Why Serpstat Is A Must Have For A Marketer: Unobvious Cases And Comments
Serpstat Backlink Analysis Tool: A Comprehensive Guide

Links Intersection tool allows you to compare the link mass of several domains and find common and unique donors for each analyzed site. Previously, you had to analyze each competitor separately and manually search for common sites in the reports. Now it is enough to find several competitors, enter their domains in the tool, and automatically find those donors who refer to them simultaneously!
Why you need to analyze backlinks
Links can positively affect the position of your site in SERP, as the search engine sees others link to the site.
However, as with keywords, more links don't mean better. Search engines recognize most of the purchased and irrelevant links. And even lower positions of sites for spam links and a sharp increase in their number.
Therefore, it is crucial to control the appearance and quality of your links as well as competitors':
Backlink Analysis: module overview
Backlink Dashboard
This page is a dashboard that contains information about the volume and quality of the link mass of the analyzed domain, graphs and other statistics. Information is presented in the form of blocks.
There is data on the dynamics for all indicators in the upper report: we show the total changes for the last 7 days.

For all items except follow/nofollow links, there are tooltips. When you hover over the tooltip icon, a pop-up window appears with the text of the tooltip.
For these indicators, an accelerated calculation algorithm is used: the result may slightly differ from the exact value in the detailed report.
The calculation principle is similar to Google Page Rank: the numerical indicator depends on how many sites link to the domain being analyzed + how many sites link to sites that link to the domain being analyzed + how many sites link to sites that link to sites, referring to the analyzed domain - and so all sites in the index are taken into account.
Accordingly, the SDR can grow not only with new backlinks, but also if the site donors', or their donors' link mass grows.
Malicious sites are those blocked from viewing by Google Chrome (you see a warning if the content that you're trying to see is dangerous or deceptive).

* there is a tooltip on hover (the date, the number of referring pages and the value of the dynamics for the selected point).
* there is a tooltip on hover (the date, the number of referring pages and the value of the dynamics for the selected point).
The green columns in the diagram correspond to the new links. Positive values are provided on the vertical axis.
The red columns are located under the green bars in the diagram and correspond to the lost links. Negative values are provided on the vertical axis.
When you hover over the graph, the selected column is highlighted and a tooltip appears with the selected date and the number of new and lost links.

It has 3 columns:
- text - the most common type of link, usually contains an anchor;
- image - pictures linking to the analyzed site;
- redirect - pages redirecting to the pages of the analyzed site.
Below is a link to a detailed report indicating the amount of all unique anchors to the analyzed site.
Has 3 columns:
Empty anchor text - this group includes all anchors that don't contain text (e.g., links from images).


The larger the percentage of referring domains, the brighter the highlight of the corresponding country on the map. A legend is displayed under the map, which shows how much of the referring domains the highlight corresponds to.
The distribution table of referring domains consists of two parts:
The first line after the search shows the total reflection of the table data: the number of countries that link to the analyzed site or the number of unique top-level domain zones.
You can switch between countries/domain zones by clicking on the tabs of the table above. The active tab is highlighted in blue.
Referring Domains
This report is presented in a table. It contains a list of unique domains that link to the analyzed site.

Malicious Sites
Malicious sites are those blocked from viewing by Google Chrome (you see a warning if the content that you're trying to see is dangerous or deceptive).


Active backlinks

Lost Backlinks
The structure of the report is completely similar to the Active Links report; the only difference is the third date value in the last column: when the link was lost.

External backlinks

Anchors

In the header of the table there is a filter by the number of words and search by anchor. The filter is made in the form of a drop-down list; it allows you to view a list of 1-5 words in the anchor. The number of words is determined by the presence and number of spaces.

Top Pages

Batch Analysis
In this report, the search bar works differently: the address entered in the search bar is checked for the presence in the saved list of competitors.



Sorting, pagination, filters






In the first drop-down list, column names are available for filtering. Depending on the type of values in the filtered column, different types of filtering are applied, different operators are available. Types of parameters:
The second drop-down list depends on the type of values of the selected filtered column in the first drop-down list.
Operator options:
Between the drop-down lists there is a "+" icon. When you click on it, an additional operator appears, all added operators work with the condition "AND".

You can save the filtering templates and delete saved filters.


There is a delete icon in the list of saved templates to the right of each template name.
There is also a search by the name of the template. It is the first element of the list.
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