Paid keywords

The report lists variations of the search keyword that domains use to promote in PPC.

Landing pages — the number of landing pages that ads for this key lead to.
Difficulty — an assessment of the competition level for a keyword for promotion to the top 10.
The position taken by the keyword. If there is a designation “New” next to it, then the domain was not previously ranked within the top 100 Google or top 50 Bing for this keyword. Red and green indicators show a change in position dynamics.
Volume (average per month over the last year) — how often users typed this key into a search.
CPC — cost per click in USD.
Competition will show how difficult it will be to promote a given keyword in PPC (max. 100%).

Report set up
Here are some tips on how you can set up the report for your needs:
1. Columns can be sorted and rearranged by location and by sizes;

2. To copy or transfer keywords to other tools, select the needed keywords on the page with checkboxes, then click "Operations" in the upper right corner:

3. The settings allow you to remove or add the necessary columns, filter the results, and export the report in various formats:

To export to Google (Sheets, BQ), connect your Google account to Serpstat. Then, exports will be done only to the connected account. You can change the account for export by changing the account email in Settings or disabling access directly through Google Settings.

4. The blue mark provides quick access to other reports;

5. A pointer to the left of the domain / URL will take you to the site itself;

6. Use the filters to get the most relevant results, you can find a description of the filters on the Keywords selection page.

7. With the quick filters you can filter the report by the desired parameters:



Most indicators in the columns are clickable, to see a detailed report  — click on the indicator.

* In the default report, the filter "Keywords with incorrect content  — does not contain" is applied, if you want to view all the results, the filter must be canceled.


If you still have any questions, you can go to our FAQ, use cases or contact the tech support chat.
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