We use cookies to make Serpstat better. By clicking "Accept cookies", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Learn more

Report a bug

8965 12
PPC 4 min read

Google's Most Expensive Keywords In The USA And The UK [Study]

Google’s Most Expensive Keywords In The USA And The UK [Study]
Андрей Белоусов
Stacy Mine
Editor at Serpstat
Have you ever wondered which keywords are the most expensive on Google AdWords? Serpstat has conducted a study to determine how expensive the ad clicks are in various niches in the USA and the UK.
Now digital marketing experts actively debate about the news that Google is less and less likely to give you the first positions in search results for free. So the question arises: what brings better benefits — SEO or SEA? Nevertheless, we cannot deny that SEA has great potential.

We want to share with you the results of the study, that show which keywords are the most expensive in the USA and the UK.

The USA vs. the UK: the most expensive keywords

Recently we've conducted the SEA study which is a logical continuation of our website visibility research. The first part shows which keywords are the most expensive on Google AdWords in the USA and the UK.
The maximum price for the click in the USA is 3 times bigger than the corresponding keyword in the UK. The most common topics that are represented in the top 50 most expensive keywords include law, business, insurance, and sales.
The infographic below shows how much advertisers pay when the user clicks on an ad.

The United States

The United Kingdom


SEA analysis of the most important niches

The second part of the SEA study presents the results of the study of the major market sectors:

  • electronics
  • tickets and traveling
  • online shops
  • real estate
  • cars

I took the semantics of 10 market leaders in each niche, analyzed it using the Serpstat API Console and sorted according to the CPC. In total, I collected 50,000 keywords (that is, 10,000 keywords for each niche).

Click on the arrows to see 10 most expensive keywords in each niche.

How can you run the SEA analysis of your industry?

If you are launching an advertising campaign on Google and you would like a high-quality study of your niche, then Serpstat PPC reports can be helpful.

In PPC Research, you can check your paid search competition, collect keywords for ads, find gaps in your own PPC campaigns, and discover new growth opportunities.
If you want to download these reports even faster, try the API Console. So you can get the PPC reports in just a few clicks.

Serpstat has a unique option — tracking site positions in paid search. Just create a project in the Rank Tracker and select Type of SERPDesktop PPC or Phone PPC.
I hope that this infographic was interesting and useful for you. Share your opinion in the comments below!

Learn how to get the most out of Serpstat

Want to get a personal demo, trial period or bunch of successful use cases?

Send a request and our expert will contact you ;)

Rate the article on a five-point scale

The article has already been rated by 31 people on average 3.19 out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Share this article with your friends

Sign In Free Sign Up

You’ve reached your query limit.

Or email
Forgot password?
Or email
Back To Login

Don’t worry! Just fill in your email and we’ll send over your password.

Are you sure?


To complete your registration you need to enter your phone number


We sent confirmation code to your phone number

Your phone Resend code Queries left

Something went wrong.

Contact our support team
Or confirm the registration using the Telegram bot Follow this link
Please pick the project to work on

Personal demonstration

Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward.

These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.




We are glad of your comment
Upgrade your plan

Upgrade your plan

Export is not available for your account. Please upgrade to Lite or higher to get access to the tool. Learn more

Sign Up Free

Спасибо, мы с вами свяжемся в ближайшее время

View Editing


You have run out of limits

You have reached the limit for the number of created projects. You cannot create new projects unless you increase the limits or delete existing projects.

I want more limits
Open support chat