Serpstat Backlink Analysis Tool: A Comprehensive Guide

The graph shows the dynamics of adding new referring domains to the analyzed domain/URL for the last year (with an interval of one week.)

* there is a tooltip on hover (the date, the number of referring pages and the value of the dynamics for the selected point).

It shows the dynamics of changes in the number of pages linking to the analyzed domain/URL. The data is displayed for the last year with an interval of one week.

* there is a tooltip on hover (the date, the number of referring pages and the value of the dynamics for the selected point).

It shows the number of new and lost external links from the analyzed domain or URL by the dates of checks over the last year.

The green columns in the diagram correspond to the new links. Positive values are provided on the vertical axis.

The red columns are located under the green bars in the diagram and correspond to the lost links. Negative values are provided on the vertical axis.

When you hover over the graph, the selected column is highlighted and a tooltip appears with the selected date and the number of new and lost links.

When you hover over a country highlighted in blue, you can see a tooltip with the number of referring domains from this country and the percentage of these domains to all domains that refer to the analyzed site.

The larger the percentage of referring domains, the brighter the highlight of the corresponding country on the map. A legend is displayed under the map, which shows how much of the referring domains the highlight corresponds to.

The distribution table of referring domains consists of two parts:

The map has a search for matching parts of the word: when entering text, the table immediately filters the results, leaving only those that contain the entered text in any part of the word.

The first line after the search shows the total reflection of the table data: the number of countries that link to the analyzed site or the number of unique top-level domain zones.

You can switch between countries/domain zones by clicking on the tabs of the table above. The active tab is highlighted in blue.

The number of pages linking from the domain is sorted descending by default.

The report is presented in table form. It contains a list of links from malicious sites. We use a verification algorithm similar to the algorithms of Google Chrome.
Malicious sites are those blocked from viewing by Google Chrome (you see a warning if the content that you're trying to see is dangerous or deceptive).

If there are no such links, you will see a notification No data available.

You can determine whether the analyzed site has outbound links leading to malicious domains and pages in the same report.

Linking to malicious sites can negatively impact site optimization, which subsequently affects your rankings. Such sites should be promptly eliminated.

For analysis, go to the Malicious sites report and select "Malicious domains-acceptors" or "Malicious pages-acceptors", this switch will help you quickly navigate between reports to analyze referring and outgoing malicious domains and pages.

The Active Links report is presented in a table. It is a list of unique links referring to the analyzed site.

Above the table is a graph of new inbound links (365 days from the current date.) When you hover over a value in the graph, you can see a tooltip: exact date and value.

In the header of the table there is a switch One per page|One per domain. By default, One per page mode is enabled. When switching in the table, only one link from each domain will be displayed.

The report is a table showing a list of links going to the analyzed site that were not found during the recheck.

The structure of the report is completely similar to the Active Links report; the only difference is the third date value in the last column: when the link was lost.

Above the table is a graph of the detection of lost backlinks for a period of 365 days from the current date.

In the header of the table there is a switch One per page|One per domain. By default, One per page mode is enabled. When switching in the table, only one link from each domain will be displayed.

External backlinks report is a table with the list of outbound links from your domain.

The report lists the domains to which links from the analyzed site lead and is useful for analyzing outbound links and domains.

Analysis of outbound domains will help you find donor domains because you can track the quality and quantity of backlinks linked to them.
All of these tasks are important for optimizing your website and SDR.

Opposite the list of domains is the number of pages referring to the domain. To the right is the SDR for each domain.
You can apply a filter for all parameters, and sorting is available for each column.

Anchors report is a table containing list of keywords used as anchors for inbound links.

The table is sorted by the number of referring domains in descending order by default.

In the header of the table there is a filter by the number of words and search by anchor. The filter is made in the form of a drop-down list; it allows you to view a list of 1-5 words in the anchor. The number of words is determined by the presence and number of spaces.

Top Pages report contains a table with a list of pages of the analyzed site sorted in descending order, in accordance with the number of domains referring to them.

Batch analysis is a report in the form of a comparative table. It displays a list of entered competing domains, with their main indicators. The highest value for each data column is highlighted in color.

In this report, the search bar works differently: the address entered in the search bar is checked for the presence in the saved list of competitors.

If you have a list of saved competitors, you will see a report:

If you don't have a list of domains, you'll see such window:

Click on the Create list button and you'll see a pop-up:

In the header there is a counter of the remaining limits. Moreover,

This way you can easily create a competitor list for batch analysis.

This report shows the number of domains that entirely redirect to the analyzed one transferring the link juice. Website owners "stick" dropped domains to get ready link base.

Why do you need it? Analyzing competitors, SEO specialists will see a complete picture of link mass, which will optimize backlink analysis for your site and help build a strategy for link building.

You can get the report in two ways:
1. Go to Backlink dashboard and click the Redirected domains;
2. Choose Referring domains in the sidebar and switch to Redirected domains.

The Links intersection report contains two comparison tables and a graph. The overlap of donors allows us to find common donor domains among the entered two or three analyzed sites. Using filters, you can see donors that one of the analyzed sites does not have, but the other two have.

A pie chart allows you to select the data of interest quickly. For example, you can choose donors that are the same for any two domains or common donors for all three domains, or you can analyze donors from your competitors who do not link to your site.

The areas on the chart are clickable. You can select the information of interest, and it will be displayed in the tables.
It is enough to enter 2 or 3 domains in the following search fields to search for donors of competitors:

The graph shows the referring domains of the sites using Euler circles.

The smaller table (to the right of the circle graph) provides a quick reference for domains: the specific number of referring domains for each analyzed site.

The table below shows a more detailed analysis of each donor domain:

• A donor is a domain address that links to the analyzed site;
• Donor's SDR (Serpstat Domain Rank) is an indicator of domain authority. It is displayed as a number from 0 to 100;
• The number of links from the specified donor domain to the analyzed domains.

How is this report useful? First of all, we can take 3 competing sites and check what general domains link to them. Accordingly, these same domains can link to our site.
We can also compare our site and 2 competitor sites to see which domains link to our competitors but not link to us.