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SEO 28 min read December 27, 2021

Serpstat Encyclopedia: Everything You Need To Know In One Place

Stacy Mine
Stacy Mine
Blog Editor at Serpstat
We always do our best to make Serpstat greater and faster: we constantly add new features at the requests of our users, expand and update our databases and improve existing tools. This article is a large Serpstat encyclopedia, which will help you navigate through the capabilities of the service and use it at its fullest.
Personal demonstration
Our specialists will contact you and discuss options for further work. These may include a personal demonstration, a trial period, comprehensive training articles, webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

General information

Google databases

Serpstat now has 230 Google databases available, which include search queries and SERPs from all countries of the world (except for countries restricted in Google Ads and AdWords Express.)

Since the beginning of 2018, the number of our Google databases has become ten times bigger! Incredible achievements! No matter which country you promote your website for, we have everything you need for qualitative keyword research and competitive analysis. 230 Google databases, which are constantly updated, give you a significant start in the SEO race. By the way, this number is a record because the alternative tools have a maximum of 170 databases.
Our Trip Around The World: Serpstat Collected Google Databases From All The Countries

Assistance for users

If you're new to Serpstat, you can easily learn how to work with Serpstat by personal tool demonstration. Our account managers conduct personal demonstrations of the tool so our users can learn Serpstat faster and reach their goals. This option saves a lot of time as it is tailored to your personal needs. The onboarding process has several stages:
You request a personal demonstration.
Your personal manager finds out the goals of your business and identifies how Serpstat can help you.
You test the tool. Your manager assists you with every stage and answers all your questions.
Of course, you can count on our further advice and assistance.
Serpstat Personal Demo: How To Get The Most And Increase The Efficiency Of Your Work
Want to learn how to use Serpstat to boost your business? Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!

Affiliate program

The Serpstat Affiliate Program is a form of marketing in which we offer our partners the opportunity to receive a commission for recommending our services.

Who can benefit from this:

1. Digital marketing experts
2. SEO, SEA, digital marketing agencies and media
3. Educational centers and colleges

The Serpstat Affiliate Program is a profitable offer that includes up to 30% of every purchase using the reflink. You can place your affiliate promocode on the resources available to you (blog, social networks, messengers, etc.). You can offer them detailed information about Serpstat and the support and advice of our Customer Support specialists.
Serpstat Affiliate Program: How Does It Work?

Pricing and payment

We have created 5 basic pricing plans, so that each Serpstat user can choose a set of options and credits that suits their needs. You can select the appropriate plan in the Pricing section, which is located in the top panel of the site.
  • The Lite plan is suitable for freelancers and small companies. It contains 30 tools for SEO, PPC, SEM projects, as well as competitor analysis.
  • The Standard plan is suitable for in-house marketing teams and small marketing agencies. It includes the features of the Lite plan, as well as additional credits, the ability to use 3 users at the same time and the option to create branded reports.
  • The Advanced plan will be convenient for large agencies and in-house teams of large online stores. In addition to the capabilities of the Standard plan, it includes an increased number of credits and simultaneous work for 7 users.
  • The Enterprise plan was created for niche leaders, the largest sites and stores in the industry. It includes the features of the Advanced plan, plus the White Label option (to create reports under the user's brand), the maximum number of credits on the use of tools and the possibility of simultaneous work for 7 users.
  • The Custom plan is suitable for companies with individual requests. It is created based on the tasks of a client and consists of a set of options that our managers, as a constructor, will assemble for you to fulfill the needs of projects.
You can find detailed information about the pricing plan and a comparison of opportunities on the Pricing page.
View up-to-date information on the current pricing plan and its validity period in the My account. Click on the corresponding icon in the right corner of the interface to go to the profile.

This shows the number of credits for each module and the date they were updated.

In the profile, to upgrade the pricing plan, click on the Upgrade plan button located at the top of the page.

The subscription upgrade option will allow you to plan the consumption of credits so as not to run short of them while working on a project.
If there are not enough credits for a specific report, the following describes how to resolve this issue.

How to purchase more credits for specific reports

The number of remaining credits for all instruments is displayed in the profile. If, for some reason, there are not enough credits within the current pricing plan, they can be purchased separately: click on the Add button next to the tool you need.
In addition, you can buy more credits directly while using Serpstat, without switching to the user profile. This allows you not to wait for a monthly update of the pricing plan in order to use the necessary tools. Simply click on the Buy additional credits section in the toolbar on the left and write to the support chat that opens automatically.
To learn more about pricing options, check out the Frequently Asked Questions About Serpstat Credits, which is based on frequently asked questions to our support.

Filters and sorting

When working with large amounts of data in reports, simplify analysis with filters and sorting. This will allow you to work with the necessary information and not waste time searching for it.

