domains. 
  3. Managing your business presence and reputation in numerous local directories from a single dashboard.
  4. Analyzing domains and URLs in-depth by a range of ranking factors. Collected data gives insight into issues that may negatively impact your search visibility. 
  5. Researching backlinks to identify toxic ones or find new backlinking opportunities.
  6. Performing a technical SEO audit, which reveals problems that impact the site's performance and identifies optimization issues to make your journey to the top positions easier and faster.
  7. Automating content creation with the power of AI.
  8. Building your brand presence with customizable white-label reports. 

Learn more Serpstat features.

Where do Serpstat data come from?

We receive data from third-party services, which are under NDA.

How big is Serpstat database?

Our database consists of a list of keywords, domains, search suggestions, and ads. The database is formed based on the TOP 100 Google search results and is constantly growing and improving. We collect new keywords every day to provide you with the most up-to-date data.

The Serpstat database consists of:
- 230 Google regions;
- 1.1 trillion backlinks and 470 million referring domains;
- 7.12 billion keywords and 2.01 billion keywords in SERP;
- 1.49 billion domains;
- 4.76 million ads.

Check out the detailed statistics by region.

How often is the database updated?

Since the database is huge, a certain percentage of keywords is updated dailyData is updated depending on the volume of keywords: high-volume keywords are updated faster than low-volume ones. During the update process, Seach Volume, Keyword Difficulty, Competition, Cost, and the first 100 positions in the search results for each keyword are updated.

The full cycle of the database update takes approximately three months. To get the freshest data, use our Rank Tracker feature.
The full cycle of our backlink index update takes 70 days.

Who can use Serpstat?

- to collect and expand a website's keyword list;
- to select keywords for internal linking;
- to analyze a domain's visibility and its rankings in a search engine;
- to analyze referring domains;
- to search for technical errors on a site.

- to run an advertising campaign taking into account the number of indicators: competition level, CPC, search volume;
- to analyze ads;
- to extend keyword list;
- to analyze landing pages.

Business owners:
- to find relevant competitors of a site;
- to analyze organic and paid search results for keywords;
- to get expected traffic for domains / URLs;
- analyze the top pages of a domain;
- to collect texts of ads and keywords they are shown for.

Copywriters and journalists:
- to select topics and theses for a future article;
- compile search questions by a keyword;
- to collect the most popular users' questions;
- to find popular competitors' keywords and the number of shares on social media.

Start your Serpstat journey with a free 7-day trial.

How to become high-skilled in Serpstat?

To learn how to use Serpstat quickly, please, visit these sources:

  1. User’s Guide;
  2. Video tutorials on YouTube;
  3. Serpstat Use Cases;
  4. Serpstat Academy;
  5. Serpstat blog;
  6. Subscribe to our newsletter to stay up-to-date on the freshest learning content on our blog's main page.

Please feel free to contact us via chat or email us at support@serpstat.com if you have any questions.

Do you offer SEO or PPC services?

With Serpstat tools, you can find technical errors, expand keyword list, analyze competitors, backlinks, track positions in SERP, and always be aware of the general state of a website.

Serpstat doesn't provide services for optimizing and promoting websites. However, we can pass your requests to our colleagues who specialize in such services. Contact our support team, and we'll be happy to assist you in mastering our tools or recommend our colleagues who can help you manage and run SEO and PPC campaigns.

Read real use cases of how companies achieved their goals with Serpstat tools:

  1. How A Leading Delivery Company Used Serpstat To Boost Traffic By Up To 23% And Increase Sales by 17% Within 6 Months
  2. How to Create a Product-Led SEO Strategy for SaaS in the Transportation and Logistics
  3. SMA Marketing: How Serpstat Helped Us Sharpen Our Local SEO Strategy [Use Case]
  4. How To Create A Winning SEO Proposal With Serpstat: AdverMedia Experience

Search analytics

How often is the data in the SEO and PPC blocks on the dashboard of the project updated?

The data in the SEO and PPC blocks in the dashboard is updated every 2-3 weeks, at the same time as the domain Visibility trend.

What Google and Bing volume does Serpstat show?

Volume is the number of times users look for a query in a search engine for a certain period. 

Serpstat displays the monthly average keyword search volume over the past year, according to Google and Bing.

There are different types of volume: high-volume (more than 1000 queries/month), medium-volume (up to 1000 queries/month), and low-volume (100 queries/month). Volume can be of an exact and broad match. High-volume keywords are updated once a month on average, and a low-volume keywords update can take up to 3 months.

Broad match
Broad match is used by default for all keywords. In this case, ads are shown if the query contains a word with typos, a synonym, a similar phrase, etc. For example, if you specified the keyword "women's shoes," then your ad will also be displayed for queries "buy women's shoes" and "women's boots."

Exact match
Ads are shown for queries that match the keyword entirely or are close variants. Similar options include keywords that coincide with a keyword in meaning, even if they are worded differently. An exact match is indicated with square brackets, for example [red shoes].

For Google, we display Volume only in broad match.

Can I set an automatic mailing for my projects?

Yes. Serpstat can set up an automatic distribution of some reports. To do this, go to the Project List and click the icon in the upper right corner of the project.
Can I set an automatic mailing for my projects? 16261788809945

The setup menu appears. A newsletter is available for reports: Site audit, Backlink analysis, SEO, Rank tracker.

Enter the required addresses in the input field → set the frequency of checking and sending reports → to click on the "Enable mailing" button → click "Save."

Still have questions? Contact the tech support chat.

Can I add a Label to reports?

Sure! Serpstat allows adding a company logo to a report. Moreover, the White Label concept is available to customers using Plan Enterprise. White Label allows you to disable the service logo on graphs and web reports and display your logo in reports.

You can get more info about plans on this page.

What traffic sources are included in the total traffic?

The total traffic includes only organic search, excluding contextual advertising.

Here' are several articles for your reading:
How To Check And Analyze Website Traffic Statistics: Beginner's Guide
5 Ways To Improve Your Current Website Traffic

Why does Organic traffic not match Google analytics data?

Google analytics provides more accurate data as it comes directly from Google. In Serpstat, traffic is calculated using click-through-rate (CTR) in its system, so the data may differ.
The Complete Guide To Google Analytics

Why doesn’t PPC Keywords show all phrases of a domain?

This is due to the principle of collecting and updating data.
We have an extensive database of keywords. Every day we receive data from the search engine results for these phrases and save for each phrase the ads that were on the search page. For each phrase, the update takes place, on average, once a month. In this way, we form data about advertising campaigns on sites.

As you know, PPC advertising changes very quickly. And there are many additional factors such as:
- geo-targeting (if there is a narrow targeting to a specific region of the country, we may not see this ad);
- time of displaying (e.g., an ad is spinning from 17.00 to 00.00, and we have an issue for this request at 16.00 - then we will not catch this ad);
- checking the search results for a keyword in this campaign, you have already reached the daily limit, and this ad has not been displayed;
- If an ad shows for a low-frequency phrase that is not in our database, there will be no data.

Only their creator can know the exact and complete data on advertising campaigns. There are no services that provides 100% reliable analysis of contextual advertising. You can find out the average cost per click, an average number of requests per month, part of keywords, and other average or incomplete results.


What is CPC? Why is this indicator in SEO analysis?

CPC — estimated indicator in PPC. This indicator is included in the report for your convenience. Thus, you will be able to see the keywords, which can be both paid and free.

What do New, Lost, Improved, Declined keywords mean in the SEO keyword section?

New — phrases that have either recently been added, or they were not in the top before, but are now in;
Lost — those by which the site used to be ranked in the top, but now — no;
Improved — those, which have risen in positions from the previous monitoring;
Declined — those that fell in positions from the last monitoring.

Some queries don't return any results. Why are the data missing?

