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Bring your business online even if you don't have programming and SEO knowledge. Explore this guide and use Serpstat with a set of tools for creating text content, internal and external optimization, and site tracking.
Constructor is an online program for creating websites using built-in templates, blocks, interactive elements, and functionality for customizing the mobile version. Constructors do not require knowledge of programming languages. Select and drag the appropriate elements from the library.
Choose a suitable template, for example in Tilda. For inspiration, check out examples of other users' sites.
Build a site using a library of ready-made blocks, based on the prototype.
Add images, if necessary, use the library of icons, connect additional services or insert ready-made blocks of HTML code to expand the functionality of the site.
After completing the work, connect the domain and publish the site.
For landing pages, portfolios, information sites, use Readymag and Cargo Collective. Use a more powerful constructor Squarespace to create an online store.
Step 7. Learn site promotion strategies of your competitors
Use ideas of competitors to increase your website traffic:
evaluate a competitor by indicators: estimated SEO traffic, domain visibility in Google, the number of keywords for which the resource is ranked in the top 100;
analyze top pages of your competitors to find out topics that are popular with your target audience;
evaluate the external optimization of competing sites using the Serpstat "Backlink analysis" module.
Conduct a comprehensive site analysis
Step 8. Make a content plan and prepare texts for the site
Create a content plan with topics relevant to your target audience and prepare unique articles based on them. Working, use the collected semantic core and the most popular topics of competitors.
Select topics and relevant keywords that you will place in each post using semantics.
Add the topics and keywords of the main competitors' top pages.
Prioritize topics based on keyword difficulty and frequency.
Create a table with information about the type of post, the planned date of its posting, keywords for promotion. Add a detailed Task list for the job, for example, searching for materials, writing text, editing, selecting illustrations, uploading to the site, etc.
Add new articles according to the content plan, and pay attention to structure and posts' meta tags.
The text of an article must contain one heading H1, as well as the required number of subheadings H2-H6, lists, paragraphs.
Meta tags affect page rankings, snippets and click-through rates. For the selection of the optimal Title, Description and titles, use the recommendations of Serpstat Text Analytics.
Create technical assignments for copywriters for the necessary articles. The technical specification should contain the topic of the article, structure, keywords, requirements for uniqueness, style, volume and other parameters.
When posting on the site, work on internal linking by adding links to articles to similar posts useful to the target audience.
Step 10. Carry out content audits regularly
Analyze content to find out which posts are the most effective and understand the causes of potential problems, such as lack of traffic and drop in conversions.
Find out the list of site top pages with the best traffic and focus on such content.
Track pages with outdated content that needs to be updated.
Remove irrelevant articles and combine publications with similar content to facilitate promotion.
Determine how increase traffic and develop the project.
Conduct additional optimization of the pages with the lowest traffic.
Evaluate the content in terms of commercial effectiveness.
Step 11. Improve the published content
Find posts with low traffic and low positions in the search results to edit them to improve metrics:
check for what keywords the article ranks in the top 20 of a search engine;
optimize the article with missing semantics;
add high-frequency or less competitive keywords to your post. Use the "Related Keywords" and "Search Suggestions" reports for this;
fill in the Alt attributes of the images by adding relevant keywords to them;
add internal linking to redistribute link weight and improve post promotion.