How To Launch A Successful Advertising Campaign: 10 Lifehacks of API Console

However, to make your work even easier, we have developed the Seprstat API Console. It is an easy-to-use tool that has new methods that are not available with standard use of the API.

Now I will tell you some inspiring PPC cases that can be implemented using our API console.

How to collect semantics for an ad campaign? Any business promoting in search engines asks this question. There is no single correct answer, as PPC specialists use their own keywords collection methods.

One of the fastest and most effective ways to select keywords for advertising campaigns is to analyze competitors and their semantics. Competitors are already paying for these keywords. This means that they have already passed the basic test of effectiveness.

Of course, there is a danger of getting to the overheated auction, where you'll find a very high competition level. But such a situation is possible with any keyword. But collecting and working out the semantics of competitors is a good start!

How can we do it?

Serpstat API console allows you to collect semantics for advertising campaigns of one or a group of competitors in a few clicks. However, you must first find relevant competitors. To do this, enter the address of your domain in the Serpstat search bar, select the search engine and region, go to the report Website Analysis → Domain Analysis → PPC Research → Competitors. After that, Go to the API console and enter:

By the way, the console also allows you to enter positive and negative keywords. If, for example, you don't want to use competitor's branded queries in campaigns, you can remove them from the results using the filter.

We get a report where we see:

Download and import it to a table. Done!

Now let's talk more about post-filtering by negative keywords. This feature is available for most requests. The field for entering positive and negative keywords appears after you have already loaded the data if they have a column with the keyword. You can set a list of negative keywords to remove misspelling and trash.

Moreover, the console itself generates a list of the most common keywords. This feature allows you to clear the list quickly. However, this function is also useful for quickly making a list of negative keywords.

Copy the list to Google Ads.

Notes:

To prevent inappropriate keywords from getting into your advertising campaigns, you need to filter the received report by negative keywords. However, choosing yourself, you can miss a lot. The API console can do this automatically:

The effectiveness of contextual advertising largely depends on the conversion of landing pages. Moreover, an increase in the conversion of landings in two times increases the efficiency by about three times.

Let's say we have:

If we increase the conversion to 2%, then:

Thus, increasing the conversion by half doubles the number of registrations and reduces CPA by half. Therefore, I believe that the effectiveness of contextual advertising largely depends on the designer.

When creating landing pages, it is essential to take into account the experience of competitors. You can borrow their ideas. They could test several hypotheses, choose the best option from them. We, in turn, will take advantage of their experience, saving both time and money.

However, it's not always easy to find landings tailored specifically for contextual advertising. Often there are no links from the site; sometimes, they are hidden from indexing. But this issue is quite quickly resolved thanks to the Serpstat API console. We solve by analogy with the methods described above.

First, we collect keywords from the contextual advertising of a competitor, as described in the first paragraph.

Then, select SQL→ SQL Snippets→ Group By URL.

We get a list of landing pages in contextual advertising. We sort them by the amount of traffic by clicking on traff to find the most popular pages. In this way, an API console can even help a web designer.

Before launching advertising campaigns, it is important to understand how much money you will spend on advertising. The easiest way to count is to see how much money your successful competitors spend. There is a way to do this in minutes using the Serpstat API console.

Click SQL → SQL Snippet→ Group by domain.

In the grouped data, we look at the column traff_cost - this will be the competitor's estimated budget for the context advertising.

We compare the estimated budget of our competitors and find out if competitors are more effective than you. If so, then it is necessary to analyze the domain of competitors and use the keywords that they use in contextual advertising.

To evaluate the costs of a competitor for a particular group of goods, service or product, we combine the two methods described above: calculating the cost of a context and a filter by keywords.

Let's say you want to know how much a competitor spends on advertising Samsung electronics. Using the Domain → Ad Keywords method, you collect its keys. Next, use the keyword filter:

You get a report with all phrases that include this keyword:

And group them by domain, as described in the method of calculating the total budget:

We compare the estimated budget of competitors for a group of goods, service or product with our own and find out whether competitors are more effective than you. If so, then you need to analyze competitors and add their keywords to your campaigns.

Let's go further - we collect the missed keywords. This is done very simply using the domains_ad_keywords_match_sdk method. This is a unique Console method that is used to compare the keywords of domain ads on the client side. It shows common keywords for Google Ads for domains (up to 9).

It has some features worth considering:

You can also enter additional parameters for the keywords:

We load the data and get a report with missing keywords in the context:

Now, if you're interested in landing pages advertised by a competitor, you can quickly get a list of them by applying SQL → SQL Snippet → Group by URL to the report.

That is what we get. A list of all advertised pages and keywords by which they are ranked.

Based on the report we received above, you can easily expand the semantics of your advertising campaigns.

To do this, find the all_keywords column in it, click 3 times and copy all the URL keywords into the corresponding ad group. Everything is extremely simple.

Well, the last feature of this report is the ability to find out the estimated costs of a competitor for an ad, that is, in the context of individual products or services.

To do this, we also scroll the report to the side, find the taff_cost column, and see how much advertising of this or that product or service will cost. All!

Serpstat API Console is a universal tool for those who work with vast amounts of data. The cases described above are just a small part of how you can use it.

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