1. Missing domain/URL data in the Domain Analysis/URL Analysis module.
Possible reasons:
• The domain/URL does not rank in the top 100 Google or top 50 Bing search results. Serpstat collects data only within this range.
• Keywords for which a website is ranking in the top 100 are not present in Serpstat database. Why? A special algorithm automatically adds keywords to the database, and the reason for their absence may be low keyword volume.

How to get more data for a domain/URL?
Write to our support chat, and we will help you add keywords on your topic to the Serpstat database. You can also do it yourself with the Batch Keyword Analysis tool.

2. There is no data for a keyword in the Keyword Research module.
We don't have the keyword in our database because the keyword may have a low volume. You can search for a keyword with a more general meaning and check out a list of related keywords. For example, instead of searching for "buy iphone 10 green near me", you can search for "buy iphone" and filter results by the words "green" AND / OR "near me."

If a keyword has a high volume but is absent in our database, write to our support chat. We will check the reason for its absence and help you add it to our database. You can also add new keywords yourself using the Batch Keyword Analysis tool.

What does the "Domain with subdomains" parameter in the serach bar mean?

When you select Domain with subdomains, all subdomains of the analyzed domain and the number of their keywords will be taken into account. If you select URL Prefix, the analysis will be carried out according to the selected domain prefix, for example serpstat.com/blog.

What visibility is considered optimal and good?

There is no ideal indicator of visibility. This indicator needs to be compared with the visibility of competitors and its performance over the past months, the only way to track progress.

What Is Serpstat Visibility And How Is It Calculated

What does visibility "0" means?

"0" visibility means that the site does not have pages that would be ranked in the top-20 Google.

Still have questions? Contact the tech support chat.

How are competitors chosen in search results?

Using the modules "Keyword Research" and "Domain Analysis". It takes into account the intersection of semantics and domain metrics. Domains are considered relevant competitors if common keywords make up a significant part of their semantics, and, at the same time, from the semantics of the analyzed domain. I'll leave you an article for better understanding :)

Still have questions? Contact the tech support chat.

Facebook is on the list of competitors, is it really a competitor?

No, as well as large stores and ad aggregators, in case you have a small store. He just has a great completeness of the site and the number of key phrases. On the diagonal, he will not be our close competitor.

Why don't I see any data on paid keywords and ads in Serpstat for a domain?

If, according to Serpstat, a website has no active advertising campaigns, but you know that this is not true, the reason may be:

- geo-targeting (the ad campaign has a narrow targeting to a specific region of the country, and you are looking at the whole country);
- fixed display time (the ad has a certain display time, and it did not coincide with the time the data was updated for the phrase);
- at the time of updating the data for a keyword, your campaign has already expired its daily requests;
- the absence of keywords in the Serpstat database for which the website's advertising campaign has been launched. This can happen due to the low keyword volume.

How can I find out which of the competitors in the list is the most relevant?

Relevance score will help you find such competitors. It is based on the intersection of the general semantics of the domains, the more common keys, the more relevant the competitor is.

How can I find out which of the competitors in the list is the most relevant? 16261788816535

More about competitors you can read in our article:
How to identify the main competitors of the project

How is relevance determined?

To count relevance we divide the total number of keywords into all the phrases of a domain.
What is page relevance and how is it determined?

How is the competitors graph built?

The competitors graph shows the direct competitors of the analyzed domain. Serpstat selects competitors based on the intersection of semantics and a similar indicator of Visibility. The analyzed domain is located in the upper right corner. The position of competitors depends on the completeness and accuracy of the coincidence of semantics with the analyzed domain. The closer the competitor at the intersection of the axes, the more direct the competitor of the analyzed site it is.

Especially for you we prepared this article - A Guide to Understanding Your Competitive Landscape

What do the Precision and Recall scales in the competitors graph mean?

Precision — the ratio of the number of common phrases to the number of all phrases of a competitor — how exactly does the semantics of the analyzed site and the competitor's site match.
Recall — the ratio of the number of common phrases to the number of all phrases of the analyzed domain — how fully the competitor covers the semantics of the analyzed site.

What do the Precision and Recall scales in the competitors graph mean? 16261788816980

Still have questions? Contact the tech support chat.

How are competitors chosen in contextual advertising?

In Paid keywords selected competitors are based on common keywords for which the site advertises.

More information about PPC you can read in our articles:
Why PPC Specialists Need Serpstat Or How To Earn Money Doing Nothing
How To Create An Advertising Campaign Quickly And Safely

What is Search suggestions and how is this report generated?

Search suggestions are queries offered to users under the search bar, which complement and facilitate the wording of an original query. A report is based on the frequency of requests.

What is Search Suggestions and how is this report generated? 16261788817950

Can I filter Search suggestions?

You can filter by type of question words "how," "what," "which," "where," etc. You can also see a list of words that are most often used with our keyword. For example: for "gifts", you can see the words “make,” “buy,” etc.

Here is a super helpful article :)

How can a SEO specialist or marketer use the Search Suggestions module?

For example, it can be used to create articles. The questions themselves can be used as headings, and then they will be highly ranked in a search engine.
More information about PPC you can find in our article:
How Else is "Search Suggestions" Tool in Serpstat Useful?

Why do URLs need to be analyzed separately from the domain? In which cases?

If we need to collect URL's data: collect URL's semantics or compare a competitor’s similar page.

Why is the Missing keywords module useful? How is it formed?

The Missing keywords report shows keywords by which competitors are ranked in the top 10 search results, but they were not found on an analyzed page.
Everything You Need To Know About Missing Keywords Module

How to check SERP for a keyword?

Serp (Search engine results page) is a page generated by a search engine as an answer to a question. We have the SERP Analysis module, which is located in Keyword Research, where you can find such data.

What affects the Keyword difficulty metric?

Keyword difficulty is the assessment of the level of competition for a keyword to advance in organic search in the top-10. The indicator shows in a percentage, the smaller the indicator — the easier the promotion of the phrase.

How to determine the trend of a keyword popularity?

The trend of a keyword can be determined by the chart “Keywords trend". Depending on the trends, a popularity of keywords is divided into seasonal, growing, and decreasing.

For better understanding, we suggest you read this article.

How to use the Tree view report?

The Tree view report lists all website pages that rank in the top 100 Google search results and keywords they rank for with metrics to analyze the keywords.

  • Find pages that require keyword optimization by filtering the report by positions (e.g., 1120). 
  • Analyze the website structure by seeing all keywords pages rank for.
  • Analyze competitors' website to see pages that rank on the first search engine results page and which keywords they use to be in the top 10.

    More information you can find in the tutorial

Since when does Serpstat show site visibility?

Since the first analysis of a site.

What are “updates” on the chart and why is visibility growing or falling fast?

These are Serpstat updates in the list of the million most popular phrases in the Serpstat database. When a blue vertical bar appears on the chart, it means that there was an update. Dramatic changes in the graphics can occur for small websites, which do not include a large number of phrases in the top-100 Google.

What do the indicators in the

Let's find out what these values mean.

a_box_fsnippet large snippet with a link to the source
a_box_map map with direction or address
a_box_some bio dates, addresses and so on
ads_top ads above the organic search results
ads_bot ads below the organic search results
also_asks people also ask
kn_graph_card knowledge graph
kn_graph_carousel_list carousel — single row of items, each of them leading to a new search results page
kn_graph_health rich results with disease description
kn_graph_local knowledge graph with a map
local_pack local 3-pack
map a map
pic images
refine_by_brand refine by brand suggestions
related_search related searches, search suggestions
shopping_rhs shopping ads on the right side of the SERP
shopping_top shopping ads above the organic search results
snip_breadcrumbs breadcrumbs instead of a URL
snip_direct_answer a direct answer in SERP
snip_featured position in a direct answer
snip_image_thumbnail an image in the snippet
snip_sitelinks sitelinks
snip_video_thumbnail snippets contains a video icon
video the SERP contains at least one snippet with a video icon

How long are reports stored in the Latest reports section?

