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PPC 6 min read May 11, 2021

Google's Most Expensive Keywords In The USA, Canada And The UK [Study]

Updated 2021
Google’s Most Expensive Keywords In The USA And The UK [Study]
Андрей Белоусов
Stacy Mine
Editor at Serpstat
Have you ever wondered which keywords are the most expensive on Google AdWords? Serpstat has conducted a study to determine how expensive the ad clicks are in various niches in the USA, Canada and the UK.
Now digital marketing experts actively debate about the news that Google is less and less likely to give you the first positions in search results for free. So the question arises: what brings better benefits — SEO or SEA? Nevertheless, we cannot deny that SEA has great potential.

We want to share with you the results of the study, that show which keywords are the most expensive.

The USA, Canada and the UK: the most expensive keywords

Continuing our research marathon that goes over the past couple of months, we decided to analyze paid search. What for? To find out which keywords in Google Ads for USA, Canada and the UK have the highest CPC.
The infographic below shows how much advertisers pay when the user clicks on an ad.

The United States


The United Kingdom

How can you run the SEA analysis of your industry?

If you are launching an advertising campaign on Google and you would like a high-quality study of your niche, then Serpstat PPC reports can be helpful.

In PPC Research, you can check your paid search competition, collect keywords for ads, find gaps in your own PPC campaigns, discover new growth opportunities and find new keyword tools.
Would you like to know how to use Serpstat to analyze ads and improve them?
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If you want to download these reports even faster, try the API Console. So you can get the PPC reports in just a few clicks.

Serpstat has a unique option — tracking site positions in paid search. Just create a project in the Rank Tracker and select Type of SERPDesktop PPC or Phone PPC.
If you set up advertising campaigns in Google Ads, you probably know how easy it is to waste money and get no results.

If you did not consider the list of the most expensive keywords when planning your advertising budget, our infographic will be helpful.

Share your opinion in the comments below!

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