How To Get Ahead Of The Largest Advertisers In The Market: PPC SERP Crawling
But what if you plan to advertise for thousands of requests, and your competitors are the largest advertisers on the market? The best solution, in this case, is the automation of data collection and analysis. In this article, I will cover the features of Serpstat SERP Crawling for the analysis of paid search results.
What is SERP Crawling?
Who needs SERP Crawling?
Benefits and opportunities of Serpstat SERP Crawling
PPC Crawling: Cases
What queries should you concentrate on when setting up ads? The simultaneous crawling of organic and paid search results finds keywords for which it is inappropriate to advertise since the site already occupies the top positions in these organic queries. This will avoid competition with your own site. At the same time, you will find context-sensitive queries with high competition in the organic search.
How to find direct competitors in paid SERPs if they show ads at a different time? Obviously, SERP Crawling can be used to analyze competitors (both in paid and organic search). But can you "catch" all your competitors if you check positions once a day? Analyze the dynamics of competitors' paid positions and you will not only receive their complete list but also find time periods with low competition on request.
With the help of Serpstat SERP Crawling, you can also track the paid snippets where your competitors' ads appear and identify promising areas for yourself.
Track your brand queries at a different time and identify unscrupulous competitors which promote themselves using your brand requests. Only regular tracking (at a different time and in different regions) will allow you to exclude competitors who use your name to protect your brand traffic.
Check if you are missing out the potential for mobile SERPs. By comparing paid results in the mobile and desktop versions, you can maximize the profitability of advertising campaigns.
Crawling data contains snippets — Title, Description, URL. The analysis of these elements provides additional information for optimizing pages. For example, if all competitors in the snippet write about "free delivery", and you don't, then you are missing out on an excellent opportunity.
Of course, the list of practical applications is far from complete and you can combine and use crawling data to solve your business problems.
Cost and limits
It is an ideal solution for large projects. In addition, the service is available to everyone, regardless of the pricing plan. Service cost:
How to order SERP Crawling for contextual advertising analysis?
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