Reports in the "Latest reports" section are stored for 60 days.

What report formats are available?

Reports can be exported in six different formats: CSV (Open Office / Microsoft Excel), XLS, XLSX, Google Docs, PDF, TXT.

However, not all formats are available for every report. For example, the Overview report for the tools Website analysis and Keyword research is only in PDF format.

The service shows the website has no paid search. But I know for sure it does. Can you help me sort it out?

Keywords the website shows its ads for are probably not present in our database. The reason for this can be a low frequency for a keyword.

If the website is not ranking in Google top-100, the analytics data won’t be available either.

How can I compare a list of domains at once?

To compare a list of domains by different parameters, use Batch analysis. The tool shows a comparative table for analyzing domains by main metrics from the Website analysis and Backlink analysis modules, such as: visibility, keywords dynamics, ads, internal and external backlinks/domains, site’s authority.

Why did my traffic and keyword phrases increase, but my visibility fell?

The website's visibility indicator can change because the frequency of keywords is also continually changing. Sharp changes can occur on small websites and with a small number of phrases in the top results.

Visibility can be low, which means a website does not have pages that rank in the top-20 of Google. New keywords and traffic growth don't guarantee Visibility's growth until the site starts ranking in the top-20 for higher-frequency keywords.

How and why to analyze the visibility of the website in search engines

How to collect a semantic core?

The semantic core is all the keywords of a domain; they are the basis for creating a common structure and site pages. The core is words by which the user finds a specific page of the site, depending on the search query. Proper compilation of the semantic core will help the site get into the top search engine results.

There are different methods for collecting semantic core:
-Use the semantic core of a competitor;
-Collect keyword intersections of multiple competitors;
-Use keywords that competitors use in advertising;
-Receive similar keywords;
-Collect search suggestions.

Here are a few options for collecting semantics using Serpstat:
1. Go to the Website analysis / SEO analysis / Domain vs Domain section. In this report, you can compare up to 3 domains simultaneously, analyze the semantics, and, in particular, the unique keywords of competitors. This will allow you to look at what key phrases your competitors are moving forward and decide whether it is necessary to expand your semantic core with these words.
The same report is in the PPC (contextual advertising) section, if you are interested in this particular niche.
2. Using the section Keyword analysis / Content marketing / Search questions, you can find the most popular queries based on the keyword you are analyzing. And also, understand what topics can be covered on the site, responding to user requests on the Internet, thereby increasing traffic to your site.
3. In the Website analysis section there is an excellent report Keywords in the SEO analysis section. You can look at what key phrases the domain is ranked, filter, and export the report with the semantics of your competitor.
4. If you use Keywords selection and Related Keywords reports in the Keyword research section, you can collect all synonyms and phrases that are close in meaning to the search word, which will help expand your domain's semantic core.

I want to share with you useful articles from our blog, there are some great examples and interesting information on this topic:
How to collect a semantic core for a site
How to find new keywords and expand semantics
How To Collect A Semantic Core For Contextual Advertising And Get Maximum Outreach

Why can't I get any data for my domain / URL?

First of all, please, make sure that you have chosen the correct SE (search engine), as well as correctly entered your request. For example, when analyzing a domain, the query should look like this: domain.com, not https://domain.com. The last one is for URL.

Still have questions? Contact the tech support chat.

What is the difference between the number of keywords in the database and the number of keywords in the SERP?

The number means how many keywords we have in the database. And the number of words in the search engine results is how many there are in the search engine results.
Our database may not have all the keys in the output, since besides the usual phrases, there are also "garbage" queries.

How to analyze keywords in bulk?

1. To analyze a list of keywords in bulk, use Keywords batch analysis.

Available parameters: Volume, Cost, Keywords Difficulty (KD), Competition in PPC, and the number of results.

Team and Agency plans: add up to 100 000 keywords in one project and create up to 20 projects. 
Registered users: one project and ten keywords are available.

2. Another way for batch analysis is Serpstat API.

How to add my own keywords to Serpstat database?

The Keyword batch analysis will help you. For example, if the data is in the value "N/A," there is no information for the analyzed word in the database. In this video, you will find a small manual on adding keywords to the appropriate database.

Subscription and credits

How to choose a plan?

Plans differ in available features and the number of credits.

Individual plan. This is a go-to plan for individual specialists and freelancers with up to 5 projects who only require a basic Serpstat features package. Their main goals are:

Team plan. A perfect plan for a small team of up to 3 specialists with diverse tasks that are performed in bigger volumes. Their main goals are:

Agency plan. Best for big marketing agencies that process large amounts of data. The team may consist of up to 30 members who need a wide variety of tools. Their main goals are:

To get more detailed information about each plan, please visit the Plans and pricing page.

When my subscription ends?

Depending on the paid period, your subscription may last for one or more months. Nevertheless, credits are renewed each month.

You can see the last day of the subscription in "My account" near the plan name.

A plan deactivates at exactly 00:00, according to your time zone.
*Given the end date of a plan is the 13th, the plan will still be valid all day and end at exactly midnight.

Still have questions? Contact the tech support chat.

How to cancel the subscription?

After paying for a pricing plan, your subscription will automatically be renewed according to the selected paid period (1 month or a year) until you cancel the subscription. Check the information about the payment history in the "Bills" section.

To cancel the subscription, go to "Settings" or "Bills" and turn off the Recurring billing. 
How to cancel the subscription

The subscription will be active until the end of the paid period and switch to a freemium version afterward.

Still have questions? Contact the tech support chat.

Why did I receive an error while paying?

Possible reasons for payment errors:

1. Lack of card funds.
2. CVC/CVV is incorrect.
3. The card expiration date is invalid or wrong.
4. The debit card requires a PIN. Some debit cards require a PIN to be entered. Such cards can’t be used for online purchases.
5. Cross-border restrictions. There may be restrictions for using a card outside the country where it was issued.
6. A card can be used only for specific payment categories such as healthcare or travel.
7. This card has an online limit, or online transactions are not available for the card.
8. Timed out session. Some payment systems set time restrictions for the payment process. If you didn’t have enough time for an operation, please try again and finish it before the session expires.

*If you are not sure which restrictions are set for your card, please contact your bank to specify these details.

In case you face any difficulties during the payment process, don't hesitate to get in touch with us via online chat or at support@serpstat.com

What are credits? How do I use them?

Credits are units of measurement for getting data. They are used for nearly all tools.

Credits for Search Analysis (Domain Analysis, URL Analysis, Backlink Analysis, and Keyword research) are shared and renewed daily. Search analysis credits are spent each time you make a new request, go to a different report, sort or filter a report.

Credits for other tools are updated monthly and may be spent differently.

Learn how many credits each tool spends in the article.

How do I check my subscription credits?

To check your subscription credits, go to "My account"

The section contains information about your profile, pricing plan, the number of credits left, and the date of credits renewal.
How do I check my credits

Important note: 900/1 000 credits means you still have 900 credits left that you can spend :)

Can I pause my subscription?

Yes, you can temporarily pause the subscription when you're taking time off work. Please reach out to us via online chat or at support@serpstat, and we'll connect you with your manager to discuss this question.

If I stop renewing my pricing plan, will my projects be kept?

Depending on the pricing plan, Serpstat will store your data from 2 to 100 months after the subscription expiration. If you do not renew your subscription for more than the period according to your plan, all projects (except for the first one created) and their historical data will be deleted permanently. If you want to keep access to your projects' data, renew your pricing plan.

Why does Serpstat delete data?
We want to provide the highest quality service for our customers. To do this, our team has to optimize the service's stability and increase the speed of loading for active projects. Your projects may fall under the criteria for automatic deletion precisely because of the need for such optimizations. If the data in your projects is important to you, we recommend keeping it active or exporting it before the subscription termination.

I ran out of credits. What to do?

