|News||– 5 min read –||June 29, 2018|
Backlink Analysis: Comparing Backlink Databases Of SEO Multi-tools [Update]
What multi-tools were analyzed?
- Ahrefs: Ahrefs in a leading force when it comes to backlinks. Ahrefs launched their backlink analysis tool back in 2011.
- Semrush: One of the most used SEO tools that can accomplish a lot of tasks. Backlinks were added to SEMrush in 2008.
- MOZ: A multi-tool that shifted their focus to SEO in 2016, after discontiuing the Moz Content tool. Backlinks on MOZ became available in 2014.
- Serpstat: We've added backlink analysis tool in August 2016.
How did we do the research?
Then we typed these domains one-by-one to the above-mentioned tools and analyzed how many backlinks and referring domains these tools have in their databases. And here are the results we got:
- Dark green — best result (most data);
- Light green — 2nd place;
- Yellow — 3nd place;
- Red — worst result.
We used free trial versions of the products to get the data.
How did we get the results?
1st — Serpstat (1589);
2nd — Ahrefs (1548);
3rd — MOZ (1414);
4th — SEMrush (645).
We launched Backlink Analysis tool later than all other services, but we are happy that in such a short time we managed to reach a high level and caught up with the niche leaders.
Our research has shown that there is no universal leader. Thus you should always test different tools before purchasing and find the one that has more data for your particular niche or site.
You can repeat this research with any other domains and share the results if you think this research is biased.
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Serpstat might be claiming to have more data but it is useless. Ahrefs & Semrush both allow you to filter by nofollow, image links/iframe, and even by anchor text.
In serpstat however, there is no filtering option except limiting to 1 domain/result. So, results are filled with link from image scraper sites. :(
Good analysis, but we don't think SEMrush would fail so badly.
Thanks for your feedback, Kate. We appreciate it!
We're now developing filters for our Backlink Analysis tool. Follow our blog and social media accounts not to miss out this update.
Thanks for sharing your thoughts! Feel free to type the desired domain into the search box and see the results.
Great News Elena.
Is there any expected release date? If it is early, I can wait for it. Otherwise, go with some other tool.
Unfortunately, I cannot share the release date yet :(
You can always contact our support team and they will do their best to help you carry out the required task via Serpstat.
Serpstat please do not make me laugh. Why Majestic is not mentioned in your article? Maybe just because ALL your backlinks data (metrics, number of backlinks etc.) ist just aggregated over the Majestic API ;)
In this post we compared only multi-tools, excluding services that focus only on backlinks. "Tools like Backlink Watch, Majestic, Link-Assist and others are a better option if monitoring backlinks is the only SEO task you plan to accomplish."
We don't mention where our backlinks data is from because this information has no practical value to our users. We also don't mention that we get search analytics data from Google we don't go into detail on how our analytics experts work on our keywords database and etc.