22986 20
PPC 6 min read May 11, 2021

Google's Most Expensive Keywords In The USA, Canada And The UK [Study]

Updated 2021
Google’s Most Expensive Keywords In The USA And The UK [Study]
Андрей Белоусов
Stacy Mine
Editor at Serpstat
Have you ever wondered which keywords are the most expensive on Google AdWords? Serpstat has conducted a study to determine how expensive the ad clicks are in various niches in the USA, Canada and the UK.
Now digital marketing experts actively debate about the news that Google is less and less likely to give you the first positions in search results for free. So the question arises: what brings better benefits — SEO or SEA? Nevertheless, we cannot deny that SEA has great potential.

We want to share with you the results of the study, that show which keywords are the most expensive.

The USA, Canada and the UK: the most expensive keywords

Continuing our research marathon that goes over the past couple of months, we decided to analyze paid search. What for? To find out which keywords in Google Ads for USA, Canada and the UK have the highest CPC.
The infographic below shows how much advertisers pay when the user clicks on an ad.

The United States

Canada

The United Kingdom

How can you run the SEA analysis of your industry?

If you are launching an advertising campaign on Google and you would like a high-quality study of your niche, then Serpstat PPC reports can be helpful.

In PPC Research, you can check your paid search competition, collect keywords for ads, find gaps in your own PPC campaigns, discover new growth opportunities and find new keyword tools.
Would you like to know how to use Serpstat to analyze ads and improve them?
Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!
Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool
If you want to download these reports even faster, try the API Console. So you can get the PPC reports in just a few clicks.

Serpstat has a unique option — tracking site positions in paid search. Just create a project in the Rank Tracker and select Type of SERPDesktop PPC or Phone PPC.
If you set up advertising campaigns in Google Ads, you probably know how easy it is to waste money and get no results.

If you did not consider the list of the most expensive keywords when planning your advertising budget, our infographic will be helpful.

Share your opinion in the comments below!

Speed up your search marketing growth with Serpstat!

Keyword and backlink opportunities, competitors' online strategy, daily rankings and SEO-related issues.

A pack of tools for reducing your time on SEO tasks.

Get free 7-day trial

Rate the article on a five-point scale

The article has already been rated by 36 people on average 3.31 out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Discover More SEO Tools

Keywords Grouping

Streamline your SEO efforts with our advanced clustering keywords tool

Search Google Trends

Unlock the power of your target audience's searched keywords with our keyword trends

Keyword Volume Checker

Bulk Keyword Volume Checker – get valuable information about your target keywords

Tools for Keywords

Keywords Research Tools – uncover untapped potential in your niche

Share this article with your friends

Are you sure?

Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.

Name

Email

Phone

We are glad of your comment
I agree to Serpstat`s Privacy Policy.

Thank you, we have saved your new mailing settings.

Report a bug

Cancel
Open support chat
mail pocket flipboard Messenger telegramm