If you run out of credits, you have two options:

  1. Wait for the credits renewal.
  2. Buy additional credits.

1. The credits renewal date is indicated in My account.

2. To buy additional credits, go to the My account and click the "Add" button near the credits number.

Or use the "Buy additional credits" button in the sidebar:

The support chat will be opened, where your manager will clarify the details.

What are available payment options?
  • Credit/Debit Card: Mastercard, Visa, American Express
  • Google Pay and Apple Pay
  • PayPal
  • Billing by invoice (for Team and Agency subscriptions)
  • Cryptocurrency (for annual Team and Agency subscriptions)

Check out Plans and Pricing to learn about available subscription plans.
If you need assistance, don't hesitate to contact the support chat or support@serpstat.com.

How do I activate my discount code?

When proceeding to the checkout, press the "I have a discount". Enter the promo code and click "Apply".
How to apply a discount code

How can I activate my promo code?

To activate the promo code, follow the instructions below:

1. Go to your "Profile".
2. Enter the coupon in the appropriate field:


Can we pay for the subscription from our company's account via bank transfer?

Sure, there is an option to get a subscription with an invoice based on our License Agreement. For details, please contact our support team via online chat or at support@serpstat.com.

How can I get a refund?

You can request a refund in accordance with our Terms & Conditions.

To initiate the refund process, please contact our support team via online chat or at the email support@serpstat.com.

Customer service

How can I contact your team?

The easiest and fastest way to reach out to the Serpstat team is to use the online chat on our website. You can access it by:

  1. Clicking on the "Support" button in the upper section of the website.
  2. Use the green chat icon in the bottom right corner.
  3. Also, you can email us at support@serpstat.com.

We're always there ready to help you :)

I'd like to have my account deleted. Can you do this?

To delete your account:
1. Go to your
I'd like to have my account deleted. Can you do this? 16261788594494

2. Then
Security and delete your account manually or just contact us via online chat on our website.

I'd like to have my account deleted. Can you do this? 16261788594494

Still have questions? Contact the tech support chat.

I've got a few ideas for making Serpstat even better. Are you interested?

Yes! If you have an idea for an outstanding feature that could be implemented on Serpstat, we'll put it on our development list.

Please tell us about your suggestion via online chat or email us at support@serpstat.com.

Why can't I sign up with my email address?

Here are possible reasons:

  1. The entered email address doesn't comply with the email format: email@email.com.
  2. You already have a Serpstat account with the indicated email address.
  3. You are using a disposable (temporary, one-time) email address.

If none of these help, reach out to our support team to solve this as soon as possible.

SERP crawling

What is the Value of SERP crawling?

Serpstat SERP crawling allows you to get the top 100 search results for a keyword delivered via API in the JSON format. The developer-friendly API parses the SERPs in the specified location for 100 000 keywords in one hour - unbelievably powerful and amazingly convenient way to get the accurate data on your rankings right into your computer, CRM or app. Focus on your SEO, and let Serpstat do the tracking work for you.

How long are the results of crawling stored?

The results of the crawling are stored for 24 hours.

What is the optimal, maximum number of keywords you can send per one task?

The optimal number of phrases to send is 10 000, but it can be more.
The maximum amount that was set as one task was 100 000 keywords.

Which way is faster to get the results — SERP crawling service or Rank tracker?

The priority of tasks for the SERP crawling service queue is higher than for the Rank tracker.

Where to get lang_id, country_id, region_id?

These parameters you can get in the document (carefully, the docs is heavy it can load the browser for a while).

Which keywords will be rejected and will appear in the “blocked keywords”?

The keywords will appear in the “blocked keywords” if they contain the following information:

  •  "
  •  *
  •  +
  •   -
  •  @
  •  ~
  •  !
  •  &
  •  |
  •  (
  •  )
  •  :
  •  ,
  •  .
  • ;
  • tabs and spaces at the beginning and at the end
  • filetype:
  • 'ite:
  • related:
  • movie:
  • loc:
  • define:
  • source:
  • link:
  • allinurl:
  • inurl:
  • url:
  • allintext:
  • intext:
  • allintitle:
  • intitle:
  • title:
  • info:
  • cache:
  • ... OR ...
  • rhost:
  • host:
  • domain:
  • mime:
  • lang:
  • date:
  • cat:
  • daterange:
  • allinanchor:
  • inanchor:
What will happen in case if duplicated keywords will be in the list for crawling?

Such duplicates will be ignored during setting up the task and user credits will not be charged.

In which extension format will i get the result?

You will get the result in JSON format.

Which separators for keyword are accepted?

Coma is accepted for keywords as separators.

Is there an opportunity to change SERP scale down to 10 or 20 positions?

There is no such an opportunity. SERP size is fixed: top-100 Google results.

What is the SERP size for Google and Bing?

You can get the following SERP size: for Google — 100 positions, for Bing — 50 positions.

Why Serpstat SERP crawling?

Simple, powerful and precise. SERP crawling allows accurate city-based tracking in the location of your choice- over 12 000 cities supported. Get the rankings for 100 000 keywords in just one hour for a reasonable price rank tracking has never been easier!

Serpstat stores the crawled data for 24 hours upon the crawling completion.

What is the pricing per query and how do I find out the total price?

The pricing starts with $0,001 per query for more than 1 000 000 queries per month, and $0,0013 per query if you have less than 1 000 000 queries per month.

To get the total price for the necessary number of queries, please use the pricing plan calculator on the SERP crawling page.

If you make a request in the SERP crawling tool to get data from a Google SERP, and this SERP has a block with common questions, this block is displayed in the report. The data is pulled into the report automatically and does not require additional actions. Use the questions in this block to create relevant content and meta tags.

How do I request the SERP crawling service?

Please use the Send Request form on the SERP crawling page to contact us. We’ll get back to you in the shortest amount of time.

What is the minimum order price?

The order amount must be at least $300. Please use the pricing plan calculator on the SERP crawling page to get your crawling service price for necessary number of keywords and locations.

How is the budget spent each month: at least $300 or can it be separated?

This is a one-time service. The user top up at least $300.

Is there a minimum number of keywords for parsing?

1 keyword is a minimum number of keywords for parsing.

How is the speed of the crawling is calculated?

The speed of the crawling is calculated by the formula:
- Google: the number of KW / 1500 = parsing time in minutes + 30-60 minutes to save the results.

Keyword difficulty

What is Keyword difficulty?

Keyword difficulty - a keyword metric that shows how hard it is to get to the top 10 in SERP for a given keyword.

How do I read the KD score?

Keyword difficulty is measured in percentage, where the 0 is the lowest competition on a keyword and 100 -  the highest.    

The metric will help you prioritize your list and figure out what keywords are most likely to bring benefits in a short amount of time.

What is the difference between Keyword difficulty and Competition?

Keyword difficulty estimates how hard it would be to get a listing in top 10 organic search results for a keyword, while Competition shows how many advertisers are bidding to show their ads in the search results for a given keyword.

This gives a clue as to which promoting method is likely to produce better results in a short-term perspective:  SEO or PPC.

Still have questions? Contact the tech support chat.

Keyword clustering

What is Serpstat Keyword clustering?

This tool categorizes keywords into groups (clusters). Within each group there should be "similar" keywordsand keywords of different groups should be as different as possible.

You can find out how to increase the text relevance of site pages in the article on our blog.

What do the indicators in clusters mean?

Considering the formed cluster, you can see the following indicators:

What do the indicators in the cluster mean?

1. Volume — how often users search a keyword per month.
2. Every keyword from a cluster has its connection strength. It provides a hint of how close that keyword is to the cluster's topic on a scale from 0 to 100%.
3. Homogeneity shows the semantic consistency of a cluster of a scale from 0 to 100%.
4. If you specified a domain while creating a project, we'll look at your website's pages and display the page which is the closest to the cluster's topic in the URL field. If you didn't input a domain, you can add a domain manually when launching text analysis.

What do the indicators in the cluster mean?

