Google's Most Expensive Keywords In The USA And The UK [Study]

Stacy Mine

Editor at Serpstat

Have you ever wondered which keywords are the most expensive on Google AdWords? Serpstat has conducted a study to determine how expensive the ad clicks are in various niches in the USA and the UK.

Now digital marketing experts actively debate about the news that Google is less and less likely to give you the first positions in search results for free. So the question arises: what brings better benefits — SEO or SEA? Nevertheless, we cannot deny that SEA has great potential.

We want to share with you the results of the study, that show which keywords are the most expensive in the USA and the UK.

The USA vs. the UK: the most expensive keywords

Recently we've conducted the SEA study which is a logical continuation of our website visibility research. The first part shows which keywords are the most expensive on Google AdWords in the USA and the UK.

The maximum price for the click in the USA is 3 times bigger than the corresponding keyword in the UK. The most common topics that are represented in the top 50 most expensive keywords include law, business, insurance, and sales.

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The infographic below shows how much advertisers pay when the user clicks on an ad.

The United States

The United Kingdom

SEA analysis of the most important niches

The second part of the SEA study presents the results of the study of the major market sectors:

electronics
tickets and traveling
online shops
real estate
cars

I took the semantics of 10 market leaders in each niche, analyzed it using the Serpstat API Console and sorted according to the CPC. In total, I collected 50,000 keywords (that is, 10,000 keywords for each niche).

Click on the arrows to see 10 most expensive keywords in each niche.

How can you run the SEA analysis of your industry?

If you are launching an advertising campaign on Google and you would like a high-quality study of your niche, then Serpstat PPC reports can be helpful.

In PPC Research, you can check your paid search competition, collect keywords for ads, find gaps in your own PPC campaigns, and discover new growth opportunities.

If you want to download these reports even faster, try the API Console. So you can get the PPC reports in just a few clicks.

Serpstat has a unique option — tracking site positions in paid search. Just create a project in the Rank Tracker and select Type of SERP — Desktop PPC or Phone PPC.

More about Rank Tracker

I hope that this infographic was interesting and useful for you. Share your opinion in the comments below!

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