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June 2, 2019

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Serpstat Browser Extension For Google Chrome And Mozilla Firefox: Analysis Of Any Site In A Few Clicks

Updated May, 2019

Serpstat Plugin: Analysis Of Any Site In A Few Clicks

Eugene Lata

VP of Marketing at Serpstat

Our primary goal is to save the time of our users. That's why we've created the Serpstat browser extension which allows you to find out the key metrics of any site in just a few clicks. Now it is available for Google Chrome and Mozilla Firefox!

To examine a domain, you don't need to open the Serpstat site in a new tab. All necessary data is available with one click directly on the site! Read the post to learn about the benefits of the updated Serpstat extension.

If you have the first version of the extenson installed, it'll automatically update and won't need any further action.

The updated extension lets you read the Serpstat reports without having to leave the site you are analyzing. Click on the icon and you'll get multiple SEO metrics about a domain or page: visibility, traffic, number of keywords, top competitors in the region, etc.

Let's take a closer look at the information provided by the browser extension.

Contents

1. What's new
2. All features
3. Access and limits
4. Settings

Install for Chrome

Install for Firefox

What's new?

Extension features which work without API requests to Serpstat servers are now available without registration, immediately after installation

Three sections are now available for website analysis: on-page SEO parameters, page analysis and domain analysis. Some reports don't require registration and API access. Install the extension in your browser and start the site analysis!

Here are the most important updates and a changelog:

SEO parameters

The SEO Parameters tab is the default tab and is available immediately after installation without API access.

Loading time

Loading time information for the mobile and desktop version is available. Click on the button "Analysis" and get the report about Page Speed.

Favicon

A new service for testing favicon in different systems is available.

sitemap.xml- and robots.txt

The sitemap.xml and robots.txt files are closed by default. Click on the buttons to see these files.

Extension changelog

Information on regions has been updated.

The features that don't require API requests to Serpstat servers are available immediately after installation.

Mobile optimization is added.

The graph "Domain analysis" is accelerated.

The load time data has been updated.

Switching between tabs is faster.

The API speed information in the profile and extension has been synchronized.

The code has been optimized.

The SEO Parameters tab is now open by default. It doesn`t require registration and API token.

Visual preview of favicon on different devices has been added.

Content previews of the sitemap.xml and robots.txt files are available after clicking.

All features

Now I'll tell you about all the features Serpstat extension provides.

On-page SEO parameters

1. Main information:

Page Source redirects the user to the page with the source code.
Google Cache shows how the page looks like in Google's cache.
Google Domain delivers domain information from the Google domain directory.
Page speed rates the page with PageSpeed Insights.
Site start date displays the creation date of a page.

2. Page Speed: Information about the loading time of the site for mobile and desktop.
3. Meta tags:

Title and Description shows title and description of the analyzed page.
Keywords for which the particular page appears in the search results.
Favicon will be displayed if the icon is available.

3. Meta tags:

Charset determines the applied character encoding.
Words count and Symbols count: number of words and characters.
Links export all links from the page.
Bold content, Strong content, Em content and Italic content show which text is formatted accordingly.
Canonical shows if the page is called "canonical".
Robots and Robots.txt content provide information about the contents of the robots.txt file.
Alternate shows if there are mobile and language alternatives.

3. Meta tags:

Hreflang shows language versions of the page to be analyzed.
W3C validator: quick access to errors and warnings.
Sitemap and Sitemap content: link to the sitemap and content of the file.
Micromarking: quick access to review the structured data in the Google test tool.
Google Analytics and Google Tag Manager show if these services are set up.
CMS determines which CMS is used (WordPress, OpenCart, Joomla, prestashop).
Ringostat and Binotel show if these services are set up.

4. Headings:

This section of the extension shows the title outline and the number of images, depending on their size, on the page being analyzed. Click on the numbers to see links to pictures.

5. Images und Social networks:
The Show H1-H6 and Show Alt buttons show the corresponding headings and alt tags.
Mentions in social media:

shares, likes and comments on Facebook
number of Pinterest pins.

Page analysis

1. The Serpstat extension provides Top 10 keywords:

Top 10 keywords for which the site ranks.
URL that ranks for this request.
Ranking position for this keyword.
Position change and search volume.
Keyword price and number of results

2. URL Analysis — the most important information about the URL:

URL Competitors. Number of competitors for a given URL.
Keywords. Number of keywords the site ranks for.
Missing keywords. Number of missing search queries actively used by competitors.

3. Detailed information
If you need more information, then select the desired report.

The extension represents only the most important SEO metrics. Click on the appropriate data to open the full report. After you click on any tool, you will be redirected to the corresponding page.

Results from the most used database are set by default. Please take into account the fact that if you want to analyze more databases, you will be redirected to the Serpstat website.

Domain analysis

1. The most important key figures for the domain:

Visibility
Traffic
Number of keywords
improved and declined keywords
new and lost keywords
PPC keywords

2. Domain index parameters are available for analysis in the tab:

Number of results in Google, Bing and Baidu
Yandex Quality Index
Number of images in Google Image Search
Alexa Rank.

3. You also see the visibility change graph of an analyzed site.

Access and limits

We made the limits for the Serpstat extension available to all users!

For owners of free accounts: 100 requests per day and 1 request every 5 seconds.
For owners of paid accounts: 1000 requests per day and 1 request every 5 seconds.

For more information, fill out the form at the end of the article, and we'll tell you about the latest news of our service, help you select the appropriate tariff and answer any questions.

Settings

If you don't have the extension yet, here's what you need to do:

Download it from Chrome webstore or Mozilla Firefox store.

Now all the tabs are available immediately after installation. You will need the API token if you run the analysis in the tabs, the features of which require its presence.

Start using the extension for one-click website analysis! :)

Install for Chrome

Install for Firefox

Leave your reviews to help us make the extension better!

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Do you like the updates? Don't hesitate to suggest ideas, and maybe yours will appear in the next version :)

Learn how to get the most out of Serpstat

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