5. To see the list of page-competitors in top-30 search results for keywords from a cluster you can click to the "Show metatop" button. The more relevant pages to the cluster’s topic will be ranked higher in the meta-top.

What goals can be achieved with Serpstat Keyword clustering?

1. Development of the site structure. 
Clustering helps to compose the structure of the site by breaking keywords from the semantic core into semantic groups.

2. Determination of target keywords to promote specific pages of the site. 
You will determine the keywords by which you can promote the corresponding pages of your site.

3. Drawing up a technical assignment for a copywriter. 
Clustering will automatically group keywords for articles into clusters that can be used for a technical assignment to a copywriter.

4. Separation of requests for commercial and informational types. 
With the help of clustering, you will determine which keywords should be used on certain pages of the site. For example, commercial queries are on the homepage or category pages, and informational queries are for articles.

5. Semantic core analysis.
If there are too many information queries in the collected semantics for an online store, and there are few clusters with commercial queries, you need to expand the semantic core.

6. Search for unique keywords that are not included in any cluster. 
Clustering allows you to define unique keywords that do not fall into any cluster.

You can get even more information about the tool in our article:)

Benefits of Serpstat Keyword clustering

The tool Keyword clustering will save you time. Unlike manual clustering, which can take 2-3 days to complete a semantic core of 1,000 keywords, automatic clustering from Serpstat takes several tens of minutes.

Which settings should be chosen in the Clustering tool? Strength/Cluster type?

There are 2 settings in the tool:
- cluster type;
- strength.

Which settings should be chosen in the Clustering tool? Strength/Cluster type?

1. When choosing "Strong" cluster type, all keywords in one cluster will have the same URL in the top.
When choosing "Weak" cluster type, to combine all keywords into one cluster, it is sufficient to have a set of common URLs for at least one pair of keywords.
The number of common URLs for keywords in one strong or weak cluster types determines the parameters of the strength.

2. With "Weak" strength 3 common URLs in the top, "Medium" — 8, "Strong" 12.

The choice of the clustering mode depends on the keywords that you want to cluster.
If the keywords are from the same topic, and they are already related in meaning, then it is better to choose "hard" exact clustering with "Strong"+"Strong" parameters. Thus, only synonymous keywords will be combined into clusters.

If keywords are from different topics, then it is better to choose a softer clustering with "Weak"+"Weak" parameters. For example, let's say you want to cluster the collected semantics for a multi-item online store or online shop. In this case, there will not be many clusters, but they will be formed according to separate groups of goods or topics of the online magazine.
Selecting "Strong"+"Weak" parameters will give you more clusters than "Weak"+"Weak". In this case, according to the obtained clusters of keywords, it will be possible to promote individual pages or write articles.

Learn more about the strength and cluster type from our blog article.

Still have questions? Contact the tech support chat.

What keywords fall into "Unsorted keywords"?

These are keywords that have not been allocated to any cluster. Perhaps they ended up in the list of keywords by accident and must be removed from the semantic core. Otherwise, these keywords can be used to promote individual pages, tags, filters, or drag and drop to one of the clusters. If you decide to leave these keywords, then you can manually transfer them to the desired cluster.

What plans include the Clustering tool?

The tool is available to all users starting from the Individual plan. You can check how many monthly credits are given for the tool on the Plans&Pricing page in the "Tools" block.

What is the minimum and maximum number of keywords words can be added to the tool?

To split keywords into clusters, you need to add at least 3, maximum 50 000 keywords to the project (that depends on your pricing plan and available credits for the "Tools").

If the project settings are changed, will additional credits be charged?

Credits will not be charged when updating a project if:
- no new keywords were added to the project;
- only the cluster type and strength were changed.

After adding new keywords to the project or changing the country, region, and city, 5 credits for each keyword are charged when the project is updated.

What operations can you do with keywords in clusters?

Each cluster has a drop-down menu:

What operations you can do with keywords in the cluster?

1. Add keywords — opens a window where you can add some keywords to the existing cluster.
2. Delete keywords deletes checked keywords from the cluster.
3. Move to unsorted — moves selected keywords to the "Unsorted keywords" directory.
4. Move keywords to... — moves keywords to the other cluster.
5. Delete cluster — deletes the cluster from your project.

Text analysis

What is Serpstat Text analysis?

The tool Text analysis provides recommendations for creating or modifying the semantic core of the page. Text analysis is carried out on the basis of the website page (if a URL is specified), a list of keywords from the cluster for which it is optimized and the top-15 results for the analyzed phrases.

What is Serpstat Text analysis? 16261788689473

Read about the tool in the article from our blog.

Which items are in the error block?

Which items are in the error block? 16261788775465

The last section in the Serpstat report will show errors in the analyzed page elements. If a specific error is present on the landing page, the checkmark next to it will be gray, if there is no error, it will be green.

Also, errors are divided into three priorities:
- red — the most serious errors that affect the ranking of the site, they must be eliminated first;
- yellow — errors of medium severity, they practically do not affect the ranking, but they must be eliminated;
- blue — the least serious errors, they can be dealt with last.

What plans include the Text analysis tool?

The tool is available to all users starting from the Individual plan. You can check how many monthly credits are given for the tool on the Plans&Pricing page.

Benefits of Text analysis

The tool Text analysis is distinguished by resistance to semantic noise: if there are irrelevant topics among the specified search queries, their presence will not affect the results of Text analysis.
Serpstat groups the search results by the queries analyzed (videos, white papers, catalogs,commercial product cards, etc.) and determines which group the target URL is closest to. Based on the analysis of other pages of the group, the service makes recommendations for improving the textual component of the analyzed page.
By grouping pages from the top, Serpstat provides the most accurate recommendations. Filtering can occur even at such a level as accounting / disregarding pages containing videos (necessary if the main content of our page is a video, to which we select the title, description, page title, etc.).

The Serpstat TA tool will analyze the content of your page, discard irrelevant informational competitors and make recommendations based on the analysis of commercial results.

How are credits in Keyword clustering and Text analysis tools accrued and charged?

For the Clustering or Text Analysis tools 1 keyword = 5 credits.
For example, 1000 credits allows you to cluster 200 keywords, i.e. 200 keywords * 5 credits = 1000 credits.
After Clustering for the same keywords, you can launch Text Analysis, which will require another 1000 credits.

Please note that credits for Clustering, Text analysis, Domains batch analysis and Keywords batch analysis are general per month.

How Serpstat Text analysis works?

Serpstat Text analysis divides the text space of pages into three main areas: Title, H1, Body.
Then text analysis is carried out and recommendations are provided on the use of keywords.
The general assessment of the page relevance to keywords from the cluster is carried out separately. The analysis process can be simplified as follows:

1. Serpstat compiles a list of keywords that appear in Title, H1, Body of the top 15 results for analyzed keywords.
2. The tool groups pages similar in topic (commercial with commercial, articles with articles and information materials, videos with videos, etc.)
3. Selects recommendations for the landing page and analyzes its relevance in relation to keywords.
4. When creating the Text analysis tool, we abandoned the recommendations on the number of occurrences of words and phrases in the page content, preferring the relative indicators of the importance of the phrase as a percentage.

Still have questions? Contact the tech support chat.

How to conduct Text analysis?

Text analytics can be conducted on any of the clusters.

How to conduct Text analysis? 16261788774086

What data provides Text analysis?

The Text analysis can be performed in two ways:

  1. Вased on URL
  2. Цithout URL (when you need general recommendations prior to setting up a page).

1. The TA report based on URL contains:
- page’s relevance scores to keywords from a cluster;
- words that should be placed into Title, H1 and Body;
- keywords' indicators: LSI Rank, Chance; Status;
- suggestions on whether you need to increase/decrease the number of words in the Body section (recommendations are provided based on the average number of words on competitor pages).

2. Text analysis without URL will provide suggested keywords for Title, H1 and Body along with their LSI Rank, Chance and percentage ratio of a recommended word’s lemma to the total number of unique keywords on corresponding sections of pages from the metatop.

