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External links

The «External Links Report» shows a list of external links from the analyzed site.


The «External Links» report table contains:
Link source / anchor where the link to the analyzed site was found. The second line and green font indicates the anchor itself.

Link attributes. It shows what attribute the link has:
Follow  indexed link, without additional attributes or explicitly specified follow attribute;
Nofollow — the link contains the nofollow attribute; tells search engine bots not to follow the link;
UGC — the link contains the ugc (User generated content) attribute; indicates to search engine robots that the link was posted by users (comments, forum posts);
Sponsored — the link contains the sponsored attribute: indicates to search engine robots that the link is advertising (banners, press releases, paid links).

External links — the number of external unique links from the page specified in the «Source» column.

Link Type — shows the specific link type. Possible options:
href  the most common type of link, as a rule, contains an anchor;
redirect — pages redirecting to the pages of the analyzed site;
frame  src value in iframe;
from the form  action value in form;
canonical  link rel="canonical" from another host to the analyzed one;
from rss  link rel="alternate" type="application/rss+xml" to the analyzed one;
from alternate tag  link rel="alternate" to the analyzed one;
image  the link is embedded in the image.

Target Page. The URL of the page that the link leads to.

First indexed, last indexed. The dates when the crawler first found the link on the page and when it last checked for its presence and relevance.


Also in the «External links» report you can:

1. Copy the data to the clipboard.
2. Set up the report display convenient for you  — you can select the columns you need to display in the report.
3. Filter the report.
4. Export in the required format.
5. Serpstat Recrawling URL Tool — tool for updating or adding information about page links by Serpstat bots. If you want to recrawl the URLs, just press the button in the upper right corner to start scanning and specify the pages of sites to crawl. The link data will be verified within 1 day.
The number of pages to check is 500 URLs per day. The remaining credits are not summed up, but expire.
6. Send feedback — opens the support chat for sending suggestions for improving or reporting an issue.
7. Tutorial — the button will direct you to the tutorial for the report.
8. Switch to the «Lost backlinks» report. The report is a spreadsheet with a list of links to the analyzed site that were not found during re-checking.
9. Apply quick filters and sorting.

Filters settings

When using "and", the result will display links that match the conditions of all filters, and when using "or", the result will display links that meet the condition of at least one of the filters.

Filters with the same conditions: “Link source”, “Link anchor”, “Target page”, “Referring domain”.
"Link source” – filters external links by the source containing the link.
"Link anchor” – filters external links by anchor texts.
"Target page” – filters external links by the pages they link to.
"Referring domain” –  filters external links by domains that link to the analyzed one.
Filter conditions:

  • "Contains all" –  displays all external links whose name contains the value entered in the filter.
  • "Does not contain all" – displays all external links, except for those whose name contains the value entered in the filter.
  • "Begins with" – displays all external links whose name begins with the value added to the filter.
  • “Ends with” – displays all external links whose name ends with the value added to the filter.
  • “Equal” – displays external links whose name is specified in the filter.
  • “Not equal” – displays all external links, except for those whose name is specified in the filter.

"External links” filters links by a certain number of unique external links from the analyzed pages.
Filter conditions:

  • "Equal" – result is equal to the specified number.
  • "Between" – result is in the range between "from" and "to" the specified numbers.
  • "Not equal" – result is not equal to the specified number.
  • "Greater than" – result is greater than the specified number.
  • "Greater than or equal" – result is greater than or equal to the specified number.
  • "Lower than" – result is lower than the specified number.
  • "Lower than or equal" – result is less than or equal to the specified number.

"Link attributes” filters external links by certain link attributes. Available attributes: follow, nofollow, ugc, sponsored.
Filter conditions:

  • “Contains all – displays all external links with the selected attributes in the filter.
  • “Does not contain all” – displays all external links with attributes, except for those selected in the filter.

“Link type” filters links for specific link types. Available types: href, redirect, frame, from the form, canonical, from rss , from alternate tag, image.
Filter conditions:

  • “Equal” – displays all links, with the link types selected in the filter.
  • “Not equal” – displays links with all types except those selected in the filter.

 Filters with the same conditions: “Updated” and “Date of link discovery”.
"Updated” – will filter links by the date the information was updated in the service.
"Date of link discovery” – will filter links by the date they were discovered by our service.
Filter conditions:

  • "Today" – displays all external links for which information has been updated/discovered today.
  • "Yesterday" – displays all external links for which information was updated/discovered yesterday.
  • "Last 7 days" – displays all external links for which information has been updated/discovered within the last 7 days.
  • Last 30 days” – displays all external links for which information has been updated/discovered within the last 30 days.
  • “Last 365 days” – displays all external links for which information has been updated/discovered within the last 365 days.
  • “Select period” displays all external links for which information was updated/discovered during the period selected in the filter.
  • “Select period” – displays all external links for which information was updated/discovered during the period selected in the filter.

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