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PPC 9 min read March 17, 2017

Why PPC Specialist Needs Serpstat
or How to Earn Money by Doing Nothing

Why PPC Specialist Needs Serpstat  or How to Earn Money by Doing Nothing

Alex Vasylenko
Middle PPC Specialist at Serpstat
Having no time as you're up to the eyes in work? I'll try to make your life a bit easier. In this article, I'll tell you how PPC specialist can use Serpstat to save his/her working time.
Add this article to your bookmarks. Don't show it to your boss as the hacks mentioned below will bring you a lot of free time ;)
Hack #1

How to find out what keywords your competitors are using in PPC

Talking about PPC, there is nothing easier than launching a PPC campaign using the keywords your competitors use. Why? Because your rivals already pay for these words which mean that there are high chances that these keywords are relevant. The more this or that keyword is frequent, the more relevant they are to your business. Of course, there is a risk to catch a highly competitive auction. But, this can happen to any keyword. So, without further ado, let's see how to find these keywords:
1
Go to Serpstat, sign up if you have no account yet. Enter your competitor's domain to the search bar, choose the database and click on "Search."
2
Go to "Domain Analysis" module, then "PPC Research" and finally click on "Keywords."
3
Export this report and analyze it.
4
Pay particular attention to "Keyword" column.
Here are all the keywords your competitor is displayed for in contextual advertising. It's a ready-to-use list of keywords for launching your PPC campaign. Or you can choose another tactic and exclude these keywords from your list to avoid competition.
Hack #2

How to find out what ads your competitor is using

Writing ads seems quite simple, but inspiration doesn't have a schedule. This hack will help you to find some ads' ideas when you run out of inspiration. As in the previous hack, we'll borrow ideas from our competitors.
1
To do this switch from "Keywords" to "Ads examples" feature in PPC Research module.
2
Export the gained report.
3
Pay attention to "Title" and "Text" columns.
Hack #3

What landing pages does your competitor align with PPC ads?

A landing page is an important part of successful PPC campaign. Research your competitors, analyze what landing pages they create and use. It will help you to learn which strategies work and which ones don't. Take several minutes a day to track the landing pages of your competitors not to miss the changes they make. Analyze this changes, why your rival changed some parts of his landing page and how these changes affect the conversions.
1
As at the previous hack, we need "Ads" feature of PPC analysis module. If you've already exported this report in the hack #2, just reopen it.
2
Now, look at the "URL" column.
Now you see what strategies your competitors use. Use this knowledge to modify your PPC campaign, ask your front-end developer and designer to create new landing pages with clear and tried and true CTAs.
Hack #4

How to find missing keywords

Guess how? Sure, we'll borrow some from our competitors ;)
Let's compare the keywords we use with theirs.
1
Go to "Domain vs Domain" feature, which is in the PPC research module as well.
2
Type your domain to the first box and the domains of your 2 direct competitors to the other ones.
3
Analyze the data you get and create a list of your missing keywords:

  • that are unique for competitor #1;
  • that are unique for competitor #2;
  • that are common for both of your competitors.
Use these keywords to expand your semantic core. But what to do is you're already bigger than your rivals, and there is nothing to borrow from them? Jump to the next hack to find the answer ;)
Hack #5

How to get even more keywords

If you already use more keywords than your rivals do, you may wonder where to get ideas for new PPC campaigns. You can try to brainstorm or spend our on different blogs and forums or just use Serpstat ;)

This method is based on combining of several reports. So, let's see how it works:
1
Type a high-volume keyword, which is relevant to your website to Serpstat's search box. If you sell laptops, enter "laptop" e.g.
2
Then export the following reports one by one:

  • Keyword research → SEO Research → Keyword selection;
  • Keyword research → SEO Research → Cluster research;
  • Keyword research → SEO Research → Search Suggestions;
  • Keyword research → PPC Research → Keywords.
3
After exporting all of these reports, gather them into one file
So, we got a huge file full of niche keywords. Group these keywords, clean up all irrelevant ones. An increase in the number of keywords will cause the traffic growth. Thus be ready to pony up extra money on your PPC campaigns.


All previously mentioned hacks are widely known and used by most of PPC experts. So, they are time-honored, and you can start using them without any fear. The two next hacks are pilot ones and could lead both to traffic growth as well as to total ad budget loss.
Hack #6

How to set PPC campaigns using the branded keywords of your competitors

If you are an experienced PPC specialist, you have a high number of visitors, try this method.
1
Enter the branded keyword of your competitor to Serpstat search box, let's take Amazon e.g.
2
Go to "Keyword Research" then "SEO research" and finally click on "Search suggestions."
3
Export this report and analyze it
This strategy is controversial and expensive. As your pages won't contain your competitor's branded keywords, the only way here is to raise keyword bids. Use these branded keywords with common and neutral ads. Here is an example of how the ad that contains keyword "amazon" can look like: "The biggest online retailer." Moreover, you can set a campaign using negative brand keywords, I mean something like "brand name alternative."
Hack #7

How not to miss high volume keywords

This hack is devoted only to informational keywords. Align your PPC ad with any informational page of your website as blog article e.g. This method won't, probably, bring you high conversions, but it will work well for your brand awareness. By answering the questions of your users, you'll encourage them to purchase on your website.
1
Enter the link to your blog or any informational part of your website to Serpstat's search box and select the filter "URL prefix" on the left.
2
Go to "Domain Analysis," then "SEO research" and finally click on "Top pages."
3
Export this report and analyze it.

Summary

PPC specialist can use Serpstat to:

  • find keywords of the competitors and start using them in his/her PPC campaign;
  • find competitors' ads and borrow their ideas;
  • analyze landing pages of the competitors and track how they change;
  • find missing keywords;
  • collect even more keywords;
  • set the PPC ads using the branded keywords of the competitors;
  • launch an ad campaign using high-volume keywords to promote the blog or other informational pages.
This is not a complete list of how PPC specialist can use Serpstat. There are so many great features that it's impossible to fit them all in one blog post. The primary goal of this article is to show you how much time you can save on your routine tasks using Serpstat. The more time you save, the more money you earn ;)
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