PPC

Chasing established competitors in organic traffic is not enough. While you must build your organic presence simultaneously, implementing paid ads is a more assertive approach to gaining a significant advantage. In this article, we'll show you several simple ways to cannibalize your competitor's organic traffic via PPC advertising.

Can't decide which Serpstat tools are suitable for your goals? In this guide, we have compiled must-have solutions for each company type and industry, along with use cases, and reviews from your industry colleagues. Also, it's Serpstat Christmas Sale time! Don't miss your chance to get any 12-months subscription for 30% off!

Contextual Advertising is a way to quickly attract the target audience to a site. Unlike search engine optimization, such advertising has a quick, but short-term effect and requires payment for each transition to the site. This guide will focus on this fast website promotion method. You’ll know the peculiarities of contextual advertising, how to launch it and why it’s on the rise nowadays.

You know both SEM and SEO could fuel your business, but which should you focus on (and when)? The answer could be the difference between wild success and massive failure. And in this guide, we will help you navigate this issue to ensure you make an informed decision on whether to go with SEO, PPC, or SEM.

Gathering a quality keyword list is a must for any successful PPC campaign, but if you think that it might cost a fortune we can prove you wrong! It only takes Serpstat tools to see magic in action :)