Each Serpstat report contains filtering and sorting to help you complete your tasks and upload relevant data faster.

A filter icon is located in the upper right corner.
A filter is a set of cells with parameter types that can be added and removed as needed.

Cells for two parameters are opened by default, which can be changed by clicking on the pointer and selecting the appropriate option.

Consider the algorithm for working with the filter:
1. Select the option. Depending on the report, different types of parameters will be displayed, for example: difficulty, cost, level of competition and strength of connection, etc.

2. Select the match type. Depending on the parameters, different match types will be displayed, for example:

  • For the "Volume" metric, the options "Greater than", "Less than", "Equal", "Less than or equal to", etc. will be shown.

  • For the "SERP features" indicator, the options "Contains" and "Does not contain" will be offered.
3. Enter a numerical indicator or a list of keywords, if the selected parameter allows it.

4. If necessary, include or exclude additional parameters — select the "and" / "or" buttons, respectively, then add the necessary parameters.

5. Click the "Apply" button to display the filtering result in the report.

You can filter data in columns in all backlinks' analysis reports, in order to quickly obtain the necessary data and simplify interaction with the tool. This filtering method allows you to quickly find the data you need without using the classic cell filter option.

In order to use this filtering option, you need to click on the filter icon right in the column header, then select the required parameters and enter the data.
Quick filters are fully synchronized with standard filters, so the user does not have to sort data twice.
All filtering and sorting options are available for any pricing plan.

How to collect semantics and analyze competitors

Search Analytics leads in popularity among Serpstat tools. Search analytics section has two major tools: Website Analysis and Keyword Research. Website Analysis, in its turn, has Domain Analysis and URL Analysis. DA shows you what keywords the analyzed domain is ranking for and which pages bring the most traffic from search, for what found keywords it's being promoted in paid search, who are the competitors in organic and paid search and what keyword gaps have been found in promotion strategy. URL Analysis tool allows you to check pages, compare side-by-side up to three pages and learn about your competitors with competitor research tool.
How To Hack Your Competitors' Content Plan: Step-By-Step Guide
How To Identify The Main Competitors Of The Project
Keyword Research helps you collect the right keywords for your website to boost your SEO performance. Spy on the top content in the industry, find proven paid keywords and research market competition at the URL and domain levels. Learn about what your prospects are asking on Google and keep up with their needs.
PPC Research report gives you suggestions on paid keywords associated with your seed keyword, shows which ads are displayed for those paid keywords and what landing pages are being promoted through paid search in your industry.

Keyword Trends

Serpstat has released the first tool on the market to analyze the popularity and seasonality of search queries, which is available to all paid users. Tracking trends will be helpful if you are promoting your site in paid or organic search results and compiling a content plan on the most exciting topics for the audience.

The tool allows:
  • get a list of queries that are very popular at the moment;
  • among trend requests, select those that correspond to the subject of your site to prepare an article or landing page, publish news or record a video on a chosen topic;
  • run ads using trend keywords to promote pages with new content.
Use low-competition trends to promote if you want to rank high in the SERPs or get extra traffic.
Select "Keyword Trends" on the left side of the menu with a list of all Serpstat tools:
Next, select a country and use the filters to set the necessary parameters: keywords, city, language, and date. Click "‎Show trends."
Get the results and select those relevant queries for promoting your site or writing content.

How to check optimization level and technical issues of a site

A technical SEO Audit is a detailed check of a site for internal technical issues and compliance with the requirements of search engines.

An audit is often carried out when the site is under the sanctions of search engines: positions decrease, and traffic drops sharply. In this case, an audit allows you to find errors, fix them, and return to the previous position.

You also need an SEO audit and SEO text analysis when everything is fine with the site: traffic is growing, and positions are gradually increasing. You can further speed up the growth of the website by identifying and correcting technical issues.

You should perform a detailed site check before starting the work on site's SEO. It will help to find minor issues and severe problems so that the optimizer can safely work on other ranking factors and promote the site.
Personal demonstration
Our specialists will contact you and discuss options for further work. These may include a personal demonstration, a trial period, comprehensive training articles, webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

How to track positions of the site and analyze market share

Rank Tracker tool allows you to track the ranking of your website and competitors in organic search results and contextual advertising for selected keywords in any region, as well as receive data on traffic distribution. If you are promoting a website, then analyzing its positions is an essential thing to track the effectiveness of such promotion; so you can study the results of your work or check your team.

How to analyze backlink profile

Analyze your backlink profile with the Backlink Analysis tool, monitor new and lost backlinks, measure link's authority and research competitors backlinks to find out which sites and pages are linking to them and use these insights in your next link building campaign.

How to create a site structure and check text relevance

Text Analytics is a unique tool for optimizing text on site pages. Content is one of the main ranking factors, and our tool was created specifically to help you optimize texts on your site.