What do the indicators mean in the Text analysis report?

What do the indicators mean in the Text analysis report? 16261788774567

1. Proximity level — a score on a scale from 0 to 100% that displays how close a keyword is in terms of semantic similarity to the cluster topic.
2. Relevance — a relative score that shows how well your page is optimized for the keyword compared with top pages from the SERP. Hover over the color strip to view a minimum, average, and maximum relevance score for the keyword among your competitors and your relevance to the keyword as well.

What do the indicators mean in the Text analysis report? 16261788774567

1. Recommendation words — words suggested for your Title if you see a Not included mark under the Status column. We display words’ lemmas in recommended words, but you can use these words in any form tailored to your text intent.
2. LSI Rank — word’s importance for Title on a scale from 0 to 100%. It’s calculated as a ratio of the recommended word occurrences to occurrences of other words from the "bag of words” we collected from Titles of competitor's URLs.
3. Chance — the percentage of competitors from the analyzed group that has the word in the title.
4. Status — the column may have three values. Included - the word is present in the Title on the landing page. Not included - the page doesn’t have the word in its Title. Overspam the word is used too many times in Title compared to other pages from the analyzed group; it’s worth removing some excessive word occurrences. If you didn’t specify the target URL, we’ll show the usage of the word’s lemma, in Title competitors’ pages in the percentage ratio of the overall number of unique words from their Titles - this feature will be useful for content marketers and copywriters.

What can you find in Body text block?

What can you find in Body text block? 16261788774889

Data of the Body can be obtained only if URL has been specified in the cluster. Then the report will contain the Body text of the analyzed page and the number of words in it. You can check the minimum, maximum and average number of words in Body. These metrics are derived from an analysis of the respective areas of competitors' pages.


What are the credits for API?

There are 2 types of API credits at Serpstat: the number of requests per second and the number of rows you get with.

Requests per second is the number of simultaneous API threads per second.
Rows are the number of results in the returned response to the request.

Still have questions? Contact the tech support chat.

How are credits for API methods spent?

The number of charged credits per request is 1 per row (the method removes as many limits as you get rows in the API response).
An example of a method response in the API Help.

Is it possible to filter or sort data in API reports?

Filters and sorting are available for API reports. Taking into account filters and sorting during export allow: reduce file size, save export credits, get only the necessary data at the output.
To get more detailed information, read this article or follow this link to read the instruction for API!

Site audit

How can I use robots.txt settings?

The page is closed to scanning or a specific user-agent in robots.txt settings.

1. Allow scanning for all crawlers:
User-agent: *
Allow: /

2. Disable scanning for all but the Serpstat robot:
User-agent: *
Disallow: /
User-agent: Serpstatbot
Allow: /

2.1 Select Serpstatbot as user-agent in the Audit settings.
How can I use robots.txt settings? 16261788748247

3. Run an Audit without robots.txt.
How can I use robots.txt settings? 16261788748248

The number of pages changes from crawl to crawl for the same website OR the number of crawled pages is different from the results of site: search engine operator. What should I do?

Every website is like a live organism, and all live organisms are permanently changing. They grow, become older and disappear at some point of time. Keeping this metaphor in mind, let's move to the technical part.

These are the reasons of page number changes that are not related to Serpstat audit or any other auditing tool:

  • the number of the pages on your website changed (increased or decreased) since the last crawl;
  • your website had some technical issues during the crawling;
  • your website is not ready for increased load;
  • you use a kind of anti-DDoS protection mechanism that prohibits crawling;
  • some pages do not have incoming links from the other pages of your website, so there is no way for the crawler to get there;
  • there are some non-existent pages that are not yet dropped from the search results of search engines.

 What you can do here is try one of these:

1. If you want exactly the same pages to be crawled every time, run the audit in “Page list” or “Sitemap” mode in Audit settings > Credits and speed > Scanning type. This will give you the maximum control over what should be crawled and what should not. But be sure to check that the pages in the list or in the sitemap stay the same.

2. If you want exactly the same number of crawled pages independent of what pages are crawled, set the number of pages to crawl in Audit settings > Credits and speed > Pages to scan.

3. Disable “Automatic speed control” and set the audit speed to the minimum in Audit settings > Credits and speed > Scanning speed. This will reduce the load and might help to get rid of 50X errors.

4. Explore the result of the site: search operator to understand what pages are indexed by the search engine.

What to do if the Audit report has meta tags issues but the site does not?

Due to the low fault tolerance the server cannot handle the loading while scanning and gives the wrong HTML code for some pages.

1. Run an Audit for the pages on which false errors were detected.

What to do if the Audit report has meta tags issues but the site does not? 16261788757347

1a. If after scanning the list of pages, errors in the report are not found — we recommend upgrading the site's fault tolerance

1b. If after scanning the list of pages, the report still shows meta tags absence — contact our support group.

Why the SDO score has changed dramatically since the last scan?

This can be due to the fact that the Audit was completed by scanning a different number of pages. SDO score depends on the number of scanned pages. The more pages we scan the more issues we can find. The more issues we find the less SDO would be.

1. Determine why a different number of pages are being scanned.
2. Scan again.

Why there are markup errors in the Audit report, but the markup on the site is configured?

We check for the presence of certain attributes, if at least one attribute from the list is not affixed — this will be flagged as an absence of markup.

1. schema.org
- itemscope
- itemprop
- itemtype
More information here.

2. Twitter Card
- twitter:card
More information here.

3. Open Graph
- meta property="og:title"
- meta property="og:type"
- meta property="og:url"
- meta property="og:image"
More information here.

What are the data storage conditions for Audit projects?

The storage period for detailed project data is limited to a period of 2 months to 100 months, depending on your current pricing plan:
- Individual  2 months
- Team  10 months
- Agency  100 months
* Storage periods for customized plans are the same as for the original plans.

When 2-100 months have passed, detailed information (types of issues, URL where issues were found) is deleted. Only SDO and the number of issues is saved in Overview report.

If you don't use detailed audit information older than the storage period, you do not need to do anything.

If you want to keep detailed results of the audit more than the storage period, then:
- export them in the interface or using the API;
- upgrade your pricing plan to extend the storage period.

Still have questions? Contact the tech support chat.

Why do I get errors in the Audit report which have already been fixed after pre-scanning the site?

If you use caching on a server to improve the work of a site, you need to clear the cache on the website before starting a new audit in Serpstat.

Otherwise, our robot may get an outdated, cached page with errors when re-scanning. Also, you can specify individual components for caching in the settings, or exclude unnecessary ones to automate the process.

Read more about caching on the server in the article.

Can I analyze a website if it is on the JavaScript framework?

Websites on JS frameworks do not contain HTML markup of the page before the browser executes their code. If you want Site Audit to scan site content created with JavaScript, check the respective option in the URLs section:

With this type of scanning, you spend 10 limits per page.

What to do if Serpstat IPs are banned on the server side of the user?

Due to too many requests from the Audit, the user’s server considered this an attack and banned the IP addresses.

Your server might block the requests from Serpstat because of multiple requests. This is a common mechanism to prevent some malicious activity like DDoS attacks. There are two ways to handle this.

1. Reduce the scanning speed in the Audit settings.
What to do if Serpstat IPs are banned on the server side of the user? 16261788749300
2. Add Serpstat IP addresses to the whitelist.
2.1. You can find the complete list of IP addresses here.
2.2. Contact your webmaster or hosting provider to add the IP to the whitelist.
2.3. Use the instructions for adding IP addresses to whitelists from popular cloud hosting:

- Cloudflare
- Incapsula
- ModSecurity
- Sucuri

What to do if the main page contains tags "noindex", “nofollow”?

