Serpstat Backlink Analysis Tool: A Comprehensive Guide


Backlink Analysis: module overview
1. Backlink dashboard
2. Referring domains
3. Malicious sites
4. Active backlinks
5. Lost backlinks
6. External links
7. External domains
8. Anchors
9. Top pages
10. Batch analysis
11. Redirected domains
12. Links intersection
Sorting, pagination, filters
How to update backlinks' data for 500 URLs?
Why you need to analyze backlinks
Links can positively affect the position of your site in SERP, as the search engine sees others link to the site.
However, as with keywords, more links don't mean better. Search engines recognize most of the purchased and irrelevant links. And even lower positions of sites for spam links and a sharp increase in their number.
Therefore, it is crucial to control the appearance and quality of your links as well as competitors':
Backlink Analysis: module overview
Backlink dashboard
This page is a dashboard that contains information about the volume and quality of the link mass of the analyzed domain, graphs and other statistics. Information is presented in the form of blocks.
There is data on the dynamics for all indicators in the upper report: we show the total changes for the last 7 days.

For all items except follow/nofollow links, there are tooltips. When you hover over the tooltip icon, a pop-up window appears with the text of the tooltip.
For these indicators, an accelerated calculation algorithm is used: the result may slightly differ from the exact value in the detailed report.
The calculation principle is similar to Google Page Rank: the numerical indicator depends on how many sites link to the domain being analyzed + how many sites link to sites that link to the domain being analyzed + how many sites link to sites that link to sites, referring to the analyzed domain - and so all sites in the index are taken into account.
Accordingly, the SDR can grow not only with new backlinks, but also if the site donors', or their donors' link mass grows.
Malicious sites are those blocked from viewing by Google Chrome (you see a warning if the content that you're trying to see is dangerous or deceptive).

* there is a tooltip on hover (the date, the number of referring pages and the value of the dynamics for the selected point).
* there is a tooltip on hover (the date, the number of referring pages and the value of the dynamics for the selected point).
The green columns in the diagram correspond to the new links. Positive values are provided on the vertical axis.
The red columns are located under the green bars in the diagram and correspond to the lost links. Negative values are provided on the vertical axis.
When you hover over the graph, the selected column is highlighted and a tooltip appears with the selected date and the number of new and lost links.

It has 3 columns:
- text - the most common type of link, usually contains an anchor;
- image - pictures linking to the analyzed site;
- redirect - pages redirecting to the pages of the analyzed site.
Below is a link to a detailed report indicating the amount of all unique anchors to the analyzed site.
Has 3 columns:
Empty anchor text - this group includes all anchors that don't contain text (e.g., links from images).


The larger the percentage of referring domains, the brighter the highlight of the corresponding country on the map. A legend is displayed under the map, which shows how much of the referring domains the highlight corresponds to.
The distribution table of referring domains consists of two parts:
The first line after the search shows the total reflection of the table data: the number of countries that link to the analyzed site or the number of unique top-level domain zones.
You can switch between countries/domain zones by clicking on the tabs of the table above. The active tab is highlighted in blue.
Referring Domains
This report is presented in a table. It contains a list of unique domains that link to the analyzed site.

Malicious Sites
Malicious sites are those blocked from viewing by Google Chrome (you see a warning if the content that you're trying to see is dangerous or deceptive).


Linking to malicious sites can negatively impact site optimization, which subsequently affects your rankings. Such sites should be promptly eliminated.
For analysis, go to the Malicious sites report and select "Malicious domains-acceptors" or "Malicious pages-acceptors", this switch will help you quickly navigate between reports to analyze referring and outgoing malicious domains and pages.

Active backlinks

Lost Backlinks
The structure of the report is completely similar to the Active Links report; the only difference is the third date value in the last column: when the link was lost.

External links

External domains
Analysis of outbound domains will help you find donor domains because you can track the quality and quantity of backlinks linked to them.
All of these tasks are important for optimizing your website and SDR.
You can apply a filter for all parameters, and sorting is available for each column.

Anchors

In the header of the table there is a filter by the number of words and search by anchor. The filter is made in the form of a drop-down list; it allows you to view a list of 1-5 words in the anchor. The number of words is determined by the presence and number of spaces.

Top Pages

Batch Analysis
In this report, the search bar works differently: the address entered in the search bar is checked for the presence in the saved list of competitors.



Redirected domains
Why do you need it? Analyzing competitors, SEO specialists will see a complete picture of link mass, which will optimize backlink analysis for your site and help build a strategy for link building.
You can get the report in two ways:
1. Go to Backlink dashboard and click the Redirected domains;
2. Choose Referring domains in the sidebar and switch to Redirected domains.
Links intersect
A pie chart allows you to select the data of interest quickly. For example, you can choose donors that are the same for any two domains or common donors for all three domains, or you can analyze donors from your competitors who do not link to your site.
The areas on the chart are clickable. You can select the information of interest, and it will be displayed in the tables.
It is enough to enter 2 or 3 domains to our competitor backlink analysis tool in the following search fields to search for donors of competitors:

The smaller table (to the right of the circle graph) provides a quick reference for domains: the specific number of referring domains for each analyzed site.
The table below shows a more detailed analysis of each donor domain:
- A donor is a domain address that links to the analyzed site;
- Donor's SDR (Serpstat Domain Rank) is an indicator of domain authority. It is displayed as a number from 0 to 100;
- The number of links from the specified donor domain to the analyzed domains.
How is this report useful? First of all, we can take 3 competing sites and check what general domains link to them. Accordingly, these same domains can link to our site.
We can also compare our site and 2 competitor sites to see which domains link to our competitors but not link to us.
Sorting, pagination, filters






In the first drop-down list, column names are available for filtering. Depending on the type of values in the filtered column, different types of filtering are applied, different operators are available. Types of parameters:
The second drop-down list depends on the type of values of the selected filtered column in the first drop-down list.
Operator options:
Between the drop-down lists there is a "+" icon. When you click on it, an additional operator appears, all added operators work with the condition "AND".

You can save the filtering templates and delete saved filters.


There is a delete icon in the list of saved templates to the right of each template name.
There is also a search by the name of the template. It is the first element of the list.
How to update backlinks' data for 500 URLs?
- Make changes to your backlink diversity analysis and get a brand-new report based on recent changes.
- Use only relevant data for your link-building strategy.
- Check the success of adding links or removing malicious ones.
Step №1: Go to the Backlink analysis module, and in any report, click on the button in the upper right corner.


* Links may not be updated if closed from indexing, using JavaScript technologies, unavailable, or protected from crawling.
Step №4: Work with updated links in reports.
Serpstat Recrawling URL Tool does not charge credits and is available for all users with a paid Serpstat plan.
Learn how to get the most out of Serpstat
Want to get a personal demo, trial period or bunch of successful use cases?
Send a request and our expert will contact you ;)
Cases, lifehacks, researches and useful articles
Don’t you have time to follow the news? No worries!
Our editor Stacy will choose articles that will definitely help you with your work. Join our cozy community :)
By clicking the button, you agree to our privacy policy.
Comments