For example, the landing page of your site is poorly ranked by the desired keywords. This means that you need to change the content of the page to increase its text relevance. This is where you need Text Analytics, which creates a recommendation base for content optimization.
Keyword Clustering. Part 2: Text Analytics
How To Increase The Text Relevance Of Site Pages: Serpstat Text Analytics Tool
Keyword Clustering is the process of grouping semantically related keywords in such a way that keywords in the same group (called a cluster) are relevant to a particular website page.

Why do you need keyword clustering?

1. Collecting right keywords for specific pages.
2. Grouping semantically related keywords.
3. Reliable automatic analysis for the keyword groups.
4. Creating a site's SEO structure.
5. Searching for keywords that fall outside all obtained groups.
Successful Keyword Mapping In 5 Easy Steps: Create A Site Structure With Our Clustering Tool
Rank Your Page For A Whole Group With Our New Keyword Clustering Tool

How to automate data collection and analysis

Serpstat now allows 3 crawling options: SERP Crawling, Search Volume Crawling, PPC SERP Crawling.

Crawling is a Serpstat service that allows you to automate data collection and analysis. The crawler checks the content of the Google search volume results, selects data according to the specified criteria and sends it to you in JSON format within an hour. At the same time, you can monitor data you need with hardly any restrictions.
Personal demonstration
Our specialists will contact you and discuss options for further work. These may include a personal demonstration, a trial period, comprehensive training articles, webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

How to get extensive statistical data

Serpstat API (application program interface) is a method of data extraction that allows exporting extensive statistical data without using Serpstat interface. This method also allows integrating Serpstat analytics into your custom interface tools.

You can benefit from API if:

1. You work for an SEO or online marketing agency that runs multiple projects simultaneously. In that case, you can appreciate the speed of data collection with this method. If your customer needs a report urgently, the API will save the situation very quickly

2. You are responsible for the SEO in-house team. The automation of SEO measures allows you to perform extensive research and data analysis.

3. You are employed as a freelance SEO or online marketer. Consultants and freelancers, who seek automation and time saving, can enjoy the advantages of this method compared to standard mode. So you can get a quick overview of a new project before you go to work.

How to track the success of your team

Team Management mode is a useful tool that helps you to control tasks and limits distribution. This means that you have opportunity to distribute the limits manually and automatically, use dashboards with statistics for all projects depending on the participant, and track activities of the team participants: depending on the date, module and actions.
Checklist is a to-do list which helps you monitor the process of carrying out the project tasks. The tool has ready-made templates with a wide range of options. You can also add your own tasks. Moreover, its simple step-by-step structure could explain the optimization process even to newbies.

It would be handy for:

1. Business owners: don't know where to start? Use our templates to promote and optimize your project.

2. Project Managers: monitor the work of your team and what part of a task is in process.

3. SEO agencies: set tasks according to every project and optimize your work (projects are divided into groups on the topic, site, product). Serpstat will cluster the processes and monitor their fulfillment for you.

4. SEO specialists: control your own effectiveness. Checklists will help you to remember what you've done and what you are to do.

How to detect URL indexing issues

URL indexing inspection is a new Serpstat tool that will help find out if there are any issues with the URL indexing on your website. You can check up to 100 pages at a time.

The tool will help check the following:

1. Index Status. Check the current index status of the page and whether Googlebot can access to your page to index it.

2. Mobile Usability. Check whether your page is easy to use for smartphone and tablet users, and whether the page works well when viewing it from such devices.

3. Rich Results. Check the structured data on the page: the number of valid items, descriptions of each item, and details about any warnings or errors found. Examples of rich results are navigation bar, FAQ, recipe, product, review snippet, event, etc.

To use the tool, you need to connect your Google Search Console account. URL indexing inspection is available to all users without spending credits, that is, you simply need to have a registered account at Serpstat! :)
Checklist: Step-By-Step Work With Serpstat Projects

Browser extension and integrations

Serpstat Website SEO Checker

We've created the Serpstat Website SEO Checker which allows you to find out the key metrics of any site in just a few clicks. To examine a domain, you don't need to open Serpstat in a new tab - all necessary data is available with one click directly on the site! You'll get multiple SEO metrics about a domain or page: visibility, traffic, keywords, top competitors in the region, etc.
Serpstat Website SEO Checker: Analysis Of Any Site In A Few Clicks

Data Studio Connector

Google Data Studio is a tool for creating reports that collect and display data in real time. Now there are two available Serpstat reports, which you can download in the Data Studio: Domain History and Competitors.

Data Studio shows the following data:

1. Organic traffic and visibility
2. Organic keywords
3. Paid keywords
4. Competitors.
How To Visualize Serpstat Reports Using Google Data Studio Connector

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