1. The main page is prevented from being indexed by the noindex tag. Such pages are also not indexed by search engines, and therefore are not crawled by the Audit crawler.
2. The main page is prevented from being followed by the nofollow tag. According to this tag, the Audit crawler does not follow it and, accordingly, does not scan it.

Indicate the current page in the "canonical".

Example for the page https://serpstat.com/pay/:

2. Remove the tags "canonical" and.

What if the user-agent is banned?

The robot specified in the settings of the Audit project is banned.
1. Change the User-agent in the Audit settings.
2. Check if scanning by robots is allowed in the site settings.

What if the user-agent is banned? 16261788750582

What is Basic authorization?

The site requires basic authentication (server response code 401).

Enter the login and password for the site with restricted access in the Audit settings

What is Basic authorization? 16261788751376

What to do if website has redirect from the host page?

When you go to the host page, a redirect to another domain occurs.

Run an Audit on a domain redirected from the host page.

What to do if server response body does not contain HTML (with a 200 OK response)?

When requesting the host page the server responds with 200 OK code, but the server response body does not contain HTML.

Contact the webmaster to resolve the problem. When requesting the host page, the server must give a 200 OK response and contain the HTML page of the site in the response body.

Rank tracker

What is the advantage of the Rank tracker tool and what tasks will it help to solve?

Rank tracker allows you to track the SERP positions of your sites at any time, either manually or by scheduling automatic daily, weekly or monthly updates.  Here’s an article on our blog about 10 problems that Rank tracker can help you solve.

What is the advantage of the Rank Tracker tool and what tasks will it help to solve? 16261788760543

What to do if I need an urgent check out of the schedule. How to start monitoring right now?

Manual update will help you update the key phrases you need at any time.

1. Go to the Keywords report.
2. Select the regions for which you want to withdraw positions.
3. Select the required keywords using the checkbox on the left (you can select all or several).
4. Click Update Positions.
What to do if I need an urgent check out of the schedule. How to start monitoring right now? 16261788763723

Still have questions? Contact the tech support chat.

How can I track positions for the domain keywords?

Serpstat Rank Tracker tool allows you to get data of your site's positions - this way you can independently add the keywords you need to the project and get a fresh report every day.

You can read more about the tool in our article.

Can I add URLs to keywords by tag?

It is possible to do.

  1. Please open Settings.
  2. In the Settings, filter keys by tag:

Can I add URLs to keywords by tag? 16261788764273

3. Then you have 2 options. You can manually enter the desired URLs opposite the keys. Or select all words with this tag and bind URLs through Operations:

Can I add URLs to keywords by tag? 16261788764273

Why is there no snippet type for PPC regions?

The tool fetches snippets only in organic search.

Why is there no snippet type for PPC regions? 16261788764786

Still have questions? Contact the tech support chat.

Why do I need to assign URLs to keywords in Rank tracker? What is Expected URL / URL in SERP?

You can add an Expected URL and check which URL is displayed in the search results, and whether the expected coincides with the URL in SERP. This will help determine which of the URLs appears in the best position in reality.
In the URLs report, you can check whether the expected one matches the one that really ranks in the search results by keyword.
In the settings you can add the expected URL:

Why do I need to assign URLs to keywords in Rank Tracker? What is Expected URL / URL in SERP? 16261788764942

Here is the URLs report:

Why do I need to assign URLs to keywords in Rank Tracker? What is Expected URL / URL in SERP? 16261788764942

How many competitors can I add into the project? Will it charge extra credits?

You can add competitors without quantity restrictions.
It won't spend extra credits; if these domains are found in the search results, the tool will save their data. You can add competitors in the results in Settings / General.

How many competitors can I add into the project? Will it charge extra credits? 16261788765126

What are Site mirrors?

A site mirror is a full or partial copy of the content of a site's content.

This feature is useful if:
- the project was created long ago, but the website moved to another domain, and you don't want to lose historical data;
- you have two sites on different domains, but you use the same keywords to track positions. The first domain is a mirror of another and, in fact, leads to the same site, but there may be links to one or the other.

Still have questions? Contact the tech support chat.

How long after loading keywords will the first check of positions begin?

Checking begins on the same day when you created the project, selected the regions and loaded the keywords into it. All projects are checked at 00:00, according to the time zone that was selected the settings.
For example, the project was created on Wednesday, but you scheduled the checks only for Sundays. For the first time, Rank Tracker will check positions on Wednesday, and then they will be monitored every Sunday on a schedule.

Also, if you add new keys to an existing project, the list of these keywords will be checked through on the day of adding.

What is the Snippet type report?

This report displays the snippet icons that were found in the organic Google search for the keyword. If you select multiple dates on the calendar, the tool shows the presence of snippets for the last position tracking.
Gray icon: the snippet was fixed by a keyword with a page of another domain.
Blue icon: the snippet was fixed by a keyword with a page for the analyzed domain.

What is the Snippet type report? 16261788766621

Data about snippets depends not only on the project domain, but also on which domain is currently selected in the report.

What is the Snippet type report? 16261788766621

If there are more than 4 snippets in the search results for a keyword, they will be hidden in the dropdown. The last icon displays the number of hidden special elements. By clicking on this icon, you will see a dropdown with hidden elements that did not fit into the main report. The icons are arranged in the same order for convenience. By hovering the mouse over the icon, you can see the tooltips with the snippet name and check if the monitored domain has been noticed.

What is the Snippet type report? 16261788766621

What are Suggested keywords?

After the first 2 settings are completed, you will proceed to add keywords. In suggested keywords you can select the search base and country, after which you will be offered a list of 1000 phrases with the highest frequency, relevant to the domain and search engine / country. Additionally, near each phrase you can check its frequency, position and number of results are indicated on it in the selected post base.
The tool takes this data from the Website analysis module.

How can I use positions dynamics /snippets/ storm?

1. Positions dynamics.
On the graph, you can trace the entire history of the domain's transfer in search results.

2. Snippets.
Snippets for the tracked domain in SERP with the highest position. The color shows the change of the snippet.
Title, URL, Description are displayed in the snippet.

3. Keyword Storm.
The value of the storm in % shows how much the search engine results for a given keyword have changed in a selected search region.
The dynamics are shown next to the previous value. If the project had only one check, then the block with the storm is not displayed. The value can range from 0% to 100%.
0% - no domain has changed its position;
0−40% - normal change in position;
40% −80% - serious changes are occurring in the ranking algorithm.You need to check the storm for other keywords.
100% - none of the domains remained at their previous position.

Most likely, there was some kind of update in the search engine. It is necessary to monitor the news.

How can I use positions dynamics /snippets/ storm? 16261788768365

Why is the domain position in the Rank tracker report for today different from the actual issue (checking in the afternoon)?

Since the tool starts tracking positions at 00:00, according to the selected time zone, the positions will be displayed in the report for the night time period. If you check the position during the day, then it will be slightly different.

Why is the domain position in the Rank Tracker report for today different from the actual issue (checking in the afternoon)? 16261788768597

Also, in our article you can find out some other reasons of the different positions.

How to filter in Keywords report?

1. Filter by tag.
After sorting, all the data in the report will be built relative to the selected group of phrases using tags.

How to filter in Keywords report? 16261788769188

2. Filter by region.
If many regions have been added to the project, it is possible to check the domain positions for each of them separately

How to filter in Keywords report? 16261788769188

3. Filter by date.
In the report, you can view the entire history of the position, starting from the date of its creation.

How to filter in Keywords report? 16261788769188

4. Dropdown with competitors.
If you added competitors to the project in the search results and want to track their position by the added keywords, you can select them from the dropdown in the Keywords / Positions report.

How to filter in Keywords report? 16261788769188

Where is the SERP History in the new Rank tracker version?

We made the new version of Rank tracker more concise and moved the SERP History report to the Keywords tab.

Where is the SERP History in the new Rank Tracker version? 16261788761536

How can I turn the Positions tracking on/off?

If you need to pause the monitoring, the switch allows you to do this. In this case, the project will not be queued for verification until you manually enable tracking again.

