|PPC||– 15 min read –||February 21, 2020|
How To Launch A Successful Advertising Campaign: 10 Lifehacks of API Console
Of course, one cannot do without specialized tools. The Serpstat API Console will help you do all this, and more, in minutes.
2. How to find competitors' keywords
3. How to quickly collect negative keywords
4. How to find missing negative keywords
5. How to find competitor landing pages in contextual advertising
6. How to evaluate competitor costs
7. How to estimate competitor's costs by product group, service or product
8. How to find lost keywords
9. How to find lost ad groups or landing pages
10. How to quickly expand semantics at the expense of a competitor
11. How to evaluate competitor costs by product or service
What is an API console and what are its advantages
High-quality keyword research, checking the top search results in seconds, quick competitive analysis and finding unusual solutions are just a few of the many advantages offered by Serpstat API. Everything from the analysis of the individual site to crawling with complex evaluations is at your fingertips.
Important! You don't need programming skills to work with API. You can find more information about the application of the interface in the manual.
How to find competitors' keywords
One of the fastest and most effective ways to select keywords for advertising campaigns is to analyze competitors and their semantics. Competitors are already paying for these keywords. This means that they have already passed the basic test of effectiveness.
Of course, there is a danger of getting to the overheated auction, where you'll find a very high competition level. But such a situation is possible with any keyword. But collecting and working out the semantics of competitors is a good start!
How can we do it?
Serpstat API console allows you to collect semantics for advertising campaigns of one or a group of competitors in a few clicks. However, you must first find relevant competitors. To do this, enter the address of your domain in the Serpstat search bar, select the search engine and region, go to the report Website Analysis → Domain Analysis → PPC Research → Competitors. After that, Go to the API console and enter:
How to quickly collect negative keywords
Moreover, the console itself generates a list of the most common keywords. This feature allows you to clear the list quickly. However, this function is also useful for quickly making a list of negative keywords.
How to find missing negative keywords
How to find competitor landing pages in contextual advertising
Let's say we have:
When creating landing pages, it is essential to take into account the experience of competitors. You can borrow their ideas. They could test several hypotheses, choose the best option from them. We, in turn, will take advantage of their experience, saving both time and money.
However, it's not always easy to find landings tailored specifically for contextual advertising. Often there are no links from the site; sometimes, they are hidden from indexing. But this issue is quite quickly resolved thanks to the Serpstat API console. We solve by analogy with the methods described above.
First, we collect keywords from the contextual advertising of a competitor, as described in the first paragraph.
How to evaluate competitor costs
We compare the estimated budget of our competitors and find out if competitors are more effective than you. If so, then it is necessary to analyze the domain of competitors and use the keywords that they use in contextual advertising.
How to estimate competitor's costs by product group, service or product
Let's say you want to know how much a competitor spends on advertising Samsung electronics. Using the Domain → Ad Keywords method, you collect its keys. Next, use the keyword filter:
How to find lost keywords
It has some features worth considering:
How to find lost ad groups or landing pages
How to quickly expand semantics at the expense of a competitor
How to evaluate competitor costs by product or service
To do this, we also scroll the report to the side, find the taff_cost column, and see how much advertising of this or that product or service will cost. All!
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