Google's Most Expensive Keywords In The USA, Canada And The UK [Study]

Now digital marketing experts actively debate about the news that Google is less and less likely to give you the first positions in search results for free. So the question arises: what brings better benefits — SEO or SEA? Nevertheless, we cannot deny that SEA has great potential.

We want to share with you the results of the study, that show which keywords are the most expensive.

Continuing our research marathon that goes over the past couple of months, we decided to analyze paid search. What for? To find out which keywords in Google Ads for USA, Canada and the UK have the highest CPC.

If you are launching an advertising campaign on Google and you would like a high-quality study of your niche, then Serpstat PPC reports can be helpful.

In PPC Research, you can check your paid search competition, collect keywords for ads, find gaps in your own PPC campaigns, discover new growth opportunities and find new keyword tools.

If you want to download these reports even faster, try the API Console. So you can get the PPC reports in just a few clicks.

Serpstat has a unique option — tracking site positions in paid search. Just create a project in the Rank Tracker and select Type of SERP — Desktop PPC or Phone PPC.

If you set up advertising campaigns in Google Ads, you probably know how easy it is to waste money and get no results.

If you did not consider the list of the most expensive keywords when planning your advertising budget, our infographic will be helpful.

Share your opinion in the comments below!