Belkins Case: How Serpstat Helps Us Find And Qualify Leads

At Belkins, we explore over 30 data fields to research 15,000 to 20,000 leads per week to hand-curate a list of pre-qualified leads. To deal with such volume of data and deliver results in time, we rely on tools that help us organize lead data and streamline our research — Serpstat became our latest addition.

At Belkins, we provide comprehensive services that cover lead generation and sales development services from A to Z:

• Database research

• Email sequences

• Domain setup

• Domain warmup for outbound email campaigns

• Template crafting

• Follow-ups

• Mailouts management

• Mailout monitoring

• Email recovery from spam folders

• Lead qualification

• Appointment setting

Our leading edge is our customer-oriented approach and proactive results delivery. Since we treat each client's business as our own, we walk the extra mile to ensure excellent results.

At Belkins, lead generation is divided into 3 stages: Research, Outreach, Appointment Setting.

I knew about Serpstat ever since its initial launch. Back then, the service wasn't named Serpstat, but it already became a huge help to me whenever I needed to qualify leads. As a sales manager working for a B2B company, I needed to find lots of eCommerce sites in need of good SEO. With Serpstat, I was able to gather enough data for making custom proposals much quicker and with a lot more precision than our competitors.

After I started working with Belkins, I remembered about Serpstat and decided to include this tool to our research set.

Since each Ideal Customer Profile (ICP) is very detailed and our leads are hand-curated, we use more than 30 data sources to research and deliver 15-20 thousand leads per week. After we started using Serpstat about 8 months ago, this service injected tremendous value into competitor research by letting us easily cover SEO and PPC fields.

Serpstat has been a great help to us during the Quality Assurance stage. At this stage, the team leader verifies the companies and contacts found in accordance with ICP. Since the final result is our main goal, we evaluate even 100% ICP-compliant leads.

By using Serpstat Chrome extension, we identify controversial lead, investigate the visibility chart and keywords statistics. If the metrics show a decline for the last six months, this is a trigger for initiating a detailed check — with Serpstat we have been able to add more accuracy and depth to our research.

Thanks to Serpstat, we saved up to 20% of our time in the Quality Assurance phase and increased our average appointment rate by 1.5% due to our ability to secure high-quality leads.