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1291 6
SEO 4 min read November 12, 2018

Everything You Need To Know About Missing Keywords Module

Everything You Need To Know About Missing Keywords Module

Stacy Mine
Editor at Serpstat
Missing keywords is one of our most popular and useful modules. In case you missed something: it allows you to expand the keyword pool of any page with highly relevant keywords in a few clicks.

How it works

Missing keywords are keywords for which competitors' pages rank in top 10 and that are not present on the queried page. This unique feature helps collect missing semantics very quickly and outpace your competitors.

Instead of analyzing the whole domain and looking for keywords that'll suit you by context, you can find direct competitors for your one particular page, similar pages of other domains, and keywords that these pages have but you don't.

How do we collect them? We take all of the keywords this page ranks for and analyze every keyword on the list; we check what are the pages which rank for those keywords; check those page's semantics and compare them to see some intersections. If 50 of your competitors rank for certain keyword, and you don't rank for it, we'll show you that you have it in the Missing Keywords list.

To see the report copy the URL of your page and paste it into Serpstat search bar:
Go to the Missing keywords report:
Missing keywords report shows you:
1
Search Volume (keyword's average monthly search volume in the last 12 months)
2
Cost Per Click (keyword's CPC according to Google Adwords)
3
Competition Strength (level of competition in Google AdWords)
4
Other URLs of the domain (point if any of the URLs on your website rank for this keyword and on what position. If none appears in this column, it means that the corresponding keyword in this list isn't on your website at all, or that none of your pages ranks for it in the top 100 Google search results).
Other URLs of the domain feature is important because you don't want to compete against your own pages. If your page doesn't rank for enough keywords, you'll not see any results here. Don't be disappointed, it doesn't mean that the service is broken, it means that we couldn't find any keywords that your competitors rank for with enough intersections. This feature works best with pages that rank for a high number of keywords.

Download the report and voila!
Now you have a list of keywords that your competitors rank for. Add them to your page and get more traffic :)

What's new?

This month we updated this report — now you have 2 new features:
1
You can sort each column: descending, ascending, etc.
2
Now Missing keywords report has filters: you can apply them and analyze keywords by search volume, CPC, competition level, number of words in a keyword, and keywords
Both these features help you arrange the keywords in the necessary order so that you can save time and analyze keywords according to the filters you've set.

That's all :) If you have any questions, you can ask them in the comments!

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