Domain vs Domain
The report complements the "Competitors" report. It lets you compare three domains’ semantics at the same time, forming results with unique and related URL keywords among them. Thus, you will quickly get keywords for which competitors' domains are ranked in the search, but the analyzed one is not.
"Total" — the keywords that the two analyzed domains have.
"Unique" — the keywords that the two analyzed domains have, and this does not include the zone of the third domain.
To make it clearer, let's look at an example:
Analyzing nike.com and footlocker.com (the gray area on the graph), “total” are the keywords that these two domains have. On the graph, these are the zones marked with numbers 1 and 2.
"Unique" — the keywords that these two domains have, but the third does not. On the graph, this is the zone with the number 2.
"Total" and "Unique" keywords are indicators that will help to expand the semantics. By exporting the keywords to yourself, you will receive a list of keywords by which the competitor is promoting.
The indicators in the table are clickable. To see the full list click on the indicator and these keywords will be presented under the graph.
There are special items in front of each key in the search results and there is also a blue indicator for quick transition to other reports.
Their change dynamics are visible near the positions:
"New" means that the domain wasn’t previously ranked within the top 100 Google or top 50 Yandex for this keyword.
Note that the green indicator points downward and the red indicator points upward. These indicators are compared to the desired domain, so if the indicator is directed upwards then the positions have grown if in red this is bad for us.
And vice versa, the indicator is directed downwards — positions have dropped, and green this is great for us.
Frequency (average per month over the last year) — how often users typed this key into a search.
CPC — cost per click is in USD.
Competition will show how difficult it will be to promote a given key in PPC (max. 100%).