How to promote a website from scratch
How to start a website promotion on your own without any experience and knowledge in SEO? Make a website promotion plan and carry out all the stages of promotion yourself using one tool - Serpstat multifunctional SEO platform and this step-by-step SEO guide.
Step 1. Check your site for SEO issues
Set up a project in Serpstat audit and scan your site
Audit check is a ready-made plan for fixing over 60 types of technical issues. With the help of a site audit, you will find optimization errors and weaknesses that can impede site promotion. The main types of checks of the tool are:
Prioritize tech optimization and fix bugs
Pay attention to critical issues. Fixing them will have a positive effect on the ranking of your site in search engines:
Write down unique meta tags and titles
Remove duplicate content and broken links
Estimate and optimize page loading speed
Fix bugs related to indexing, AMP, micromarkup.
Check the response codes of the page servers and the correctness of the redirection settings
Automate the process with Serpstat to speed up your search for competitors and get unbiased data. Find only relevant sites in your niche:
Get a list of competitors that rank for your top keywords
Enter your domain and check the competition based on the intersection of semantics
If necessary, complete the list with those competitors that you want to pay attention to
Find your competitors
Step 2. Analyze your competitors
Learn about competitors' strategies and drive traffic to your site using the best ideas.
Evaluate a competitor by a number of indicators: visibility in search results, approximate traffic, the number of queries for which the site is ranked.
Analyze the structure of competing sites and compare them to yours
Find the most visited pages of competitors and adopt content topics that generate traffic
Carry out a comprehensive competitive site analysis
Analyze the semantics of your competitors
Study the link profile of competing sites
Analyze the semantics of your competitors using Serpstat site analysis and find additional ways to draw traffic to your site.
Find out what keywords the best competitor pages are ranking for and approximate traffic they get.
Analyze the semantics and find missing keywords
Compare competitor's page metadata (Title, Description and H1) to yours
Choose the most promising keywords, taking into account the frequency, keyword difficulty and the level of competition
Use the competitors' semantics, which already brings them to the top of the search results
Step 3. Collect search queries for the semantic core of the site
Collect additional semantics for the site with keyword analysis tool:
Keywords that are relevant to your niche and target audience
Similar keywords (LSI phrases and synonyms)
Search questions and suggestions your audience uses
Expand the semantic core to bring the target audience to your site
Volume, keyword difficulty, competition for each keyword and other indicators to assess the prospects of promotion
Create the correct website structure from an SEO point of view based on the semantic core and competitor analysis:
Browse competing sites and create a site structure
Transfer the categories of sites to the table and analyze their structure
Pay attention to filters, sorting, tagging of competitors
Distribute the collected keywords among pages using the Clustering tool for automatic keyword grouping
Step 4. Fix the site structure
If traffic is not growing or conversions are dropping, carry out a content analysis to find out the reasons:
Determine which pages on your site are already driving traffic to focus on effective content only.
Find the pages with content that needs updating.
Determine the content to be merged and removed
Find opportunities to increase traffic and development
Evaluate the marketing effectiveness of your content
Step 5. Carry out a content audit
Post content useful to your target audience using the collected keywords and practices of your competitors.
Create a content plan for your blog based on the collected semantics, as well as related keywords and search suggestions.
Collect search terms that your competitors have but are missing from your semantics
Prioritize topics based on frequency and keyword difficulty.
Add topics of the most popular articles of competitors
Form a keyword map for website promotion
Plan your content placement strategy in detail
Step 6. Create or improve a content plan
Follow your content plan and pay special attention to the meta tags that affect your page rankings and snippet click-through rates:
Write meta tags Title, Description, subheadings H1 – H6 using the recommendations in the Text analytics.
Automate the formulation of technical specifications for a copywriter for texts.
Pick up other pages on your site that rank for the same keywords and set up linking between articles.
Step 7. Post new pages and set up linking
Save time on preparing new publications and improve already published content:
Re-examine the keywords based on the effectiveness of the article.
Refine the meta tags Title, Description, subheadings H1 – H6 using Text Analytics.
Expand the semantics of the article with missing keywords and search suggestions
Add keywords to the alt attributes of images
Link your articles that are ranked by keywords
Step 8. Optimize the existing content
Join 400,000 business owners and SEO professionals who are promoting websites from scratch and increase your company's online visibility now.
How to find out the keywords your site is ranking for in the top of search results, and for which ones you dropped in the search results? Start tracking the positions of your site on the list of keywords by choosing tracking parameters and the optimal schedule for checking:
Check the position of the site in any country, select the desired region and language.
Start tracking at any time in manual mode
Select the desired search engine: Google or Yandex
Set up a schedule for tracking and automatic reports with position changes
Step 9 . Start rank tracking
Compare your site's rankings in organic and paid search results. It may be necessary to make adjustments to the strategy and budgets:
It is not worth promoting for a fee on those keywords for which you are already in the top organic
Select context queries for which you are significantly inferior to competitors
Track positions in organic and paid results
Track your niche with a list of relevant keywords:
Download keywords collected with Keyword Analysis
Complete the list of keywords based on position tracking suggestions
Set landing pages for keywords to understand if your site is ranking as planned
Use tags for groups of keywords to track positions by category or section of the site
Compare mobile and desktop results
Check if you are missing out on the potential of mobile search results. By comparing paid search results in mobile and desktop versions, you can maximize the return on advertising campaigns.
Assess the level of competition in desktop and mobile. While your colleagues in the marketplace are advancing on the desktop, grab mobile search results with minimal effort
Analyze your audience. If you are targeting the desktop, and your audience uses mobile gadgets, then you need to adjust the strategy
If you want to compete with other sites in your niche, you need detailed tracking data.
Track not only your site, but also the positions of competitors in the top 100 of Google and the top 50 of Yandex
Edit the competitor list if specific competitors are needed
Keep track of the entire niche
External website optimization is an important part of an SEO promotion, which requires constant analysis of the link mass and searching for donors for high-quality links.
Analyze your link profile
Find out what strategies your competitors use (donors, anchors, link types, redirecting domains, link dynamics)
Draw up your link building strategy
Get links from quality donors through outreach or crowd marketing
Step 10 . Optimize your link profile
To analyze the quality of your backlink, pay attention to the following aspects:
Check the reputation of the referring domain, whether there is traffic from links, types of links and anchor texts.
Track lost and new links to your site
Find malicious resources, links from which you want to close
Watch out for the variety of the link mass: links of the same type indicate artificial build-up, which can lead to sanctions by search engines
Analyze your site's link mass
Conduct a comprehensive analysis of your competitor's backlinks:
Estimate the number of competitor's backlinks and outbound links, follow and nofollow links, link regions, etc.
Find out which pages a competitor is building links to in the Top Pages report
See if they use redirecting domains to redistribute link weight
Gather common link donors from multiple competitors
Rate competitor strategies
Track lost and new links to competitors
Collect a list of all anchors and link types of a competitor
The link ranking factor is one of the leading factors for promotion. Make a plan to gradually get links from donor sites, first checking their credibility. Use the strategies of your competitors and catch up with them in the top!
Introduce common platforms for multiple competitors into your link building strategy
Use the lost and new links of competitors for setting tasks for the outreach
Correct your anchor list using the best practices of competitors
Assess the need for adhesive domains for your niche
Develop or adjust your linking strategy
Clean up regularly: reject links from questionable sites, non-thematic sites, irrelevant regions