Serpstat SEO Keyword Research tools

Keyword research is a way to understand what language your target audience uses when searching for your products, services, or your content. It helps to avoid creating content about things that are not searched for, and prioritize it to the topics that are interesting for your potential visitors or customers by analyzing and comparing the keywords.

The main purpose of keyword research is to attract the audience with the content, services, or products that they are searching for. It helps you gain a deeper understanding of your audience, their interests in terms of content and companies, and make sure your website is ranking well for these topics.

To find the keywords for your own website, you need to: 1. Think like a potential visitor, from the customer's perspective. 2. Collect a list of semantics tailored to your services. 3. Research your competitors and borrow their semantics. 4. Don't ignore long-tail keywords and those of low search volume. 5. Use keyword research tools to speed up and automate your work.

Niche research helps you reach a more targeted audience. Niche keywords are specific to each company or even a product. They are sometimes referred to as long-tail keywords, and usually, they contain 3 or more words — they are more specific and bring more accurate visitors to your site. They are as effective for your SEO strategy as short-tail keywords, which are more general.

If you want to find your niche, start from small things — identify the category your website is working with. Then, try to narrow it down to a more specific field, but not too much so as not to miss out on a potential audience. For example, the category of your website is clothes. Designer clothes will be a niche request. After this, try thinking about your specialty. Is there anything that makes your product or content stand out? Speaking of our example, maybe your website about French designer clothes includes interviews with French designers?

Niche market research includes, first of all, knowing your audience. Understand their needs — this way, you will always have ideas on what to write or what to sell. After that, analyze the competition. Find out how you can be different and unique to stand out for your visitors. Also, research your niche market keywords and trends in your niche to optimize your SEO strategy the best way possible.

Just enter the keyword you need to the search bar and voila — you have the detailed report right at your hands. You can request a personal demonstration of our Keyword Research tool to be made aware of all its capabilities. We will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting to explore the tool.

Keyword difficulty shows how easy or hard it is to rank with each keyword on the search engine result page. You can check it with the online Keyword Research Tool from Serpstat with just a few steps and make your website rank well in SERP by the keywords suitable for your website.