How can I turn the Positions tracking on/off? 16261788770197

What are the options for Search regions?

1. The Tool has 1 search engine:
- Google.

2. 4 types of SERP:
- Desktop Organic
- Phone Organic
- Phone Paid
- Phone Paid

We check the context separately from the organics so as not to mix the results, since we usually show the best position.

3. Country.
The list of countries become available after selecting a search engine and depends on it.
The note:
There is a list of countries Google doesn’t work with https://support.google.com/google-ads/answer/6163740?hl=en

4. Region.
The list of regions is displayed after selecting a country and depending on it.
The region field is available only to Google and is not required.
The peculiarity of Google is that we can check the delivery of search region settings at different levels. Those. Both at the level of the country, region, and at the city level.

5. City.
The list of cities become available after selecting a region in the previous field (optional). 

6. Language.
The list of languages ​​becomes available after selecting a country.
The language is automatically set depending on the selected country as the official language or the most popular language, if several are used in the country. If there is no default language, then we put English.

According to the schedule, the rank tracking project is scanned once a month, but I need to check my site’s rankings urgently. How can I see my site’s rankings right now?

If you need an urgent update, you can check the necessary words manually. Just go to the project Keywords report, select the necessary keywords (you can select all or a couple of keywords from the project) and click Update positions.

According to the schedule, the rank tracking project is scanned once a month, but I need to check my site’s rankings urgently. How can I see my site’s rankings right now? 16261788839159

Why do I see data for one day in the History if the check was regular?

This happens if you view the data for a single day only. Choose standard intervals or enter the dates for which you want to see the results of the checks manually.

How to track domain positions for a specific time interval?

You can check the domain positions dynamics in the Keywords/ History report.

Select a time period in the calendar and you will see a graph of changes in the domain’s positions for all keywords.How to track and export domain positions for a specific time interval? 16261788761858

If you need to check the dynamics of positions for only one keyword, then go to the report "Keywords / Positions / SERP". A new tab will open a report of the domain positions for the selected keyword.How to track and export domain positions for a specific time interval? 16261788761858

How to track and export domain positions for a specific time interval? 16261788761858

How often is volume updated in the Rank Tracker tool?

Keyword volume in the Rank Tracker tool is updated once a month.

Why does rank tracking tool show different positions from what I see in SERP?

There are several reasons why you see different positions in SERP and Rank Tracker.

  1. Private Results. Search engines create personalized SERPs based on your search and browser history.
  2. Search Filters. For example, your search parameters may be set to show only results from the last 24 hours.
  3. Typos. Even slight differences in spelling or word order may cause the difference in positions.
  4. Search Engine Updates. Search engines update SERPs constantly and sometimes the time of the update for your target keyword is different for rank tracker and search engine.
  5. Search Region. Looking up the same queries in different areas will give different results, Make sure that you’re checking SERPs from the same area that you set in your Rank Tracker.

You can read more about the reasons in our article.

Batch analysis

How are credits charged in Domain batch analysis?

Number of domains * number of metrics = numbers of credits.
1 metric = 1 credit
Metrics for analysis are parameters chosen in settings, such as keywords, visibility, Domain rank, ads, backlinks, etc.

Example: 1 domain * 20 metrics for analysis (9 metrics for analytics + 11 metrics for links) * 1 base = 20 credits.

Regions are not considered for Links analysis.
Analysis of 2 bases = 40 credits: 11 credits for link analysis + 9 credits for domain analysis * 2 bases.

Domain batch analysis
Check the credits for Domain batch analysis in your account.

Please note: credits for Keywords batch analysis, Domains batch analysis, Clustering, Text analysis, and AI content tools are shared.

How often the domain data updates?

The project is updated on manual update. For that, click on the button as in the screenshot: 

Why can't I see data for some domains?

Collecting data from a domain list takes time, especially if there are many domains in the list. In this case, you do not need to keep the report open. Go to the report approximately in 30 minutes. If the list is very large (1000+ domains) — in a couple of hours.

Features launch stages

What features launch stages does Serpstat have?

Early access

We limit early access features to a closed group of testers. Participation is by invitation only. These features may be unstable, change in a backward-incompatible ways and are not guaranteed to be released. We do not provide technical support obligations for these features and do not cover them by credits policy.


We may change alphas in backward-incompatible ways or shut down without any notice. They work as is with no technical support obligations. We do not cover them by credits policy and explicitly mark these features as alpha in the interface. You can use them at your own risk. Alphas are generally suitable for testing purposes.


Betas are ready for broad customer use, but are not necessarily feature-complete. We often publicly announce betas, mark them as “Beta” in interface and cover by initial credits policy which might be changed in the future. 

General availability

General availability features are open to all customers and covered by the stable credits policy.


We schedule deprecated features to be shut down and removed. We explicitly mark these features as deprecated in the interface.


How does export row restricts work?

You can download reports with a fixed number of rows every day according to a pricing plan.

Here are a few useful tips:
- Specify more rows than are available to view in the interface and get more data when doing a partial export in Search Analysis. All requested data within the export credits will be exported.

For example, the interface only shows 2,000 rows, and you have 50,000 rows available for export. To export more than 2,000 results, specify the desired number of rows when exporting. However, remember about your monthly export limit.

How to export more results than available for your plan?

- The specified columns, sorting, filtering, and interface language apply to the exported data when exporting Search Analysis reports. In other modules, you cannot specify columns for export.

- Some columns in the service contain several values at once (keyword, toponym, special element). When exporting data, the data is divided into three different columns.

Why can't I export a report?

If you do not have a plan in Serpstat, the export function is not available to you. If you are the owner of any of the paid plans, please write to us via an online chat or send an email with questions to support@serpstat.com. We will help you!

What are export options at Serpstat?

Export is available for users with a paid subscription in Serpstat.
Such users can export reports in Search analysis and Backlink analysis in the formats .csv (Open Office / Excel), .xls, .xlsx, PDF, Google Docs, Google BigQuery in the following monthly sizes:

For Individual Plan: 50 000 rows

For Team Plan: 250 000 rows

For Agency Plan: 2 500 000 rows

Export is also available in other tools (Rank tracker, Site audit, Keyword Clustering and Text analysis) in various formats.

To export to Google (Sheets, BQ), connect your Google account to Serpstat. Then, exports will be done only to the connected account. You can change the account for export by changing the account email in Settings or disabling access directly through Google Settings.

Contact our support chat if you have any questions.

When exporting a report in XLSX format, an alert with a Google account binding occurs?

We export the reports to your Google Drive because of data privacy concerns. So we ask you to grant us access for us to be able to save files to your Google Drive.
Just connect the Google account.

Free trial

Can I get a free trial?

Yes, you can have free access to Serpstat plans Individual or Team for 7 days. 

Trial Individual plan includes:
- 100 searches for sites, keywords, and links per day;
- 2 000 results per report;
- 5 000 pages to audit;
- 2 000 rank checks.
Access to AI Tools, Batch Analysis, Clustering, Link tracker.
No API access and extra seats.

Trial Team plan includes:
- 500 searches for sites, keywords, and links analysis per day;
- 10 000 results per report;
- 30 000 pages to audit;
- 10 000 rank checks.
Access to API, AI Tools, Batch Analysis Clustering, Link tracker, and extra team seats.

You can use the free trial plan only once.

Does the free trial require a credit card?

When you start the free trial, you enter credit cards for verification purposes. Verification charges $1 and returns it to your account in 5–30 minutes.

Will I be charged after a free trial?

After initiating a free trial plan, auto-renewal of the plan is automatically activated. If the plan renewal is not canceled, the amount for the respective plan will be automatically withdrawn after 7 days.

Can I cancel a free trial?

To cancel the free trial, go to "Settings" or "Bills" and turn off the Automatic renewal. The trial access will be active until the end of the trial period and switch to a freemium version afterward.

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